Water Purifier Market Size, Share, Forecast, & Trends Analysis by Technology, Portability, Distribution Channel, End user

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Water Purifier Market Size, Share, Forecast, & Trends Analysis by Technology (RO, UF, UV, Activated Carbon, Ozone, NF), Portability, Distribution Channel (Online, Offline), End user (Industrial, Residential, Commercial, Public Sector) - Global Forecast to 2031

The research report titled, 'Water Purifiers Market Size, Share, Forecast, & Trends Analysis by Technology (RO, UF, UV, Activated Carbon, Ozone, NF), Portability, Distribution Channel (Online, Offline), Industrial, Residential, Commercial, Public Sector)-Global Forecast to 2031', provides in-depth analysis of the water purifiers market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The water purifiers market is projected to reach $56.4 billion by 2031, at a CAGR of 7.3% from 2024 to 2031. The growth of this market cis driven by the growing awareness about water purification solutions and rising levels of water pollution. Additionally, the increasing demand for compact and portable systems water purification solutions and the shift toward eco-friendly and sustainable water purification technologies are expected to create market growth opportunities. However, affordable high-efficiency water purification solutions in third-world countries may restrain the growth of this market. Moreover, high maintenance costs are a major challenge for the players operating in this market.

Additionally, smart water purification solutions with advanced filtration technologies are a key trend in the water purifiers market.

The water purifiers market is segmented by technology, portability, distribution channel, and end user. The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on technology, the global water purifiers market is broadly segmented into reverse osmosis (RO), ultrafiltration (UF), ultraviolet (UV), activated carbon, ozone, nanofiltration (NF), and other technologies. In 2024, the reverse osmosis (RO) segment is expected to account for the largest share of over 45.0% of the water purifiers market. The large market share of this segment can be attributed to the increasing awareness about waterborne diseases and environmental pollution, increasing use of RO water purifiers in residential settings for their ability to deliver clean drinking water, and growing demand for RO to remove a wide range of contaminants including dissolved salts, heavy metals, chemicals, and microorganisms.

However, the ultraviolet (UV) segment is projected to witness the highest growth rate during the forecast period of 2024-2031. This growth is driven by the increasing need for UV technology to address concerns about waterborne pathogens and microbial contamination, the growing need to meet regulatory standards for water disinfection with low operational costs and minimal maintenance, and the growing use of UV water purifiers for chemical-free disinfection.

Based on portability, the global water purifiers market is broadly segmented into portable and non-portable. In 2024, the non-portable segment is expected to account for a larger share of over 69.0% of the water purifiers market. The large market share of this segment can be attributed to the increasing demand for advanced filtration technologies in non-portable systems, the growing use of non-portable water purifiers for residential water treatment, commercial and industrial applications, and increasing use of non-portable water purifiers in municipal water treatment plants to ensure water quality and safety for public consumption.

However, the portable segment is projected to witness a higher growth rate during the forecast period of 2024-2031. This growth is driven by the growing popularity of outdoor activities such as camping, hiking, and backpacking, increasing demand for portable water purifiers for emergency preparedness kits and disaster relief supplies, and the growing demand for sustainable alternatives to single-use plastic bottled water.

Based on distribution channel, the global water purifiers market is broadly segmented into online retail and offline retail. In 2024, the offline retail segment is expected to account for a larger share of over 64.0% of the water purifiers market. The large market share of this segment can be attributed to its immediate availability compared to online retail, reliability of services and after-sales support, and growing demand for brick-and-mortar stores for more personalized customer services, including demonstrations of water purifier models.

However, the online retail segment is projected to witness a higher growth rate during the forecast period of 2024-2031. This growth is driven by its promotional discounts, deals, and exclusive offers on water purifiers, increasing e-commerce, and growing use of online retail for more convenience and accessibility to a wide range of water purifier brands, models, and specifications compared to physical stores.

Based on end user, the global water purifiers market is broadly segmented into industrial, residential, commercial, and public sector. The commercial segment is further segmented into hospitals & healthcare facilities, educational institutes, corporate offices, hotels & restaurants, and cinema halls & theaters. The public sector segment is further segmented into transit stations, parks, stadiums & auditoriums, museums & public monuments, and other public sectors. In 2024, the residential segment is expected to account for the largest share of over 72.0% of the water purifiers market. The large market share of this segment can be attributed to the rising disposable incomes and improving living standards in urban and rural, growing awareness about the importance of clean and safe drinking water for health and well-being, and increasing concerns about water contamination due to industrial pollutants, aging infrastructure, and environmental factors.

