Europe Manuka Honey Market Research Report Forecast to 2028

The Europe manuka honey market has witnessed substantial growth over the last few years and is projected to reach USD 218,398.1 thousand by the end of 2028, registering a CAGR of 9.43% during the forecast period, 2021-2028. Few significant reasons for the growth of the Europe manuka honey market are the health benefits associated with manuka honey, consumer preference for healthy sweeteners, and advancements in honey harvesting technology. Moreover, rising consumer preference for organic products has provided the market players an opportunity to flourish in the Europe manuka honey market. However, the rising gap between demand and supply of honey in Europe and honey laundering are expected to hinder the market growth in the years to come.

The Europe manuka honey market is expected to register a notable growth rate during the forecast period. Health benefits associated with manuka honey are majorly driving the growth of the market. Growing preference for healthy sweeteners among consumers is further supporting the market growth. Also, advancements in honey production technology boost market growth. Moreover, rising consumer preference for organic products is expected to create new opportunities for the vendors active in the Europe manuka honey market. However, the growing gap between demand & supply of honey in the Europe market is restricting the growth of the manuka honey market. Also, honey laundering practices impose a challenging situation for the market.

Market Segmentation

Based on category, the Europe manuka honey market has been segmented into conventional and organic. The conventional segment accounted for aa larger market share of 84.21% in 2020 and is likely to register a CAGR of 9.34% during the forecast period, while the organic segment is likely to register aa higher CAGR of 9.88% during the review period.

Based on distribution channel, the Europe manuka honey market has been segmented into store-based and non-store-based. The store-based segment is further classified as supermarkets & hypermarkets, convenience stores, and others. The store-based segment accounted for a larger market share of 76.46% in 2020 and is likely to register a CAGR of 9.36% during the forecast period, while the non-store-based segment is likely to register a higher CAGR of 9.64% during the review period.

Regional Analysis

Geographically, Europe manuka honey market has been segmented into UK, Germany, France, Italy, Spain, and Rest of Europe.

The UK accounted for the largest market share of 48.11% in 2020, with a market value of USD 51,237.6 thousand; the market is expected to register a CAGR of 9.32%. Germany was the second-largest market in 2020, valued at USD 24,799.4 thousand; it is projected to exhibit the highest CAGR of 9.74% during the forecast period.

Major Players

The key players operating in the Europe manuka honey market include Comvita Limited (New Zealand), Valeo Foods (Ireland), Wilkin & Sons Ltd (UK), Steens Honey (New Zealand), Hilltop Honey Ltd (UK), Manuka Health New Zealand (New Zealand), Manuka Doctor (New Zealand), Wildcape Manuka Honey (New Zealand), The London Honey Company (UK), and New Zealand Honey Co. (New Zealand).

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS
- 1.1.1 EUROPE MANUKA HONEY MARKET, BY GRADE
- 1.1.2 EUROPE MANUKA HONEY MARKET, BY CATEGORY
- 1.1.3 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET SIZE ESTIMATION
3.5 FORECAST MODEL
3.6 LIST OF ASSUMPTIONS & LIMITATIONS

4 MARKET INSIGHTS

5 MARKET DYNAMICS

5.1 INTRODUCTION
5.2 DRIVERS
- 5.2.1 HEALTH BENEFITS ASSOCIATED WITH MANUKA HONEY
- 5.2.2 CONSUMER PREFERENCE FOR HEALTHY SWEETENER
- 5.2.3 ADVANCEMENTS IN HONEY HARVESTING TECHNOLOGY
- 5.2.4 DRIVERS IMPACT ANALYSIS
5.3 RESTRAINT
- 5.3.1 RISING GAP BETWEEN DEMAND AND SUPPLY OF HONEY IN EUROPE
- 5.3.2 RESTRAINTS IMPACT ANALYSIS
5.4 OPPORTUNITY
- 5.4.1 RISING CONSUMER PREFERENCE FOR ORGANIC HONEY
5.5 CHALLENGE
- 5.5.1 HONEY LAUNDERING

