Sports Nutrition Market 2025-2035

Description

List of Tables

Sports Nutrition Market Size, Share & Trends Analysis Report by Use (Energy Supplement, Recovery Supplement, and Performance-Enhancing Supplement), by Product Type (Sports Food, Sports Drink, and Sports Supplements), and by Distribution Channel (Offline Channels and Online Channels), Forecast Period (2025-2035)

Industry Overview

Sports nutrition market was valued at $46.0 billion in 2024 and is projected to reach $98.6 billion by 2035, growing at a CAGR of 7.3% during the forecast period (2025-2035). The global sports nutrition market is experiencing steady growth, driven by increasing consumer focus on health, fitness, and overall well-being. Rising participation in sports, gym activities, and outdoor exercise routines has elevated demand for protein-enriched and performance-oriented products. The availability of innovative offerings such as energy supplements, recovery formulas, and convenient ready-to-drink options has further encouraged adoption. Expanding distribution through both offline and online retail channels has improved accessibility for diverse consumer segments. Additionally, awareness campaigns highlighting the benefits of proper nutrition for athletic performance are supporting market expansion.

Market Dynamics

Rising Demand for Plant-Based Protein Supplements

The global sports nutrition market is witnessing significant growth in plant-based protein products, driven by increasing consumer interest in vegan and environmentally sustainable alternatives. Companies such as Orgain are expanding their product portfolios to include plant-based protein powders, bars, and ready-to-drink options. These products appeal to health-conscious athletes and fitness enthusiasts seeking natural and clean-label nutrition. The trend reflects a broader shift toward plant-derived ingredients across the wellness sector. Market players are investing in research to improve taste, solubility, and nutritional profile, ensuring a competitive advantage. This trend is expected to sustain robust market growth over the coming years.

Growth of Ready-to-Drink (RTD) Sports Nutrition Beverages

Ready-to-drink (RTD) sports nutrition beverages are gaining popularity due to their convenience and portability. Companies like Muscle Milk are capitalizing on this trend by offering protein shakes and recovery drinks suitable for on-the-go consumption. RTD products cater to busy consumers who require immediate nutrition without preparation time. Enhanced formulations with added vitamins, minerals, and electrolytes are also boosting their appeal. The segment's expansion is supported by increasing awareness of post-workout recovery and performance optimization. As lifestyles become more fast-paced, the RTD category is poised to become a key growth driver within the sports nutrition market.

Market Segmentation

Based on the use, the market is segmented into energy supplements, recovery supplements, and performance-enhancing supplements.
Based on the product type, the market is segmented into Sports Food, Sports Drink, and Sports Supplements.
Based on the distribution channel, the market is segmented into offline channels and online channels.

Energy Supplements Segment is expected to lead the Market with the Largest Share

The global sports nutrition market is increasingly driven by rising demand for energy supplements that support pre-workout endurance and performance. Athletes and fitness enthusiasts are actively adopting products such as energy gels, powders, and bars. Companies like Glanbia plc, with its Optimum Nutrition Gold Standard pre-workout range, are leading this segment by providing reliable, performance-focused options. Innovations in formulation and flavor have enhanced consumer appeal, attracting a broader demographic. The expansion of fitness culture and rising participation in sports activities continue to fuel market growth. As awareness of energy supplement benefits grows, this segment remains a major contributor to the overall market.

Offline Channels: A Key Segment in Market Growth

Offline channels, including supermarkets, specialty nutrition stores, and pharmacies, continue to account for a significant portion of sports nutrition sales. Consumers often prefer the ability to physically examine products and receive personalized guidance. Companies like Nestle S.A., through its Muscle Milk and Garden of Life ranges, have strengthened their presence in brick-and-mortar stores worldwide. Seasonal promotions and in-store visibility further boost product adoption. The established trust in offline retail drives repeated purchases among consumers. This accessibility and convenience sustain the growth trajectory of the offline distribution channel.

Regional Outlook

The global sports nutrition market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Increasingly Adopting Functional Nutrition Products in Europe

The European sports nutrition market is expanding, supported by increasing health consciousness and rising participation in professional and amateur sports. Companies such as The Hut Group (THG) plc, with its Myprotein brand, have successfully penetrated European markets through both retail partnerships and online channels. Consumers are increasingly adopting protein powders, recovery supplements, and functional nutrition products. Regulatory support and certifications for quality and safety enhance trust in products. Lifestyle trends favoring fitness and wellness further accelerate demand. These factors collectively strengthen Europe's market position in the global sports nutrition landscape.

