PUBLISHER: MarketLine | PRODUCT CODE: 1856068
PUBLISHER: MarketLine | PRODUCT CODE: 1856068
Global Feminine Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
The feminine hygiene market includes retail sales of sanitary pads, women's disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
By distribution channel, the market is segmented into e-commerce, hypermarkets, health & beauty stores, chemists/pharmacies, and others. The scope of others includes independent stores, convenience stores, discounters, supermarkets, cash & carries, department stores, direct sellers, etc.
All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
The global feminine hygiene market recorded revenues of $36,118.6 million in 2024, representing a compound annual growth rate (CAGR) of 3.2% between 2019-24.
Market consumption volume increased with a CAGR of 2% between 2019-24, reaching a total of 11,914.5 million units in 2024.
The moderate growth of the global feminine hygiene market during 2019-24 can be attributed to the rising awareness of menstrual health, rapid urbanization in emerging economies, and growing acceptance of premium and eco-friendly products (organic cotton pads, menstrual cups, reusable underwear), which supported value expansion.