Global STEM Toys Market 2025-2035

Description

List of Tables

STEM Toys Market Size, Share & Trends Analysis Report by Age Group (0-3 Years, 3-8 Years, 8-12 Years, 12+ Years), by Category (Science, Technology, Engineering, and Mathematics), and by Distribution Channel (Online and Offline), Forecast Period (2025-2035)

Industry Overview

STEM toys market was valued at $1,998.3 million in 2024 and is projected to reach $4,218.3 million by 2035, growing at a CAGR of 7.1% during the forecast period (2025-2035). Global STEM toys market has been experiencing significant growth as parents and educators increasingly recognize the value of experiential learning. Products that combine hands-on activities with educational concepts are driving demand across multiple age groups. Companies are introducing innovative kits that foster creativity, problem-solving, and critical thinking from an early age. Integration of technology, such as coding and robotics features, is further enhancing the appeal of these toys. Retailers are expanding both online and offline availability to meet rising consumer interest. This momentum is expected to continue as STEM education has grown into a central focus in childhood development.

Market Dynamics

Rise of Interactive Digital Learning Toys

The global STEM toys market is witnessing a shift towards interactive digital learning products that integrate technology with traditional play. These toys, such as programmable robots and app-connected kits, enhance problem-solving and coding skills in children. LEGO Education has introduced a range of coding kits that combine hands-on building with software-based learning, reflecting this trend. The adoption of such digital-integrated toys is expanding rapidly across both online and offline retail channels. Market players are focusing on innovations that make learning both engaging and intuitive. This trend is particularly strong in the 8-12-year age segment.

Emphasis on Multidisciplinary STEM Kits

Consumers are increasingly seeking toys that promote learning across multiple STEM disciplines simultaneously. Kits that combine science experiments, engineering challenges, and mathematics puzzles are gaining prominence. Companies like National Geographic offer experiment kits that encourage exploration in physics, chemistry, and biology in a single package. These products help develop critical thinking and analytical skills from an early age. The preference for comprehensive STEM kits is driving manufacturers to design age-appropriate, curriculum-aligned products. This trend is strongest in the 3-8 years and 8-12 years age groups globally.

Market Segmentation

Based on the age group, the market is segmented into 0-3 years, 3-8 years, 8-12 years, and 12+ years.
Based on the category, the market is segmented into science, technology, engineering, and mathematics.
Based on the distribution channel, the market is segmented into online and offline.

12+ Years Segment to Lead the Market with the Largest Share

The global STEM toys market is witnessing substantial growth in the 12 years and above segment, reflecting increasing interest in advanced educational kits and robotics among adolescents. Products that integrate coding, engineering, and science concepts are capturing the attention of this age group. For instance, LEGO Education offers robotics kits specifically designed for teenagers, fostering problem-solving and critical thinking. The focus on interactive learning experiences tailored to older children is enhancing market demand. Moreover, educational institutions are incorporating these kits into curricula, further boosting adoption. This trend indicates a shift toward more sophisticated, skill-oriented STEM learning tools for pre-teens and teenagers.

Offline: A Key Segment in Market Growth

Offline retail channels remain a key growth driver for the global STEM toys market, as many parents and educators prefer hands-on experiences before purchasing. Specialty toy stores and educational supply outlets are showcasing a wide range of STEM kits, allowing consumers to physically interact with products. For example, BrainPOP stores offer science and robotics kits that engage children through tactile exploration. Demonstrations and in-store workshops further enhance visibility and consumer confidence. Despite the rise of e-commerce, offline channels continue to influence buying decisions by providing personalized guidance and immediate product access. This trend highlights the sustained importance of in-person retail experiences in driving STEM toy adoption.

Regional Outlook

The global STEM toys market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Increasing Demand for Interactive Educational Products in Europe

Europe's STEM toys market is growing as schools and households adopt interactive educational products to support scientific and mathematical learning. The demand for eco-friendly and innovative kits that encourage experimentation is rising. Ravensburger, for instance, offers science and construction sets that appeal to European children and promote creativity. Workshops, science fairs, and educational campaigns in countries like Germany and the UK are fostering engagement with these products. Cultural emphasis on structured learning and skill development is boosting market acceptance.