However, the commercial segment is projected to witness the highest CAGR during the forecast period of 2024-2031. This growth is driven by the increasing government regulatory compliance on water quality and safety for commercial establishments in industries including hospitality, food service, and healthcare to meet stringent hygiene standards and prevent healthcare-associated infections (HAIs).

Based on geography, the global water purifiers market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of over 46.0% of the water purifiers market, followed by Europe, North America, Latin America, and the Middle East & Africa. Asia-Pacific's significant market share can be attributed to several key factors, including the increasing water consumption and pollution due to rapid urbanization and expanding population in the region, the growing health awareness among consumers to mitigate the risk of waterborne diseases and improve overall well-being, increasing supportive government policies, and initiatives towards improving water quality and public health. Increasing investments in water infrastructure projects to address water quality challenges and growing technological advancements in water purification technologies, including advanced filtration methods and smart purification systems, also contribute to the region's large market share. The region is also projected to register the highest CAGR of above 9.0% during the forecast period.

Key Players:

The key players operating in the Water Purifier market are A. O. Smith Corporation (U.S.), Brita LP (U.S.), Honeywell International Inc. (Switzerland), Panasonic Corporation (Japan), LG Electronics (South Korea), Whirlpool Corporation (U.S.), Honeywell International Inc. (Switzerland), Midea Group (China), Eureka Forbes Limited (India), KENT RO SYSTEMS LTD (India), Amway Corp. (U.S.), Hindustan Unilever Limited (Pureit) (U.K.), Tata Chemicals Limited (Tata Swach) (India), Havells India Limited (India), Livpure Smart Homes Private Limited (India), V-Guard Industries Ltd. (India), Coway USA, INC. (U.S.), and Faber Group (Italy).

Key questions answered in the report-

Which are the high-growth segments in the water purifiers market based on technology, portability, distribution channel, end-user, and geography?
What is the historical market size for water purifiers across the globe?
What are the water purifiers market forecasts and estimates for the period 2024-2031?
What are the major drivers, restraints, opportunities, and challenges in the water purifiers market?
Who are the major players, and what shares do they hold in the water purifiers market?
What is the competitive landscape like in the water purifiers market?
What are the recent developments in the water purifiers market?
What are the different strategies adopted by the major players in the water purifiers market?
What are the key geographic trends, and which are the high-growth countries in the water purifiers market?
Who are the local emerging players in the water purifiers market, and how do they compete with the other players?

Scope of the report:

Water Purifiers Market Assessment-by Technology

Reverse Osmosis (RO)
Ultrafiltration (UF)
Ultraviolet (UV)
Activated Carbon
Ozone
Nanofiltration (NF)
Other Technologies

Water Purifiers Market Assessment-by Portability

Portable
Non-portable

Water Purifiers Market Assessment-by Distribution Channel

Online Retail
Offline Retail

Water Purifiers Market Assessment-by End User

Industrial
Residential
Commercial
- Hospitals & Healthcare Facilities
- Educational Institutes
- Corporate Offices
- Hotels & Restaurants
- Cinema Halls & Theaters
Public Sector
- Transit Stations
- Parks, Stadiums & Auditoriums
- Museums & Public Monuments
- Other Public Sectors

Water Purifiers Market Assessment-by Geography

North America
- U.S.
- Canada
Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Netherlands
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Thailand
- Singapore
- Rest of Asia-Pacific
Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Middle East & Africa
- South Africa
- UAE
- Saudi Arabia
- Rest of Middle East & Africa

Product Code: MRSE - 1041162

1. Introduction

1.1 Market Definition & Scope
1.2 Market Ecosystem
1.3 Currency & Limitations
1.4 Key Stakeholders

2. Research Methodology

2.1 Research Approach
2.2 Data Collection & Validation
- 2.2.1 Secondary Research
- 2.2.2 Primary Research
2.3 Market Assessment
- 2.3.1 Market Size Estimation
- 2.3.2 Bottom-up Approach
- 2.3.3 Top-down Approach
- 2.3.4 Growth Forecast
2.4 Assumptions for the Study

