North America Inverter Generators Market 2025-2035

Description

List of Tables

North America Inverter Generators Market Size, Share & Trends Analysis Report by Fuel Type (Gas-powered, Battery-powered, Propane-powered, Mixed/Hybrid Fuel, and Solar-powered), by Application (Camping & Recreation, Emergency Use & Home Standby, and Jobsite & Construction), and by Size Type (Recreation, Medium-sized, and Large-sized), Forecast Period (2025-2035)

Industry Overview

North America inverter generator market was valued at $1.56 billion in 2024 and is projected to reach $2.77 billion by 2035, growing at a CAGR of 5.5% during the forecast period (2025-2035). The North America inverter generator market is experiencing growth driven by the increasing demand for reliable power solutions across both urban and rural regions. The expansion of infrastructure projects, combined with the growing popularity of outdoor recreational activities, is further driving product adoption. Consumer preferences are shifting toward lightweight, low-noise, and fuel-efficient models, while manufacturers are incorporating advanced digital controls to improve convenience and operational reliability. Moreover, heightened awareness of energy efficiency and emission reduction is accelerating demand for technologically advanced inverter generator solutions.

Market Dynamics

Rising Demand for Portable Power Solutions

The North America inverter generator market is witnessing steady growth driven by increasing electricity requirements for outdoor activities, construction operations, and emergency backup applications. Manufacturers are prioritizing compact, lightweight, and fuel-efficient designs to align with evolving consumer preferences. For example, Honda Motor Co., Ltd. has introduced a wide portfolio of inverter generators designed for households and small businesses, emphasizing reduced noise levels and enhanced portability. The growing adoption of these solutions across both residential and commercial sectors is anticipated to support market expansion in the coming years.

Increasing Adoption of Eco-Friendly and Fuel-Efficient Models

Heightened environmental concerns and stringent emission regulations are accelerating the adoption of eco-friendly inverter generators across North America. Industry participants are leveraging advanced technologies to enhance fuel efficiency and minimize emissions. For instance, Yamaha Motor Co., Ltd. offers inverter generator models integrated with smart throttle technology, which automatically adjusts engine speed based on load requirements to optimize energy consumption. This increasing emphasis on sustainable and energy-efficient products is expected to remain a defining trend in the regional market.

Market Segmentation

Based on the fuel type, the market is segmented into gas-powered, battery-powered, propane-powered, mixed/hybrid fuel, and solar-powered.
Based on the application, the market is segmented into camping & recreation, emergency use & home standby, and jobsite & construction.
Based on the size type, the market is segmented into recreation, medium-sized, and large-sized.

Gas-Powered Segment to Lead the Market with the Largest Share

The demand for gas-powered inverter generators in North America is rising, supported by their efficiency and reliability in both residential and outdoor applications. Consumers increasingly prefer portable power solutions that provide an optimal balance of performance and fuel economy. For instance, Honda Motor Co., Ltd. offers advanced gas-powered models engineered to deliver a stable electricity supply. These units are gaining widespread adoption across both urban and rural areas, particularly in regions facing power shortages. Their compact and portable design further enhances consumer appeal, reinforcing the segment's dominant market position and sustaining regional growth momentum.

Camping & Recreation: A Key Segment in Market Growth

Recreational activities such as camping and outdoor events are becoming significant contributors to inverter generator adoption in North America. Models featuring lightweight construction and quiet operation are especially valued by travelers and outdoor enthusiasts. Yamaha Motor Co., Ltd., for example, has introduced portable inverter generators tailored to meet the needs of this consumer segment, providing dependable power for small appliances in remote settings. The rising popularity of leisure tourism across the region further strengthens market uptake, as consumers increasingly seek portable solutions that combine convenience with environmentally conscious energy output. This segment is expected to witness sustained growth as recreational travel continues to represent a growing share of consumer spending.

Regional Outlook

The North America inverter generator market is further divided by countries, including the US and Canada.

