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PUBLISHER: Packaged Facts | PRODUCT CODE: 1127399

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PUBLISHER: Packaged Facts | PRODUCT CODE: 1127399

Pet Food in the U.S., 16th Edition

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In the previous edition of this report, the big question was how the COVID-19 pandemic would affect the pet food market. We now know that the pandemic had a surprisingly positive effect on the pet market as a whole and on pet food in particular, which saw double-digit growth in 2020 and 2021. And the pandemic continues to impact the market, the most visible forces being the record inflation and supply chain disruptions that have driven prices to an all-time high. Other market factors include an increased awareness of health and wellness, the acceleration in online shopping and related behavior, and the solidification of pets' role in the home as family members.

Despite the challenging conditions of the past few years, the pet food market has proven to be as resilient as ever, bolstered by U.S. pet owners' willingness to spend on their beloved "fur babies" even in the midst of a health and economic crisis. With 2021 sales approaching $40 billion, sales of dog and cat food are expected to top $60 billion by 2026, with e-commerce continuing to strengthen its position as the No. 1 retail channel. Featuring updated sales projections and analyses of the trends impacting the market now and into the foreseeable future, this completely revised 16th edition of Packaged Facts' Pet Foods in the U.S. analyzes the lingering impact of the pandemic including inflation, supply constraints, shopper patterns, and pet owner interest in alternative pet foods.

Providing separate sales tracking and projections for dog and cat food, the report also examines trends by form (dry, wet, semi-moist, frozen/refrigerated, and freeze-/air-dried), ingredients, and product claims across the full retail spectrum including online retailers, mass-market outlets, the pet specialty channel, and other channels. It provides a comprehensive overview covering historical market size and projections (2017-2026); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; and new product and marketing trends--all presented through the lens of the changes brought on by the pandemic.

Scope and Methodology

Pet Food in the U.S., 16th Edition analyzes the retail market for pet food in the United States. The full retail spectrum is quantified, including mass-market outlets, pet specialty stores (chains and independents), and other channels including the Internet. The report divides the market into two categories:

  • Dog Food, subdivided into four forms: Dry, Wet (aka "Canned"), Frozen/Refrigerated, and Semi-moist.
  • Cat Food, also subdivided into four forms: Dry, Wet (aka "Canned"), Frozen/Refrigerated, and Semi-moist.

This report also discusses freeze-dried and air-dried formulations, and meal toppers and other pet food add-ins.

Though discussed in context of the market as a whole, pet food sold through the veterinary channel and non-medical petcare service providers is excluded from the market sizing estimates and is instead included in the market sizing for those channels as presented in Packaged Facts' annual U.S. Pet Market Outlook reports.

The information contained in the report was obtained from primary and secondary research. Primary research includes Packaged Facts consumer data from online surveys with a sample of approximately 1,000-2,000 pet owners that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, presence or absence of children in the household, and household income up through the $100K+ income bracket. This report features data primarily from our February 2022 and April 2022 surveys.

Primary research also includes data from MRI-Simmons surveys, which are booklet-based and fielded on an ongoing basis. The study releases cited in this discussion represent roughly 12-month data roll-ups, with the survey releases named based on the season in which the fielding ended, rather than calendar years or standard seasonal periods. Field dates for the most current Spring 2022 survey were March 2021 through May 2022, while field dates for the preceding Spring 2021 survey were August 2020 through May 2021. As reflected in textual discussion and in the corresponding table or figure titles, therefore, MRI-Simmons Spring 2022 survey release data are best described as 2021/22 figures, and Spring 2021 data as 2020/21 figures, and so forth with historically trended data.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association's Global Pet Expos and Petfood Industry/Watt Publishing's Petfood Forums; on-site examination of retail and service provider venues; and Internet canvassing, including blogs. Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Petfood Processing; company profiles in trade and consumer publications; and information culled from Packaged Facts' extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers and retailers; background sales data from sources such as IRI and Nielsen; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

