Global Hair Accessories Market 2025-2035

Description

List of Tables

Hair Accessories Market Size, Share & Trends Analysis Report by Product (Clips & Pins, Wigs & Extensions, Elastics & Ties, Headbands, and Other Products (Hair Rings, Chain, Strings)), by Distribution Channel (Supermarkets & Hypermarkets, General Stores, and Online) Forecast Period (2025-2035)

Industry Overview

Hair accessories market was valued at $23.8 billion in 2024 and is projected to reach $55.2 billion in 2035, growing at a CAGR of 8.2% during the forecast period (2025-2035). Trendy demand and shifting beauty standards constantly push the hair accessories market forward. Influencer culture and social media provide an important linchpin: users increasingly look for statement items such as oversized claw clips, ponytail cuffs, blingy pins, and silk bows to create impact with photos and on social media to enact their narratives of style. Events such as Fashion Week and Met Gala highlight creative designs, including floral clips, exaggerated bows, crochet caps, and netted headbands, with distortion and exaggeration as a key tenet of creative hair accessories.

Sustainability and hair health are also changing consumers' preferences and purchases. Consumers increasingly choose materials that are eco-responsible or hair-responsible. Banding is becoming increasingly popular as buyers are looking for silk or satin bands that lessen hair breakage. Consumers also prefer innovative packaging that feels good in a consumer's hands and has been shown to statistically impact up to 73% of purchase decisions at the point of sale. Packaging, presentation, and experience are becoming just as influential as form in many purchasing and sales-driven environments.

Market Dynamics

Rising Influence of Fashion and Pop Culture

The hair accessories category is influenced by social media, celebrities, and trends. Shoppers tend to be inspired more by the red carpet, Instagram, and TikTok than any other place, and accessories are the easiest to replicate and go viral from day to night. Accessories such as oversized bows, pearl clips, or metallic headbands go viral overnight and have a "quick turn" effect on fashion, and can trickle down quickly into street style. These trends go down quickly into the secondary street style market, but particularly with young consumers, as they are looking for affordable ways to duplicate designer looks. This repetitive process of inspiration and quickly adopting a massive amount generates new demand. For instance, in 2025 at Copenhagen Fashion Week, models sported large floral clips and crochet hair accessories that were quickly replicated by fast fashion. The perpetual process of circulating new fashion inspirations generates demand with new catalysts.

Growing Preference for Functional and Sustainable Products

Another trend is the growth of functional and eco-friendly hair accessories that emphasize both utility and sustainability. Today's consumers are not only interested in style but minimizing hair damage and purchasing products that are more sustainable. For instance, silk scrunchies and satin headbands are trending for helping to reduce hair breakage and frizz, which is a healthier alternative to regular elastics. In addition, consumers are also seeking means to purchase biodegradable clips or accessories produced from recycled materials to satisfy their environmentally friendly purchase requirements. In fact, according to a report from the U.S. Environmental Protection Agency (EPA) in 2023, plastics represent more than 12% of municipal solid waste in the U.S. (EPA, 2023). It shows that consumers are looking to utilize sustainable substitutes, even in fashion accessories.

Market Segmentation

Based on the product, the market is segmented into clips & pins, wigs & extensions, elastics & ties, headbands, and other products (hair rings, chains, and strings).
Based on the distribution channel, the market is segmented into supermarkets & hypermarkets, general stores, and online.

Clips & Pins Lead the Market with the Largest Share

Clips & pins have taken the largest share as a segment of the hair accessories market due to their seamless combination of style and function. Clips & pins represent a broad-based appeal across generations and have been helped by the vintage '90s staples-claw clips and butterfly pins-being promoted by viral TikTok videos and Instagram posts. Companies are creating different clips regarding the latest fashion trends, as well as people's needs and desires. For instance, in February 2024, GIMME Beauty launched two new products, Double Claw Clip Duo in black and tan, and Large Barrel Double Claw Clip in black. The combination with custom trends, such as monogrammed or DIY designed types of clips & pins, is an avenue of expressive and functional items that keep them at the forefront of Market Share.

