Global Toys Market Research Report Information by Product Type, by Age Group, by Material Type, by Distribution Channel, by End User, and by Region, Forecast till 2035

Description

List of Tables

Driven by evolving consumer preferences, the global toys market is expected to grow at a 6.62% CAGR, attaining a valuation of USD 223.736 billion by 2035. The channel of online retail, the impact of social media, and widely recognized, licensed brands associated with movies, games, and global franchises, are the main drivers that influence purchasing behavior.

Increased Household Spending Power

Rising household incomes allow for more money to be spent on high-quality and innovative toys, thus increasing the demand for toys worldwide.

Toys Market Segment Breakdown

Product Type

Traditional Toys: Classic play and construction toys
Educational & STEM Toys: Learning-focused developmental products
Electronic & Smart Toys: Digitally interactive play experiences
Outdoor & Sports Toys: Physical activity-based toy offerings
Collectible & Novelty Toys: Trend-driven licensed collectibles
Sustainable & Eco-Friendly Toys: Environmentally responsible toy materials

Age Group

Infants & Toddlers: Early sensory skill enhancement
Preschool: Imaginative and cognitive growth
Early Childhood: Problem-solving and interaction play
Pre-Teens: Skill-building and strategic play
Teenagers: Interest-led advanced toys

Material Type

Plastic Toys: Cost-effective and versatile materials
Wooden Toys: Natural and durable toy options
Metal Toys: Premium and sturdy construction
Fabric & Plush Toys: Soft-touch comfort toys
Biodegradable Toys: Sustainable and eco-safe alternatives

Distribution Channel

Offline Retail: Physical store-based sales
Online Retail: Digital platforms and marketplaces

End User

Boys: Performance and action-focused toys
Girls: Expressive and creative toys
Unisex Toys: Balanced, inclusive play products

Regional Perspective

North America and Europe put an emphasis on innovation and regulation, the Asia-Pacific region accounts for the largest growth, and South America & MEA reveal growth at a steady rate. E-commerce and educational toys continue to be the main global market drivers.

Broad Demand and Brand Power

The market covers a broad range of age groups and combines emotional value with learning and entertainment. Powerful global brands and licensing strategies help to maintain a high level of demand.

Key Report Attributes

Market Size 2024: USD 112.340 Billion
Market Size 2035: USD 223.736 Billion
CAGR (2025-2035): 6.62%
Base Year: 2024
Market Forecast Period: 2025-2035

Industry Segmentations Growth

By Product Type: Traditional Toys - 5.51%, Educational & STEM Toys - 8.63%.
By Age Group: Infants & Toddlers (0-3 years) - 6.67%, Preschool (3-5 years) - 7.31%.
By Material Type: Plastic Toys - 5.97%, Wooden Toys - 7.66%.
By Distribution Channel: Offline Retail - 6.20%, Online Retail E-Commerce - 6.23%.
By End User: Boys - 6.01%, Girls - 6.59%.

Product Code: MRFR/CG/6529-CR

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 CONSUMPTION & NET TRADE APPROACH
3.7 DATA FORECASTING
- 3.7.1 DATA FORECASTING TECHNIQUE
3.8 DATA MODELING
- 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.8.2 DATA MODELLING:
3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 RISING DISPOSABLE INCOME
- 4.2.2 INCREASING POPULARITY OF EDUCATIONAL TOYS
- 4.2.3 GROWING INFLUENCE OF SOCIAL MEDIA AND ONLINE MARKETING
- 4.2.4 EXPANSION OF E-COMMERCE PLATFORMS
- 4.2.5 FOCUS ON CHILD DEVELOPMENT AND SAFETY STANDARDS
4.3 RESTRAINTS
- 4.3.1 STRINGENT REGULATORY COMPLIANCE
- 4.3.2 HIGH PRODUCTION COSTS
- 4.3.3 INTENSE COMPETITION
- 4.3.4 SHIFTING CONSUMER PREFERENCES
- 4.3.5 ECONOMIC INSTABILITY
4.4 OPPORTUNITY
- 4.4.1 EMERGING MARKETS GROWTH
- 4.4.2 SUSTAINABLE AND ECO-FRIENDLY PRODUCTS
- 4.4.3 PERSONALIZATION IN TOY DESIGN
- 4.4.4 EXPANSION OF SUBSCRIPTION BOX SERVICES
- 4.4.5 CROSS-INDUSTRY COLLABORATIONS
4.5 IMPACT ANALYSIS OF COVID - 19
- 4.5.1 IMPACT ON OVERALL CONSUMER GOODS
- 4.5.2 IMPACT ON GLOBAL TOYS MARKET
- 4.5.3 IMPACT ON SUPPLY CHAIN OF TOYS MARKET
- 4.5.4 IMPACT ON MARKET DEMAND OF TOYS MARKET
- 4.5.5 IMPACT ON PRICING OF TOYS MARKET