Product Code: LA17385021

CHAPTER 1: EXECUTIVE SUMMARY

  • MARKET TRENDS
  • Market Overview
  • Scope of Report: Dogs and Cats
  • Exclusions
  • Market Size and Growth
  • Pet Food Sales Approach $40 Billion
  • Dog Food Dominates Pet Food Sales
  • Dry Pet Food Tops in Sales
  • Dry Dog Food at Nearly 50% of the Market
  • Households Spend the Most on Dry Food
  • Households Spend More on Dog Food
  • Annual Household Expenditures on Dog and Cat Food
  • Most Pet Owners Spend Under $75 Per Month on Pet Food
  • Sales by Channel: E-commerce Takes the Lead
  • Projected Channel Share Shifts
  • Market Drivers
  • Price Inflation Top-of-Mind Concern
  • Will Pet Owners Still Be Willing to Spend on Pet Food?
  • Table 1-1 Spending Changes From January 2022 to August 2022, 2022 (percent of pet owners)
  • Supply Chain Woes Persist
  • E-commerce Implications in Pet Food Market
  • Pandemic Bump Underscores Pet Food's No. 1 Pet Health Role
  • Intensified Focus on Health and Wellness
  • Pet Obesity and Aging Pets Contribute to Health Concerns
  • Trend Away From Smallest Dogs
  • Pet Ownership Trends
  • Younger Pet Owners May Give Up Pets
  • Affluent Households Responsible for Majority of Pet Spending
  • Pets Central to Home Life
  • Pets and Owners Physically Closer than Ever
  • Product Quality Tops List of Pet-Owner Priorities
  • Animal Welfare
  • Sustainability Initiatives Increasingly Part of the Plan
  • Cats Gain Market Representation
  • DCM/Grain-Free Pet Food Situation Remains Unresolved
  • Government Regulation
  • Looking Ahead
  • Sales Growth Moderates But Remains Strong
  • COMPETITIVE TRENDS
  • Marketer Trends
  • A Highly Consolidated Market
  • Dry and Wet Dog and Cat Food Usage Rates
  • Pet Industry Leaders Back Promising Startups with Venture Funds
  • Recent Mergers, Acquisitions, Investments, and Rebranding
  • Champion Petfoods Explores Sale
  • Natural Balance's Ingredients-First Rebrand
  • Purina Updates Pro Plan Formulas, Packaging
  • Mars Goes All-In on Fresh Pet Food
  • DTC Pet Food Startups Continue to Attract Outside Investors
  • Freeze-Dried and Raw/Frozen Foods Attracting Interest
  • The Packaging Challenge
  • Canidae Rebrands on Sustainability
  • Retail Channel Trends
  • In-Store Shopping Leads in Pet Food Purchasing
  • Figure 1-1 Channel Choice for Pet Food Purchases, Past 12 Months, 2022 (percent of dog and cat, dog-only, and cat-only owners)
  • Walmart Most Popular Retailer for In-Store Pet Food Purchases
  • Chewy Top Online Destination for Pet Food Purchases
  • DTC Fresh Pet Food Puts Pressure on Pet Specialty Retailers
  • Major Online and Brick-and-Mortar Retailers Ramping Up Fresh Offerings
  • Autoship Programs Promote Retailer Loyalty
  • Amazon Continues Pet Market March
  • Pandemic-Driven E-commerce Acceleration Slows
  • Private Label Foods a Big Draw
  • Walmart Adds Pure Balance PRO+, Updates Pure Balance Packaging
  • Target Launches Kindfull Private-Label Food
  • Petco Extends Private Label, Exclusive Food Offerings
  • Pet Supplies Plus Adds Private-Label Pet Food
  • Petsense Offers 4health Private-Label Pet Food
  • Chewy Adds Fresh-Frozen to Tylee' Brand Line
  • Independent Pet Stores Fight Back, With Help
  • MARKETING AND NEW PRODUCT TRENDS
  • New Product and Marketing Trends
  • Fresh Pet Foods Take Market by Storm
  • Freshpet's Pandemic Success Story
  • Freeze-Dried (and Air-Dried) Frenzy
  • Alternative and Sustainable Ingredients and Recipes
  • Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients
  • Sustainable Ingredients and Alternative Protein Sources
  • Plant-Based Diets
  • Insect-Based Diets
  • Cultured Proteins a Potential Future Option
  • Superfoods, Alternative Grains, and Vegetables
  • Gut Health and Immunity
  • Grain-Free DCM Controversy Continues
  • Natural Positioning Takes Backseat to Other Product Claims
  • Human-Grade Ingredients and Labeling
  • Customized and "Combo" Diets
  • Science-Based and Veterinary Diets
  • Wet Foods Making Headway
  • Just for Cats
  • Meal Enhancements and Toppers
  • CONSUMER TRENDS
  • Introduction
  • Two Consumer Survey Sources
  • Buying Patterns by Pet Food Type
  • Topline Usage Rates for Dry/Wet Pet Food and Pet Treats
  • Dry/Wet Pet Food Purchasing Indices
  • Usage Rates for Pet Food Toppers
  • Buying Patterns by Pet Food Formulation Types
  • Regular vs. Specialty
  • Fresh and Other Alternative Pet Food Formats
  • Formulations Targeting Specific Health Conditions
  • Meat-First Leads in Ingredient-Based Formulations
  • Ingredient Sourcing as Marketing Claims
  • "Natural" Claims and Progressive Positionings
  • Buying Patterns in Pet Food Packaging
  • Dry Pet Food Packaging Size
  • Wet Pet Food Packaging Type
  • Pet Food Marketers and Brands by Consumer Draw
  • Top Dog/Cat Food Marketers
  • Top Dog Food Marketers and Brands
  • Top Cat Food Marketers and Brands
  • Demographic Indices for Purchasing of Selected Brand Lines
  • OPPORTUNITIES
  • Sustainability and Corporate Responsibility
  • Figure 1-2 New Wave Pet Product Purchasing Priorities by Generation (U.S. Pet Owners)
  • Figure 1-3 Sustainability Behaviors and Attitudes Regarding Pet Food by Generation (U.S. Pet Owners)
  • Alternative Form Pet Food
  • Fresh Pet Food
  • Freeze-Dried (and Air-Dried) Frenzy
  • Direct-to-Consumer (DTC) Marketing
  • Private Label
  • Lower Prices
  • Cat-Specific Foods

