PUBLISHER: Parks Associates | PRODUCT CODE: 1020011
PUBLISHER: Parks Associates | PRODUCT CODE: 1020011
The broadband market is ripe for change as traditional services fully mature and participants seek to maximize profitability and new revenue streams. Consumers now value technology more than ever and are increasingly seeking out new applications including Wi-Fi services and various value-added bundled services. This report evaluates the most significant events and trends that impact the broadband industry including disruptive technologies, changing consumer trends, and the competitive landscape.
“Consumers are increasingly seeking out new bundles and services, including managed Wi-Fi services and bundles of home and mobile internet. Declining adoption of pay TV and home phone has driven declines of traditional bundling offers, but the rise of these new bundles, including of broadband value-added services, has more than offset these declines, ” said Kristen Hanich, Director, Research, Parks Associates.