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Market Research Report

Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)

Published by Mordor Intelligence LLP Product code 708658
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Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)
Published: April 1, 2020 Content info:

Market Overview

Mezcal market is growing at a CAGR of 14.2% during the forecast period (2019-2024).

  • The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase further over the forecast period.
  • The large millennial consumer base across the globe is encouraging vendors to expand their geographical presence, which, in turn, is bolstering the mezcal market's growth.
  • Consumers are preferring mezcal over other tequila products due to the availability of a variety of flavors.

Scope of the Report

Mezcal market offers different products such as mezcal joven, mezcal reposado, mezcal anejo, and other types through offline and online retail stores. Mezcal vendors are catering primarily to this large demographic consumer base as the consumption of tequila and mezcal is maximum among this consumer segment.

Key Market Trends

United States Witnessed Increased Consumption of Mezcal and Tequila

Consumers are preferring mezcal over other types of tequila which is playing a major role to boost the mezcal consumption in the country. The rise of cocktail culture in the United States has helped make mezcal trendy, with bars offering various varieties of mezcal and tequila. Also, the growing consumption of mezcal in the US and Mexico, and changing consumer preference towards new category like extra-anejo- which is produced from 100% Agave- have been supporting the market growth of Mezcal anejo over the past few years.

North America Held Largest Market Revenue

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for mezcal in the North American region. Key players in the North American region are considering the increasing popularity of mescal and are investing to open production plants in the region, which is highly popular for the production of mescal. Furthermore, the demand for spirits across the on-trade sales channels, including full-service restaurants and cafes/bars, is expected to increase significantly over the forecast period.

Competitive Landscape

Mezca market is highly fragmented owing to the number of small and giant players dominating the market. Some of the key players in the market are Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd. Key players are investing in acquiring small players in the mezcal market, especially to leverage the luxury spirits segment and to develop the product portfolio.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support
Table of Contents
Product Code: 64578

Table of Contents


  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Mezcal Joven
    • 5.1.2 Mezcal Reposado
    • 5.1.3 Mezcal anejo
    • 5.1.4 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Offline retail stores
    • 5.2.2 Online retail stores
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Spain
      • United Kingdom
      • France
      • Germany
      • Russia
      • Italy
      • Rest of Europe
    • 5.3.3 Asia-Pacific
      • China
      • India
      • Japan
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East & Africa
      • South Africa
      • United Arab Emirates
      • Rest of Middle East & Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Pernod Ricard
    • 6.4.2 Ilegal Mezcal
    • 6.4.3 William Grant & Sons Ltd
    • 6.4.4 Rey Campero
    • 6.4.5 El Silencio Holdings INC.
    • 6.4.6 Mezcal Vago
    • 6.4.7 Lagrimas de Dolores
    • 6.4.8 Fidencio Mezcal


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