Global Online Entertainment Market 2025-2035

Description

List of Tables

Global Online Entertainment Market Size, Share & Trends Analysis By Device (Laptops/ Desktops/Tablets, Smart TVs/Monitors/Projectors, Smartphones, Virtual Reality, and Others), and By Platform (Audio Streaming, Video Streaming, Gaming, And Internet Radio) Forecast Period (2026-2035)

Industry Overview

Online entertainment market was valued at $507.3 billion in 2025 and is projected to reach $1,739.5 billion by 2035, growing at a CAGR of 13.1% from 2026 to 2035. The support of AI-driven recommendations for ease of content creation has fueled massive user participation and creator economies. The companies are shifting their brand/service advertisements to these platforms to recognize their strong engagement rates and targeted reach. The rapid rise of social media and short-video platforms across the globe is propelling the growth of the market during the forecast period. For instance, according to the Pew Research Center, half of the adult population in the US uses social media platforms. YouTube and Facebook are the most widely used online platforms.

Market Dynamics

Rising Internet Penetration And Smartphone Adoption

Consumers globally are adopting affordable smartphones and high-speed internet, especially in emerging markets. The rising internet penetration, along with smartphone adoption, is a key driver to accelerate the global online entertainment market during the forecast period. For instance,

According to the Pew Research Center, 15% of US adults have a smartphone just to access the internet and don't have home broadband.
In April 2024, the data published by the Press Information Bureau (PIB) showed that the total number of internet subscribers grew from 251.59 million in March 2014 to 954.40 million by March 2024. PIB also stated that 95.15% of villages have access to the internet with 3G/4G mobile connectivity in India.

Additionally, internet-enabled phones are connecting millions of people, especially in remote areas without wired internet access.

Expansion of Digital Gaming and eSports

The rising popularity of online gaming platforms and eSports globally is considered to propel the growth of the market. The expansion of digital gaming and eSports is majorly driven by smartphone adoption and improved gaming infrastructure. The regulatory bodies are shaping the growth of the games by distinguishing safe and skill-based games from gambling. The government is supporting and promoting innovation, along with protecting users, especially youth will further contribute to the growth of the market during the forecast period. For instance, in August 2025, the Promotion and Regulation of Online Gaming Bill was introduced in the Lok Sabha to regulate online gaming in India. The regulatory body promoted skill-based e-sports and social games. Whereas the government of India banned real-money gambling and betting. The government also banned fantasy games such as poker, rummy, and online lotteries. It also restricts related advertisements and financial transactions. The government of India stated that the Bill is aimed at protecting youth from predatory gaming apps and financial losses. The bill also focused on preventing addiction and curbing misuse for fraud, money laundering, and other illegal activities. The Bill only encourages innovation and responsible engagement in the digital gaming sector.

Market Segmentation

Based on the device, the market is segmented into Laptops/ Desktops/Tablets, Smart TVs/Monitors/Projectors, Smartphones, Virtual Reality, and Others.
Based on the form, the market is segmented into audio, video, games, and others.
Based on the platform, the market is segmented into audio streaming, video streaming, gaming, and internet radio.

Smartphones Segment to Lead the Market with the Largest Share

Among the device segments, the smartphone sub-segment is expected to lead the market with the largest share, owing to widespread penetration along with unmatched accessibility and affordability across the globe. Smartphones are the key gateway for consumers' entertainment, from video streaming and music to mobile gaming and social media. For instance, according to BankMyCell, smartphone users grew from 4.25 billion in 2023 to nearly 4.88 billion in 2024, marking an increase of about 14.8%.

Some users have more than one smartphone, which totals nearly 7.21 billion active smartphones globally.
According to GSMA real-time intelligence data, there are now over 12.172 billion mobile connections globally.
Moreover, as per BankMyCell, the number of smartphone users will increase from 4.88 billion in 2024 to 6.38 billion in 2029.

Thus, the rising penetration of smartphone users will contribute to the growth of the global online entertainment market during the forecast period.

Video Streaming: A Key Segment in Market Growth

The video streaming segment is expected to be a key segment in the global online entertainment market due to rising consumer demand for on-demand, personalized, and high-quality content across multiple devices. The platforms such as Netflix, Disney+, Amazon Prime Video, and more are offering localized content, flexible subscription models, which will further attract the audience, boosting market growth during the forecast period. For instance, in December 2024, BeLive Technology announced its collaboration with DigiLive to engage, real-time content that drives both entertainment and sales. The shoppable video content is transforming consumer behaviour by making product searches more alluring than ever before.

Regional Outlook

The global online entertainment market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).

North America is Driving Market Growth

The online entertainment market in North America is growing, supported by the presence of advanced digital infrastructure, widespread internet penetration, and a high rate of smartphone adoption. The high expenditure on streaming services, online gaming, and interactive content is further propelling market growth during the forecast period. Additionally, the presence of key entertainment and gaming companies' players, along with a tech-savvy population, will further accelerate the market growth. For instance,

In August 2025, Caesars Entertainment, Inc. announced the launch of Signature American Roulette. Signature American Roulette is its third fully in-house developed proprietary online casino. The game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, live in New Jersey.
In July 2024, Optimum announced the launch of Entertainment TV. Entertainment TV is the Brand-New Internet TV Package providing customers with choices and flexibility. The Entertainment TV is available exclusively on Optimum Stream.

