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PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1386033

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PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1386033

China Toothpaste Tablet Market Assessment, By Type, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2016-2030F

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China toothpaste tablet market is expected to register a robust growth rate and is projected to advance at 10.3% compounded annually for the forecast period between 2023 and 2030. China toothpaste tablet market is showing an impressive growth rate and is expected to reach USD 14.68 million in 2030 from USD 6.7 million in 2022, with a focus on sustainability, increasing incomes, increasing exports, and change in consumer behavior, leading the China toothpaste tablet market to grow.

China is the world's second largest economy and second most populated country. China toothpaste tablet market is part of the broader global trend towards sustainable and eco-conscious consumer choices. China toothpaste tablet market is reshaping how millions of people approach their daily dental routines. People in China are no longer confined to traditional toothpaste from non-recyclable tubes, but instead shifting to toothpaste tablets. These compact, solid, and environmentally friendly alternatives promise brighter smiles and a cleaner planet. These tiny powerhouses are at the forefront of China's battle against plastic waste, aligning perfectly with the nation's commitment to environmental responsibility.

The allure of toothpaste tablets goes beyond sustainability. It's a narrative of ingenuity and consumer-centric choices. With diverse formulations, natural ingredients, and an array of refreshing flavours, toothpaste tablets offer a personalized and sustainable oral care experience. China toothpaste tablet market growth isn't just based on domestic consumption but also exports to many countries. In the last two decades, China's population has grown from a lower-income to an upper-middle-income population, allowing them to spend more on costlier products like toothpaste tablets than traditional toothpaste in tubes.

Sustainability Reigns Supreme

Sustainability has become a trend in the China toothpaste tablet market. With China's growing concerns about plastic waste and environmental impact, toothpaste tablets offer a sustainable alternative that aligns with the nation's environmental goals. Brands in the China toothpaste tablet market prioritize eco-friendly packaging solutions. It includes using recyclable materials, minimalist designs, and reduced plastic usage, which resonates with the government's push to reduce plastic pollution. Chinese consumers increasingly sought eco-friendly oral care alternatives to reduce plastic waste, making toothpaste tablets popular. To combat the growing plastic pollution, the Chinese population, who are at the forefront in contributing their share in reducing plastic pollution, are adopting toothpaste tablets in their daily oral care routine. Many brands and distributors offer toothpaste tablets in eco-friendly packaging that appeals to various consumers. With sustainability in focus, China toothpaste tablet market will evolve further in the coming years.

Diverse Options and Formulations

There are many brands in China toothpaste tablet market that want to dominate the market and be the market leader. Due to it, the brands and businesses evolve to stay relevant in the competition by offering different options to cater to different consumer preferences in China toothpaste tablet market. It includes options with natural and clean ingredients, fluoride-free choices, and specialized formulations for specific oral care needs. Many brands offer tablets both with fluoride and without fluoride to cater to different customers. Brands introduced new and unique flavours to cater to changing consumer tastes, making toothpaste tablets a more enjoyable and personalized experience.

E-commerce to Dominate

Chinese consumers can purchase toothpaste tablets due to e-commerce platforms, including direct-to-consumer (D2C) methods. Online purchasing offers accessibility, ease, and a wide selection of goods. A vast and strong e-commerce network has helped many brands reach remote and rural areas of the country making their product accessible at low costs otherwise difficult with the traditional retail network. With just a few clicks, consumers can browse, compare and purchase a wide range of toothpaste tablet brands and formulations from the comfort of their homes.

The convenience has contributed significantly to the China toothpaste tablet market expansion. Chinese consumers can explore diverse options, including natural ingredients, formulations based on fluoride and different flavours, allowing them to find products that align with their preferences and needs. Many customers go to D2C methods with brands that show customer loyalty and brands establishing direct connections with consumers, gather valuable feedback and tailor their offerings, based on consumer preferences.

Increasing Disposable Income

Over the years, incomes have increased among the Chinese population owing to rapid economic development. Increasing disposable income has led to the growth in China toothpaste tablet market. With higher disposable income, consumers in China may be more willing to invest in premium oral care products. Some toothpaste tablet brands position themselves as high-quality or luxury options. Consumers with increased spending power may be more likely to explore and purchase these premium choices. Higher-income individuals are often more conscious of environmental issues.

As a result, they may be more inclined to make eco-friendly choices. Toothpaste tablets, known for their sustainability benefits and reduced plastic waste, align with the preferences of consumers willing to pay more for environmentally friendly products. E-commerce platforms play a vital role in making toothpaste tablets accessible to consumers. With greater access to digital resources, higher-income individuals are more likely to engage in online shopping and explore niche or specialized products like toothpaste tablets.

Impact of COVID-19

The impact of COVID-19 on China toothpaste tablet market was significant, with both challenges and opportunities emerging in response to the pandemic. The pandemic heightened awareness of personal hygiene, including oral care. Consumers in China became more focused on maintaining good oral health, which led to increased demand for oral care products, including toothpaste tablets. The global supply chain disruptions caused by the pandemic affected the availability of certain ingredients and packaging materials required for toothpaste tablet production. It led to occasional shortages and delays in production. China is an export market, for toothpaste tablets, so supply chain disruptions caused damage to its exports. Growing e-commerce and income due to the constant economic growth of the country will give rise to further growth in China toothpaste tablet market.

