Global Ayurveda Market Research Report Information by Product, by Form, by Application (Healthcare and Personal Care ), by Distribution Channel, and Region Forecast till 2032

Description

List of Tables

Global Ayurveda Market Research Report Information by Product (Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others), by Form (Powder, Tablets, Capsules, Liquid and Others), by Application (Healthcare(Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care(Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Serums, Hair Conditioners, Others), Others)), by Distribution Channel (Business to Business (B2B) (Wholesalers, Pharmacies, Supermarkets, Others) and Business to Consumer (B2C)), and Region (North America, Europe, Asia-Pacific and Rest of the World) Forecast till 2032

Market Overview

In 2023, the Ayurveda Market was valued at USD 14,567.56 million. The Ayurveda Market industry is expected to grow at a CAGR of 16.13% over the forecast period.

The growing knowledge of the health and wellness benefits connected with ayurveda, as well as increased government backing for ayurvedic products and expanding use of ayurvedic products around the world, are propelling the Ayurveda Market forward.

As people seek more holistic and natural alternatives to traditional medicine, ads such as Dabur's "Science in Action" and Maharishi Ayurveda's #RightYourWrongs effectively promote Ayurvedic ideas. These activities not only educate the public, but also appeal to younger audiences, increasing the popularity of Ayurvedic medicines. This growing demand, driven by a focus on preventative health and sustainable solutions, establishes Ayurveda as a key actor in the changing healthcare scene.

Market Segment insights

This category is divided into five product categories: drugs, skin care, hair care, health care, oral care, and others.

This category is classified by form, which includes powder, tablets, capsules, liquid, and others.

This segment is divided into two categories: Healthcare (Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), and Hair Care (Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Serums, Hair Conditioners, Others).

This category is divided into two categories based on distribution channel: business to business (B2B) (wholesalers, pharmacies, supermarkets, and others) and business to consumer.

Regional insights

The global Ayurveda market is divided into five regions: North America, Europe, Asia-Pacific, the Middle East and Africa, and South and Central America. Major demand drivers in the Asia-Pacific market include increased knowledge of the health and wellness advantages of ayurveda, increased government support for ayurveda goods, and global acceptance of ayurvedic products. The deep-rooted traditions of Ayurveda in nations such as India, Sri Lanka, and Nepal are influencing consumer choices, resulting in a resurgence in Ayurvedic product popularity both locally and globally.

Rising merger and acquisition (M&A) activity among market competitors is being driven by increased demand for natural and organic products, industry consolidation, and the desire to widen geographical reach. For example, in November 2022, Indian pharmaceutical company Mankind Pharma purchased Upakarma Ayurveda Private Limited, which manufactures, develops, and sells Ayurvedic and herbal medicines. This acquisition aims to enhance Upakarma Ayurveda's product and service offerings by using Mankind Pharma's vast distribution network.

Key Market Players

Emami Limited, Vicco Laboratories, Baidyanath, Hamdard Laboratories, Kerala Ayurveda Limited, Dabur Ltd., Patanjali Ayurved Limited, Himalaya Wellness Company, Maharishi Ayurveda, and Lotus Herbals are some of the market's significant companies.

Product Code: MRFR/Pharma/4707-HCR

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 REVENUE ANALYSIS APPROACH
3.7 DATA FORECASTING
- 3.7.1 DATA FORECASTING TYPE
3.8 DATA MODELING
- 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.8.2 DATA MODELING:
3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 GROWING AWARENESS OF HEALTH AND WELLNESS BENEFITS ASSOCIATED WITH AYURVEDA
- 4.2.2 INCREASING GOVERNMENT SUPPORT FOR AYURVEDA PRODUCTS
- 4.2.3 GROWING ADOPTION FOR AYURVEDIC PRODUCTS ACROSS THE GLOBE
4.3 RESTRAINTS
- 4.3.1 STRICT SAFETY AND QUALITY STANDARDS
- 4.3.2 VOLUNTARY PRODUCT RECALL BY MARKET PLAYERS
4.4 OPPORTUNITY
- 4.4.1 GROWING GERIATRIC POPULATION
- 4.4.2 INCREASING FUNDING AND INVESTMENT ASSOCIATED WITH AYURVEDA PRODUCTS
- 4.4.3 INCREASING LAUNCH OF AYURVEDA PRODUCTS ON E-COMMERCE WEBSITES