US Dominates the Market with a Major Share

The inverter generators market in the United States is experiencing significant growth, driven by an increasing emphasis on reliable backup power solutions for both residential and commercial applications. The pace of urbanization has heightened the demand for uninterrupted electricity, particularly in densely populated regions. Companies such as Generac Power Systems, Inc., a US-based manufacturer, offer a wide portfolio of inverter generators, including models designed to deliver stable sine wave power output suitable for diverse end-users. Furthermore, government initiatives promoting modern infrastructure and dependable energy systems are fostering adoption. Compact, fuel-efficient, and low-noise designs are particularly attractive to urban households, further strengthening the market's expansion trajectory across the country.

Market Players Outlook

The major companies operating in the North America inverter generator market include Briggs & Stratton, LLC, Cummins Inc., Generac Power Systems, Inc., Honda Motor Co., Ltd., Yamaha Motor Corp., and others. The companies are pursuing partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, and strengthen market presence. These strategies enable players to respond to growing demand for energy-efficient, high-performance insulation solutions across residential, commercial, and industrial applications while maintaining a competitive edge.

Recent Developments

In July 2025, Honda Power Equipment expanded its portable inverter generator line 2025, introducing new models that emphasize increased power, portability, and continued quiet operation-strengthening its long-standing reputation for reliable performance and making Honda a top choice for home backup power in multiple industry rankings this year. Recent press coverage highlights the EU2200i and EU3200i models for their robust design, Bluetooth monitoring, and fuel efficiency, confirming Honda's leadership in consumer portable generator selection for residential use.
In May 2025, Generac introduced six new portable generators. Two inverter generators are available in two variations: one for 50-state sales, which includes California, and one for 49-state sales, which excludes California. Of the two traditional style portables, one has both EPA and CARB emissions, and the other is an EPA-only generator.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the North America inverter generators market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023485

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
North America Inverter Generators Market Sales Analysis - Fuel Type | Application| Size Type | ($ Million)
North America Inverter Generators Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key North America Inverter Generators Industry Trends
- 2.2.2. Market Recommendations

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For North America Inverter Generators Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For North America Inverter Generators Market: Impact Analysis
3.3. Market Opportunities

4. Competitive Landscape

4.1. Competitive Dashboard - North America Inverter Generators Market Revenue and Share by Manufacturers
Inverter Generators Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Briggs & Stratton, LLC
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Cummins Inc.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Generac Power Systems, Inc.
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Honda Motor Co., Ltd.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Yamaha Motor Corp.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. North America Inverter Generators Market Sales Analysis by Fuel Type ($ Million)

5.1. Gas-powered
5.2. Battery-powered
5.3. Propane-powered
5.4. Mixed/Hybrid Fuel
5.5. Solar-powered

6. North America Inverter Generators Market Sales Analysis by Application ($ Million)

6.1. Camping & Recreation
6.2. Emergency Use & Home Standby
6.3. Jobsite & Construction

7. North America Inverter Generators Market Sales Analysis by Size Type ($ Million)

7.1. Recreation
7.2. Medium-sized
7.3. Large-sized

8. Regional Analysis

8.1. North America Inverter Generators Market Sales Analysis - Fuel Type | Application| Size Type | Country ($ Million)
Macroeconomic Factors for North America
- 8.1.1. US
- 8.1.2. Canada

9. Company Profiles

9.1. A-iPower Corp.
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
9.2. Briggs & Stratton, LLC
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
9.3. Champion Power Equipment, Inc.
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
9.4. Cummins Inc.
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
9.5. Generac Power Systems, Inc.
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
9.6. Great Lakes Technologies, LLC - WEN Products
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
9.7. Honda Motor Co., Ltd.
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
9.8. Kohler Co.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
9.9. Mi-T-M Corp.
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
9.10. Pulsar Products, Inc.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
9.11. Smarter Tools, Inc.
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
9.12. Stanley Black & Decker, Inc.
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
9.13. SUMEC Group Corp.
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
9.14. Westinghouse Electric Corp.
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
9.15. Yamaha Motor Corp.
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies