PUBLISHER: Nicholas Hall Group of Companies | PRODUCT CODE: 1274860
PUBLISHER: Nicholas Hall Group of Companies | PRODUCT CODE: 1274860
WOW! Brands - Case Studies of the Brightest & Best Consumer Health Brands
This collection of in-depth case studies profiles the fastest-growing, most successful and innovative brands from across the consumer health world. Detailed profiles dive into the success factors that set each brand apart, from marketing strategies to NPD, and evaluate the key lessons to be learned.
‘WOW! Brands ’ profiled are:
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‘WOW! Brands ’ digs into the story behind the performance of each brand, with particular attention given to growth drivers ranging from NPD to A+P, e-commerce to use of social media. Brands' sales are evaluated in key charts, with regional analysis, a focus on key markets and a look at potential for expansion. Evaluating the success factors that have led these brands to stand out from the competition, the report draws out the key learnings in each case study.
Each profile covers the following areas:
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Table of Contents
Executive Summary
CeraVe
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Dettol
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy / E-commerce
- Prospects & Opportunities
Dulcolax
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Garden of Life
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Lumify
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Mucinex
- Brand Story
- Sales Performance
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Natrol
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Neurobion
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy / E-commerce
- Prospects & Opportunities
Olly
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Omni-Biotic
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Ritual
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights / Digital Strategy
- Digital Strategy / E-commerce
- Prospects & Opportunities
Thorne
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights / Digital Strategy
- Digital Strategy / E-commerce
- Prospects & Opportunities
Tums
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
Xyzal
- Brand Story
- Sales Performance
- Geographic Analysis
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
ZzzQuil
- Brand Story
- Sales Performance
- Geographic Analysis
- NPD & Innovation
- Marketing Highlights
- Digital Strategy
- E-commerce
- Prospects & Opportunities
