PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1840080
PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1840080
The plug-in electric vehicle market is predicted to grow from USD 698.63 billion in 2025 to USD 1,189.59 billion in 2035, at a CAGR of 5.5%. The hybrid electric vehicle market (HEV+MHEV) is set to grow from USD 446.87 billion in 2025 to USD 667.75 billion in 2035, at a CAGR of 4.1%. The electric vehicle market is set for steady growth, driven by rising demand for battery-powered mobility across passenger and commercial segments.
Scope of the Report | |
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Years Considered for the Study | 2021-2035 |
Base Year | 2024 |
Forecast Period | 2025-2035 |
Units Considered | Volume (Thousand Units) and Value (USD Billion) |
Segments | Vehicle Type, Propulsion, EV Architecture, Vehicle Top Speed, Vehicle Drive Type, Vehicle Body Type, Configuration Type, Topology, Vehicle Connectivity, Propulsion & Component, End Use, and Region |
Regions covered | Asia Pacific, Southeast Asia, Europe, North America, Latin America, the Middle East, and Africa |
Key factors include improvements in battery energy density, faster charging capabilities, and enhanced vehicle safety and performance. Government policies, such as Europe's 2035 zero-emission targets and supportive regulations in countries like Germany and Norway, are accelerating adoption despite subsidies in China and the US being phased out. Expansion of charging infrastructure and investments in powertrain efficiency enable longer ranges and lower ownership costs. Consumer interest in EVs is fostering OEM focus on integrating advanced technologies such as improved thermal management systems and software-driven energy optimization, ensuring vehicles are safer, more efficient, and user-friendly. Continuous innovation in vehicle design, software integration, and energy management supports sustained growth in the EV market throughout the forecast period.
"Front-wheel drive type is expected to have the largest growth in the electric vehicle market during the forecast period."
The front-wheel drive (FWD) segment is expected to witness the largest growth in the electric vehicle market over the forecast period, driven by its cost efficiency, practicality, and suitability for urban and high-traffic conditions. FWD systems are simpler and cheaper to produce than RWD or AWD configurations, translating into more affordable EV options for budget-conscious consumers. The lower drivetrain weight improves energy efficiency and range, while the weight distribution over the front axle provides better traction in rainy or snowy conditions, making FWD vehicles appealing in diverse climates. Leading FWD EV models such as Nissan Leaf, Hyundai Kona Electric, Toyota bZ4X, and mini EVs like GW Black Cat, GW White Cat, and GW Good Cat have demonstrated strong market acceptance due to their practicality and cost-effectiveness. Manufacturers have also leveraged FWD architectures by converting existing ICE platforms to EVs, accelerating early adoption. Recent launches, including Hyundai's Kona Electric FWD variant in Thailand in February 2025 with a 450 km range, further reinforce the segment's growth potential. While RWD and AWD continue to see demand in performance and premium models, FWD is expected to dominate due to affordability, efficiency, and suitability for everyday urban mobility.
"400V architecture is expected to hold the largest share in the electric vehicle market during the forecast period."
The 400V electric architecture is expected to hold the largest share in the electric vehicle market over the forecast period, driven by its widespread adoption, cost efficiency, and compatibility with existing charging infrastructure. Most early and mid-range EVs utilize 400V systems due to their balance of performance, moderate charging speeds, and lower production costs compared with higher-voltage architectures. The voltage in these systems ranges between 300V and 500V, depending on factors such as state of charge, temperature, and battery age, offering flexibility while maintaining efficiency. Leading global EV models powered by 400V architecture include Hyundai Kona Electric, Kia Niro EV, Volkswagen ID.4, BMW i4, Mercedes EQE, Kia EV6, Tesla Model 3, and mass-market launches such as Tata Motors' planned 400V EVs on its acti.ev platform. Another example is the Kia EV4, unveiled at Kia's 2025 EV Day, built on the 400V E-GMP platform with battery options offering up to 630 km range and fast 400V charging capabilities. Nissan launched the new LEAF based on a 400V architecture in September 2025. The mature supply chain, high-volume component availability, and lower purchase prices make 400V systems attractive for both OEMs and consumers. While 800V architectures are emerging for high-performance, fast-charging EVs, the combination of cost advantages, established production processes, and broad compatibility ensures that 400V systems will continue to dominate the EV market during the forecast period.
"Europe set to witness a significant growth in the electric vehicle market during the forecast period."
Europe is set to witness notable growth in the electric vehicle market over the forecast period, driven by regulatory mandates, strong OEM commitments, and expanding consumer adoption. Policies such as the EU 2035 zero-emission target for new cars and vans, coupled with stricter CO2 reduction standards for 2030, are accelerating the shift toward fully electric passenger cars and plug-in hybrids. Leading European automakers, including Volkswagen, BMW, Mercedes-Benz, Volvo, and Stellantis, are investing heavily in EV production, software integration, and dedicated charging infrastructure, while introducing models like the VW ID.4, BMW iX, and Mercedes EQC to meet rising consumer demand. The growing adoption of plug-in hybrids supports continued demand for dual powertrain systems, while battery electric vehicles are driving expansion in high-capacity battery packs, thermal management systems, and inverter cooling solutions. In the first half of 2025, BEV registrations in Europe surged 34% year-over-year, reaching 15.6% of market share, with PHEVs accounting for 8.4% of sales. Germany, Belgium, and the Netherlands led this growth, supported by increased charging infrastructure and consumer incentives. At the IAA Mobility auto show in Munich, Chinese luxury automaker Hongqi unveiled the EHS5, a compact electric SUV with a 550 km range and fast charging capability (10% to 80% in 20 minutes), targeting urban and suburban drivers. Europe's strong automotive manufacturing base, combined with investments in localized component production and charging networks, is ensuring supply chain resilience and competitiveness. Regulatory pressure, OEM electrification roadmaps, hybrid adoption, and consumer demand are positioning Europe for sustained growth in the electric vehicle market.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.
The electric vehicle market is dominated by major players, including BYD Company Ltd. (China), Tesla (US), Zhejiang Geely Holding Group (China), Volkswagen Group (Germany), and General Motors (US). These companies are expanding their portfolios to strengthen their electric vehicle market position.
Research Coverage
The report covers the electric vehicle market in terms of vehicle type (passenger cars and commercial vehicles), propulsion (battery electric vehicle, fuel cell electric vehicle, plug-in hybrid electric vehicle, hybrid electric vehicle, and mild hybrid electric vehicle), by EV architecture (400V and 800V), vehicle top speed (<125 mph and >125 mph), vehicle drive type (front-wheel drive, rear-wheel drive, and all wheel drive), vehicle body type (SUV/MPV, sedan, and hatchback), configuration type (series, parallel, and series-parallel), topology (P0, P1, P2, P3, and P4), vehicle connectivity (V2G, V2H/V2B, and V2L), propulsion & component (BEV components, PHEV components, FCEV components, HEV components, and MHEV components), end use (private and commercial fleets), and region. It covers the competitive landscape and company profiles of the significant electric vehicle market players.
The study also includes an in-depth competitive analysis of the key market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
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