6 MARKET FACTOR ANALYSIS

6.1 VALUE CHAIN ANALYSIS
- 6.1.1 HONEY HARVESTING
- 6.1.2 PROCESSING
- 6.1.3 PACKAGING
6.2 SUPPLY CHAIN ANALYSIS
6.3 PORTER'S FIVE FORCES MODEL
- 6.3.1 THREAT OF NEW ENTRANTS
- 6.3.2 BARGAINING POWER OF SUPPLIERS
- 6.3.3 THREAT OF SUBSTITUTES
- 6.3.4 BARGAINING POWER OF BUYERS
- 6.3.5 INTENSITY OF RIVALRY
6.4 IMPACT OF THE COVID-19 OUTBREAK ON EUROPE MANUKA HONEY MARKET
- 6.4.1 OVERVIEW
- 6.4.2 IMPACT ON SUPPLY CHAIN
- 6.4.3 IMPACT ON CONSUMER BUYING BEHAVIOR
- 6.4.4 IMPACT ON PRICE
- 6.4.5 IMPACT ON RETAIL SALES (STORE-BASED VS. NON-STORE-BASED)

7 EUROPE MANUKA HONEY MARKET, BY GRADE

7.1 OVERVIEW
- 7.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY GRADE, 2019-2028
7.2 MGO 83
- 7.2.1 MGO 83: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.3 MGO 100
- 7.3.1 MGO 100: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.4 MGO 250
- 7.4.1 MGO 250: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.5 MGO 263
- 7.5.1 MGO 263: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.6 MGO 400
- 7.6.1 MGO 400: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.7 MGO 514
- 7.7.1 MGO 514: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.8 MGO 550
- 7.8.1 MGO 550: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
7.9 OTHERS
- 7.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028

8 EUROPE MANUKA HONEY MARKET, BY CATEGORY

8.1 OVERVIEW
- 8.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028
8.2 CONVENTIONAL
- 8.2.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
8.3 ORGANIC
- 8.3.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028

9 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL

9.1 OVERVIEW
- 9.1.1 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028
9.2 STORE-BASED
- 9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028
9.3 NON-STORE-BASED
- 9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028

10 EUROPE MANUKA HONEY MARKET, BY COUNTRY

10.1 OVERVIEW
10.2 UK
10.3 GERMANY
10.4 FRANCE
10.5 ITALY
10.6 SPAIN
10.7 REST OF EUROPE

11 COMPETITIVE LANDSCAPE

11.1 INTRODUCTION
- 11.1.1 MARKET STRATEGY ANALYSIS
11.2 COMPETITIVE BENCHMARKING
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 11.3.1 EXPANSION

