Where Consumers Shop for Consumer Health

Globally, consumer health grew at 2% in constant terms in 2024, reflecting persistent macroeconomic pressures. Pharmacies remained the dominant channel, though ceding share to e-commerce due to consumer preference for convenient, value-led promotions and wider variety of products. To maintain position, retail channels are expected to deepen omnichannel approaches, while integrating generative AI within human touchpoints, keeping consumers' wants a priority.

Euromonitor International's Where Consumers Shop for Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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