PUBLISHER: Markets & Data | PRODUCT CODE: 1776842
PUBLISHER: Markets & Data | PRODUCT CODE: 1776842
Global AI Avatar Market Assessment, By Platform, By Type, By Application, By Region, Opportunities and Forecast, 2018-2032F
Global AI avatar market is projected to witness a CAGR of 23.72% during the forecast period 2025-2032, growing from USD 5.33 billion in 2024 to USD 29.29 billion in 2032. The global AI avatar market is expanding at an exponential rate as more companies utilize AI avatars to enhance their communication with users. AI avatars can use advanced AI to mimic human appearance and speech. Therefore, these benefits help companies to save time, enable them to work around the clock and deliver improved digital experiences.
The AI avatar market is a vital component of the global digital transformation movement. Since you can find AI avatars embedded in different online services such as games, mobile apps, websites and other online services that can chat with users and provide help, AI avatars can also understand voice, show expressions, and respond like a person. Many companies are implementing AI avatars to offer service anytime, save costs and provide user connection. With new tools, the creation of AI avatars has been simplified and powered. From retail to education and social platforms, AI avatars are making digital life more seamless and more humanized, which contributes to the growth of the market.
For example, in January 2024, NVIDIA Corporation launched its Avatar Cloud Engine (ACE) microservices, which aim to help developers create interactive AI avatars using tools such as Omniverse Audio2Face and Riva. These tools can perform real-time, lifelike facial animation, as well as multilingual speech recognition.
Use in Games and Entertainment Influences the Global AI Avatar Market Demand
A major contributor to the growth of the global AI avatar market is the implementation of AI avatars as characters in games and entertainment. Since game producers and film production teams use AI avatars to make characters more realistically engaged. Due to the availability of new and advanced AI avatar tools, it has become much easier to produce a realistic face with natural facial movements and voice patterns. Using AI avatars makes storytelling more engaging and real-world characters more character-driven in games. Everyone playing video games enjoys a more engaging and realistic-looking experience. The more it feels like characters come to life, the more people want to engage with the content and return to it repeatedly. The popularity of using AI avatars to enhance narrative or create new digital mediums for content development is rising rapidly, driving rapid market growth.
For example, in June 2023, Epic Games, Inc. introduced MetaHuman Animator, a new tool in the MetaHuman framework designed to facilitate high-quality facial motion capture for AAA gaming and thoughtful cinematic storytelling. It was specifically created to simplify the process of creating human-like avatars and performing realistic face animation.
Virtual Brand Avatars and Online Proliferates Global AI Avatar Market
Additionally, the global AI avatar marketplace is expanding as companies increasingly utilize avatars to engage with users online. Because they are essentially intelligent assistants on websites or in apps that provide responses, present products, and assist consumers at all hours (24*7). Companies can help more users with avatars because they can work around the clock. Since avatars operate continuously without needing rest, companies can serve more customers without needing to hire additional staff. Furthermore, patrons generally pay attention to them, and avatars learn and improve their service over time. Brands use them to learn about products, provide instruction and sell products. Given that more patronage is occurring online for shopping and learning, companies are searching for digital assistants that feel humanistic and intelligent. For many, this need is leading to an increasing number of firms deploying AI avatars daily.
For instance, in February 2023, Liquid Avatar Technologies Inc. partnered with Aftermath Islands to launch AI-powered avatars in the metaverse. The digital agents, powered by OpenAI's GPT-3, will act as brand ambassadors and can provide service, product education, and customer engagement at any hour of the day.
Digital Human Segment Dominates the Global AI Avatar Market
Digital human avatars currently lead the largest segment in this market. This is all because, as Digital humans act and look such as real humans, they can portray emotions, speak in diverse languages, and even display facial expressions or communicate with gestures. Digital humans can serve various purposes, including virtual friends, support agents, or online instructors. People tend to connect better and faster with something that acts like a human. Trending applications for avatars include health, games, shopping and social applications. The behavior of digital humans enables them to manifest in applications and provide utility. This is why the digital human segment is the leading segment in the AI avatar market by a large margin.