12 COMPANY PROFILES

12.1 COMVITA LIMITED
- 12.1.1 COMPANY OVERVIEW
- 12.1.2 FINANCIAL OVERVIEW
- 12.1.3 PRODUCTS OFFERED
- 12.1.4 KEY DEVELOPMENTS
- 12.1.5 SWOT ANALYSIS
- 12.1.6 KEY STRATEGIES
12.2 VALEO FOODS
- 12.2.1 COMPANY OVERVIEW
- 12.2.2 FINANCIAL OVERVIEW
- 12.2.3 PRODUCTS OFFERED
- 12.2.4 KEY DEVELOPMENTS
- 12.2.5 SWOT ANALYSIS
- 12.2.6 KEY STRATEGIES
12.3 WILKIN & SONS LTD
- 12.3.1 COMPANY OVERVIEW
- 12.3.2 FINANCIAL OVERVIEW
- 12.3.3 PRODUCTS OFFERED
- 12.3.4 KEY DEVELOPMENTS
- 12.3.5 KEY STRATEGIES
12.4 STEENS HONEY
- 12.4.1 COMPANY OVERVIEW
- 12.4.2 FINANCIAL OVERVIEW
- 12.4.3 PRODUCTS OFFERED
- 12.4.4 KEY DEVELOPMENTS
- 12.4.5 SWOT ANALYSIS
- 12.4.6 KEY STRATEGIES
12.5 HILLTOP HONEY LTD
- 12.5.1 COMPANY OVERVIEW
- 12.5.2 FINANCIAL OVERVIEW
- 12.5.3 PRODUCTS OFFERED
- 12.5.4 KEY DEVELOPMENTS
- 12.5.5 KEY STRATEGIES
12.6 MANUKA HEALTH NEW ZEALAND
- 12.6.1 COMPANY OVERVIEW
- 12.6.2 FINANCIAL OVERVIEW
- 12.6.3 PRODUCTS OFFERED
- 12.6.4 KEY DEVELOPMENTS
- 12.6.5 SWOT ANALYSIS
- 12.6.6 KEY STRATEGIES
12.7 MANUKA DOCTOR
- 12.7.1 COMPANY OVERVIEW
- 12.7.2 FINANCIAL OVERVIEW
- 12.7.3 PRODUCTS OFFERED
- 12.7.4 KEY DEVELOPMENTS
- 12.7.5 SWOT ANALYSIS
- 12.7.6 KEY STRATEGIES
12.8 WILDCAPE MANUKA HONEY
- 12.8.1 COMPANY OVERVIEW
- 12.8.2 FINANCIAL OVERVIEW
- 12.8.3 PRODUCTS OFFERED
- 12.8.4 KEY DEVELOPMENTS
- 12.8.5 KEY STRATEGIES
12.9 LONDON HONEY CO.
- 12.9.1 COMPANY OVERVIEW
- 12.9.2 FINANCIAL OVERVIEW
- 12.9.3 PRODUCTS OFFERED
- 12.9.4 KEY DEVELOPMENTS
- 12.9.5 KEY STRATEGIES
12.10 NEW ZEALAND HONEY CO.
- 12.10.1 COMPANY OVERVIEW
- 12.10.2 FINANCIAL OVERVIEW
- 12.10.3 PRODUCTS OFFERED
- 12.10.4 KEY DEVELOPMENTS
- 12.10.5 KEY STRATEGIES

13 REFERENCES

LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS
TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS
TABLE 3 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY GRADE, 2019-2028 (USD THOUSAND)
TABLE 4 MGO 83: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 5 MGO 100: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 6 MGO 250: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 7 MGO 263: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 8 MGO 400: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 9 MGO 514: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 10 MGO 550: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 11 OTHERS: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 12 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019-2028 (USD THOUSAND)
TABLE 13 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 14 ORGANIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 15 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
TABLE 16 STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 17 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 18 EUROPE MANUKA HONEY MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD THOUSAND)
TABLE 19 UK: MANUKA HONEY MARKET, BY GRADE, 2019-2028 (USD THOUSAND)
TABLE 20 UK: MANUKA HONEY MARKET, BY CATEGORY, 2019-2028 (USD THOUSAND)
TABLE 21 UK: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
TABLE 22 GERMANY: MANUKA HONEY MARKET, BY GRADE, 2019-2028 (USD THOUSAND)
TABLE 23 GERMANY: MANUKA HONEY MARKET, BY CATEGORY, 2019-2028 (USD THOUSAND)
TABLE 24 GERMANY: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
TABLE 25 FRANCE: MANUKA HONEY MARKET, BY GRADE, 2019-2028 (USD THOUSAND)
TABLE 26 FRANCE: MANUKA HONEY MARKET, BY CATEGORY, 2019-2028 (USD THOUSAND)
TABLE 27 FRANCE: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
TABLE 28 ITALY: MANUKA HONEY MARKET, BY GRADE, 2019-2028 (USD THOUSAND)
TABLE 29 ITALY: MANUKA HONEY MARKET, BY CATEGORY, 2019-2028 (USD THOUSAND)
TABLE 30 ITALY: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
TABLE 31 SPAIN: MANUKA HONEY MARKET, BY GRADE, 2019-2028 (USD THOUSAND)
TABLE 32 SPAIN: MANUKA HONEY MARKET, BY CATEGORY, 2019-2028 (USD THOUSAND)
TABLE 33 SPAIN: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
TABLE 34 REST OF EUROPE: MANUKA HONEY MARKET, BY GRADE, 2019-2028 (USD THOUSAND)
TABLE 35 REST OF EUROPE: MANUKA HONEY MARKET, BY CATEGORY, 2019-2028 (USD THOUSAND)
TABLE 36 REST OF EUROPE: MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
TABLE 37 EXPANSION
TABLE 38 COMVITA LIMITED: PRODUCTS OFFERED
TABLE 39 VALEO FOODS: PRODUCTS OFFERED
TABLE 40 WILKIN & SONS LTD: PRODUCTS OFFERED
TABLE 41 STEENS HONEY: PRODUCTS OFFERED
TABLE 42 HILLTOP HONEY LTD: PRODUCTS OFFERED
TABLE 43 HILLTOP HONEY LTD: KEY DEVELOPMENTS
TABLE 44 MANUKA HEALTH NEW ZEALAND: PRODUCTS OFFERED
TABLE 45 MANUKA DOCTOR: PRODUCTS OFFERED
TABLE 46 WILDCAPE MANUKA HONEY: PRODUCTS OFFERED
TABLE 47 LONDON HONEY CO.: PRODUCTS OFFERED
TABLE 48 NEW ZEALAND HONEY CO.: PRODUCTS OFFERED