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 BARGAINING POWER OF SUPPLIERS
- 5.3.2 BARGAINING POWER OF BUYERS
- 5.3.3 THREAT OF NEW ENTRANTS
- 5.3.4 THREAT OF SUBSTITUTES
- 5.3.5 INTENSITY OF RIVALRY
5.4 REGULATORY UPDATE
- 5.4.1 WHAT ARE THE KEY CHANGES TO BE INTRODUCED BY THE TOY REGULATION?
- 5.4.2 SAFTEY STANDARD
5.5 MARKET TRENDS
5.6 CONSUMER BEHAVIOUR ANALYSIS
- 5.6.1 STRATEGIC INSIGHTS
- 5.6.2 PRICING ANALYSIS

6 GLOBAL TOYS MARKET, BY PRODUCT TYPE

6.1 OVERVIEW
6.2 TRADITIONAL TOYS
- 6.2.1 DOLLS ACTION FIGURES
- 6.2.2 PLUSH TOYS STUFFED ANIMALS
- 6.2.3 BOARD GAMES PUZZLES
- 6.2.4 BUILDING SETS CONSTRUCTION TOYS (LEGO, MEGA BLOKS)
- 6.2.5 ARTS CRAFTS TOYS
- 6.2.6 ROLE-PLAYING DRESS-UP TOYS
6.3 EDUCATIONAL & STEM TOYS
- 6.3.1 SCIENCE KITS
- 6.3.2 MATH ENGINEERING SETS
- 6.3.3 LANGUAGE COGNITIVE DEVELOPMENT TOYS
6.4 ELECTRONIC & SMART TOYS
- 6.4.1 APP-CONNECTED TOYS
- 6.4.2 INTERACTIVE AI-POWERED TOYS
- 6.4.3 VIRTUAL REALITY (VR) AUGMENTED REALITY (AR) TOYS
6.5 OUTDOOR & SPORTS TOYS
- 6.5.1 BICYCLES, SCOOTERS, RIDE-ONS
- 6.5.2 REMOTE-CONTROLLED VEHICLES (CARS, DRONES, BOATS)
- 6.5.3 WATER POOL TOYS
6.6 COLLECTIBLE & NOVELTY TOYS
- 6.6.1 ACTION FIGURES COLLECTIBLES
- 6.6.2 TRADING CARDS BLIND BOX TOYS
6.7 SUSTAINABLE & ECO-FRIENDLY TOYS
- 6.7.1 WOODEN BAMBOO TOYS
- 6.7.2 RECYCLED BIODEGRADABLE TOYS

7 GLOBAL TOYS MARKET, BY AGE GROUP

7.1 OVERVIEW
7.2 INFANTS & TODDLERS (0-3 YEARS)
7.3 PRESCHOOL (3-5 YEARS)
7.4 EARLY CHILDHOOD (6-8 YEARS)
7.5 PRE-TEENS (9-12 YEARS)
7.6 TEENAGERS (13-18 YEARS)

8 GLOBAL TOYS MARKET, BY MATERIAL TYPE

8.1 OVERVIEW
8.2 PLASTIC TOYS
8.3 WOODEN TOYS
8.4 METAL TOYS
8.5 FABRIC & PLUSH TOYS
8.6 BIODEGRADABLE & SUSTAINABLE TOYS

9 GLOBAL TOYS MARKET, BY DISTRIBUTION CHANNEL

9.1 OVERVIEW
9.2 OFFLINE RETAIL
- 9.2.1 TOY STORES
- 9.2.2 DEPARTMENT STORES
- 9.2.3 SUPERMARKETS HYPERMARKETS
- 9.2.4 SPECIALTY HOBBY STORES
9.3 ONLINE RETAIL E-COMMERCE
- 9.3.1 BRAND-OWNED WEBSITES
- 9.3.2 MARKETPLACES
- 9.3.3 SUBSCRIPTION-BASED TOY BOXES

10 GLOBAL TOYS MARKET, BY END-USER

10.1 OVERVIEW
10.2 BOYS
10.3 GIRLS
10.4 UNISEX GENDER-NEUTRAL TOYS

11 GLOBAL TOYS MARKET, BY REGION

11.1 OVERVIEW
11.2 NORTH AMERICA
- 11.2.1 US
- 11.2.2 CANADA
11.3 EUROPE
- 11.3.1 GERMANY
- 11.3.2 FRANCE
- 11.3.3 UK
- 11.3.4 SPAIN
- 11.3.5 ITALY
- 11.3.6 RUSSIA
- 11.3.7 REST OF EUROPE
11.4 ASIA PACIFIC
- 11.4.1 CHINA
- 11.4.2 INDIA
- 11.4.3 JAPAN
- 11.4.4 SOUTH KOREA
- 11.4.5 MALAYSIA
- 11.4.6 THAILAND
- 11.4.7 INDONESIA
- 11.4.8 REST OF APAC
11.5 SOUTH AMERICA
- 11.5.1 BRAZIL
- 11.5.2 MEXICO
- 11.5.3 ARGENTINA
- 11.5.4 REST OF SOUTH AMERICA
11.6 MIDDLE EAST AND AFRICA
- 11.6.1 GCC COUNTRIES
- 11.6.2 SOUTH AFRICA
- 11.6.3 REST OF MEA