Asia-Pacific Region Shares Significant Market Share

The growing demand for digital content, rising internet penetration, and increasing smartphone adoption are expected to grow the Asia-Pacific online entertainment market significantly during the forecast period. The government across the region is taking initiatives and supporting policies for digital infrastructure, further boosting the online entertainment market during the forecast period. For instance,

The government projects, such as the BharatNet Project and the Amended BharatNet Program, are made to provide broadband connectivity to rural households, connecting Gram Panchayats and villages.
The Universal Service Obligation Fund (USOF) funded 4G connectivity, especially in remote and difficult areas. USOF aimed to ensure the availability of internet access in previously underserved regions.
The programs by the government of India, such as the India Business Process Outsourcing Promotion Scheme (IBPS) and the Northeast BPO Promotion Scheme (NEBPS), aim to build digital skills and services in smaller cities.
Further government policies and initiatives, such as faster Right of Way approvals, Gati Shakti Sanchar Portal, and startup/innovation programs. These programs were under Digital India to strengthen digital infrastructure, further supporting online entertainment growth.

Market Players Outlook

The global online entertainment market is driven by leading companies such as Netflix, Inc., Tencent Holdings Ltd., Apple, Inc., Sony Interactive Entertainment, Alphabet, Inc., Meta Platforms, Inc., and Amazon Web Services, Inc., among others, with players strengthening their presence through strategic partnerships, mergers and acquisitions, innovative product launches, advanced technology integration, and expansion across emerging markets.

Recent Development

In August 2025, Evaga Entertainment launched the first comprehensive event services marketplace in India. The digital platform is designed to simplify, elevate, and transform how India plans and books events. The company offers a digital ecosystem that helps to plan, customize, and execute unforgettable experiences. The users can plan from weddings and corporate gatherings to festivals, memorials, concerts, and more.

The Report Covers:

Market value data analysis for 2025 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global online entertainment market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2022791

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global Online Entertainment Market Sales Analysis - Device | Platform ($ Million)
Online Entertainment Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Online Entertainment Industry Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Online Entertainment Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Global Online Entertainment Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Online Entertainment Market: Impact Analysis
3.3. Market Opportunities
- 3.3.1. Opportunities For Global Online Entertainment Market: Impact Analysis

4. Competitive Landscape

4.1. Competitive Dashboard - Online Entertainment Market Revenue and Share by Manufacturers
Online Entertainment Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Alphabet, Inc.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Amazon Web Series, Inc.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Apple, Inc.
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Netflix, Inc.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. The Walt Disney Co.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global Online Entertainment Market Sales Analysis By Device ($ Million)

5.1. Laptops/ Desktops/Tablets
5.2. Smart TVs/Monitors/Projectors
5.3. Smartphones
5.4. Virtual Reality
5.5. Others

6. Global Online Entertainment Market Sales Analysis By Platform ($ Million)

6.1. Audio Streaming
6.2. Video Streaming
6.3. Gaming
6.4. Internet Radio

7. Regional Analysis

7.1. North American Online Entertainment Market Sales Analysis - Device | Platform | Country ($ Million)
Macroeconomic Factors for North America
- 7.1.1. United States
- 7.1.2. Canada
7.2. European Online Entertainment Market Sales Analysis - Device | Platform | Country ($ Million)
Macroeconomic Factors for Europe
- 7.2.1. UK
- 7.2.2. Germany
- 7.2.3. Italy
- 7.2.4. Spain
- 7.2.5. France
- 7.2.6. Russia
- 7.2.7. Rest of Europe
7.3. Asia-Pacific Online Entertainment Market Sales Analysis - Device | Platform | Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 7.3.1. China
- 7.3.2. Japan
- 7.3.3. South Korea
- 7.3.4. India
- 7.3.5. Australia & New Zealand
- 7.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Others)
- 7.3.7. Rest of Asia-Pacific
7.4. Rest of the World Online Entertainment Market Sales Analysis - Device | Platform | Country ($ Million)
Macroeconomic Factors for the Rest of the World
- 7.4.1. Latin America
- 7.4.2. Middle East and Africa

