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Market Research Report

Europe Bicycle Market Growth, Trends, and Forecasts (2019 - 2024)

Published by Mordor Intelligence LLP Product code 906926
Published Content info 85 Pages
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Europe Bicycle Market Growth, Trends, and Forecasts (2019 - 2024)
Published: July 1, 2019 Content info: 85 Pages

Market Overview

Europe bicycle market is forecasted to grow at a CAGR of 6.12% during the forecast period (2019 - 2024).

  • The Europe bicycle market is driven by bicyle demand for both fitness and leisure.The increase in the number of people who use bicycle as a form of recreation is expected to develop the market. Further, the preference of bicycles as a convenient way of exercising for fitness is expected to drive the market further.
  • Additionally, growing environmental concerns and aggressive marketing campaigns pose the use of bicycles as an environment-friendly option and causing more people to opt for cycling as a meansto commute.
  • Currently there is a higher demand for e-bikes over conventional bikes in the region, especially in countries such as France, Italy, Germany and the Netherlands.
  • Some of the leading players are Giant Bicycles,Trek Bicycle, and Maxcom Ltd., among others.

Scope of the Report

Europe bicycle market is segmented by type, distribution channel, and geography. By type, the market is segmented as road bicycles, hybrid bicycles, all terrain bicycles, e-bicycles, and others. The other type of bicycles include two-seater bicycles and multi-seater bicycles. By distribution channel, the market is segmented as online and offline retail.

Key Market Trends

Favourable Government Initiatives Supporting the Bicycle Industry Growth

According to the Central Bureau of Statistics, in Netherlands, the total number of shops selling bicycles has been increasing since 2015, reflecting a growth in the bicycle market. A growing use of bicycles in trekking and recreational activities, coupled with an increasing number of cycling events, will increase the demand for sports bicycles over the forecasted period. At the same time, various organization and governments are aggressively deploying the infrastructure in the developed economies needed to support the switching of bicycles, thereby encouraging people to opt for bicycles. For instance, in April 2017, the United Kingdom government published its GBP 1.2 billion long-term plan to make cycling and walking the preferred choice for shorter journeys. Most of the time these national strategies and/or action plans set clear activities and precise goals for the development of cycling at the national level. Similarly, The Sweden Government has adopted 'A national cycling strategy for more and safer cycling, contributing to a sustainable society and a high quality of life throughout the country. The Government has invested a total of SEK 100 million in an additional cycling initiative in 2016-2017.

Growing Demand for E-Bicycle

Due to the potential of promoting sustainable transportation, more attention has been focused on the e-bike market. Shifting people from cars to more sustainable and space-efficient modes of transport can help reduce many transportation and health challenges, including traffic congestion, air pollution, and physical inactivity. This is driving the e-bike market. Also, there is a growing interest to increase the attractiveness of cycling. Extended government support and implementation of strict rules in various geographies has pushed the sales of electric bikes. In metro cities, especially in North America and European countries, the concept of public charging infrastructure and rental service for e-bikes is on the rise. Increasing investments on the research and development by several market players to develop new high efficiency batteries and manufacture high performance vehicles has played a crucial role in fuelling the adoption of electric bikes.

Competitive Landscape

Europe bicycle market is fragmented with presence of several global and regional players. Some of the key players include Trek Bicycle Corporation, Giant Bicycles, and Wilier Triestina S.p.A. The market is competetive with players competing for market share. In order to position themselves in a better position in the market, the players engage in strategies such as partnerships, expansions, product innovations, and mergers and acquisitions.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support
Table of Contents
Product Code: 66734

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study
  • 1.4 Research Phases



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porters Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Type
    • 5.1.1 Road Bicycles
    • 5.1.2 Hybrid Bicycles
    • 5.1.3 All Terrain Bicycles
    • 5.1.4 E-Bicycles
    • 5.1.5 Others
  • 5.2 By Distribution
    • 5.2.1 Online Retail
    • 5.2.2 Offline Retail
  • 5.3 Geography
    • 5.3.1 Europe
      • France
      • United Kingdom
      • Germany
      • Italy
      • Rest of Europe


  • 6.1 Major Strategies by Key Players
  • 6.2 Most Active Companies in the Past Five Years
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Trek Bicycle Corporation
    • 6.4.2 Giant Bicycles
    • 6.4.3 F.I.V. E. Bianchi S.p.A.
    • 6.4.4 MAXCOM LTD.
    • 6.4.5 LAPIERRE SA
    • 6.4.6 PEUGEOT CYCLES
    • 6.4.7 Wilier Triestina S.p.A.


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