PUBLISHER: Markets & Data | PRODUCT CODE: 1845340
PUBLISHER: Markets & Data | PRODUCT CODE: 1845340
Global Probiotics Market Assessment, By Product Type, By Ingredient, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F
The global probiotics market is projected to witness a CAGR of 9.31% during the forecast period, 2025-2032, growing from USD 82.14 billion in 2024 to USD 167.43 billion in 2032. The growth is driven by various factors. One of the key factors leading the growth of the market is raising awareness of gut health among the consumers. This shift is driving the demand for probiotics products with increasing consumer interest in preventive healthcare measures.
The global demand for probiotics has significantly grown in 2024, primarily due to greater awareness and consumer push towards recognizing the criticality of gut health for overall health and wellness. Consumers are becoming self-aware and conscientious about their digestive health, thereby generating great demand for probiotics as a natural, preventive healthcare option. According to the National Institutes of Health (NIH), Dysbiosis of the gut bacteria communities can cause many chronic diseases, such as inflammatory bowel disease, obesity, cancer, and autism. Probiotics restore the gut microbiomes and boost immunity. For instance, in June 2025, MicrobioTx launched India's first Hyper-Personalised Probiotic. The company introduced two unique offerings for their consumers. Also, for expanding the awareness and availability of gut health solutions, MicrobioTx has collaborated with various partners such as Alyve Health, Bridge Health and Biomylz.
Increasing Awareness of Gut Health Contributing to Market Growth
The continuous growth of probiotics is largely due to growing consumer knowledge of how gut health is connected to their overall health. Over the past few years, research has amped up our knowledge about gut microbiomes and how a healthy gut microbiome is connected to many different bodily processes, including digestion, immunity, mental health, and even skin conditions. Consumers are becoming knowledgeable and interested in improving their digestive health, either through probiotics, food, or combinations of both, which they are increasingly exposed to through social media, health blogs, and wellness influencers. It is the surging consumer knowledge and awareness that serves as an impetus to move them toward probiotics and other forms of digestive support. Today, people believe consuming food items like yoghurt and kimchi helps support gut health in addition to pursuing high-quality probiotic capsules. As such, demand has risen not just for probiotic capsules, but also for probiotic-enriched foods and beverages.
Health Benefits Derived from the Use of Probiotics Drive Demand
Most consumers nowadays look for healthy food products for their daily consumption. Due to various benefits associated with probiotics, consumers prefer probiotic yoghurts and fermented milks. According to the National Institutes of Health, probiotic yoghurts and fermented milks are rich in nutrients and are good sources of calcium, phosphorus, potassium, vitamin A, vitamin B2, and vitamin B12. Due to unhealthy lifestyles and modern dietary habits, consumers are facing problems such as gut health, gastrointestinal disorders, allergies, and inflammation. The global probiotic market is growing rapidly, especially via dairy products and dietary supplements. According to the International Probiotics Association, understanding the role of microbiota in preserving health is one of the crucial reasons behind the probiotics market's expansion.
Higher Technological Advancements and Increasing Disposable Income Drive the Market Growth
Another major factor that has a significant influence on the demand for probiotics is the increasing disposable income of consumers and technological advancements in the probiotic industry. Technological advancement is gaining popularity in the probiotic industry. Key players are introducing new technologies in the probiotics industry to enhance the features and reliability of the product, and those who can afford, are buying those products. According to Unilever, in April 2025, to bring a wave of change in the industry, Cif Infinite introduced a home cleaning product using bioscience technology and probiotics. They introduced an all-in-one cleaner spray to keep the home cleaner for a longer duration, and 45% of home care consumers are seeking cleaning products with non-toxic ingredients.
Future Market Scenario (2025 - 2032F)
Consumers are shifting from traditional food to probiotic supplements, due to their advantages for health and wellness. Also, probiotics are not limited to yoghurts, but they have been added to more edible items such as snack bars, chocolates, and beverages as well.
Many companies, such as Danone, Yakult, BioGaia are focusing on expanding their product portfolio by integrating probiotics into different ranges of products. This includes chocolates, snacks and even beverages.
Consumers are being cautious and more informed about what they eat in their daily routine. Probiotics not only improve physical health but also the mental well-being of an individual, as this helps in boosting digestion, reducing the risk of allergies, and improving an individual's overall emotional and social well-being.
Ongoing research and technological advancements assist in delivering effective and efficient products to consumers.
While North America continues to dominate the probiotic industry, followed by Asia-Pacific in terms of demand and consumption of probiotics, it holds the largest share, which drives the global probiotic market.