8. Company Profiles

8.1. Activision Blizzard, Inc.
- 8.1.1. Quick Facts
- 8.1.2. Company Overview
- 8.1.3. Product Portfolio
- 8.1.4. Business Strategies
8.2. Alibaba Group
- 8.2.1. Quick Facts
- 8.2.2. Company Overview
- 8.2.3. Product Portfolio
- 8.2.4. Business Strategies
8.3. Alphabet, Inc.
- 8.3.1. Quick Facts
- 8.3.2. Company Overview
- 8.3.3. Product Portfolio
- 8.3.4. Business Strategies
8.4. Amazon Web Series, Inc.
- 8.4.1. Quick Facts
- 8.4.2. Company Overview
- 8.4.3. Product Portfolio
- 8.4.4. Business Strategies
8.5. Apple, Inc.
- 8.5.1. Quick Facts
- 8.5.2. Company Overview
- 8.5.3. Product Portfolio
- 8.5.4. Business Strategies
8.6. Baidu, Inc.
- 8.6.1. Quick Facts
- 8.6.2. Company Overview
- 8.6.3. Product Portfolio
- 8.6.4. Business Strategies
8.7. ByteDance Ltd.
- 8.7.1. Quick Facts
- 8.7.2. Company Overview
- 8.7.3. Product Portfolio
- 8.7.4. Business Strategies
8.8. Comcast Corp.
- 8.8.1. Quick Facts
- 8.8.2. Company Overview
- 8.8.3. Product Portfolio
- 8.8.4. Business Strategies
8.9. Electronic Arts, Inc.
- 8.9.1. Quick Facts
- 8.9.2. Company Overview
- 8.9.3. Product Portfolio
- 8.9.4. Business Strategies
8.10. Epic Games, Inc.
- 8.10.1. Quick Facts
- 8.10.2. Company Overview
- 8.10.3. Product Portfolio
- 8.10.4. Business Strategies
8.11. Fox Media, LLC
- 8.11.1. Quick Facts
- 8.11.2. Company Overview
- 8.11.3. Product Portfolio
- 8.11.4. Business Strategies
8.12. Hulu, LLC
- 8.12.1. Quick Facts
- 8.12.2. Company Overview
- 8.12.3. Product Portfolio
- 8.12.4. Business Strategies
8.13. Live Nation Worldwide, Inc.
- 8.13.1. Quick Facts
- 8.13.2. Company Overview
- 8.13.3. Product Portfolio
- 8.13.4. Business Strategies
8.14. Meta
- 8.14.1. Quick Facts
- 8.14.2. Company Overview
- 8.14.3. Product Portfolio
- 8.14.4. Business Strategies
8.15. Microsoft Corp.
- 8.15.1. Quick Facts
- 8.15.2. Company Overview
- 8.15.3. Product Portfolio
- 8.15.4. Business Strategies
8.16. NetEase, Inc.
- 8.16.1. Quick Facts
- 8.16.2. Company Overview
- 8.16.3. Product Portfolio
- 8.16.4. Business Strategies
8.17. Netflix, Inc.
- 8.17.1. Quick Facts
- 8.17.2. Company Overview
- 8.17.3. Product Portfolio
- 8.17.4. Business Strategies
8.18. Nintendo of America, Inc.
- 8.18.1. Quick Facts
- 8.18.2. Company Overview
- 8.18.3. Product Portfolio
- 8.18.4. Business Strategies
8.19. Paramount Skydance Corp.
- 8.19.1. Quick Facts
- 8.19.2. Company Overview
- 8.19.3. Product Portfolio
- 8.19.4. Business Strategies
8.20. Roblox Corp.
- 8.20.1. Quick Facts
- 8.20.2. Company Overview
- 8.20.3. Product Portfolio
- 8.20.4. Business Strategies
8.21. Roku, Inc.
- 8.21.1. Quick Facts
- 8.21.2. Company Overview
- 8.21.3. Product Portfolio
- 8.21.4. Business Strategies
8.22. Rakuten Group
- 8.22.1. Quick Facts
- 8.22.2. Company Overview
- 8.22.3. Product Portfolio
- 8.22.4. Business Strategies
8.23. Sea Ltd.
- 8.23.1. Quick Facts
- 8.23.2. Company Overview
- 8.23.3. Product Portfolio
- 8.23.4. Business Strategies
8.24. Sony Interactive Entertainments
- 8.24.1. Quick Facts
- 8.24.2. Company Overview
- 8.24.3. Product Portfolio
- 8.24.4. Business Strategies
8.25. Spotify AB
- 8.25.1. Quick Facts
- 8.25.2. Company Overview
- 8.25.3. Product Portfolio
- 8.25.4. Business Strategies
8.26. Square Enix Holdings Co., Ltd.
- 8.26.1. Quick Facts
- 8.26.2. Company Overview
- 8.26.3. Product Portfolio
- 8.26.4. Business Strategies
8.27. The Walt Disney Co.
- 8.27.1. Quick Facts
- 8.27.2. Company Overview
- 8.27.3. Product Portfolio
- 8.27.4. Business Strategies
8.28. Ubisoft Entertainment SA
- 8.28.1. Quick Facts
- 8.28.2. Company Overview
- 8.28.3. Product Portfolio
- 8.28.4. Business Strategies
8.29. Universal Music Group N.V.
- 8.29.1. Quick Facts
- 8.29.2. Company Overview
- 8.29.3. Product Portfolio
- 8.29.4. Business Strategies
8.30. Warner Bros. Discovery, Inc.
- 8.30.1. Quick Facts
- 8.30.2. Company Overview
- 8.30.3. Product Portfolio
- 8.30.4. Business Strategies
8.31. Xandrie S.A.
- 8.31.1. Quick Facts
- 8.31.2. Company Overview
- 8.31.3. Product Portfolio
- 8.31.4. Business Strategies