5 MARKET FACTOR ANALYSIS

5.1 PORTER'S FIVE FORCES MODEL
- 5.1.1 THREAT OF NEW ENTRANTS
- 5.1.2 BARGAINING POWER OF SUPPLIERS
- 5.1.3 THREAT OF SUBSTITUTES
- 5.1.4 BARGAINING POWER OF BUYERS
- 5.1.5 INTENSITY OF RIVALRY
5.2 IMPACT OF COVID-19 ON GLOBAL AYURVEDA MARKET
5.3 LIST OF MAJOR BRANDS ALONG WITH THEIR RANKING FOR HAIR CARE, BY REGION
5.4 LIST OF MAJOR BRANDS ALONG WITH THEIR RANKING FOR SKINCARE, BY REGION
5.5 QUALITATIVE ANALYSIS ON BRAND POSITIONING FOR HAIR CARE ALONG WITH COMPETITIVE DASHBOARD ANALYSIS OF BRAND
5.6 QUALITATIVE ON BRAND POSITIONING FOR SKIN CARE ALONG WITH COMPETITIVE DASHBOARD ANALYSIS OF BRAND

6 GLOBAL AYURVEDA MARKET, BY PRODUCT

6.1 OVERVIEW
6.2 DRUGS
6.3 SKIN CARE PRODUCTS
6.4 HAIR CARE PRODUCTS
6.5 HEALTH CARE PRODUCTS
6.6 ORAL CARE PRODUCTS
6.7 OTHERS

7 GLOBAL AYURVEDA MARKET, BY FORM

7.1 OVERVIEW
7.2 POWDER
7.3 TABLETS
7.4 CAPSULES
7.5 LIQUID
7.6 OTHERS

8 GLOBAL AYURVEDA MARKET, BY APPLICATION

8.1 OVERVIEW
8.2 HEALTHCARE
- 8.2.1 RESPIRATORY SYSTEM
- 8.2.2 GASTROINTESTINAL CARE
- 8.2.3 CARDIOVASCULAR HEALTH
- 8.2.4 INFECTIOUS DISEASES
- 8.2.5 ORTHOPEDIC HEALTH
- 8.2.6 OTHERS
8.3 PERSONAL CARE
- 8.3.1 ORAL CARE
- 8.3.2 SKIN CARE
  - 8.3.2.1 MOISTURIZERS
    - 8.3.2.1.1 WHOLESALERS
    - 8.3.2.1.2 DIRECT TO CONSUMERS
    - 8.3.2.1.3 OTHERS
  - 8.3.2.2 LOTIONS
    - 8.3.2.2.1 WHOLESALERS
    - 8.3.2.2.2 DIRECT TO CONSUMERS
    - 8.3.2.2.3 OTHERS
  - 8.3.2.3 TABLETS
    - 8.3.2.3.1 WHOLESALERS
    - 8.3.2.3.2 DIRECT TO CONSUMERS
    - 8.3.2.3.3 OTHERS
  - 8.3.2.4 CAPSULES
    - 8.3.2.4.1 WHOLESALERS
    - 8.3.2.4.2 DIRECT TO CONSUMERS
    - 8.3.2.4.3 OTHERS
  - 8.3.2.5 SOAPS & BODYWASH
    - 8.3.2.5.1 WHOLESALERS
    - 8.3.2.5.2 DIRECT TO CONSUMERS
    - 8.3.2.5.3 OTHERS
  - 8.3.2.6 FACEWASH
    - 8.3.2.6.1 WHOLESALERS
    - 8.3.2.6.2 DIRECT TO CONSUMERS
    - 8.3.2.6.3 OTHERS
  - 8.3.2.7 OTHERS
    - 8.3.2.7.1 WHOLESALERS
    - 8.3.2.7.2 DIRECT TO CONSUMERS
    - 8.3.2.7.3 OTHERS
- 8.3.3 HAIR CARE
  - 8.3.3.1 HAIR SHAMPOO
    - 8.3.3.1.1 WHOLESALERS
    - 8.3.3.1.2 DIRECT TO CONSUMERS
    - 8.3.3.1.3 OTHERS
  - 8.3.3.2 HAIR MASKS
    - 8.3.3.2.1 WHOLESALERS
    - 8.3.3.2.2 DIRECT TO CONSUMERS
    - 8.3.3.2.3 OTHERS
  - 8.3.3.3 TABLETS & CAPSULES
    - 8.3.3.3.1 WHOLESALERS
    - 8.3.3.3.2 DIRECT TO CONSUMERS
    - 8.3.3.3.3 OTHERS
  - 8.3.3.4 HAIR SERUMS
    - 8.3.3.4.1 WHOLESALERS
    - 8.3.3.4.2 DIRECT TO CONSUMERS
    - 8.3.3.4.3 OTHERS
  - 8.3.3.5 HAIR CONDITIONERS
    - 8.3.3.5.1 WHOLESALERS
    - 8.3.3.5.2 DIRECT TO CONSUMERS
    - 8.3.3.5.3 OTHERS
  - 8.3.3.6 OTHERS
    - 8.3.3.6.1 WHOLESALERS
    - 8.3.3.6.2 DIRECT TO CONSUMERS
    - 8.3.3.6.3 OTHERS
- 8.3.4 OTHERS

