India Gluten-free Bakery Products Market Assessment, By Type, By Price, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, FY2017-FY2031F

India Gluten-free Bakery Products Market has witnessed significant growth, propelled by various factors that reflect evolving consumer preferences and health-conscious lifestyles. By the end of the fiscal year 2023, the market achieved an estimated value of USD 51.1 million, and forecasts suggest a trajectory towards USD 93.88 million by fiscal year 2031. This expected growth represents a CAGR of 7.9% from FY2024 to FY2031. As awareness of gluten-related issues increases, more individuals are opting for gluten-free diets, either due to medical reasons such as celiac disease or as a choice for overall well-being.

One of the primary drivers of this market is the surge in the prevalence of gluten-related disorders. The growing diagnosis of conditions like celiac disease has led to an increased demand for gluten-free alternatives. Moreover, the rise in health consciousness and the pursuit of healthier lifestyles have prompted consumers to seek nutritious and clean-label products, driving the popularity of gluten-free bakery items.

Government initiatives and supportive regulatory frameworks have played a pivotal role in fostering the gluten-free market in India. The introduction of guidelines and standards for gluten-free labelling has enhanced consumer trust and confidence in the authenticity of gluten-free products. For instance, as per FSSAI guidelines, foods can only be labeled 'gluten-free' if they contain 20 mg or less of gluten per kilogram.

The market has responded with diverse gluten-free bakery products, including bread, cakes, cookies, and pastries. Established and emerging players are innovating to meet the demand, offering not only gluten-free options but also products with enhanced nutritional profiles and appealing flavors.

As a result of these factors, India gluten-free bakery products market continues to expand, with increased accessibility and availability in various retail channels. The dynamic landscape reflects a paradigm shift in consumer attitudes towards gluten-free choices, making it a notable and growing segment within the broader bakery market.

Rising Awareness of Gluten-Related Disorders Driving the Market Demand

India gluten-free bakery products market is propelled by a heightened awareness of gluten-related disorders. The Celiac Society of India (CSI) organized the International Symposium on Wheat-related Disorders (ISWD) in January 2019 in Delhi. The objective was to raise awareness about the early diagnosis and management of a disease about which "Indians have little or no knowledge". Celiac disease is more prevalent in North and East India, as compared to South India. A survey conducted by the Indian Council of Medical Research revealed that in Haryana, the prevalence is eight people per thousand, in Assam, it is 4 per thousand, while in Tamil Nadu, it is significantly lower at only 0.1 per thousand. With the increasing awareness of the prevalence of such conditions, consumers are seeking gluten-free alternatives for improved health. The rising diagnosis rates and medical recommendations contribute to a growing demand for products that cater to individuals with gluten-related disorders.

Biscuits and Cookies Hold the Largest Share

Biscuits and cookies command the largest share in India gluten-free bakery products market, exemplifying a significant consumer shift. This dominance reflects a growing preference for gluten-free alternatives in the snack sector. Consumers seeking diverse, flavourful, and convenient gluten-free options contribute to the popularity of biscuits and cookies. The market's dynamism stems from the intersection of health-conscious choices and taste preferences. These gluten-free offerings cater to dietary needs and signify a broader trend in the evolving food landscape. Manufacturers actively respond to this demand, continually innovating to expand the array of gluten-free biscuits and cookies, thus playing a pivotal role in the market's vibrant growth. For instance, in May 2023, as a part of the 'ITC Mission Millet' initiative, ITC introduced its inaugural millet cookies under the Sunfeast Farmlite brand. These cookies, offered in both choco-chip and multi-millet variations, are gluten-free that blend nutrition with delightful taste.

Consumers Seeking Nutritious and Clean-label Foods

The market is experiencing a surge due to a growing demand for nutritious and clean-label options. With consumers increasingly prioritizing health-conscious choices, gluten-free products align with this trend. The market responds to the demand for clean-label items, emphasizing natural ingredients and transparent labelling. As individuals seek healthier alternatives, gluten-free bakery products gain popularity, offering a combination of dietary preferences and nutritional value. Manufacturers are innovating to meet this demand, contributing to the expansion of the India Gluten-free Bakery Products Market with a focus on products that are both wholesome and transparent in their ingredients.

In July 2023, on the second day of the 'One Week One Lab' campaign, the Central Food Technological Research Institute introduced gluten-free cake mix and fibre-enriched rusk. These products, abundant in protein, fibre, and essential minerals, cater to the rising demand for healthier and convenient food choices, showcasing the institute's commitment to innovative and nutritious alternatives.

Impact of COVID-19

The COVID-19 pandemic has influenced the gluten-free bakery products market in India in several ways. Initially, disruptions in supply chains and shifts in consumer behaviour affected production and distribution. Lockdowns and economic uncertainties impacted purchasing patterns. However, the pandemic heightened health consciousness, fostering a demand for nutritious and immune-boosting products, including gluten-free options. E-commerce surged as a preferred buying channel. While there were challenges, the crisis also prompted innovation, with companies adapting to changing consumer needs. As the situation stabilized, the market witnessed a rebound, with gluten-free products gaining traction as part of a broader wellness-focused dietary shift in response to the pandemic's impact on health perceptions.

Key Players Landscape and Outlook

India gluten-free bakery products market features a competitive landscape with key players driving innovation and market expansion. Prominent companies include Dr. Schar AG / SPA, General Mills, Inc., and Genius Foods Limited among others. These players focus on diverse product portfolios, incorporating biscuits, cookies, bread, and other bakery items, aligning with the increasing demand for gluten-free options. Innovations like millet-based products and nutritious snacks contribute to market growth. The outlook is optimistic, marked by robust growth projections, evolving consumer preferences, and strategic initiatives by key players to capture a larger market share. The emphasis on healthier lifestyles, coupled with gluten-related health concerns, positions the gluten-free bakery products market in India for sustained expansion, with key players at the forefront of shaping its dynamic future. In January 2023, Mondelez International, Inc. introduced the OREO Gluten-Free Mint Flavour Creme Chocolate Sandwich Cookies as a permanent addition to its collection. This new variation was crafted with genuine cocoa and a combination of gluten-free flours, ensuring a delightful and inclusive treat for consumers with gluten sensitivities.