Wigs & Extensions are Fuelling the Market Growth

The wigs & extensions category is soaring, largely fueled by widespread hair loss. According to NCBI, by age 50, about 50 percent of men and 25 percent of women experience pattern hair loss-also known as androgenetic alopecia-making hair replacements a popular non-surgical option.

Recognizing gaps in the market, several brands are stepping up innovation: for instance, Ulofey Wigs launched its groundbreaking wig cap design, featuring a revolutionary breathable diamond net and integrated soft silicone elements. This innovation, coupled with Ulofey's commitment to ethically sourced, high-quality virgin human hair and rapid custom production, with a rapid 10-day custom delivery, offers both comfort and quality at better price points.

Regional Outlook

The global hair accessories market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Asia Pacific holds the largest market share.

Asia-Pacific has emerged as the largest hair accessories market, with the surge of the beauty and personal care market in Asia-Pacific-notably China-propelling this success across a wide range of products (hair clips and headbands to wigs and styling implements), led by increasing disposable incomes, heightened urbanization, and a hyper-social digital media culture. Leading beauty companies such as L'Oreal are setting their sights to target approximately 5 percent growth in China in 2025, highlighting their confidence in the region. With a large consumer base, cultural momentum (i.e., K-beauty and local grooming trends), purchase-ready digital retail infrastructure, and new investments within the industry, the Asia-Pacific is a serious force in hair accessories.

U.S. Leads Hair Accessories with Trend-Driven Innovation

North America and the U.S. in particular are a prominent player in the hair accessories market. One of the reasons for this is the fact that the increasing consumer sense of empowerment in beauty is articulated through natural and clean beauty products. Hair care products (shampoos, conditioners, wigs, and hair pieces) account for 19 percent of personal care spending in the U.S. in 2024, which is considerably less than the cosmetic market at 47 percent.

In North America, the advancements in the market tend to follow trends. For instance, in April 2025, Bellami Hair released its Textured Hair Collection - a luxury Remy human hair extension brand featuring collections specifically for curly, coily, and textured hair types, with various textures, shades, and lengths to enhance customization and inclusivity.

Market Players Outlook

The major companies operating in the global hair acccessories market include Conair LLC, GOODY INC., Balmain Hair Group B.V., Fromm International, and Annie International Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In February 2025, Wet Brush and Goody Teamed up with LoveShackFancy for a Limited-Edition Hair Brush & Accessories Collection. This exclusive 2025 Collection of hair brushes and accessories, adorned with LoveShackFancy's beloved signature prints and is exclusively available at Target and Target.com, as well as select LoveShackFancy stores.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global hair accessories market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2027032

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global Hair Accessories Market Sales Analysis - Product| Distribution Channel ($ Million)
Hair Accessories Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Hair Accessories Industry Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Hair Accessories Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For the Global Hair Accessories Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For the Global Hair Accessories Market: Impact Analysis
3.3. Market Opportunities
- 3.3.1. Opportunities For the Global Hair Accessories Market: Impact Analysis

4. Competitive Landscape

4.1. Competitive Dashboard - Hair Accessories Market Revenue and Share by Manufacturers
Hair Accessories Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Annie International Inc.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Balmain Hair Group B.V.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Conair LLC
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Fromm International
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. GOODY INC.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global Hair Accessories Market Sales Analysis by Product ($ Million)

5.1. Clips & Pins
5.2. Wigs & Extensions
5.3. Elastics & Ties
5.4. Headbands
5.5. Other Products (Hair Rings, Chain, Strings)

