PUBLISHER: Parks Associates | PRODUCT CODE: 1021687
PUBLISHER: Parks Associates | PRODUCT CODE: 1021687
Quantifying Brand Loyalty: Connected Device and Platform Ecosystems
SYNOPSIS:
This research analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players, gaming consoles, and smart home and smart audio products) of the same brand. It includes companies such as Apple, Amazon, Google, Microsoft, and Samsung. This research explores the demographic distinctions between these brand loyalists and examines differing usage patterns, with particular attention given to the use of online content services such as music, video, gaming, and other subscriptions.
ANALYST INSIGHT:
"Brands without a proprietary strategy have struggled to show consumers that their products are part of a family, which would bring additional benefits via integration. However, the release of Matter may improve that perception and bring integration across a broad swath of devices." - John Barrett, Director, Consumer Analytics, Parks Associates.
Table of Contents
Methodology: Brand Loyalists
Survey Methodology and Definitions
Key Terms and Definitions
Executive Summary
- CE Brand Loyalists
- CE Brand Loyalist Technology Adoption Segment
- Smart Speaker Major Brand Purchased by Loyalists
- OTT Video Service Subscription by Brand Loyalists
Device Adoption by Brand
- Trends in Adoption of Consumer Electronics Products
- Smart TV System Share
- Smart TV OS Adoption
- Streaming Media Player Share
- Streaming Media Player Brand Adoption
- Smart Speaker Share Among Single Device Owner
- Smart Speaker Brand Adoption
- Smart Display Share Among Single Device Owner
- Smart Display Brand Adoption
- Tablet System Share
- Tablet System Adoption
- Smartphone System Share
- Smartphone OS Adoption
- Smart Watch Share
- Smart Watch Brand Adoption
- PC System Share
- PC OS Adoption
- Smartphone OS Adoption
- Smart TV OS Adoption
- SMP OS Adoption
Overview of Brand Loyalists
- Overall Brand Loyalists
- Apple Device Adoption by Apple Loyalist
- Amazon Device Adoption by Amazon Loyalist
- Google/ Android System Device Adoption by Google/ Android System Loyalist
- Samsung Device Adoption by Samsung Loyalist
- Apple Loyalist Demographics Breakdown
- Amazon Loyalist Demographics Breakdown
- Google/ Android System Loyalist Demographics Breakdown
- Samsung Loyalist Demographics Breakdown
- Brand Loyalist Technology Adoption Segment
Loyalists & Brands: Purchases
- Desktop Computer Major Brand Purchased by Loyalists
- Laptop Computer Major Brand Purchased by Loyalists
- Tablet Major Brand Purchased by Loyalists
- Smartphone Major Brand Purchased by Loyalists
- Future Purchase Intentions: Smartphone Brand by Loyalists
- Smart TV Major Brand Purchased by Loyalists
- Future Purchase Intentions: Smart TV Brand by Loyalists
- Smart Watch Major Brand Purchased by Loyalists
- Future Purchase Intentions: Smart Watch Brand by Loyalists
- Smart Speaker Major Brand Purchased by Loyalists
- Future Purchase Intentions: Smart Speaker Brand by Loyalists
- Smart Display Major Brand Purchased by Loyalists
- Future Purchase Intentions: Smart Display Brand by Loyalists
- Streaming Media Player Major Brand Purchased by Loyalists
- Future Purchase Intentions: Streaming Media Player Brand by Loyalists
- Brand Perceptions by Brand Loyalists
Loyalists & Content Platforms
- Music Service Subscription by Brand Loyalists
- Video Service Subscription by Brand Loyalists
- OTT Service NPS by Brand Loyalists
- Video Service Spend Per Month By Brand Loyalists
- Average Subscription Months of Apple TV+ vs Amazon Prime Video By Brand Loyalists
- Average Number of OTT Services Subscribed By Brand Loyalists
- Top Transactional OTT Service Used by Brand Loyalists
Appendix