Key Players Landscape and Outlook
The global probiotics market continues to witness dynamic growth, as they are dominated by industry giants such as Nestle, Danone, Yakult Honsha, and Procter & Gamble. These companies are proactively investing in product innovation, R&D, and strategic partnerships to differentiate offerings and cater to evolving consumer preferences. For instance, Danone has expanded its portfolio with plant-based probiotic lines, while Nestle has integrated personalized nutrition into its probiotic products. Alongside established firms, emerging players such as BioGaia, Chr. Hansen, and ADM are pushing boundaries through cutting-edge strain development and expanding regional footprints, particularly in Asia-Pacific and Latin America - regions showing the fastest growth rates due to rising disposable incomes and increased health consciousness.
Table of Contents
1. Project Scope and Definitions
2. Research Methodology
3. Impact of U.S. Tariffs
4. Executive Summary
5. Voice of Customers
- 5.1. Respondent Demographics
- 5.2. Brand Awareness
- 5.3. Factors Considered in Purchase Decisions
- 5.4. Challenges Faced Post Purchase
- 5.5. Preferred Distribution Channel
6. Global Probiotics Market Outlook, 2018-2032F
- 6.1. Market Size Analysis & Forecast
- 6.1.1. By Value
- 6.2. Market Share Analysis & Forecast
- 6.2.1. By Product Type
- 6.2.1.1. Food & Beverages
- 6.2.1.2. Dietary Supplements
- 6.2.1.3. Animal Feed
- 6.2.2. By Ingredient
- 6.2.2.1. Bacteria
- 6.2.2.2. Yeast
- 6.2.3. By Distribution Channel
- 6.2.3.1. Supermarkets/Hypermarkets
- 6.2.3.2. Convenience Stores
- 6.2.3.3. Pharmacies
- 6.2.3.4. Online
- 6.2.3.5. Others
- 6.2.4. By Region
- 6.2.4.1. North America
- 6.2.4.2. Europe
- 6.2.4.3. Asia-Pacific
- 6.2.4.4. South America
- 6.2.4.5. Middle East and Africa
- 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
- 6.2.1. By Product Type
- 6.3. Market Map Analysis, 2024
- 6.3.1. By Product Type
- 6.3.2. By Ingredient
- 6.3.3. By Distribution Channel
- 6.3.4. By Region
7. North America Probiotics Market Outlook, 2018-2032F
- 7.1. Market Size Analysis & Forecast
- 7.1.1. By Value
- 7.2. Market Share Analysis & Forecast
- 7.2.1. By Product Type
- 7.2.1.1. Food & Beverages
- 7.2.1.2. Dietary Supplements
- 7.2.1.3. Animal Feed
- 7.2.2. By Ingredient
- 7.2.2.1. Bacteria
- 7.2.2.2. Yeast
- 7.2.3. By Distribution Channel
- 7.2.3.1. Supermarkets/Hypermarkets
- 7.2.3.2. Convenience Stores
- 7.2.3.3. Pharmacies
- 7.2.3.4. Online
- 7.2.3.5. Others
- 7.2.4. By Country
- 7.2.4.1. United States
- 7.2.4.2. Canada
- 7.2.4.3. Mexico
- 7.2.1. By Product Type
- 7.3. Country Market Assessment
- 7.3.1. United States Probiotics Market Outlook, 2018-2032F*
- 7.3.1.1. Market Size Analysis & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share Analysis & Forecast
- 7.3.1.2.1. By Product Type
- 7.3.1.2.1.1. Food & Beverages
- 7.3.1.2.1.2. Dietary Supplements
- 7.3.1.2.1.3. Animal Feed
- 7.3.1.2.2. By Ingredient
- 7.3.1.2.2.1. Bacteria
- 7.3.1.2.2.2. Yeast
- 7.3.1.2.3. By Distribution Channel
- 7.3.1.2.3.1. Supermarkets/Hypermarkets
- 7.3.1.2.3.2. Convenience Stores
- 7.3.1.2.3.3. Pharmacies
- 7.3.1.2.3.4. Online
- 7.3.1.2.3.5. Others
- 7.3.1.2.1. By Product Type
- 7.3.1.1. Market Size Analysis & Forecast
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.3.1. United States Probiotics Market Outlook, 2018-2032F*
All the segments will be provided for all the regions and countries covered.
8. Europe Probiotics Market Outlook, 2018-2032F
- 8.1. Germany
- 8.2. France
- 8.3. Italy
- 8.4. United Kingdom
- 8.5. Russia
- 8.6. Netherlands
- 8.7. Spain
- 8.8. Poland
9. Asia-Pacific Probiotics Market Outlook, 2018-2032F
- 9.1. India
- 9.2. China
- 9.3. Japan
- 9.4. Australia
- 9.5. Vietnam
- 9.6. South Korea
- 9.7. Indonesia
- 9.8. Philippines
10. South America Probiotics Market Outlook, 2018-2032F
- 10.1. Brazil
- 10.2. Argentina
11. Middle East and Africa Probiotics Market Outlook, 2018-2032F
- 11.1. Saudi Arabia
- 11.2. UAE
- 11.3. South Africa
12. Demand Supply Analysis
13. Import and Export Analysis
14. Value Chain Analysis
15. Porter's Five Forces Analysis
16. PESTLE Analysis
17. Pricing Analysis
18. Market Dynamics
- 18.1. Market Drivers
- 18.2. Market Challenges
19. Market Trends and Developments
20. Case Studies
21. Competitive Landscape
- 21.1. Competition Matrix of Top 5 Market Leaders
- 21.2. SWOT Analysis for Top 5 Players
- 21.3. Key Players Landscape for Top 10 Market Players
- 21.3.1. Danone S.A.