For example, in June 2024, Meta Loop Ltd launched Meo, a highly lifelike AI companion designed to provide emotional support. Launched at London Tech Week, the avatar mimics human characteristics, including empathy and jealousy. Its emotional realism caught the public's attention.
North America Leads Global AI Avatar Market
North America is the largest region of the global AI avatars market. Due to various reasons, including the fact that leading tech companies and developers in the U.S. are inventing, investing in, and utilizing these intelligent avatars. Many applications and websites in this region utilize avatars to facilitate friendly and helpful conversations with their users. North Americans are quick to adopt new digital tools, thereby increasing the market's ability to grow. There is a substantial investment in AI research, which provides a valuable framework to enable progress to occur at a faster pace than in other regions. As a result, North America tests and launches new avatar tools before other areas. It is no wonder that numerous activities and growth opportunities exist in this region of North America.
For example, in June 2025, Meta Platforms, Inc. rolled out new features of WhatsApp, including animated emojis, sticker improvements, and better group chat filters. The updates were implemented to support communication through more dynamic personalized interactions.
Impact of U.S. Tariffs on Global AI Avatar Market
U.S. tariffs may raise prices for AI tools and services. Several AI avatars require specific hardware components, including servers and specialized chips. When tariffs are applied to components imported from other nations, it can increase price points. This may slow the adoption of AI avatars for a handful of firms. However, U.S. firms may turn to local technology companies as a means of reducing these costs. If these firms utilize local data centres and local cloud services, they can continue to offer AI avatars at a reasonable price point. Tariffs may potentially impact the rate of growth for smaller businesses.
Key Players Landscape and Outlook
The global AI avatar market is home to numerous companies developing their own intelligent, realistic avatars. Many large tech companies are acquiring or developing new tools to stay ahead. These tools will allow anyone to create avatars that can talk to users, show some emotion and help people online. The market is expanding because the AI Avatar industry is appealing to businesses across various industries, including Retail, Education, and Media, for avatars to enhance customer interaction experience. As individuals become accustomed to interacting with digital humans in a standard way, more businesses will undoubtedly offer AI Dialog avatars to enhance their offerings. Moving forward looks brighter every day with ongoing advances in technology, more tools being made accessible to more creators and more ideas being generated to make more intelligent and more lifelike AI avatars.
For instance, in September 2024, Salesforce, Inc. and NVIDIA Corporation announced a strategic partnership to continue building AI Agent innovation. Salesforce added NVIDIA's AI Enterprise platform (including ACE microservices) to its Agentforce solution, allowing accelerated, dynamic, interactive avatar experiences across workflows in enterprise sales, service, marketing, and IT.
Table of Contents
1. Project Scope and Definitions
2. Research Methodology
3. Impact of U.S. Tariffs
4. Executive Summary
5. Voice of Customers
- 5.1. Respondent Demographics
- 5.2. Brand Awareness
- 5.3. Factors Considered in Purchase Decisions