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS
FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: EUROPE MANUKA HONEY MARKET, 2020
FIGURE 3 EUROPE MANUKA HONEY MARKET ANALYSIS, BY GRADE, 2020
FIGURE 4 EUROPE MANUKA HONEY MARKET ANALYSIS, BY CATEGORY, 2020
FIGURE 5 EUROPE MANUKA HONEY MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2020
FIGURE 6 EUROPE MANUKA HONEY MARKET: STRUCTURE
FIGURE 7 KEY BUYING CRITERIA FOR MANUKA HONEY
FIGURE 8 RESEARCH PROCESS
FIGURE 9 TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 10 EUROPE: MANUKA HONEY MARKET SIZE, BY COUNTRY (2020 VS. 2028)
FIGURE 11 MARKET DYNAMICS OVERVIEW
FIGURE 12 DRIVERS IMPACT ANALYSIS: EUROPE MANUKA HONEY MARKET
FIGURE 13 RESTRAINTS IMPACT ANALYSIS: EUROPE MANUKA HONEY MARKET
FIGURE 14 EUROPE MANUKA HONEY MARKET: VALUE CHAIN
FIGURE 15 EUROPE MANUKA HONEY MARKET: SUPPLY CHAIN
FIGURE 16 PORTER'S FIVE FORCES ANALYSIS OF THE EUROPE MANUKA HONEY MARKET
FIGURE 17 IMPACT OF THE COVID-19 OUTBREAK ON EUROPE MANUKA HONEY MARKET
FIGURE 18 EUROPE MANUKA HONEY MARKET, BY GRADE, 2020 (% SHARE)
FIGURE 19 EUROPE MANUKA HONEY MARKET, BY GRADE, 2019-2028 (USD THOUSAND)
FIGURE 20 EUROPE MANUKA HONEY MARKET, BY CATEGORY, 2020 (% SHARE)
FIGURE 21 EUROPE MANUKA HONEY MARKET, BY CATEGORY, 2019-2028 (USD THOUSAND)
FIGURE 22 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE)
FIGURE 23 EUROPE MANUKA HONEY MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)
FIGURE 24 EUROPE MANUKA HONEY MARKET, BY COUNTRY, 2019-2028 (USD THOUSAND)
FIGURE 25 EUROPE MANUKA HONEY MARKET, BY COUNTRY, 2020 (% SHARE)
FIGURE 26 COMVITA LIMITED: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 27 COMVITA LIMITED: SWOT ANALYSIS
FIGURE 28 VALEO FOODS: SWOT ANALYSIS
FIGURE 29 STEENS HONEY: SWOT ANALYSIS
FIGURE 30 MANUKA HEALTH NEW ZEALAND: SWOT ANALYSIS
FIGURE 31 MANUKA DOCTOR: SWOT ANALYSIS