- 21.3.1.1. Company Details
- 21.3.1.2. Key Management Personnel
- 21.3.1.3. Key Products Offered
- 21.3.1.4. Key Financials (As Reported)
- 21.3.1.5. Key Market Focus and Geographical Presence
- 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
- 21.3.2. Yakult Honsha Co., Ltd.
- 21.3.3. Chobani Global Holdings, LLC
- 21.3.4. Lifeway Foods, Inc.
- 21.3.5. Tropicana Brands Group
- 21.3.6. Fage International S.A.
- 21.3.7. BioGaia USA
- 21.3.8. Lactalis Australia Pty Ltd
- 21.3.9. Meiji Holdings Co., Ltd.
- 21.3.10. Nestle S.A.
- 21.3.1. Danone S.A.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
22. Strategic Recommendations
23. About Us and Disclaimer
List of Tables
- Table 1. Competition Matrix of Top 5 Market Leaders
- Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 3. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. Global Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 2. Global Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 3. Global Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 4. Global Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 5. Global Probiotics Market Share (%), By Region, 2018-2032F
- Figure 6. North America Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 7. North America Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 8. North America Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 9. North America Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 10. North America Probiotics Market Share (%), By Country, 2018-2032F
- Figure 11. United States Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 12. United States Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 13. United States Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 14. United States Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 15. Canada Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 16. Canada Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 17. Canada Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 18. Canada Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 19. Mexico Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 20. Mexico Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 21. Mexico Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 22. Mexico Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 23. Europe Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 24. Europe Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 25. Europe Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 26. Europe Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 27. Europe Probiotics Market Share (%), By Country, 2018-2032F
- Figure 28. Germany Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 29. Germany Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 30. Germany Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 31. Germany Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 32. France Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 33. France Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 34. France Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 35. France Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 36. Italy Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 37. Italy Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 38. Italy Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 39. Italy Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 40. United Kingdom Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 41. United Kingdom Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 42. United Kingdom Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 43. United Kingdom Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 44. Russia Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 45. Russia Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 46. Russia Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 47. Russia Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 48. Netherlands Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 49. Netherlands Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 50. Netherlands Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 51. Netherlands Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 52. Spain Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 53. Spain Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 54. Spain Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 55. Spain Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 56. Turkey Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 57. Turkey Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 58. Turkey Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 59. Turkey Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 60. Poland Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 61. Poland Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 62. Poland Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 63. Poland Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 64. South America Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 65. South America Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 66. South America Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 67. South America Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 68. South America Probiotics Market Share (%), By Country, 2018-2032F
- Figure 69. Brazil Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 70. Brazil Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 71. Brazil Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 72. Brazil Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 73. Argentina Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 74. Argentina Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 75. Argentina Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 76. Argentina Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 77. Asia-Pacific Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 78. Asia-Pacific Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 79. Asia-Pacific Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 80. Asia-Pacific Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 81. Asia-Pacific Probiotics Market Share (%), By Country, 2018-2032F
- Figure 82. India Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 83. India Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 84. India Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 85. India Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 86. China Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 87. China Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 88. China Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 89. China Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 90. Japan Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 91. Japan Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 92. Japan Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 93. Japan Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 94. Australia Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 95. Australia Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 96. Australia Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 97. Australia Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 98. Vietnam Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 99. Vietnam Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 100. Vietnam Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 101. Vietnam Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 102. South Korea Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 103. South Korea Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 104. South Korea Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 105. South Korea Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 106. Indonesia Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 107. Indonesia Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 108. Indonesia Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 109. Indonesia Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 110. Philippines Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 111. Philippines Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 112. Philippines Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 113. Philippines Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 114. Middle East & Africa Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 115. Middle East & Africa Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 116. Middle East & Africa Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 117. Middle East & Africa Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 118. Middle East & Africa Probiotics Market Share (%), By Country, 2018-2032F
- Figure 119. Saudi Arabia Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 120. Saudi Arabia Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 121. Saudi Arabia Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 122. Saudi Arabia Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 123. UAE Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 124. UAE Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 125. UAE Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 126. UAE Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 127. South Africa Probiotics Market, By Value, in USD Billion, 2018-2032F
- Figure 128. South Africa Probiotics Market Share (%), By Product Type, 2018-2032F
- Figure 129. South Africa Probiotics Market Share (%), By Ingredient, 2018-2032F
- Figure 130. South Africa Probiotics Market Share (%), By Distribution Channel, 2018-2032F
- Figure 131. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
- Figure 132. By Ingredient Map-Market Size (USD Billion) & Growth Rate (%), 2024
- Figure 133. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
- Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
