Livestreaming: The Next Hot Video Market

Description

SYNOPSIS:

Streaming of truly live news, sports, special events, and other content continues to grow significantly in recent years alongside the explosive growth of the OTT market. Services with a variety of content sources are streaming more live content than ever before. Live content has become a key component of many service offerings and a staple of the consumer video portfolio. This research examines consumer uptake of livestreaming video, the different types of live content that drives consumption, and the platforms and services used for this content.

ANALYST INSIGHT:

"Existing and planned livestreaming offerings among the major streaming services are clear indicators that all players in this space see livestreamed content as essential to future subscriber growth, engagement, and retention." - Paul Erickson, Director, Research, Parks Associates.

Survey Methodology and Definitions

Entertainment Video Service Ecosystem

Executive Summary

Use of Livestreamed Content
Use of Livestreamed Content by Household Income and Children at Home
Types of Live Events Watched Online
Average Monthly Time Spent on Online Video Contents
Device Used for Watching Live Online Events by Age
Average Monthly Spending on OTT Services by Livestreaming Access Frequency

Use of Livestreamed Content

Use of Livestreamed Content
Use of Livestreamed Content by Household Income and Children at Home
Major Video Service Subscription by Livestreamers vs Non-Streamers
Average Monthly Spending on OTT Services by Livestreamers vs. Non-Livestreamers
Average Monthly Spending on OTT Services by Livestreaming Access Frequency
Use of Livestreamed Content by Video Service Users
Major OTT Service Subscription by Live Streamers vs Non-Streamers
Type of Live Events Watched Online
Type of Live Events Watched Online by Gender
Number of Live Online Event Types Viewed, in The Past 3 Months
Livestreaming Access by Number of Sports OTT Subscribed
Sports OTT Subscriptions
Livestreaming Access by Sports OTT Subscriptions
Livestreaming Access by Premium Sports Package Subscription
Livestreaming Access Frequency
Frequency of Live Online Event Attendance by Number of Children at Home
Frequency of Live Online Event Viewing by Number of Online Event Types Watched

Livestreaming & Other Types of Content

Average Monthly Time Spent on Online Video Content
Average Monthly Time Allocation by Livestreaming Access Frequency
Average Monthly Time Spent on Online Video Contents by Age
Average Monthly Time Allocation by Adoption Segment
Attitudes Towards Watching Livestreams Online
Attitudes Towards Online Live Event Preferences by Age
Attitudes Towards Watching Livestreams by Access Frequency

Livestreaming Platforms

Device Used to Access Livestreaming
Device Used for Watching Live Online Events by Age
Device Used to Access Livestreaming by Access Frequency