3. Executive Summary

3.1 Market Overview
3.2 Market Analysis, by Technology
3.3 Market Analysis, by Portability
3.4 Market Analysis, by Distribution Channel
3.5 Market Analysis, by End User
3.6 Market Analysis, by Geography
3.7 Competitive Analysis

4. Market Insights

4.1 Overview
4.2 Factors Affecting Market Growth
- 4.2.1 Drivers
  - 4.2.1.1 Growing Awareness About Water Purification Solutions
  - 4.2.1.2 Rising Levels of Water Pollution
- 4.2.2 Restraints
  - 4.2.2.1 Affordable High-efficiency Water Purification Solutions in Third-World Countries
- 4.2.3 Opportunities
  - 4.2.3.1 Increasing Demand for Compact and Portable Systems Water Purification Solutions
  - 4.2.3.2 Shift Towards Eco-friendly and Sustainable Water Purification Technologies
- 4.2.4 Challenges
  - 4.2.4.1 High Maintenance Cost
- 4.2.5 Trend
  - 4.2.5.1 Smart Water Purification Solutions with Advanced Filtration Technologies
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Buyers
- 4.3.2 Bargaining Power of Suppliers
- 4.3.3 Threat of Substitutes
- 4.3.4 Threat of New Entrants
- 4.3.5 Degree of Competition

5. Global Water Purifier Market Assessment-by Technology

5.1 Overview
5.2 Reverse Osmosis (RO)
5.3 Ultrafiltration (UF)
5.4 Ultraviolet (UV)
5.5 Activated Carbon
5.6 Ozone
5.7 Nanofiltration (NF)
5.8 Other Technologies

6. Global Water Purifier Market Assessment-by Portability

6.1 Overview
6.2 Portable
6.3 Non-Portable

7. Global Water Purifier Market Assessment-by Distribution Channel

7.1 Overview
7.2 Online Retail
7.3 Offline Retail

8. Global Water Purifier Market Assessment-by End User

8.1 Overview
8.2 Industrial
8.3 Residential
8.4 Commercial
- 8.4.1 Hospitals & Healthcare Facilities
- 8.4.2 Educational Institutes
- 8.4.3 Corporate Offices
- 8.4.4 Hotels & Restaurants
- 8.4.5 Cinema Halls & Theaters
8.5 Public Sector
- 8.5.1 Transit Stations
- 8.5.2 Parks, Stadiums & Auditoriums
- 8.5.3 Museums & Public Monuments
- 8.5.4 Other Public Sectors

9. Water Purifier Market Assessment-by Geography

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Netherlands
- 9.3.8 Rest of Europe
9.4 Asia-Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 South Korea
- 9.4.5 Thailand
- 9.4.6 Singapore
- 9.4.7 Rest of Asia-Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 Middle East & Africa
- 9.6.1 UAE
- 9.6.2 Saudi Arabia
- 9.6.3 South Africa
- 9.6.4 Rest of Middle East & Africa

10. Competition Analysis

10.1 Overview
10.2 Key Growth Strategies
10.3 Competitive Benchmarking
10.4 Competitive Dashboard
- 10.4.1 Industry Leaders
- 10.4.2 Market Differentiators
- 10.4.3 Vanguards
- 10.4.4 Emerging Companies
10.5 Market Share Analysis

11. Company Profiles (Company Overview, Financial Overview, Product Portfolio, and Recent Developments)

11.1 A. O. Smith Corporation
11.2 Brita LP
11.3 Honeywell International Inc.
11.4 Panasonic Corporation
11.5 LG Electronics
11.6 Whirlpool Corporation
11.7 Honeywell International Inc.
11.8 Midea Group
11.9 Eureka Forbes Limited
11.10 KENT RO SYSTEMS LTD
11.11 Amway Corp.
11.12 Hindustan Unilever Limited (Pureit)
11.13 Tata Chemicals Limited (Tata Swach)
11.14 Havells India Limited
11.15 Livpure Smart Homes Private Limited
11.16 V-Guard Industries Ltd.
11.17 Coway USA, INC.
11.18 Faber Group

(Note: SWOT analysis of the top 5 companies will be provided.)

12. Appendix

12.1 Available Customization
12.2 Related Reports