PUBLISHER: MarketLine | PRODUCT CODE: 1511612
PUBLISHER: MarketLine | PRODUCT CODE: 1511612
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
Market value represents the revenue generated by the market players in a specific year.
The market is segmented into desktop and mobile.
Desktop advertising refers to the revenue earned by advertisements that are shown while browsing websites, using software, or performing other activities on desktop devices.
Mobile advertising refers to the revenue earned by advertisements designed for mobile devices. This includes advertisements for browsers as well as in-app advertisements that appear on smartphones and tablets.
All market data and forecasts are adjusted for inflation and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates.
The global digital advertising market registered revenues of $421,551.3 million in 2023, representing a compound annual growth rate (CAGR) of 9.3% between 2018 and 2023.
The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $302,924.6 million, equivalent to 71.9% of the market's overall value.
Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.