10 GLOBAL AYURVEDA MARKET, BY REGION

10.1 OVERVIEW
10.2 NORTH AMERICA
- 10.2.1 US
- 10.2.2 CANADA
10.3 EUROPE
- 10.3.1 GERMANY
- 10.3.2 FRANCE
- 10.3.3 UK
- 10.3.4 ITALY
- 10.3.5 SPAIN
- 10.3.6 REST OF EUROPE
10.4 ASIA PACIFIC
- 10.4.1 CHINA
- 10.4.2 INDIA
- 10.4.3 JAPAN
- 10.4.4 AUSTRALIA
- 10.4.5 SOUTH KOREA
- 10.4.6 REST OF ASIA PACIFIC
10.5 REST OF THE WORLD
- 10.5.1 MIDDLE EAST & AFRICA
- 10.5.2 SOUTH AMERICA

11 COMPETITIVE LANDSCAPE

11.1 INTRODUCTION
11.2 MARKET SHARE ANALYSIS, 2023
11.3 COMPETITOR DASHBOARD
11.4 PUBLIC PLAYERS STOCK SUMMARY
11.5 COMPARATIVE ANALYSIS: KEY PLAYERS FINANICAL
11.6 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 11.6.1 PRODUCT LAUNCH/PRODUCT EXPANSION
- 11.6.2 EXPANSION

12 COMPANY PROFILES

12.1 EMAMI LIMITED
- 12.1.1 COMPANY OVERVIEW
- 12.1.2 FINANCIAL OVERVIEW
- 12.1.3 PRODUCTS OFFERED
- 12.1.4 KEY DEVELOPMENTS
- 12.1.5 SWOT ANALYSIS
- 12.1.6 KEY STRATEGIES
12.2 VICCO LABORATORIES
- 12.2.1 COMPANY OVERVIEW
- 12.2.2 FINANCIAL OVERVIEW
- 12.2.3 PRODUCTS OFFERED
- 12.2.4 KEY DEVELOPMENTS
- 12.2.5 KEY STRATEGIES
12.3 BAIDYANATH
- 12.3.1 COMPANY OVERVIEW
- 12.3.2 FINANCIAL OVERVIEW
- 12.3.3 PRODUCTS OFFERED
- 12.3.4 KEY DEVELOPMENTS
- 12.3.5 KEY STRATEGIES
12.4 HAMDARD LABORATORIES
- 12.4.1 COMPANY OVERVIEW
- 12.4.2 FINANCIAL OVERVIEW
- 12.4.3 PRODUCTS OFFERED
- 12.4.4 KEY DEVELOPMENTS
- 12.4.5 KEY STRATEGIES
12.5 KERALA AYURVEDA LIMITED
- 12.5.1 COMPANY OVERVIEW
- 12.5.2 FINANCIAL OVERVIEW
- 12.5.3 PRODUCTS OFFERED
- 12.5.4 KEY DEVELOPMENTS
- 12.5.5 SWOT ANALYSIS
- 12.5.6 KEY STRATEGIES
12.6 DABUR LTD
- 12.6.1 COMPANY OVERVIEW
- 12.6.2 FINANCIAL OVERVIEW
- 12.6.3 PRODUCT OFFERED
- 12.6.4 KEY DEVELOPMENTS
- 12.6.5 SWOT ANALYSIS
- 12.6.6 KEY STRATEGIES
12.7 PATANJALI AYURVED LIMITED
- 12.7.1 COMPANY OVERVIEW
- 12.7.2 FINANCIAL OVERVIEW
- 12.7.3 PRODUCTS OFFERED
- 12.7.4 KEY DEVELOPMENTS
- 12.7.5 SWOT ANALYSIS
- 12.7.6 KEY STRATEGIES
12.8 HIMALAYA WELLNESS COMPANY
- 12.8.1 COMPANY OVERVIEW
- 12.8.2 FINANCIAL OVERVIEW
- 12.8.3 PRODUCT OFFERED
- 12.8.4 KEY DEVELOPMENTS
- 12.8.5 SWOT ANALYSIS
- 12.8.6 KEY STRATEGIES
12.9 MAHARISHI AYURVEDA
- 12.9.1 COMPANY OVERVIEW
- 12.9.2 FINANCIAL OVERVIEW
- 12.9.3 PRODUCT OFFERED
- 12.9.4 KEY DEVELOPMENTS
- 12.9.5 KEY STRATEGIES
12.10 LOTUS HERBALS
- 12.10.1 COMPANY OVERVIEW
- 12.10.2 FINANCIAL OVERVIEW
- 12.10.3 PRODUCT OFFERED
- 12.10.4 KEY DEVELOPMENTS
- 12.10.5 KEY STRATEGIES

13 DATA CITATIONS