India Software-Defined Vehicle Market Assessment, By Vehicle Type, By Propulsion, By Vehicle Autonomy, By Software-Defined Vehicle Type, By Region, Opportunities and Forecast, FY2019-FY2033F

India software-defined vehicle market is projected to witness a CAGR of 16.56% during the forecast period FY2026-FY2033F, growing from USD 2.69 billion in FY2025 to USD 9.16 billion in FY2033. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to enhanced awareness about safety and sustainable transportation, significant technological advancement in vehicles, and the rapidly evolving landscape of automotive technology. The India software-defined vehicle market demand is anticipated to increase owing to the growing production of electric and hybrid vehicles, a rise in demand for comfort and convenience while driving, and an integration of automotive Over-The-Air (OTA) systems. OTA allows automakers to advance vehicle software remotely, enabling regular enhancements in performance, functionality, and user experience without requiring a dealership visit. This capability surges the demand for software-defined vehicles, as end users expect their vehicles to enhance over time, such as smartphones.

In addition, OTA updates also can provide essential safety enhancements and security patches swiftly. As vehicles become increasingly connected, confirming they are featured the latest security features, propelling the India software-defined vehicle market demand in the forecast period. Furthermore, the Indian government is investing in infrastructure including advanced road networks, and smart traffic management systems, supporting the growth of software-defined vehicles in India. Also, companies in the market are increasing the value of the vehicle over time as new features are added via software updates. Key participants in the market are collaborating to expand their market presence and address the rising demand for software-defined vehicles.

For instance, in April 2024, BMW AG announced to collaboration with Tata Technologies for the development of automotive software and business IT solutions to accelerate the progress in the field of software-defined vehicles.

Electrification of Vehicle Drives the India Software-Defined Vehicle Market Growth

The significant shift towards electrification is a key driver in India software-defined vehicle market. The government of India formed different initiatives, including the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, which are motivating automakers to introduce electric vehicles featured with advanced software. This transition not only minimizes emissions but also improves vehicle performance and user experience, driving the India software-defined vehicle market growth. Moreover, the growing awareness among consumers about sustainable options, accelerating the integration of electric vehicle technology into software-defined vehicles is projected to surge, fostering innovation and market growth. In addition, companies in the market are considerably investing in software solutions that manage regenerative braking, battery effectiveness, and advanced charging infrastructure. Furthermore, market participants in the market are efficiently launching different intelligent centers to help manufacture advanced software-defined vehicles.

For instance, in March 2023, BlackBerry Limited announced the launch of an IoT center of excellence in India for embedded software engineers to support building the next generation of software-defined vehicles.

Integration of Advanced Driver Assistance Systems (ADAS) Pushes the India Software-Defined Vehicle Market Demand

The integration of ADAS is gaining prevalence in India software-defined vehicle market owing to rising government regulations on road and vehicle safety and growing consumer awareness. Features including lane-keeping assistance, adaptive cruise control, and automatic emergency braking are becoming a significant market trend. Automakers are integrating advanced software systems to advance these functionalities, improving vehicle safety, the overall driving experience of end users and enhancing user comfort. The demand for vehicles equipped with ADAS is probably to rise because road safety is becoming a priority among consumers. In addition, collaborations between tech companies and automakers are propelling advancements in this domain, leading to fully autonomous driving capabilities, which further propel the India software-defined vehicle market demand in the forecast period.

For instance, in July 2024, Tata Technologies announced the collaboration with Arm Limited to drive innovation in software-defined vehicles and reduce the development time of software-defined vehicles for automotive OEMs.

Passenger Cars Dominate India Software-Defined Vehicle Market Share

Passenger cars dominate the market growth owing to the increasing production of passenger cars in emerging countries, rising disposable incomes, and rapid urbanization. The software-defined passenger car demand in India is projected to accelerate owing to a growing demand for smart and connected features in vehicles, significant technological advancements, and rising awareness and requirement for advanced driver-assistance systems in automobiles. Also, innovations in software and hardware are making it easier for automakers to integrate advanced technologies into passenger cars, making them more appealing to buyers. Additionally, government initiatives focused on promoting electric vehicles and advanced technologies are often aimed at passenger vehicles, motivating manufacturers to invest in software-defined vehicle capabilities, which further drive the software-defined passenger cars in India. Companies in the market are launching passenger cars with the integration of different software and hardware to address the rising demand for advanced and connected passenger cars.

For instance, launched in June 2025, the Tata Harrier EV is a significant example in passenger car segment, showcasing the integration of software-defined vehicle capabilities. It comes equipped with a level-2 ADAS suite that includes features such as adaptive Cruise Control, driver attention warning, auto park assists.

Aftermarket is Expected to Register Significant Market Share in the India Software-Defined Vehicle Market

Aftermarket is projected to hold a significant market share in the Indian market for software-defined vehicles owing to increased demand for vehicle connectivity, rapid trend of personalization, rising requirements for upgrading their existing vehicles, and stringent government rules and regulations. As automakers are introducing more advanced vehicles, owners look for advancements and upgrades rather than new purchases, leading to higher requirements for aftermarket solutions. Constant software updates for road and vehicle safety, navigation, and infotainment systems features will further boost India automotive aftermarket market growth. The significant surge in electric vehicles introduces different market growth opportunities for market players. In addition, the partnership between tech companies and automotive manufacturers will foster innovation in aftermarket services.

For instance, in April 2024, Tata Technologies announced to formation of a joint venture with BMW AG to introduce an automotive software and IT hub in Pune, Bengaluru, and Chennai. The joint venture will focus on strategic software development, including solutions for software-defined vehicles, digital services in the aftermarket, automated driving, and infotainment systems.

Key Players Landscape and Outlook

To enhance their market reach and offerings, Indian software-defined vehicle companies are embracing next-gen technologies like over-the-air (OTA) updates and autonomous driving systems. These software-driven advancements improve vehicle performance, safety, and user experience while enabling faster feature upgrades. By prioritizing a software-first approach, these firms can swiftly adapt to industry changes and roll out innovations. Strategic alliances with global tech leaders and increased R&D investments further help them stay competitive and address shifting consumer needs. As a result, they not only solidify their market standing but also drive greater customer engagement and brand loyalty.

For instance, in October 2024, Hyundai Motor Company, Kia Corporation, and Samsung Electronics announced a partnership to connect software-defined vehicle to smartphones and introduce a new mobility experience for customers.