South America Collagen Supplements Market - Growth, Trends, and Forecasts (2022 - 2027)

The South America Collagen Supplements market is projected to register a CAGR of 4.8% during the forecast period, 2022-2027.

High consumer preference for collagen-peptide-infused nutracosmetics with the growing desire to prevent premature aging is identified as the primary market driver in South America. Further, the collagen supplements market is projected to expand on account of the expanding consumer interest in preventive healthcare which influences consumer spending on supplements and functional food to attain healthy skin, hair, and overall well-being.

Furthermore, numerous health and aesthetic advantages of collagen supplementation have been linked to the market expansion for these products. For instance, it boosts bone density, enhances muscular mass, and eases joint pain. Additionally, the prevalence of diseases like arthritis, rheumatoid arthritis, and other inflammatory bone disorders has highlighted the importance of bone health prompting consumers to use particular supplements such as collagens to maintain their mobility. In addition, the expanding trend of clean-label supplements is driving the demand for vegan or plant-based collagen supplements, especially among eco-conscious consumers.

Key Market Trends

The Growing Awareness Regarding Benefits of Health Supplements

Growing consumer demand for health supplement products with the adoption of healthy lifestyles is the main driver of market expansion in South America. An increasing understanding of the nutritional value of collagen supplements among the middle-class population due to the high emphasis on skin and bone health is contributing to the sales growth of collagen supplements. The widespread availability of information across different websites and social media blogs regarding the health benefits of collagen is influencing consumers to use collagen supplements to prevent inflammatory bone disorders such as rheumatoid arthritis, Lyme arthritis, psoriatic arthritis, and osteoarthritis, among others.

Additionally, the rise in the geriatric population is anticipated to push the demand for collagen supplements, as human collagen levels decrease with age and collagen is a crucial component of the skin, hair, and nails as well as of the bones, tendons, muscles, ligaments, and joints that make up the skeleton of the body. This in turn requires the supplementation of collagen for the older population. For instance, the data disclosed in the Economy and Development Report (EDR) reveals that by 2050, 17.5% population of South America will be geriatric (65 years of age or older).

Brazil Hold Prominent Market Share

With their busy lifestyles, Brazilians now have less time to prepare meals at home due to the long working hours and hectic daily routines. Further, the high prevalence of sports and athletic activities is promoting the consumption of collagen supplements for improved bone health as collagen is the major component of connective tissues that make up body parts, including tendons, ligaments, skin, and muscles. Therefore, collagen supplements are increasingly popular among athletes and fitness enthusiasts for strengthening bones and boosting muscle mass. As a result, key manufacturers are reinforcing their production and R&D efforts to develop innovative solutions as per the potential needs of consumers. For instance, in April 2021, Apsen Farmaceutica, a pharmaceutical company announced the development of a new collagen supplement targeted toward mobility. The new product is branded as "Motilex HA," and features two of Bioiberica's joint health collagen ingredients to aid reduction in pain and inflammation and maintain joint function. Moreover, health and beauty enthusiasts are opting for collagen drinks and shots to gain aesthetic improvements in their outward appearance, including skin, hair, and nails.

Competitive Landscape

The South America collagen supplements market is highly competitive. Leading companies in the market include Hunter & Gather, Novaprom, Rousselot, Optimum Nutrition, Inc, and Gelita AG among others. Companies are concentrating their efforts on developing new formulations to fulfill the rising demand for collagen supplements. For instance, In March 2021, Rousselot launched marine collagen peptides with MSC certification. The product, which is made from wild-caught marine white fish and has received certification from the Marine Stewardship Council (MSC), is meant to aid nutrition and beauty brands in differentiating and growing their line of nutricosmetics and dietary supplements. In addition, key brands are focused on enhanced distribution capabilities to capture emerging consumer groups across online channels.

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