Key Players Landscape and Outlook

China toothpaste tablet market is a vibrant and evolving market housing many players from big manufacturers and exporters to regional players and local players, catering to diverse needs of oral care solutions through toothpaste tablets in China toothpaste tablet market. The outlook for China toothpaste tablet market is highly positive and the market is forecasted to expand rapidly and stay positive throughout the period. With the market expanding amid increasing exports and domestic consumption, it opens opportunities for further market development, with innovative and solution-driven products, the market becomes intensely competitive. Sustainability, changing consumer behavior, growing personal disposable income, rapid urbanization, and natural formulations in tablets will drive the market. All these factors will contribute to the expansion of the China toothpaste tablet market. Packaging, formulation, and marketing strategy innovations are projected to continue determining China toothpaste tablet market's growth.

Product Code: MX10642

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on China Toothpaste Tablet Market

4. Executive Summary

5. Voice of Customer

  • 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 5.2. Market Awareness and Product Information
  • 5.3. Brand Awareness and Loyalty
  • 5.4. Factors Considered in Purchase Decision
    • 5.4.1. Brand Name
    • 5.4.2. Pack Size
    • 5.4.3. Price
    • 5.4.4. Quality
    • 5.4.5. Packaging Type
    • 5.4.6. Inclination Towards Organic Products
    • 5.4.7. Promotional Offers & Discounts
  • 5.5. Purpose of Purchase (Personal Use, Gifting)
  • 5.6. Frequency of Purchase
  • 5.7. Medium of Purchase
  • 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. China Toothpaste Tablet Market Outlook, 2016-2030

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Type
    • 6.2.1. Fluoride
    • 6.2.2. Fluoride Free
  • 6.3. Packaging Type
    • 6.3.1. Jars & Bottles
      • Plastic
      • Glass
      • Others
    • 6.3.2. Composite Bags & Pouches
  • 6.4. End-user
    • 6.4.1. Commercial Establishments
    • 6.4.2. Individual Users
  • 6.5. Distribution Channel
    • 6.5.1. Online
    • 6.5.2. Offline
      • Retail Stores
      • Brand Stores
      • Multi-Brand Outlets
      • Pharmacies/Drug Stores
      • Others
      • Wholesale Channels
      • Dealers/Distributors
      • Others
  • 6.6. By Region
    • 6.6.1. South
    • 6.6.2. East
    • 6.6.3. North
    • 6.6.4. Northeast
    • 6.6.5. Central
    • 6.6.6. West
  • 6.7. By Company Market Share (%), 2022

7. Market Mapping, 2022

  • 7.1. By Type
  • 7.2. By Packaging Type
  • 7.3. By End-user
  • 7.4. By Distribution Channel
  • 7.5. By Region

8. Macro Environment and Industry Structure

  • 8.1. Supply Demand Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. Guangzhou Meimishi Cosmetics Co., Ltd.
    • 13.1.1. Company Details
    • 13.1.2. Key Management Personnel
    • 13.1.3. Products & Services
    • 13.1.4. Financials (As reported)
    • 13.1.5. Key Market Focus & Geographical Presence
    • 13.1.6. Recent Developments
  • 13.2. Guangzhou Honghui Daily Technology Co., LTD
  • 13.3. Guangdong Qiaoerna Biological Technology Co., Ltd
  • 13.4. Y & R International (wuhu) Industrial Limited
  • 13.5. Guangzhou Meimishi Cosmetics Co., Ltd.
  • 13.6. Jiangxi Dent Oral Products Co., Ltd.
  • 13.7. Henan Green Food Com., Ltd.
  • 13.8. Guangzhou Meimishi Cosmetics Co., Ltd.
  • 13.9. Llrn Personal Care (Shenzhen) Co., Ltd.
  • 13.10. Yangzhou Minsheng Brush Daily Chemical Co., Ltd.
  • 13.11. Jiangsu Soho International Group Yangzhou Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

Product Code: MX10642

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. China Toothpaste Tablet Market, By Value, In USD Million, 2016-2030F
  • Figure 2. China Toothpaste Tablet Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 3. China Toothpaste Tablet Market Share, By Type, In USD Million, 2016-2030F
  • Figure 4. China Toothpaste Tablet Market Share, By Packaging Type, In USD Million, 2016-2030F
  • Figure 5. China Toothpaste Tablet Market Share, By End-User, In USD Million, 2016-2030F
  • Figure 6. China Toothpaste Tablet Market Share, By Distribution Channel, In USD Million, 2016-2030F
  • Figure 7. China Toothpaste Tablet Market Share, By Region, In USD Million, 2016-2030F
  • Figure 8. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 9. By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), 2022
  • Figure 10. By End-User Map-Market Size (USD Million) & Growth Rate (%), 2022
  • Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2022
  • Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2022
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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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