12 COMPETITIVE LANDSCAPE

12.1 INTRODUCTION
12.2 COMPANY MARKET SHARE ANALYSIS, 2024 (%)
12.3 COMPETITOR DASHBOARD
12.4 PUBLIC PLAYERS STOCK SUMMARY
12.5 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL, 2024
12.6 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 12.6.1 NEW PRODUCT LAUNCH/SERVICE DEPLOYMENT
- 12.6.2 MERGER AND ACQUISITION
- 12.6.3 PARTNERSHIP
- 12.6.4 CAPACITY EXPANSION

13 COMPANY PROFILES

13.1 LEGO GROUP
- 13.1.1 COMPANY OVERVIEW
- 13.1.2 FINANCIAL OVERVIEW
- 13.1.3 PRODUCTS OFFERED
- 13.1.4 KEY DEVELOPMENTS
- 13.1.5 SWOT ANALYSIS
- 13.1.6 KEY STRATEGY
13.2 BANDAI NAMCO HOLDINGS INC.
- 13.2.1 COMPANY OVERVIEW
- 13.2.2 FINANCIAL OVERVIEW
- 13.2.3 PRODUCTS OFFERED
- 13.2.4 KEY DEVELOPMENTS
- 13.2.5 SWOT ANALYSIS
- 13.2.6 KEY STRATEGY
13.3 TAMIYA INCORPORATED
- 13.3.1 COMPANY OVERVIEW
- 13.3.2 FINANCIAL OVERVIEW
- 13.3.3 PRODUCTS OFFERED
- 13.3.4 KEY DEVELOPMENTS
- 13.3.5 SWOT ANALYSIS
- 13.3.6 KEY STRATEGY
13.4 SPIN MASTER CORPORATION
- 13.4.1 COMPANY OVERVIEW
- 13.4.2 FINANCIAL OVERVIEW
- 13.4.3 PRODUCTS OFFERED
- 13.4.4 KEY DEVELOPMENTS
- 13.4.5 SWOT ANALYSIS
- 13.4.6 KEY STRATEGY
13.5 HASBRO, INC.
- 13.5.1 COMPANY OVERVIEW
- 13.5.2 FINANCIAL OVERVIEW
- 13.5.3 PRODUCTS OFFERED
- 13.5.4 KEY DEVELOPMENTS
- 13.5.5 SWOT ANALYSIS
- 13.5.6 KEY STRATEGY
13.6 MATTEL, INC
- 13.6.1 COMPANY OVERVIEW
- 13.6.2 FINANCIAL OVERVIEW
- 13.6.3 PRODUCTS OFFERED
- 13.6.4 KEY DEVELOPMENTS
- 13.6.5 SWOT ANALYSIS
- 13.6.6 KEY STRATEGY
13.7 FUNKO INC.
- 13.7.1 COMPANY OVERVIEW
- 13.7.2 FINANCIAL OVERVIEW
- 13.7.3 PRODUCTS OFFERED
- 13.7.4 KEY DEVELOPMENTS
- 13.7.5 SWOT ANALYSIS
- 13.7.6 KEY STRATEGY
13.8 CLEMENTONI S.P.A
- 13.8.1 COMPANY OVERVIEW
- 13.8.2 FINANCIAL OVERVIEW
- 13.8.3 PRODUCTS OFFERED
- 13.8.4 KEY DEVELOPMENTS
- 13.8.5 SWOT ANALYSIS
- 13.8.6 KEY STRATEGY
13.9 FUNSKOOL (INDIA) LTD
- 13.9.1 COMPANY OVERVIEW
- 13.9.2 FINANCIAL OVERVIEW
- 13.9.3 PRODUCTS OFFERED
- 13.9.4 KEY DEVELOPMENTS
- 13.9.5 SWOT ANALYSIS
- 13.9.6 KEY STRATEGY
13.10 GOLIATH GAMES
- 13.10.1 COMPANY OVERVIEW
- 13.10.2 FINANCIAL OVERVIEW
- 13.10.3 PRODUCTS OFFERED
- 13.10.4 KEY DEVELOPMENTS
- 13.10.5 SWOT ANALYSIS
- 13.10.6 KEY STRATEGY
13.11 DATA CITATIONS