Personalized Nutrition Market Size, Share, & Forecast by Product Type, Delivery Model, Technology, and Application - Global Forecast

Personalized Nutrition Market by Product Type (Supplements, Functional Foods, Meal Plans), Delivery Model (Direct-to-Consumer, Clinical, Corporate Wellness), Technology (Genetic Testing, Microbiome Analysis, AI-Powered Platforms), and Application - Global Forecast (2026-2036)

According to the research report titled, 'Personalized Nutrition Market by Product Type (Supplements, Functional Foods, Meal Plans), Delivery Model (Direct-to-Consumer, Clinical, Corporate Wellness), Technology (Genetic Testing, Microbiome Analysis, AI-Powered Platforms), and Application - Global Forecast (2026-2036),' the global personalized nutrition market is projected to reach $32.6 billion by 2036 from $8.9 billion in 2026, at a CAGR of 13.9% from 2026 to 2036. The report provides an in-depth analysis of the global personalized nutrition market across five major regions, emphasizing the current market trends, market sizes, recent developments, and forecasts till 2036. Following extensive secondary and primary research and an in-depth analysis of the market scenario, the report conducts the impact analysis of the key industry drivers, restraints, opportunities, and challenges. The growth of this market is driven by the increasing consumer awareness of personalized health, advancements in genetic and microbiome testing, and the rising prevalence of chronic lifestyle diseases. Moreover, the integration of AI and machine learning for data analysis and the expansion of direct-to-consumer business models are expected to support the market's growth.

The key players operating in the personalized nutrition market are 23andMe Holding Co. (U.S.), Habit Food, LLC (U.S.), InsideTracker (Segterra, Inc.) (U.S.), Care/of (a subsidiary of Bayer AG) (U.S.), Persona Nutrition (a subsidiary of Nestle Health Science) (U.S.), Baze (U.S.), Viome Life Sciences, Inc. (U.S.), DayTwo Inc. (U.S.), Atlas Biomed Group Limited (U.K.), and DNAfit (a subsidiary of Prenetics Limited) (U.K.), and others.

The personalized nutrition market is segmented by product type (supplements, functional foods, and meal plans), delivery model (direct-to-consumer, clinical, and corporate wellness), technology (genetic testing, microbiome analysis, and AI-powered platforms), application, and geography. The study also evaluates industry competitors and analyzes the market at the country level.

Product Type Segment Analysis

Based on product type, the personalized supplements segment is projected to account for the largest market share in 2026. This is attributed to the high demand for customized vitamin and mineral formulations and the growing popularity of subscription-based delivery models. However, the functional foods segment is expected to grow at a significant CAGR during the forecast period, driven by the increasing consumer interest in foods with added health benefits.

Technology Segment Analysis

Based on technology, the genetic testing segment is expected to hold the largest share of the market in 2026. This is due to the established scientific validation of nutrigenomics and the decreasing cost of DNA testing services. The AI-powered platforms segment is projected to witness the highest growth rate, fueled by the ability of these platforms to analyze vast amounts of data and provide highly accurate recommendations.

Geographic Analysis

An in-depth geographic analysis of the industry provides detailed qualitative and quantitative insights into the five major regions (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) and the coverage of major countries in each region. North America is expected to command the largest share of the global personalized nutrition market in 2026, driven by high consumer health awareness, the presence of leading market players, and a strong preventive healthcare culture. However, Asia-Pacific is projected to register the highest CAGR during the forecast period, supported by the rising prevalence of chronic diseases, a growing middle class, and increasing smartphone and internet penetration.

Key Questions Answered in the Report

• What is the current revenue generated by the personalized nutrition market globally?
• At what rate is the global personalized nutrition demand projected to grow for the next 7-10 years?
• What are the historical market sizes and growth rates of the global personalized nutrition market?
• What are the major factors impacting the growth of this market at the regional and country levels? What are the major opportunities for existing players and new entrants in the market?
• Which segments in terms of product type, technology, and application are expected to create major traction for the manufacturers in this market?
• What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the companies operating in the global personalized nutrition market?
• Who are the major players in the global personalized nutrition market? What are their specific product offerings in this market?
• What are the recent strategic developments in the global personalized nutrition market? What are the impacts of these strategic developments on the market?

Scope of the Report

• Personalized Nutrition Market Assessment -- by Product Type
• Supplements
• Functional Foods
• Meal Plans
• Personalized Nutrition Market Assessment -- by Delivery Model
• Direct-to-Consumer
• Clinical
• Corporate Wellness
• Personalized Nutrition Market Assessment -- by Technology
• Genetic Testing
• Microbiome Analysis
• AI-Powered Platforms
• Personalized Nutrition Market Assessment -- by Application
• Weight Management
• Sports Nutrition
• Clinical Nutrition
• General Wellness
• Personalized Nutrition Market Assessment -- by Geography
• North America
• U.S.
• Canada
• Europe
• Germany
• U.K.
• France
• Italy
• Spain
• Rest of Europe
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Rest of Asia-Pacific
• Latin America
• Middle East & Africa