North America Region Dominates the Market with a Major Share

The North American market is witnessing robust growth due to strong consumer interest in fitness and performance-enhancing nutrition. Companies such as Abbott Laboratories, with its EAS and Ensure product lines, have established a strong presence across supermarkets, gyms, and pharmacies. Ready-to-drink supplements and protein powders are particularly popular among millennials and professional athletes. Marketing campaigns emphasizing convenience and scientific backing have increased product adoption. The rise of organized retail and specialty fitness stores has enhanced accessibility. Combined, these factors ensure a sustained upward trend in the North American sports nutrition market.

Market Players Outlook

The major companies operating in the global sports nutrition market include Abbott Laboratories, Glanbia plc, Nestle S.A., PepsiCo, Inc., and The Coca-Cola Company, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In August 2025, Silver Star Nutrition, in premium, transparent nutrition products, has launched Select Proformance ELITE Whey Protein Isolate (WPI), a clean and fast-digesting protein designed specifically for performance-driven individuals and athletes. Following the successful launch of ELITE Plant Protein, this new addition to the line-up provides a high-performance, whey-based option for those seeking the same level of purity, quality, and results with the benefits of fast absorption and animal-based protein.
In June 2024, DSM-Firmenich, the innovator in nutrition, health, and beauty, announced that it will co-create a new line of up4 sports nutrition products in collaboration with the Team DSM-Firmenich PostNL cycling team. This innovative partnership aims to revolutionize sports nutrition, offering a range of tailored products designed to enhance both performance and health.
In August 2024, Denzour Nutrition, a leading Indian brand renowned for its commitment to natural and effective sports supplements, is excited to announce its expansion into the exciting world of organic nutraceuticals. This new product line caters not only to athletes but to the broader population seeking to elevate their health and fitness through the power of nature's finest ingredients.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global sports nutrition market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023581

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global Sports Nutrition Market Sales Analysis - Use | Product Type | Distribution Channel | ($ Million)
Sports Nutrition Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Sports Nutrition Market Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Sports Nutrition Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Global Sports Nutrition Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Sports Nutrition Market: Impact Analysis
3.3. Market Opportunities

4. Competitive Landscape

4.1. Competitive Dashboard - Sports Nutrition Market Revenue and Share by Manufacturers
Sports Nutrition Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Abbott Laboratories
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Glanbia plc
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Nestle S.A.
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. PepsiCo, Inc.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. The Coca-Cola Company
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global Sports Nutrition Market Sales Analysis by Use ($ Million)

5.1. Energy Supplement
5.2. Recovery Supplement
5.3. Performance-Enhancing Supplement

6. Global Sports Nutrition Market Sales Analysis by Product Type ($ Million)

6.1. Sports Food
6.2. Sports Drink
6.3. Sports Supplements

7. Global Sports Nutrition Market Sales Analysis by Distribution Channel ($ Million)

7.1. Offline Channels
7.2. Online Channels

8. Regional Analysis

8.1. North American Sports Nutrition Market Sales Analysis - Use | Product Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for North America
- 8.1.1. United States
- 8.1.2. Canada
8.2. European Sports Nutrition Market Sales Analysis - Use | Product Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Europe
- 8.2.1. UK
- 8.2.2. Germany
- 8.2.3. Italy
- 8.2.4. Spain
- 8.2.5. France
- 8.2.6. Russia
- 8.2.7. Rest of Europe
8.3. Asia-Pacific Sports Nutrition Market Sales Analysis - Use | Product Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 8.3.1. China
- 8.3.2. Japan
- 8.3.3. South Korea
- 8.3.4. India
- 8.3.5. Australia & New Zealand
- 8.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
- 8.3.7. Rest of Asia-Pacific
8.4. Rest of the World Sports Nutrition Market Sales Analysis - Use | Product Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Rest of the World
- 8.4.1. Latin America
- 8.4.2. Middle East and Africa

9. Company Profiles

9.1. Abbott Laboratories
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
9.2. Ajinomoto Co., Inc.
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
9.3. Amway Corp.
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
9.4. Clif Bar & Company
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
9.5. General Nutrition Centers, Inc. (GNC Holdings)
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
9.6. Glanbia plc
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
9.7. Herbalife International of America, Inc.
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
9.8. Mondelez International, Inc.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
9.9. MusclePharm Corp.
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
9.10. Nature's Bounty Co.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
9.11. Nestle S.A.
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
9.12. Now Health Group, Inc.
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
9.13. PepsiCo, Inc.
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
9.14. Post Holdings, Inc.
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
9.15. Science in Sport plc
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
9.16. The Coca-Cola Company
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
9.17. The Hut Group (THG) plc
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
9.18. Ultimate Nutrition, Inc.
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
9.19. Vitaco Health Group Ltd.
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
9.20. Yakult Honsha Co., Ltd.
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies