PUBLISHER: Orion Market Research | PRODUCT CODE: 1758729
PUBLISHER: Orion Market Research | PRODUCT CODE: 1758729
Beauty Equipment Market Size, Share & Trends Analysis Report by Product (Ultrasound Therapy, Light Therapy, Radiofrequency, Cryo Therapy, Laser Therapy, Electro Therapy, Vacuum Therapy, Micro-Needle Therapy System, and Others), by Application (Lifting/Tightening, Wrinkle Reduction, Whitening and Acne/Inflammation Improvement), and by End-User (Aesthetics Clinics and Spas, and Beauty Center), Forecast Period (2025-2035)
Industry Overview
Beauty equipment market, valued at $5,225 million in 2025, is projected to reach $19,045 million by 2035, growing at a CAGR of 12.5% during the forecast period (2025-2035). The market is driven by the growing cosmetic procedures, rising middle-aged population, and increasing disposable income in the country. Further, the growing number of minimally invasive procedures has increased the number of cosmetic procedures such as face-lifts, wrinkle reduction, facial line correction treatment, and other treatments such as acne and scar treatment as the minimally invasive procedures provide quick recovery and better cosmetic results which are contributing to the market growth.
Market Dynamics
Increasing demand for anti-aging and skincare products
The market growth is driven by the rising demand for multi-functional cosmetic products such as anti-wrinkle creams by women. In addition, increasing consumer spending power on personal care products and changing lifestyles are fueling the demand for preventive anti-aging solutions. Furthermore, technological developments in the beauty industry coupled with newly formulated products with different flavors and essences have resulted in frequent product launches by the leading companies that further fuel the global market growth. For instance, in October 2022, Sofwave Ltd launched a device in Israel. The anti-aging technology of the SUPERB device Synchronous Ultrasound Parallel Beam based on ultrasound rays and approved by the FDA for firming facial and neck skin and for lifting the eyebrows and chin.
Emerging Technologies in the Beauty Industry
The beauty industry is undergoing a significant transformation, driven by the advent of emerging technologies. These advancements are not only revolutionizing the way products are manufactured and designed but also how consumers interact with brands and personalize their beauty experiences. From the integration of AI and AR to the adoption of sustainable manufacturing practices, the beauty sector is embracing a future where technology enhances every aspect of the industry. AI techniques such as ML and computer vision have been deployed across multiple domains, ranging from product development to personalized recommendations. Devices equipped with AI can customize treatment settings in real-time, improving effectiveness and safety in procedures such as radiofrequency or ultrasound therapy. For instance, in March 2024, L'Oreal introduced the Beauty Genius app, a virtual personal advisor. The app was designed for consumers to select skincare and makeup products.
Market Segmentation
Laser Therapy leads the Cosmetic Equipment Market
Laser therapy holds the highest market share in the beauty equipment market, primarily due to its versatility and effectiveness in addressing a wide range of skin concerns. These treatments provide non-surgical options for skin rejuvenation, offering noticeable improvements in skin texture, tone, and overall appearance with minimal downtime. Laser technology is widely used to treat sun damage, pigmentation, broken blood vessels, and signs of aging such as wrinkles and acne scars. Its adaptability across multiple applications, including low-level laser therapy (LLLT) for reducing inflammation, promoting tissue repair, and preventing further skin damage, has driven its widespread adoption. Additionally, growing demand in Western countries driven by higher disposable incomes and societal beauty standards has further supported the dominance of laser therapy in the global beauty equipment landscape.
Ultrasound Therapy Driving Innovation in the Market
Ultrasound therapy is gaining traction in the beauty equipment market due to its non-invasive nature and effectiveness in enhancing circulation, promoting tissue healing, and reducing soft tissue dysfunction. The integration of high-frequency sound waves allows devices to target tissues up to 5 cm beneath the skin, producing thermotherapy effects that assist in swelling reduction and metabolic toxin removal. Advancements in ultrasound systems, such as the debut of Samsung's Hera Z20 in the US in February 2025, further demonstrate the growing innovation in this market. Although the Hera Z20 was introduced for maternal-fetal care, its use of real-time AI features such as Live ViewAssist and 5D Follicle highlights the broader trend of AI integration across ultrasound platforms. These technologies enhance efficiency and precision while improving user ergonomics.
The global beauty equipment fibers market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
Growing Clinical Applications in China
China dominates the Asia-Pacific beauty equipment market followed by India, Japan, South Korea, and the rest of the Asia-Pacific economies. The growth of the beauty equipment market in this country is attributed to various pivotal factors such as a rising disposable income, and the rinsing clinical use of beauty equipment by beauty centers and hospitals has increased the popularity of skin care treatment. For instance, in January 2020, Hainan Boao Super Hospital started the clinical use of the Ulthera System, an FDA-cleared, non-invasive procedure that lifted and tightened the skin on the neck, chin, and brow, and enhanced lines and wrinkles. The first group of patients with slack skin received 90-minute lifting treatments on the face and chin at the Medical Beauty Center. The ultrasound stimulator, designed for cosmetic procedures, is manufactured by Ulthera, Inc.
North America Region has a significant share of the Market.
The market is witnessing significant momentum in non-invasive procedures, particularly non-surgical skin tightening. According to the International Society of Aesthetic Plastic Surgery (ISAPS), in 2023, 831,583 skin tightening procedures were performed, accounting for 4.3% of all non-surgical aesthetic treatments in the country. This marked a 13.3% increase compared to 2022, emphasizing the growing consumer preference for treatments that deliver visible results without the risks or downtime associated with surgical interventions. This rising demand is contributing to the rapid adoption of advanced beauty equipment that uses technologies such as radiofrequency, ultrasound, and high-intensity focused energy to stimulate collagen production and firm the skin.
The major companies operating in the global beauty equipment market include AlmaLaser, Solta Medical (Bausch Health), Ulthera, Inc. (Merz Pharma GmbH & Co. KgaA), Cutera, Inc., Guangzhou Konmison Electronic Technology Co., Ltd. among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Development