PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1803428
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1803428
The global sports nutrition market is valued at USD 45.3 billion in 2024 and is projected to reach USD 86.0 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.5% between 2025 and 2032. This growth is driven by the rising participation in sports and physical activities, the increasing demand for sports supplements, and the growing focus on enhancing physical health. The rising number of competitive sporting events and the increasing adoption of health supplements among athletes further contribute to the market expansion.
Sports nutrition products, including protein powders, meal replacements, and energy drinks, help athletes improve their training performance, recover faster, maintain healthy weight, and minimize the risk of injuries. Moreover, the increasing awareness of lifestyle diseases such as obesity and a greater consumer understanding of the benefits of supplements are expected to further drive demand for these products. Additionally, the growing popularity of products such as probiotics, vitamins, and mineral supplements is set to fuel the market's growth.
Key Insights
Clean-label, plant-based, and sustainable products are emerging as major trends in the sports nutrition market. The growing awareness of health and the rise in vegan and vegetarian populations are driving the demand for clean-label products, which contain minimal artificial ingredients and preservatives.
The sports supplements category held the largest market share in 2024, driven by the widespread consumption of protein supplements like whey protein for muscle strengthening. The sports foods category, particularly protein and energy bars, is expected to grow at the highest rate due to the rising demand for healthy, on-the-go snacks and weight management.
Post-workout supplements generated the largest revenue share, as these products help with muscle recovery, enhance muscle gain, and maintain muscle mass. The growing popularity of branched-chain amino acids and other post-workout supplements further contributes to the segment's dominance.
The weight loss segment is the fastest-growing category, driven by the increasing incidence of obesity and rising consumer awareness of its adverse effects. Social media and influencers are also fueling this growth, as many people are turning to supplements to help with weight reduction efforts.
North America is the largest regional market, primarily due to the high demand for sports supplements, the increasing focus on health, and the presence of numerous fitness clubs and gyms in the U.S. The APAC region is expected to grow at the highest CAGR, driven by increased sports participation and the rising popularity of fitness clubs, particularly in countries like India and China.
The powder form category held the largest market share in 2024, particularly due to the popularity of protein powders among athletes and fitness enthusiasts. The gummies category, however, is expected to experience the fastest growth due to the convenience, taste, and ease of consumption they offer.
The market is fragmented, with numerous global and local companies offering a wide variety of products aimed at different consumer segments. Companies are increasingly focusing on bio-based, sustainable, and clean-label products to differentiate themselves from chemical-based offerings from larger pharmaceutical companies.