North America Region Dominates the Market with a Major Share

The North American STEM toys market is expanding owing to heightened emphasis on experiential learning and technological literacy in schools. Parents are increasingly investing in educational toys that develop analytical and problem-solving skills. Companies like Fisher-Price have introduced coding and engineering kits tailored for North American students, which blend play with educational outcomes. Collaborative classroom activities and after-school programs are boosting demand for such products. Government initiatives to strengthen STEM education are further encouraging market growth.

Market Players Outlook

The major companies operating in the global STEM toys market include Hasbro, Inc., LEGO Education, LEGO Group, Mattel, Inc., Thames & Kosmos, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In January 2025, LEGO Education announced its new learning solution, LEGO Education Science, to help educators bring hands-on science learning to more students. Designed to boost engagement, LEGO Education Science features 120+ engaging, standards-aligned science lessons and ready-to-use class presentations that bring science to life for teachers and students (K-8 or ages 5-11+).
In October 2023, Hasbro, Inc., a toy and game company, announced Hasbro Girl Innovators of Play at the Girls Leading Change event. In partnership with Girl Up, a girl-centered leadership development initiative of the United Nations Foundation, the program will launch in early 2024 and build on the recent Hasbro Women Innovators of Play, a Challenge that calls for the next great women-led mass-market toy or game.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global STEM toys market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023512

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global STEM Toys Market Sales Analysis - Age Group| Category | Distribution Channel | ($ Million)
STEM Toys Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key STEM Toys Market Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the STEM Toys Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Global STEM Toys Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global STEM Toys Market: Impact Analysis
3.3. Market Opportunities

4. Competitive Landscape

4.1. Competitive Dashboard - STEM Toys Market Revenue and Share by Manufacturers
STEM Toys Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Hasbro, Inc.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. LEGO Education
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. LEGO Group
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Mattel, Inc.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Thames & Kosmos
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global STEM Toys Market Sales Analysis by Age Group ($ Million)

5.1. 0-3 Years
5.2. 3-8 Years
5.3. 8-12 Years
5.4. 12+ Years

6. Global STEM Toys Market Sales Analysis by Category ($ Million)

6.1. Science
6.2. Technology
6.3. Engineering
6.4. Mathematics

7. Global STEM Toys Market Sales Analysis by Distribution Channel ($ Million)

7.1. Online
7.2. Offline

8. Regional Analysis

8.1. North American STEM Toys Market Sales Analysis - Age Group| Category | Distribution Channel | Country ($ Million)
Macroeconomic Factors for North America
- 8.1.1. United States
- 8.1.2. Canada
8.2. European STEM Toys Market Sales Analysis - Age Group| Category | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Europe
- 8.2.1. UK
- 8.2.2. Germany
- 8.2.3. Italy
- 8.2.4. Spain
- 8.2.5. France
- 8.2.6. Russia
- 8.2.7. Rest of Europe
8.3. Asia-Pacific STEM Toys Market Sales Analysis - Age Group| Category | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 8.3.1. China
- 8.3.2. Japan
- 8.3.3. South Korea
- 8.3.4. India
- 8.3.5. Australia & New Zealand
- 8.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
- 8.3.7. Rest of Asia-Pacific
8.4. Rest of the World STEM Toys Market Sales Analysis - Age Group| Category | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Rest of the World
- 8.4.1. Latin America
- 8.4.2. Middle East and Africa

9. Company Profiles

9.1. Educational Insights
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
9.2. Fat Brain Toys
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
9.3. GoldieBlox
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
9.4. Hape International
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
9.5. Hasbro, Inc.
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
9.6. Innovation First International (VEX Robotics)
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
9.7. K'NEX
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
9.8. Learning Resources
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
9.9. LEGO Education
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
9.10. LEGO Group
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
9.11. Makeblock
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
9.12. Mattel, Inc.
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
9.13. MindWare
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
9.14. Osmo (by Tangible Play)
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
9.15. PlayMonster
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
9.16. SmartLab Toys
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
9.17. Snap Circuits (Elenco Electronics)
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
9.18. Sphero
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
9.19. Thames & Kosmos
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
9.20. ThinkFun
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies