PUBLISHER: MarketsandMarkets | PRODUCT CODE: 2107268
PUBLISHER: MarketsandMarkets | PRODUCT CODE: 2107268
The point-of-use water treatment systems market is expected to reach USD 16.38 billion by 2031 from USD 12.13 billion in 2026, at a CAGR of 6.2% during the forecast period.
| Scope of the Report | |
|---|---|
| Years Considered for the Study | 2021-2031 |
| Base Year | 2025 |
| Forecast Period | 2026-2031 |
| Units Considered | Value (USD Million), Volume (Thousand Units) |
| Segments | Device, Technology, Sales Channel, Application, and Region |
| Regions covered | North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa |
The global point-of-use water treatment systems market is growing due to rising concerns about drinking water quality, increased awareness of waterborne diseases, and a growing need for safe, convenient, and affordable water purification solutions. Point-of-Use systems are used in residential and non-residential applications to remove contaminants such as microorganisms, dissolved salts, heavy metals, chlorine, and sediments. Rapid urbanization, aging water infrastructure, and increasing industrial pollution are driving the adoption of advanced purification technologies, especially reverse osmosis, ultraviolet & ultrafiltration systems. Moreover, increasing disposable income, growing residential construction, and increasing preference towards sustainable options to bottled water are supporting the market growth. Ongoing technological developments such as smart monitoring features, energy-efficient designs & enhanced filtration performance globally are also driving the demand for point-of-use water treatment systems.

"Whole house water treatment is projected to be the fastest-growing device in the point-of-use water treatment systems market during the forecast period."
Whole-house water treatment systems are anticipated to register the highest growth rate during the forecast period growing consumer demand for complete water purification solutions that provide clean and safe water for the whole household. These systems are increasingly used to address concerns regarding hard water, chlorine, sediments, heavy metals & other contaminants that can affect the quality of drinking water and also household appliances and plumbing infrastructure. The rising urbanization, awareness of waterborne diseases & aging municipal water infrastructure are also increasing the demand for whole-house treatment solutions. Moreover, the rise in disposable income, residential construction growth & the increasing focus on water quality and wellness at home are driving homeowners to invest in centralized water treatment systems. This is expected to further drive market growth over the forecast period due to their ability to provide treated water to each outlet, reduce maintenance costs & extend the life of home appliances.
"Reverse osmosis systems are projected to be the fastest-growing technology in the point-of-use water treatment systems market during the forecast period."
Reverse Osmosis (RO) systems are expected to have the fastest growth rate in the forecast period. Consumer demand for advanced water purification technologies that can remove a broader range of contaminants, such as dissolved salts, heavy metals, microorganisms, chemicals, and emerging pollutants, is increasing. With the growing concern over declining quality of freshwater, rapid urbanization, industrial pollution, as well as aging water infrastructure, households are moving towards RO-based point-of-use systems for safe drinking water. Now, with high-efficiency membranes, low water wastage designs, and smart monitoring features, the performance of the systems and the user convenience are further enhanced with technological advancements. Additionally, the rising disposable income, awareness of waterborne diseases, and stringent water quality regulations are driving the adoption of RO systems in residential applications.
"Non-residential is projected to be the fastest-growing application in the point-of-use water treatment systems market during the forecast period."
Non-residential applications are projected to experience the highest growth rate during the forecast period, owing to the rising demand for high-quality drinking water in commercial, institutional, healthcare, hospitality, educational & industrial facilities. Industries are being driven towards advanced point of use water treatment systems, increasing awareness of water quality, strict health and safety regulations, and the need to provide safe water for employees, customers & visitors. Market growth is further supported by the expansion of offices, hotels, restaurants, hospitals, schools, and public facilities, particularly in developing economies. Furthermore, many organizations are opting for water purification systems on-site rather than bottled water in consideration of sustainability, to cut down on operating costs and reduce plastic use.
"Asia Pacific is projected to be the fastest-growing region in the point-of-use water treatment systems market during the forecast period."
Asia Pacific is anticipated to be the fastest-growing region in the point-of-use water treatment systems market during the forecast period. The growth of the Asia Pacific point-of-use water treatment systems market can be attributed to rapid urbanization, population growth, rising disposable incomes, and increasing concerns regarding water quality. Strong demand exists in countries such as China, India, Indonesia, Vietnam, and the Philippines for safe drinking water due to industrialization, contamination of groundwater, and aging water infrastructure. Development of point-of-use water treatment systems in commercial and residential applications, increasing middle-class population, and rising awareness about waterborne diseases are driving the growth of the market. In addition, government initiatives to improve access to clean drinking water, rising construction activities, and the strong presence of regional manufacturers further propel the market. Moreover, ongoing product innovation and the adoption of smart and energy-efficient purification technologies are expected to boost the regional market growth.
By Company Type: Tier 1: 40%, Tier 2: 30%, and Tier 3: 30%
By Designation: Directors: 30%, Managers: 20%, and Others: 50%
By Region: North America: 20%, Europe: 10%, Asia Pacific: 40%, South America: 10%, and Middle East & Africa 20%
Notes: Others include sales, marketing, and product managers.
Tier 1: >USD 1 Billion; Tier 2: USD 500 million-1 Billion; and Tier 3: <USD 500 million
Companies Covered: Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), A.O. Smith (US), Kent RO Systems Ltd. (India), Toray Industries, Inc. (Japan), Whirlpool Corporation (US), Coway Co., Ltd. (South Korea), and Havells India Limited (India) are covered in the report.
The study includes an in-depth competitive analysis of these key players in the point-of-use water treatment systems market, with their company profiles, recent developments, and key market strategies.
Research Coverage
This research report categorizes the point-of-use water treatment systems market based on Device (Tabletop Pitchers, Whole House Water Treatment, Faucet-mounted Filters, Countertop Units, Under-the-sink Filters, Free-standing Water Purifiers, and Other devices), Grade (Reverse Osmosis Systems, Ultrafiltration Systems, Distillation, Disinfection, Activated Carbon, Ion Exchange, and Other Technologies), Sales Channel (Direct Sales and Distributor (Third-party Sales)), and Application (Residential and Non-residential). The report's scope covers detailed information regarding the drivers, restraints, challenges, and opportunities influencing the growth of the point-of-use water treatment systems market. A detailed analysis of the key industry players has been done to provide insights into their business overview, products offered, and key strategies, such as mergers, acquisitions, product launches, and expansions, associated with the point-of-use water treatment systems market. This report covers a competitive analysis of upcoming startups in the point-of-use water treatment systems market ecosystem.
Reasons to Buy the Report
The report will offer the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall point-of-use water treatment systems market and the subsegments. This report will help stakeholders understand the competitive landscape, gain more insights into positioning their businesses better, and plan suitable go-to-market strategies. The report will help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.