PUBLISHER: MarketLine | PRODUCT CODE: 1310827
PUBLISHER: MarketLine | PRODUCT CODE: 1310827
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The global digital advertising market had total revenues of $604.3 billion in 2022, representing a compound annual growth rate (CAGR) of 16.9% between 2017 and 2022.
The mobile segment accounted for the market's largest proportion in 2022, with total revenues of $426.3 billion, equivalent to 70.5% of the market's overall value.
The growing number of internet users has propelled investments in digital advertising. According to the latest available data by the World Bank, in 2021, the proportion of internet users in the total population globally reached 63% in 2021 as compared to 54% in 2019.