North America IT Device - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the north america iT device market size is expected to increase from USD 801.85 billion in 2026 to reach USD 1,114.17 billion by 2031, growing at a CAGR of 6.8% over 2026-2031.

This report is Segmented by Device Category (Desktop PCs, Laptop PCs, Tablets, and More), End User Industry (Consumer, Small and Medium Enterprises, Large Enterprises, Education Sector, and More), Connectivity (Wired Devices, and Wireless Devices), Distribution Channel (Online Retail, Offline Retail, Direct B2B Sales, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

North America IT Device Market Trends and Insights

Surging Demand for Hybrid Work Hardware

Hybrid work remains entrenched, propelling sustained purchases of laptops, monitors, and webcams beyond the pandemic spike. Best Buy disclosed that computing and mobile products generated 49% of domestic revenue in its third fiscal-quarter 2026 report, with comparable sales up 7.6% year-on-year. Dell Technologies and HP both emphasized growing commercial PC pipelines, underscoring condensed refresh cycles as enterprises step down from five-year to three-year replacement intervals. Demand is strongest in the United States and Canada, where remote work penetration tops 40% of knowledge workers, while Mexico lags because of infrastructure limits. The resulting uplift accelerates unit volumes across premium notebooks equipped with neural processing units, ensuring local AI inference and compliance with data-sovereignty mandates. Consequently, the North America IT device market benefits from higher average selling prices on commercial SKUs, partially offsetting softness in entry-level consumer PCs.

Enterprise-Wide Device Refresh Post-Windows 10 End-of-Life

Microsoft withdrew Windows 10 support on 14 October 2025, triggering the largest enterprise PC replacement cycle since the Windows 7 sunset. Volume-licensing agreements from HP and Dell now bundle Windows 11 Pro with Copilot+ PCs based on Qualcomm Snapdragon X Elite or Intel Core Ultra processors, each embedding dedicated AI engines. Lenovo's ThinkPad X1 Carbon Gen 13 exemplifies the trend, pairing Intel silicon with on-device transcription agents unveiled at CES 2025. Public-sector procurement in the United States, Canadian provinces, and Mexican subsidiaries is releasing deferred budgets to ensure cybersecurity compliance, concentrating the impact in 2026-2027. As a result, the North America IT device market is experiencing front-loaded demand that lifts near-term revenues but may elongate future cycles.

Persistent Semiconductor Supply Imbalances

Structural shortages persist in high-bandwidth memory and advanced logic nodes despite easing headline constraints. Samsung announced DDR5 price hikes of up to 60% for 1Q 2025, citing tight supply linked to AI server demand. Micron echoed that memory scarcity will extend through 2027, diverting capacity away from consumer PCs. Export-control rules issued by the U.S. Bureau of Industry and Security in December 2024 and January 2025 further limit equipment access for Chinese fabs, stalling global wafer additions. Resulting lead-time volatility complicates production planning for device makers across North America, trimming projected growth in the North America IT device market.

Other drivers and restraints analyzed in the detailed report include:

1. Accelerated 5G Roll-Outs Fueling Smartphone Upgrades
2. Edge-AI Integration into Laptops and PCs
3. Inflation-Driven Price Sensitivity Among Consumers

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Wearables contributed a modest share in 2025 yet are projected to expand at a strong compound annual growth rate through 2031, making it the fastest-growing category among all IT device segments. Recent FDA guidance issued in early 2026 has eased regulatory barriers for low-risk health trackers, paving the way for accelerated adoption. Garmin's Fenix 8, equipped with advanced features like ECG and SpO2 sensors, caters to both athletes and first responders, addressing niche yet critical market needs. Additionally, continuous glucose monitors from companies such as Abbott, Medtronic, and Dexcom are integrating smartphone connectivity, creating deeper and more interconnected data ecosystems. These advancements highlight the growing importance of wearables in the broader IT device market, driven by innovation and regulatory support.

Smartphones, while remaining the largest segment of the North America IT device market, are experiencing a slowdown in growth as market penetration reaches saturation. In contrast, laptops and desktops are seeing incremental growth fueled by edge-AI upgrades, which enhance their functionality and appeal. Servers and storage devices are scaling up in density to meet the demands of AI workloads, as demonstrated by Seagate's high-capacity 30-TB Exos M drives. Peripherals continue to benefit from sustained demand driven by hybrid work environments, while point-of-sale terminals and industrial handheld devices remain critical components of the "other devices" category. Collectively, these shifts underscore a broader market pivot toward data-generating hardware that supports recurring analytics services, reflecting the evolving needs of businesses and consumers alike.

Healthcare is forecast to post a 10.6% CAGR between 2026 and 2031, outstripping the consumer segment that nevertheless retains the largest share. Hospitals are increasingly deploying rugged tablets for bedside charting and wearable monitors for remote patient surveillance, ensuring seamless integration with electronic health records under HIPAA safeguards. The aging population and rising prevalence of chronic diseases in the United States and Canada are driving the demand for continuous monitoring solutions. Additionally, small and medium enterprises are opting for cost-effective laptops, while large enterprises are standardizing AI-ready PCs managed through zero-trust security consoles to enhance operational efficiency and data security.

Education continues to see steady demand for Chromebooks and iPads, supported by digital-learning grants from Canadian provinces. Government agencies in the United States leverage multi-year GSA schedules, while similar contracts in Canada are enabling the modernization of IT device fleets. The BFSI sector is refreshing workstations to support real-time fraud analytics, ensuring compliance and operational agility. Meanwhile, manufacturing and energy verticals are adopting ruggedized PCs designed for harsh environments, addressing specific operational needs. These trends collectively highlight the evolving demand dynamics within the North America IT device market, driven by sector-specific requirements and technological advancements.

List of Companies Covered in this Report:

1. Apple Inc.
2. Samsung Electronics Co., Ltd.
3. Dell Technologies Inc.
4. HP Inc.
5. Lenovo Group Limited
6. ASUSTeK Computer Inc.
7. Acer Inc.
8. Microsoft Corporation
9. Huawei Technologies Co., Ltd.
10. Xiaomi Corporation
11. LG Electronics Inc.
12. Sony Group Corporation
13. Panasonic Holdings Corporation
14. Garmin Ltd.
15. Zebra Technologies Corporation
16. Fujitsu Limited
17. Seagate Technology Holdings plc
18. Western Digital Corporation
19. Toshiba Electronic Devices and Storage Corporation
20. Hisense Visual Technology Co., Ltd.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support