Honey Spreads Market - Growth, Trends, and Forecasts (2022 - 2027)

The honey spread market is projected to register a CAGR of 6.21% during the forecast period, 2022-2027.

Honey has witnessed a higher demand among consumers as it is widely used as a natural sweetener in food products. The honey spread has been used as a staple of breakfast foods in the western region and its popularity is growing across the world which in turn boosted the market growth over the past few years. However, the outbreak of the COVID-19 pandemic impacted the honey spread market in the financial year 2020-21 due to the lack of resources and disruption in the supply chain which in turn affected the production rate.

Over the long term, the market growth can be attributed to the rising consumption of honey, and honey spread among consumers as it is abundant in nutrition such as vitamins, minerals, and natural sugar. In addition, the honey spread is primarily replacing the table sugar in daily diet owing to its various nutritional and health benefits such as cholesterol-free, fat-free, and aid in curing digestive health issues and enhancing immune function. Moreover, the rising consumer health consciousness has changed their preference for sweeteners from artificial sweeteners to natural sweeteners and hence, driving the sales of honey spread in the worldwide market over the forecast period.

Key Market Trends

Increasing Consumption of Honey Spread in Breakfast Food

In the western region, the breakfast foods such as pancakes, waffles, and cereals are highly consumed with honey spread as a topping. With growing consumer preference for sweeteners to enhance the taste of breakfast foods, the demand for different flavored honey spreads is also increasing. Hence, the players are engaged in launching flavored honey spreads in the market. For instance, in 2021, Valeo Foods launched chocolate-flavored honey spread under its brand Rowse. The new product called ChocoBee is made of honey and sustainable cocoa. On the other hand, low-calorie sweeteners have become popular to enhance the flavor of breakfast cereals owing to the rising health-consciousness among global consumers. This, in turn, is driving the demand for honey spreads as honey is perceived as a low-calorie sweetener. Further, this trend is expected to sustain during the forecast period as modern consumers are increasingly participating in weight management programs and adopting low-calorie diets to control obesity. Thereby, the growing demand for honey spread in breakfast foods is expected to drive market growth during the forecast period.

North America Holds the Major Share

North America is anticipated to dominate the market owing to the increasing frequency of food spreads such as honey spreads in breakfast foods in the region. According to the Sugar and Sweeteners report published by the United States Department of Agriculture (USDA), the United States honey demand has reached an all-time high with a record of setting consumption of honey or honey-based products valued at 618 million pounds in 2021 with increasing 8 percent from the previous years. In particular, the per capita consumption of honey has reached to 1.9 pounds in 2021. Moreover, the United States is the second largest consumer of honey-based products behind China based on a report published by the Food and Agricultural Organization (FAO). Thus, the increasing consumption rate in the region is driving market growth over the forecast period. Similarly, the natural honey spread demand is increasing in the region, and hence the companies are focused on introducing new varieties to the North American region. For instance, in September 2022, Stakich, a popular supplier of premium honey products in the United States recently launched new natural raw honey products such as honey spreads that are packed with health-promoting nutrients.

Competitive Landscape

The global honey spread market is competitive in nature owing to the presence of global and regional players. Major players in the market studied include the Kraft Heinz Company, J M Smucker Company, Ferrero International S.A., and Conagra Brands, Inc. among others. companies are focusing on product innovations and mergers & acquisitions to develop their presence and increase market share across the globe. For instance, in January 2022, Nature Nate's merged with Sweet Harvest Foods to make premium honey products accessible in every home in the United States.

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