Deodorants Market - Growth, Trends, and Forecasts (2023 - 2028)

The global deodorants market is projected to register a CAGR of 6.8% over the forecast period, 2020-2025.

Currently, the deodorant market is experiencing a steady growth in United States. The growing demand for natural ingredients in deodorant products is driving the sales of organic deodorants in United States. Lighter scents, such as deodorants and body mists are popular among the young population. This prompted the deodorants market size. As young consumers are attracted toward natural products, which provide an excellent opportunity for companies to innovate products using natural ingredients, mainly to increase their market share.

Emerging countries, such as India, where the concentration of the young population is high ae projected to offer potential opportunities for companies to grow. Changing lifestyle and increase in product availability are various factors boosting the sales in the developing regions.

Deodorants Market Trends

The Growth of Alt-body part Fragrances

Across North America, the deodorants market witnessed growth of few brands, creating antiperspirants intended for alternative body parts, such as hands, face, and feet. For instance, Gamer Grip Hand Antiperspirant is a novel, non-slip, antiperspirant formula, which is designed for athletes to improve their grip and has a lasting fragrance for 4 to 6 hours. Furthermore, Neat 3B Face Saver is an antiperspirant gel for the face that can be applied before makeup.

As consumers seek ingredients to be in line with consumer demand, brands, such as Fresh Body launched Fresh Breasts, which is a natural deodorant that is free from aluminum, parabens, and talc. The product is specifically designed to keep women's upper body dry and prevent scratching.

The Demand for Sustainable and Natural Deodorants in Europe

Across Europe, European consumers are demanding more natural, organic, and sustainable formulations. On the other hand, consumers are seeking products that can be used anytime, such as that of roll-on, and sprays are finding the balance in terms of novel fragrances. Leading European deodorant/antiperspirant brands are focusing on promoting highly effective formulations, as they are essential for daily personal care routines. Furthermore, consumers are open to new concepts.

The development, in terms of offering natural and organic deodorant, covered a long way and in fact, new launches in the market have been more innovative, as compared to that of the past. A United Kingdom-based Elsa's Organic Skinfoods launched its Ocean Natural Deodorant Creme, a unisex creme-to-powder product containing coconut oil, peppermint, tea tree, rose geranium, and patchouli, which offers 24-hour protection. Furthermore, the emergence of younger consumers led to a more selective purchasing.

Competitor Analysis

The global deodorants market is competitive with multinational players occupying the major share of the market. New product innovation is considered as the main strategy, and free from harmful ingredients, along with new formats, are gaining popularity. For instance, in May 2018, Unilever brand, REXONA launched the deodorants line, with new look for sports, especially for soccer. It is a limited-edition range, which works across the aerosol, compressed spray, stick, and roll-on. It was launched in United Kingdom and Ireland.

Major players include Procter & Gamble Co., Unilever PLC, Henkel AG & Co KGaA, L`Oreal SA, L'Occitane International SA, among others.

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