- 5.4. Challenges Faced Post Purchase
6. Global AI Avatar Market Outlook, 2018-2032F
- 6.1. Market Size Analysis & Forecast
- 6.1.1. By Value
- 6.2. Market Share Analysis & Forecast
- 6.2.1. By Platform
- 6.2.1.1. Digital Human
- 6.2.1.2. 3D and Metaverse Avatars
- 6.2.1.3. Stylized Avatars
- 6.2.2. By Type
- 6.2.2.1. Interactive Avatars
- 6.2.2.2. Non-Interactive Avatars
- 6.2.3. By Application
- 6.2.3.1. Virtual Assistant
- 6.2.3.2. Characters
- 6.2.3.3. Influencers
- 6.2.3.4. Companion
- 6.2.3.5. Podcaster and VTuber
- 6.2.4. By Region
- 6.2.4.1. North America
- 6.2.4.2. Europe
- 6.2.4.3. Asia-Pacific
- 6.2.4.4. South America
- 6.2.4.5. Middle East and Africa
- 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
- 6.2.1. By Platform
- 6.3. Market Map Analysis, 2024
- 6.3.1. By Platform
- 6.3.2. By Type
- 6.3.3. By Application
- 6.3.4. By Region
7. North America AI Avatar Market Outlook, 2018-2032F
- 7.1. Market Size Analysis & Forecast
- 7.1.1. By Value
- 7.2. Market Share Analysis & Forecast
- 7.2.1. By Platform
- 7.2.1.1. Digital Human
- 7.2.1.2. 3D and Metaverse Avatars
- 7.2.1.3. Stylized Avatars
- 7.2.2. By Type
- 7.2.2.1. Interactive Avatars
- 7.2.2.2. Non-Interactive Avatars
- 7.2.3. By Application
- 7.2.3.1. Virtual Assistant
- 7.2.3.2. Characters
- 7.2.3.3. Influencers
- 7.2.3.4. Companion
- 7.2.3.5. Podcaster and VTuber
- 7.2.4. By Country
- 7.2.4.1. United States
- 7.2.4.2. Canada
- 7.2.4.3. Mexico
- 7.2.1. By Platform
- 7.3. Country Market Assessment
- 7.3.1. United States AI Avatar Market Outlook, 2018-2032F
- 7.3.1.1. Market Size Analysis & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share Analysis & Forecast
- 7.3.1.2.1. By Platform
- 7.3.1.2.1.1. Digital Human
- 7.3.1.2.1.2. 3D and Metaverse Avatars
- 7.3.1.2.1.3. Stylized Avatars
- 7.3.1.2.2. By Type
- 7.3.1.2.2.1. On Interactive Avatars
- 7.3.1.2.2.2. Non-Interactive Avatars
- 7.3.1.2.3. By Application
- 7.3.1.2.3.1. Virtual Assistant
- 7.3.1.2.3.2. Characters
- 7.3.1.2.3.3. Influencers
- 7.3.1.2.3.4. Companion
- 7.3.1.2.3.5. Podcaster and VTuber
- 7.3.1.2.1. By Platform
- 7.3.1.1. Market Size Analysis & Forecast
- 7.3.1. United States AI Avatar Market Outlook, 2018-2032F
All segments will be provided for all regions and countries covered
8. Europe AI Avatar Market Outlook, 2018-2032F
- 8.1. Germany
- 8.2. France
- 8.3. Italy
- 8.4. United Kingdom
- 8.5. Russia
- 8.6. Netherlands
- 8.7. Spain
- 8.8. Turkey
- 8.9. Poland
9. Asia-Pacific AI Avatar Market Outlook, 2018-2032F
- 9.1. India
- 9.2. China
- 9.3. Japan
- 9.4. Australia
- 9.5. Vietnam
- 9.6. South Korea
- 9.7. Indonesia
- 9.8. Philippines
10. South America AI Avatar Market Outlook, 2018-2032F
- 10.1. Brazil
- 10.2. Argentina
11. Middle East and Africa AI Avatar Market Outlook, 2018-2032F
- 11.1. Saudi Arabia
- 11.2. UAE
- 11.3. South Africa
12. Porter's Five Forces Analysis
13. PESTLE Analysis
14. Market Dynamics
- 14.1. Market Drivers
- 14.2. Market Challenges
15. Market Trends and Developments
16. Case Studies
17. Competitive Landscape
- 17.1. Competition Matrix of Top 5 Market Leaders
- 17.2. SWOT Analysis for Top 5 Players
- 17.3. Key Players Landscape for Top 10 Market Players
- 17.3.1. Synthesia Limited
- 17.3.1.1. Company Details
- 17.3.1.2. Key Management Personnel
- 17.3.1.3. Key Products/Services Offered
- 17.3.1.4. Key Financials (As Reported)
- 17.3.1.5. Key Market Focus and Geographical Presence
- 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
- 17.3.2. HeyGen Technology Inc.
- 17.3.3. De-Identification Ltd.
- 17.3.4. Vyond
- 17.3.5. NVIDIA Corporation
- 17.3.6. Meta Platform, Inc.
- 17.3.7. Akool, Inc.
- 17.3.8. Soul Machines Limited
- 17.3.9. Veed Limited
- 17.3.10. Buildscale, Inc.
- 17.3.1. Synthesia Limited
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
18. Strategic Recommendations
19. About Us and Disclaimer
List of Tables
- Table 1. Competition Matrix of Top 5 Market Leaders
- Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 3. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. Global AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 2. Global AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 3. Global AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 4. Global AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 5. Global AI Avatar Market Share (%), By Region, 2018-2032F
- Figure 6. North America AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 7. North America AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 8. North America AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 9. North America AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 10. North America AI Avatar Market Share (%), By Country, 2018-2032F
- Figure 11. United States AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 12. United States AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 13. United States AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 14. United States AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 15. Canada AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 16. Canada AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 17. Canada AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 18. Canada AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 19. Mexico AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 20. Mexico AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 21. Mexico AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 22. Mexico AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 23. Europe AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 24. Europe AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 25. Europe AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 26. Europe AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 27. Europe AI Avatar Market Share (%), By Country, 2018-2032F
- Figure 28. Germany AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 29. Germany AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 30. Germany AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 31. Germany AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 32. France AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 33. France AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 34. France AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 35. France AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 36. Italy AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 37. Italy AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 38. Italy AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 39. Italy AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 40. United Kingdom AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 41. United Kingdom AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 42. United Kingdom AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 43. United Kingdom AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 44. Russia AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 45. Russia AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 46. Russia AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 47. Russia AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 48. Netherlands AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 49. Netherlands AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 50. Netherlands AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 51. Netherlands AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 52. Spain AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 53. Spain AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 54. Spain AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 55. Spain AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 56. Turkey AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 57. Turkey AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 58. Turkey AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 59. Turkey AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 60. Poland AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 61. Poland AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 62. Poland AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 63. Poland AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 64. South America AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 65. South America AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 66. South America AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 67. South America AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 68. South America AI Avatar Market Share (%), By Country, 2018-2032F
- Figure 69. Brazil AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 70. Brazil AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 71. Brazil AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 72. Brazil AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 73. Argentina AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 74. Argentina AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 75. Argentina AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 76. Argentina AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 77. Asia-Pacific AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 78. Asia-Pacific AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 79. Asia-Pacific AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 80. Asia-Pacific AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 81. Asia-Pacific AI Avatar Market Share (%), By Country, 2018-2032F
- Figure 82. India AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 83. India AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 84. India AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 85. India AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 86. China AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 87. China AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 88. China AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 89. China AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 90. Japan AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 91. Japan AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 92. Japan AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 93. Japan AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 94. Australia AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 95. Australia AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 96. Australia AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 97. Australia AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 98. Vietnam AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 99. Vietnam AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 100. Vietnam AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 101. Vietnam AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 102. South Korea AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 103. South Korea AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 104. South Korea AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 105. South Korea AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 106. Indonesia AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 107. Indonesia AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 108. Indonesia AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 109. Indonesia AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 110. Philippines AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 111. Philippines AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 112. Philippines AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 113. Philippines AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 114. Middle East & Africa AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 115. Middle East & Africa AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 116. Middle East & Africa AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 117. Middle East & Africa AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 118. Middle East & Africa AI Avatar Market Share (%), By Country, 2018-2032F
- Figure 119. Saudi Arabia AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 120. Saudi Arabia AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 121. Saudi Arabia AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 122. Saudi Arabia AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 123. UAE AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 124. UAE AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 125. UAE AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 126. UAE AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 127. South Africa AI Avatar Market, By Value, In USD Billion, 2018-2032F
- Figure 128. South Africa AI Avatar Market Share (%), By Platform, 2018-2032F
- Figure 129. South Africa AI Avatar Market Share (%), By Type, 2018-2032F
- Figure 130. South Africa AI Avatar Market Share (%), By Application, 2018-2032F
- Figure 131. By Platform Map-Market Size (USD Billion) & Growth Rate (%), 2024
- Figure 132. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
- Figure 133. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
- Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