6. Global Hair Accessories Market Sales Analysis by Distribution Channel ($ Million)

6.1. Supermarkets & Hypermarkets
6.2. General Stores
6.3. Online

7. Company Profiles

7.1. Annie International Inc.
- 7.1.1. Quick Facts
- 7.1.2. Company Overview
- 7.1.3. Product Portfolio
- 7.1.4. Business Strategies
7.2. Balmain Hair Group B.V.
- 7.2.1. Quick Facts
- 7.2.2. Company Overview
- 7.2.3. Product Portfolio
- 7.2.4. Business Strategies
7.3. Bunzee Bands
- 7.3.1. Quick Facts
- 7.3.2. Company Overview
- 7.3.3. Product Portfolio
- 7.3.4. Business Strategies
7.4. C3 s.r.l.
- 7.4.1. Quick Facts
- 7.4.2. Company Overview
- 7.4.3. Product Portfolio
- 7.4.4. Business Strategies
7.5. Conair LLC
- 7.5.1. Quick Facts
- 7.5.2. Company Overview
- 7.5.3. Product Portfolio
- 7.5.4. Business Strategies
7.6. Emi-Jay, Inc.
- 7.6.1. Quick Facts
- 7.6.2. Company Overview
- 7.6.3. Product Portfolio
- 7.6.4. Business Strategies
7.7. Fromm International
- 7.7.1. Quick Facts
- 7.7.2. Company Overview
- 7.7.3. Product Portfolio
- 7.7.4. Business Strategies
7.8. Good Squish
- 7.8.1. Quick Facts
- 7.8.2. Company Overview
- 7.8.3. Product Portfolio
- 7.8.4. Business Strategies
7.9. GOODY INC.
- 7.9.1. Quick Facts
- 7.9.2. Company Overview
- 7.9.3. Product Portfolio
- 7.9.4. Business Strategies
7.10. GORIKI KOGYO CO., LTD.
- 7.10.1. Quick Facts
- 7.10.2. Company Overview
- 7.10.3. Product Portfolio
- 7.10.4. Business Strategies
7.11. Hair Drama Co.
- 7.11.1. Quick Facts
- 7.11.2. Company Overview
- 7.11.3. Product Portfolio
- 7.11.4. Business Strategies
7.12. Hairline Illusions
- 7.12.1. Quick Facts
- 7.12.2. Company Overview
- 7.12.3. Product Portfolio
- 7.12.4. Business Strategies
7.13. Jennifer Behr LLC
- 7.13.1. Quick Facts
- 7.13.2. Company Overview
- 7.13.3. Product Portfolio
- 7.13.4. Business Strategies
7.14. Kitsch
- 7.14.1. Quick Facts
- 7.14.2. Company Overview
- 7.14.3. Product Portfolio
- 7.14.4. Business Strategies
7.15. Lilla Rose
- 7.15.1. Quick Facts
- 7.15.2. Company Overview
- 7.15.3. Product Portfolio
- 7.15.4. Business Strategies
7.16. Mia Beauty
- 7.16.1. Quick Facts
- 7.16.2. Company Overview
- 7.16.3. Product Portfolio
- 7.16.4. Business Strategies
7.17. New Flag GmbH
- 7.17.1. Quick Facts
- 7.17.2. Company Overview
- 7.17.3. Product Portfolio
- 7.17.4. Business Strategies
7.18. Rrriot
- 7.18.1. Quick Facts
- 7.18.2. Company Overview
- 7.18.3. Product Portfolio
- 7.18.4. Business Strategies
7.19. SILKE London
- 7.19.1. Quick Facts
- 7.19.2. Company Overview
- 7.19.3. Product Portfolio
- 7.19.4. Business Strategies
7.20. Snappee
- 7.20.1. Quick Facts
- 7.20.2. Company Overview
- 7.20.3. Product Portfolio
- 7.20.4. Business Strategies
7.21. SOQ
- 7.21.1. Quick Facts
- 7.21.2. Company Overview
- 7.21.3. Product Portfolio
- 7.21.4. Business Strategies
7.22. The Finest Accessories, Inc.
- 7.22.1. Quick Facts
- 7.22.2. Company Overview
- 7.22.3. Product Portfolio
- 7.22.4. Business Strategies
7.23. UniWigs Inc.
- 7.23.1. Quick Facts
- 7.23.2. Company Overview
- 7.23.3. Product Portfolio
- 7.23.4. Business Strategies
7.24. Wigsroyal Hair Products Co.
- 7.24.1. Quick Facts
- 7.24.2. Company Overview
- 7.24.3. Product Portfolio
- 7.24.4. Business Strategies