Home-use beauty devices are electronic tools designed for personal cosmetic and skincare treatments within the comfort of one's home. These devices cater to individuals seeking convenient, cost-effective solutions for various beauty concerns, including hair removal, skin cleansing, acne treatment, anti-aging, and hair growth stimulation.
The home-use beauty devices market consists of sales by entities (organizations, sole traders and partnerships) of home-use beauty devices that can be incorporated into regular beauty routines, utilizing them as alternatives to professional treatments offered in salons or clinics.
The global home-use beauty devices market was valued at $6,080.62 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 13.00%.
Rising Health Consciousness
Rising health consciousness fueled the growth of the home-use beauty devices market in the historic period. Home-use beauty devices support health consciousness by encouraging regular self-care routines, improving skin health and promoting hygiene through non-invasive, convenient treatments. They empower individuals to monitor and maintain their appearance and well-being from the comfort of home. For instance, in January 2024, according to the report published by Nutrition Integrated, a UK-based company that focuses on providing data and insights for active nutrition, in Europe, the variety of clear protein powder products has surged by 159% since January 2022. Additionally, sales data from Amazon indicates that consumer purchases of clear protein powders in the UK rose by 216% in 2023 compared to 2022. Therefore, the rising health consciousness drove the growth of the home-use beauty devices market.
Transforming Skincare Through Light-Based Innovation
Companies operating in the home-use beauty devices market are focusing on product innovation such as handheld facial beauty devices to provide consumers with more personalized, effective and convenient skincare solutions that can be easily integrated into their daily routines. A handheld facial beauty device is a compact tool used in home-use beauty routines for skin rejuvenation, cleansing and anti-aging treatments. For instance, in June 2024, ReFa, a Japan-based beauty brand, introduced the LED SCEPTER, a handheld facial beauty device in China. The device uses light therapy to penetrate the skin's keratin layer and electrical muscle stimulation (EMS) stimulation to lift facial muscles, promoting firmer, glowing skin, which can be done under home setting. It offers four customizable modes tailored for different skincare needs: repair, brightening, firming and soothing (ice mode). The device promotes collagen production, reduces dark spots and improves sagging wrinkles. It also features sapphire cooling technology to protect sensitive skin.
The global home-use beauty devices markets is fairly fragmented, with large number of players operating in the market. The top 10 competitors in the market made up 10.79% of the total market in 2023.
Home-Use Beauty Devices Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global home-use beauty devices market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for home-use beauty devices? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The home-use beauty devices market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider home-use beauty devices market; and compares it with other markets.
The report covers the following chapters
- Introduction And Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by technology and by distribution channel.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, lending channel and by end user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size And Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for home-use beauty devices market providers in terms of product/service offerings geographic expansion, marketing strategies and target groups next five years.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Hair Removal; Cleansing; Acne Treatment; Light-Emitting Diode (LED) Therapy and Photo Rejuvenation; Oxygen Or Facial Steaming; Hair Growth; Other Types
- 2) By Technology: Laser; Light-Emitting Diode (LED); Vibration; Radio Frequency (RF) Energy; Microneedling; Electroporation; Micro/Nano-Current; Intense Pulsed Light (IPL); Other Technologies
- 3) By Distribution Channel: Beauty Salons; Specialty Stores; Online Channels; Other Distribution Channel
- Companies Mentioned: Koninklijke Philips N.V.; Panasonic Corporation; Nu Skin Enterprises Inc.; YA-MAN Co Ltd.; NuFACE LLC
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; home-use beauty devices indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.