CHAPTER 2: MARKET TRENDS CHAPTER HIGHLIGHTS MARKET OVERVIEW

  • Scope of Report: Dogs and Cats
  • Exclusions
  • Other Marketing Classifications
  • MARKET SIZE AND GROWTH
  • Pet Food Sales Approach $40 Billion
  • Table 2-1 U.S. Retail Sales of Dog and Cat Food, 2017-2021 (in billions of dollars and percent change)
  • Dog Food Dominates Pet Food Sales
  • Figure 2-1 Share of U.S. Retail Dollar Sales of Pet Food by Animal Type: Dog vs. Cat, 2021 (percent and billions of dollars)
  • Table 2-2 U.S. Retail Sales of Dog Food vs. Cat Food, 2017-2021 (in billions of dollars and percent)
  • Dry Pet Food Tops in Sales
  • Figure 2-2 Share of U.S. Retail Dollar Sales of Pet Food by Form: Dry, Wet,
  • Frozen/Refrigerated, Semi-Moist, 2021 (percent and billions of dollars)
  • Fresh Pet Food Sales
  • Figure 2-3 U.S. Retail Sales of Fresh Pet Food, 2021, 2022, and 2026 (billions of dollars)
  • Freeze-Dried and Air-Dried Pet Food Sales
  • Figure 2-4 U.S. Retail Sales of Freeze-Dried and Air-Dried Pet Food, 2021, 2022, and 2026 (billions of dollars)
  • Dry Dog Food at 50% of the Market
  • Table 2-3 Share of U.S. Retail Sales of Pet Food by Form and Animal Type, 2021 (percent and millions of dollars)
  • Households Spend the Most on Dry Food
  • Table 2-4 Annual U.S. Household Expenditures on Pet Food by Product Form, 2021 (in billions of aggregate dollars and per-household dollars)
  • Households Spend More on Dog Food
  • Table 2-5 Annual U.S. Household Expenditures on Pet Food by Animal Type, 2021 (in billions of aggregate dollars and per-household dollars)
  • Annual Household Expenditures on Dog Food
  • Table 2-6 Annual Household Expenditures on Dog Food by Product Type, 2021 (in billions of aggregate dollars and per-household dollars)
  • Annual Household Expenditures on Cat Food
  • Table 2-7 Annual Household Expenditures on Cat Food by Product Type, 2021 (in billions of aggregate dollars and per-household dollars)
  • Most Pet Owners Spend Under $75 Per Month on Pet Food
  • Figure 2-5 Average Monthly Expenditure on Pet Food, 2022 (percent of dog and cat owners)
  • Sales by Channel: E-commerce Takes the Lead
  • Figure 2-6 Share of Dollar Sales of Pet Food by Channel, 2021 (percent)
  • Projected Channel Share Shifts
  • Table 2-8 Modeling of Projected Shifts in Retail Channel Shares of U.S. Pet Food Sales, 2021 vs. 2026 (percent)
  • MARKET DRIVERS
  • Price Inflation Top-of-Mind Concern
  • Figure 2-7 Pet Food Pricing/Availability: Significant Challenges Faced in Last 12 Months, January 2022 (percent of pet owners)
  • Will Pet Owners Still Be Willing to Spend on Pet Food?
  • Figure 2-8 Household Expenses Pet Owners Cut Back on in Past 12 Months, 2022 (percent of pet owners)
  • Table 2-9 Spending Changes From January 2022 to August 2022, 2022 (percent of pet owners)
  • Supply Chain Woes Persist
  • Figure 2-9 Level of Agreement with the Statement, "I am concerned about shortages of food I typically buy," 2021 (percent of pet owners)
  • Focus on Production, Not Innovation
  • Shoppers Maintain Pandemic-Inspired Online Shopping Habits
  • Figure 2-10 COVID-19 Impact on Dog and Cat Owner Shopping Patterns, 2021 (percent of dog and cat owners)
  • Figure 2-11 Pet Product Shopping by Channel, Past 12 Months, 2022 (percent of pet product shoppers)
  • E-commerce Implications in Pet Food Market
  • Figure 2-12 Uses of Internet Other Than Product Purchasing in Past 12 Months, Pet
  • Food and Treats, 2022 (percent of pet product purchasers)
  • Pandemic Bump Underscores Pet Foods No. 1 Pet Health Role
  • Figure 2-13 Changes in Levels of Pet Food Spending in 2021 vs. 2020, January 2022 (percent of pet product shoppers)
  • Figure 2-14 Most Important Health Product for Pets, 2022 (percent of pet owners)
  • Figure 2-15 Attitudes Toward Pet Food and Health, 2022 (percent of pet owners)
  • Intensified Focus on Health and Wellness
  • Table 2-10 Level of Agreement with Statement: "My pets are important to my physical/mental health," January 2022 (percent of dog, cat, and other pet owners)
  • Figure 2-16 Level of Agreement with the Statement, "I look for products to improve my pet's health and wellness," 2022 (percent of pet owners)
  • Figure 2-17 Pet Owner Concerns about Pet Health and Wellness, Nov/Dec 2020 vs. Jan 2022 (percent of pet owners)
  • Pet Obesity and Aging Pets Contribute to Health Concerns
  • Figure 2-18 Share of Pet Owners with Special Needs or Overweight Pets, 2022 (percent of dog and cat owners)
  • Table 2-11 Percent of Dog- and Cat-Owning Households With Puppies/Kittens Under Age 1 or Senior Dogs/Cats Age 7+, 2011/22 -- 2021/22 (percent)
  • Figure 2-19 Dogs and Cats by Age by Generation of Pet Owners, January 2022 (percent of dog and cat owners)
  • Trend Away From Smallest Dogs
  • Figure 2-20 Size of Pet Dogs Acquired in Last 12 Months, February 2022 (percent of dog owners)
  • Table 2-12 Distribution of Dog-Owning Households by Size of Dogs, 2011/12 -- 2021/22 (percent of dog owners)
  • Pet Ownership Trends
  • Table 2-13a Dog and Cat Ownership Rates, 2018/19 - 2021/22 (percent of overall households)
  • Table 2-13b Number of Dog- and Cat-Owning Households, 2018/19 -- 2021/22 (in thousands)
  • Younger Pet Owners May Give Up Pets
  • Affluent Households Responsible for Majority of Pet Spending
  • Table 2-14 $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2020 (percent)
  • Pets Central to Home Life
  • Figure 2-21 Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," January 2022 (percent of pet owners)
  • Figure 2-22 Level of Agreement with the Statement, "My pets are central to my home life," 2022 (percent of pet owners)
  • Pets and Owners Physically Closer than Ever
  • Figure 2-23 Where Pets Are Typically Kept, 2022 (percent of dog and cat owners)
  • Figure 2-24 Where Pet Owners Feed Their Pets, 2022 (percent of dog and cat owners)
  • Product Quality Tops List of Pet-Owner Priorities
  • Figure 2-25 Most Important Factors Influencing Pet Owner Purchases and Shopping Habits, 2022 (percent of pet owners)
  • Animal Welfare
  • Sustainability Initiatives Increasingly Part of the Plan
  • Pet Sustainability Coalition Focuses on Packaging, Protein
  • Cats Gain Market Representation
  • Figure 2-26 Agreement with the Statement, "Cats are sometimes treated as second-class citizens by...", 2019 vs. 2022 (percent of cat owners)
  • DCM/Grain-Free Pet Food Situation Remains Unresolved vGovernment Regulation
  • LOOKING AHEAD
  • Sales Growth Moderates But Remains Strong
  • Table 2-15 Projected U.S. Retail Sales of Pet Food: Dog vs. Cat, 2021-2026 (in billions vof dollars and percent)

