Global Educational Toys Market 2025-2029

Description

List of Tables

The educational toys market is forecasted to grow by USD 26,335.8 mn during 2024-2029, accelerating at a CAGR of 11.5% during the forecast period. The report on the educational toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for smart toys, increased emphasis on stem toys, and increasing number of investments in market in focus.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	9.4%
CAGR	11.5%
Incremental Value	$26,335.8 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's educational toys market is segmented as below:

By Age Group

0-4 years
4-8 years
Above 8 years

By Product

Academic toys
Cognitive toys
Motor skill toys
Other toys

By Distribution Channel

Offline
Online

By Geographical Landscape

APAC
North America
Europe
Middle East and Africa
South America

This study identifies the rise in green toys as one of the prime reasons driving the educational toys market growth during the next few years. Also, emergence of 3d printing in toy manufacturing and increased emphasis on stream toys will lead to sizable demand in the market.

The report on the educational toys market covers the following areas:

Educational Toys Market sizing
Educational Toys Market forecast
Educational Toys Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading educational toys market vendors that include All Star Learning Inc., CocoMoco Kids, Engino.net Ltd., Fat Brain Toys LLC, HABA USA, Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd., Oriental Trading Co., Ozo EDU Inc., Pegasus, Ravensburger AG, Sphero Inc., Technybirds, and VTech Holdings Ltd.. Also, the educational toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR44275

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Age Group
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Educational Toys Market 2019 - 2023
- Historic Market Size - Data Table on Global Educational Toys Market 2019 - 2023 ($ million)
5.2 Age Group segment analysis 2019 - 2023
- Historic Market Size - Age Group Segment 2019 - 2023 ($ million)
5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.4 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Age Group

8.1 Market segments
- Chart on Age Group - Market share 2024-2029 (%)
- Data Table on Age Group - Market share 2024-2029 (%)
8.2 Comparison by Age Group
- Chart on Comparison by Age Group
- Data Table on Comparison by Age Group
- 0-4 years - Market size and forecast 2024-2029
- Chart on 0-4 years - Market size and forecast 2024-2029 ($ million)
- Data Table on 0-4 years - Market size and forecast 2024-2029 ($ million)
- Chart on 0-4 years - Year-over-year growth 2024-2029 (%)
- Data Table on 0-4 years - Year-over-year growth 2024-2029 (%)
- 4-8 years - Market size and forecast 2024-2029
- Chart on 4-8 years - Market size and forecast 2024-2029 ($ million)
- Data Table on 4-8 years - Market size and forecast 2024-2029 ($ million)
- Chart on 4-8 years - Year-over-year growth 2024-2029 (%)
- Data Table on 4-8 years - Year-over-year growth 2024-2029 (%)
8.5 Above 8 years - Market size and forecast 2024-2029
- Chart on Above 8 years - Market size and forecast 2024-2029 ($ million)
- Data Table on Above 8 years - Market size and forecast 2024-2029 ($ million)
- Chart on Above 8 years - Year-over-year growth 2024-2029 (%)
- Data Table on Above 8 years - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Age Group
- Market opportunity by Age Group ($ million)
- Data Table on Market opportunity by Age Group ($ million)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Academic toys - Market size and forecast 2024-2029
- Chart on Academic toys - Market size and forecast 2024-2029 ($ million)
- Data Table on Academic toys - Market size and forecast 2024-2029 ($ million)
- Chart on Academic toys - Year-over-year growth 2024-2029 (%)
- Data Table on Academic toys - Year-over-year growth 2024-2029 (%)
9.4 Cognitive toys - Market size and forecast 2024-2029
- Chart on Cognitive toys - Market size and forecast 2024-2029 ($ million)
- Data Table on Cognitive toys - Market size and forecast 2024-2029 ($ million)
- Chart on Cognitive toys - Year-over-year growth 2024-2029 (%)
- Data Table on Cognitive toys - Year-over-year growth 2024-2029 (%)
9.5 Motor skill toys - Market size and forecast 2024-2029
- Chart on Motor skill toys - Market size and forecast 2024-2029 ($ million)
- Data Table on Motor skill toys - Market size and forecast 2024-2029 ($ million)
- Chart on Motor skill toys - Year-over-year growth 2024-2029 (%)
- Data Table on Motor skill toys - Year-over-year growth 2024-2029 (%)
9.6 Other toys - Market size and forecast 2024-2029
- Chart on Other toys - Market size and forecast 2024-2029 ($ million)
- Data Table on Other toys - Market size and forecast 2024-2029 ($ million)
- Chart on Other toys - Year-over-year growth 2024-2029 (%)
- Data Table on Other toys - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

10 Market Segmentation by Distribution Channel

10.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
10.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
10.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
10.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.14 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.15 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.17 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 CocoMoco Kids
- CocoMoco Kids - Overview
- CocoMoco Kids - Product / Service
- CocoMoco Kids - Key offerings
- SWOT
15.5 Engino.net Ltd.
- Engino.net Ltd. - Overview
- Engino.net Ltd. - Product / Service
- Engino.net Ltd. - Key offerings
- SWOT
15.6 Fat Brain Toys LLC
- Fat Brain Toys LLC - Overview
- Fat Brain Toys LLC - Product / Service
- Fat Brain Toys LLC - Key offerings
- SWOT
15.7 Johnco
- Johnco - Overview
- Johnco - Product / Service
- Johnco - Key offerings
- SWOT
15.8 Learning Resources Ltd.
- Learning Resources Ltd. - Overview
- Learning Resources Ltd. - Product / Service
- Learning Resources Ltd. - Key offerings
- SWOT
15.9 LEGO System AS
- LEGO System AS - Overview
- LEGO System AS - Product / Service
- LEGO System AS - Key news
- LEGO System AS - Key offerings
- SWOT
15.10 Mattel Inc.
- Mattel Inc. - Overview
- Mattel Inc. - Business segments
- Mattel Inc. - Key news
- Mattel Inc. - Key offerings
- Mattel Inc. - Segment focus
- SWOT
15.11 Melissa and Doug
- Melissa and Doug - Overview
- Melissa and Doug - Product / Service
- Melissa and Doug - Key offerings
- SWOT
15.12 My Luxeve Pty Ltd.
- My Luxeve Pty Ltd. - Overview
- My Luxeve Pty Ltd. - Product / Service
- My Luxeve Pty Ltd. - Key offerings
- SWOT
15.13 Oriental Trading Co.
- Oriental Trading Co. - Overview
- Oriental Trading Co. - Product / Service
- Oriental Trading Co. - Key offerings
- SWOT
15.14 Pegasus
- Pegasus - Overview
- Pegasus - Product / Service
- Pegasus - Key offerings
- SWOT
15.15 Ravensburger AG
- Ravensburger AG - Overview
- Ravensburger AG - Product / Service
- Ravensburger AG - Key news
- Ravensburger AG - Key offerings
- SWOT
15.16 Sphero Inc.
- Sphero Inc. - Overview
- Sphero Inc. - Product / Service
- Sphero Inc. - Key news
- Sphero Inc. - Key offerings
- SWOT
15.17 Technybirds
- Technybirds - Overview
- Technybirds - Product / Service
- Technybirds - Key offerings
- SWOT
15.18 VTech Holdings Ltd.
- VTech Holdings Ltd. - Overview
- VTech Holdings Ltd. - Business segments
- VTech Holdings Ltd. - Key news
- VTech Holdings Ltd. - Key offerings
- VTech Holdings Ltd. - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations