US Personal Care Ingredients Market 2025-2035

Description

List of Tables

US Personal Care Ingredients Market Size, Share & Trends Analysis Report by Ingredients (Rheology Control Agents, Surfactants, Emollients, Conditioning Polymers, Emulsifiers, and Others) and by Application (Hair Care, Oral Care, Skin Care, Cosmetics, and Others), Forecast Period (2026-2035)

Industry Overview

US personal care ingredients market was valued at $3.1 billion in 2025 and is projected to reach $4.4 billion by 2035, growing at a CAGR of 3.8% during the forecast period (2026-2035). The US personal care ingredients market is growing owing to demand for higher performance in formulations. The increased consumer demand for sustainable and safe cosmetic products is driving product development. Market players are creating more diverse portfolios to meet changing expectations across the hair care, skin care, and hygiene categories. Ingredient innovation has grown increasingly aligned with natural sourcing and regulatory compliance. Multinational suppliers are matching investments with the growing consumer consciousness in this region. This trend places the US as a platform for key ingredient-driven expansion in international personal care.

Market Dynamics

Rising Demand for Natural and Sustainable Ingredients

The market is experiencing a major shift towards natural and sustainable ingredients, as brands and consumers increasingly value safety and sustainability. Companies such as Croda International are expanding their product lines with renewable and bio-derived options for sustainable development in personal care formulations. This strategy emphasizes an increasing focus on responsible sourcing, lower carbon footprint, and long-term sustainability. The drive for clean-label products is changing buying behavior, particularly in the premium personal care category. The stricter regulations and increasing awareness, the consumption of naturally derived ingredients will gather momentum. This trend is transforming product innovation and shaping the future of the personal care market.

Innovation in Multifunctional Formulations

In the US region, the consumers' need for specialty actives to significantly improve skincare has been rapidly developing, as consumers want to have more than one solution for skincare. For instance, Evonik Industries delivers high-performance actives that help fulfill consumers' urges for visible and long-lasting results. Taken together, these innovations allow manufacturers to release the next series of formulations that provide consumers with efficacy and ease of application. The growth in the demand for scientifically supported ingredients lends to consumer confidence and brand loyalty. The skin care category has matured, and specialty actives will increasingly be leveraged to define core items. This includes the growth of premiumization for skin care in balance with a movement towards targeted, efficacious solutions.

Market Segmentation

Based on the ingredients, the market is segmented into rheology control agents, surfactants, emollients, active ingredients, emulsifiers, and others (UV filters and pearlizers, and opacifiers).
Based on the application, the market is segmented into hair care, oral care, skin care, cosmetics, and others (fragrances and toiletries).

Surfactants Segment to Lead the Market with the Largest Share

Surfactants are crucial for US personal care products stability and functionality. There are surfactants in a host of products where it's functional foaming and cleaning ability make surfactants useful. These products are shampoos, facial cleansers, and body washes. For instance, BASF Corp., with its expansive range of surfactants, has been developing innovative solutions, particularly developed for skin-friendly formulas. Demand is building as consumers increasingly use sulfate-free and mild options in personal care products. The trend towards performance-based and sustainable cosmetics in the region is largely in response to the growing significance of surfactants. This ongoing growth is supporting a strong market outlook for surfactant-based ingredients.

Skin Care: A Key Segment in Market Growth

The heightened emphasis on skin health has emerged as one of the US's foremost drivers for personal care ingredients, with companies making greater investments in actives, emollients, and specialty agents, primarily for hydration, anti-aging, and barrier protection. For instance, there are numerous projects just under the umbrella of Dow Chemical Co., enhanced skin care ingredients with performance-based products, and an emphasis on clean label. The market is demonstrating a rise in demand from consumers for dermatologically tested and clinically proven products. New ingredient launches are customized to multiple performance benefits in moisturizers, serums, and sun care. The focus on skin care is setting ingredient suppliers up for long-term growth in the region.

Market Players Outlook

The major companies operating in the US personal care ingredients market include Ashland Inc., Clariant AG, Croda International Plc, Evonik Industries AG, Symrise AG, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In May 2025, Dow introduced a broader portfolio of skin, hair, and color cosmetics, and its first low-carbon silicone elastomer blends under the Decarbia reduced carbon platform. The Company's newest product offering includes targeted products for conditioning and deposition aid, styling, cleanser, film formers for color cosmetics and sun care applications - empowering formulators to create high-performing consumer-loved products.
In March 2025, Vantage introduced four new personal care ingredients in the personal care industry at the upcoming in-cosmetics global trade show in Amsterdam. The new innovative ingredients demonstrate the company's continued focus on natural-driven, efficacy-driven ingredients for skin and hair care. Solex, Vantage, and Racine Media's long history of experience with premium natural oils, Vantage is building on its recent award-winning launches of these ingredients.

The Report Covers:

Market value data analysis of 2025 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the US personal care ingredients market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2022581

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
US Personal Care Ingredients Market Sales Analysis - Ingredients | Application ($ Million)
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key US Personal Care Ingredients Industry Trends
- 2.2.2. Market Recommendations

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For US Personal Care Ingredients Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For US Personal Care Ingredients Market: Impact Analysis
3.3. Market Opportunities
- 3.3.1. Opportunities For US Personal Care Ingredients Market: Impact Analysis

4. Competitive Landscape

4.1. Competitive Dashboard - US Personal Care Ingredients Market Revenue and Share by Manufacturers
Personal Care Ingredients Product Comparison Analysis
4.2. Key Company Analysis
- 4.2.1. Ashland Inc.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Clariant International Ltd.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Croda International Plc
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Evonik Industries AG
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Symrise AG
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. US Personal Care Ingredients Market Sales Analysis by Ingredients ($ Million)

5.1. Rheology Control Agents
5.2. Surfactants
5.3. Emollients
5.4. Active Ingredients
5.5. Emulsifiers
5.6. Others (UV Filters, Pearlizers, and Opacifiers)

6. US Personal Care Ingredients Market Sales Analysis by Application ($ Million)

6.1. Hair Care
6.2. Oral Care
6.3. Skin Care
6.4. Cosmetics
6.5. Others (Fragrances and Toiletries)

7. Company Profiles

7.1. Ajinomoto Co., Inc.
- 7.1.1. Quick Facts
- 7.1.2. Company Overview
- 7.1.3. Product Portfolio
- 7.1.4. Business Strategies
7.2. American International Ingredients, Inc.
- 7.2.1. Quick Facts
- 7.2.2. Company Overview
- 7.2.3. Product Portfolio
- 7.2.4. Business Strategies
7.3. Amorepacific Corp.
- 7.3.1. Quick Facts
- 7.3.2. Company Overview
- 7.3.3. Product Portfolio
- 7.3.4. Business Strategies
7.4. Ashland Inc.
- 7.4.1. Quick Facts
- 7.4.2. Company Overview
- 7.4.3. Product Portfolio
- 7.4.4. Business Strategies
7.5. BASF SE
- 7.5.1. Quick Facts
- 7.5.2. Company Overview
- 7.5.3. Product Portfolio
- 7.5.4. Business Strategies
7.6. Brenntag North America, Inc.
- 7.6.1. Quick Facts
- 7.6.2. Company Overview
- 7.6.3. Product Portfolio
- 7.6.4. Business Strategies
7.7. Clariant International Ltd.
- 7.7.1. Quick Facts
- 7.7.2. Company Overview
- 7.7.3. Product Portfolio
- 7.7.4. Business Strategies
7.8. Croda International Plc
- 7.8.1. Quick Facts
- 7.8.2. Company Overview
- 7.8.3. Product Portfolio
- 7.8.4. Business Strategies
7.9. Daesang Co., Ltd.
- 7.9.1. Quick Facts
- 7.9.2. Company Overview
- 7.9.3. Product Portfolio
- 7.9.4. Business Strategies
7.10. Dow Chemical Co.
- 7.10.1. Quick Facts
- 7.10.2. Company Overview
- 7.10.3. Product Portfolio
- 7.10.4. Business Strategies
7.11. DSM-Firmenich AG
- 7.11.1. Quick Facts
- 7.11.2. Company Overview
- 7.11.3. Product Portfolio
- 7.11.4. Business Strategies
7.12. Elementis Plc
- 7.12.1. Quick Facts
- 7.12.2. Company Overview
- 7.12.3. Product Portfolio
- 7.12.4. Business Strategies
7.13. Evonik Industries AG
- 7.13.1. Quick Facts
- 7.13.2. Company Overview
- 7.13.3. Product Portfolio
- 7.13.4. Business Strategies
7.14. Givaudan
- 7.14.1. Quick Facts
- 7.14.2. Company Overview
- 7.14.3. Product Portfolio
- 7.14.4. Business Strategies
7.15. Huons Group
- 7.15.1. Quick Facts
- 7.15.2. Company Overview
- 7.15.3. Product Portfolio
- 7.15.4. Business Strategies
7.16. Innospec Inc.
- 7.16.1. Quick Facts
- 7.16.2. Company Overview
- 7.16.3. Product Portfolio
- 7.16.4. Business Strategies
7.17. International Flavors & Fragrances Inc.
- 7.17.1. Quick Facts
- 7.17.2. Company Overview
- 7.17.3. Product Portfolio
- 7.17.4. Business Strategies
7.18. Kao Chemicals Europe
- 7.18.1. Quick Facts
- 7.18.2. Company Overview
- 7.18.3. Product Portfolio
- 7.18.4. Business Strategies
7.19. L'OREAL S.A.
- 7.19.1. Quick Facts
- 7.19.2. Company Overview
- 7.19.3. Product Portfolio
- 7.19.4. Business Strategies
7.20. Lubrizol Corp.
- 7.20.1. Quick Facts
- 7.20.2. Company Overview
- 7.20.3. Product Portfolio
- 7.20.4. Business Strategies
7.21. Lubrizol Corp.
- 7.21.1. Quick Facts
- 7.21.2. Company Overview
- 7.21.3. Product Portfolio
- 7.21.4. Business Strategies
7.22. Shepherd Chemical Co.
- 7.22.1. Quick Facts
- 7.22.2. Company Overview
- 7.22.3. Product Portfolio
- 7.22.4. Business Strategies
7.23. Solvay
- 7.23.1. Quick Facts
- 7.23.2. Company Overview
- 7.23.3. Product Portfolio
- 7.23.4. Business Strategies
7.24. Syensqo Group
- 7.24.1. Quick Facts
- 7.24.2. Company Overview
- 7.24.3. Product Portfolio
- 7.24.4. Business Strategies
7.25. Symrise AG
- 7.25.1. Quick Facts
- 7.25.2. Company Overview
- 7.25.3. Product Portfolio
- 7.25.4. Business Strategies