CHAPTER 3: COMPETITIVE TRENDS CHAPTER HIGHLIGHTS MARKETER TRENDS

  • A Highly Consolidated Market
  • Dry and Wet Dog and Cat Food Usage Rates
  • Table 3-1 Top Dry Dog Food Brands by Customer Base, 2021/2022 (percent and number of dog-owning households)
  • Table 3-2 Top Dry Cat Food Brands by Customer Base, 2021/2022 (percent and number of cat-owning households)
  • Table 3-3 Top Wet Dog Food Brands by Customer Base, 2021/2022 (percent and number of dog-owning households)
  • Table 3-4 Top Wet Cat Food Brands by Customer Base, 2021/2022 (percent and number of cat-owning households)
  • Pet Industry Leaders Back Promising Startups with Venture Funds
  • Mars' Companion Venture Fund
  • Mars' Leap Venture Studio and Academy
  • Nestl? Purina's PetCare Innovation Prize
  • Recent Mergers, Acquisitions, Investments, and Rebranding
  • Made by Nacho Receives Investment
  • "I and love and you" Receives investment
  • Mars Acquires NomNomNow
  • Royal Canin Expands Production
  • WellPet Changes Name to Wellness Pet Company
  • Diamond Pet Foods Acquires Smucker's Private-Label Pet Food Business
  • PetPlate Closes $19 Million Funding Round
  • Maev Closes $9M Financing to Expand Human-Grade Raw Dog Food
  • Arbor Investments Takes Stake in Carnivore Meat Co.
  • FountainVest Partners Acquires Ziwi Ltd
  • Kainos Capital Acquires Muenster Milling Company
  • Mid America Pet Food Acquires Nature's Logic
  • Kinderhook Industries Acquires Primal Pet Foods
  • NXMH Acquires Whitebridge Pet Brands
  • Cargill Invests in AnimalBiome
  • Apax Funds Acquires Nulo
  • KKR Acquires Natural Pet Food Group
  • Pet Food Experts Acquires United Pacific Pet
  • Natural Balance Acquired by Investment Firm
  • Open Farm Receives Capital Infusion
  • Champion Petfoods Explores Sale
  • Natural Balance's Ingredients-First Rebrand
  • Illustration 3-1 Natural Balance Brand Refresh
  • Purina Updates Pro Plan Formulas, Packaging
  • Illustration 3-2 Purina Pro Plan Packaging Update
  • Mars Goes All-In on Fresh Pet Food
  • Mars' CESAR FRESH CHEF Joins Freshpet in Fresh/Refrigerated Pet Food
  • Mars Jumps into DTC Fresh Pet Food with NomNomNow Acquisition
  • DTC Pet Food Startups Continue to Attract Outside Investors
  • Freeze-Dried and Raw/Frozen Foods Attracting Interest
  • Sustainability Initiatives Include Alternative Proteins, Packaging
  • The Packaging Challenge
  • Canidae Rebrands on Sustainability
  • Illustration 3-3 Canidae Rebrand
  • RETAIL CHANNEL TRENDS
  • In-Store Shopping Leads in Pet Food Purchasing
  • Figure 3-1 Channel Choice for Pet Food Purchases, Past 12 Months, 2022 (percent of dog and cat, dog-only, and cat-only owners)
  • Walmart Most Popular Retailer for In-Store Pet Food Purchases
  • Figure 3-2 Retailer Choice for In-Store Pet Food Purchases, Past 12 Months, 2022 (percent of dog-only and cat-only owners purchasing pet food in a brick-and-mortar store)
  • Chewy Top Online Destination for Pet Food Purchases
  • Figure 3-3 Website Choice for Online Pet Food Purchases, Past 12 Months, 2022 (percent of dog and cat owners purchasing pet food online)
  • DTC Fresh Pet Food Puts Pressure on Pet Specialty Retailers
  • Major Online and Brick-and-Mortar Retailers Ramping Up Fresh Offerings
  • Illustration 3-4 "New at Chewy" Promotion for Freshpet Fresh Food
  • Autoship Programs Promote Retailer Loyalty
  • Table 3-5 Share of Pet Owners With Current Pet-Related Subscriptions for Products or Services by Type and Generational Cohort, 2022 (percent)
  • Amazon Continues Pet Market March
  • Figure 3-4 Amazon Prime Membership, 2020 vs. 2022 (percent of overall and of dog- and cat-owning households)
  • Illustration 3-5 Amazon Pet Day Page
  • Pandemic-Driven E-commerce Acceleration Slows
  • Private Label Foods a Big Draw
  • Figure 3-5 Private-Label Pet Product Usage, Past Six Months, 2022 (percent of dog- and cat-owning households)
  • Table 3-6 Select Private-Label Pet Food Brands, 2022
  • Walmart Adds Pure Balance PRO+, Updates Pure Balance Packaging
  • Illustration 3-6 Walmart Pure Balance Pro+
  • Target Launches Kindfull Private-Label Food
  • Illustration 3-7 Target Kindfull Private-Label Pet Food
  • Petco Extends Private Label, Exclusive Food Offerings
  • Illustration 3-8 WholeHearted Plus Pet Food
  • Illustration 3-9 Petco Veterinary Diet Additions
  • Pet Supplies Plus Adds Private-Label Pet Food
  • Illustration 3-10 Pet Supplies Plus OptimPlus Facebook Announcement
  • Petsense Offers 4health Private-Label Pet Food
  • Illustration 3-11 4Health at Petsense
  • Chewy Adds Fresh-Frozen to Tylee's Brand Line
  • Illustration 3-12 Tylee's Fresh Pet Food
  • Independent Pet Stores Fight Back, With Help
  • Illustration 3-13 Ndependent Pet Food Website

CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS CHAPTER HIGHLIGHTS

  • MARKETING AND NEW PRODUCT TRENDS
  • Fresh Pet Foods Take Market by Storm
  • Illustration 4-1 Prime Pet Sliced BARF Diet Dog Food (Ecuador)
  • Freshpet's Pandemic Success Story
  • Freeze-Dried (and Air-Dried) Frenzy
  • Illustration 4-2 Natural Balance Limited Ingredient Freeze-Dried Raw Dog Food
  • Illustration 4-3 Acana Freeze-Dried Patties Dog Food
  • Illustration 4-4 Instinct Raw Longevity
  • Illustration 4-5 Redbarn Gently Air-Dried Dog Food
  • Illustration 4-6 Ziwi Peak Air-Dried Dog and Cat Food
  • Illustration 4-7 Earth Animal Air-Dried Dog Food
  • Alternative and Sustainable Ingredients and Recipes
  • Figure 4-1 Top Flavors for Chewy.com Dog Food Offerings, 2022 (percent of dog food products)
  • Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients
  • Illustration 4-8 Nutro So Simple Dog Foods
  • Sustainable Ingredients and Alternative Protein Sources
  • Figure 4-2 Pet Owner Attitudes toward Alternative Proteins in Pet Foods/Treats, 2022 (percent of pet product purchasers)
  • Illustration 4-9 Chippin Silver Carp Dog Food
  • Plant-Based Diets
  • Illustration 4-10 Nature's HUG Dog and Cat Foods
  • Illustration 4-11 Bramble Plant-Based Dog Food
  • Illustration 4-12 PawCo Plant-Based Pet Food
  • Illustration 4-13 Wild Earth's Plant-Based Pet Food
  • Illustration 4-14 Freshpet's Spring & Sprout Plant-Based Dog Food
  • Illustration 4-15 Mars' KARMA Plant-First Dog Food
  • Insect-Based Diets
  • Cultured Proteins a Potential Future Option
  • Superfoods, Alternative Grains, and Vegetables
  • Illustration 4-16 Rachael Ray Nutrish SuperMedleys
  • Gut Health and Immunity
  • Probiotics and Prebiotics
  • Illustration 4-17 Wellness CORE Digestive Health Dog Food
  • Microbiome
  • Illustration 4-18 Hill's ActiveBiome (Microbiome) Prebiotic Pet Food
  • Illustration 4-19 Purina Pro Plan Website Promoting Microbiome
  • Grain-Free DCM Controversy Continues
  • Illustration 4-20 Orijen Amazing Grains Dog Foods
  • Illustration 4-21 Ultimates Grain-Free Recipes
  • Illustration 4-22 CanineX Grain-Free Recipes
  • Natural Positioning Takes Backseat to Other Product Claims
  • Figure 4-3 Pet Owner Purchasing of Natural, Fresh, and Organic Pet Food, 2022 (percent of pet product purchasers)
  • Figure 4-4 Pet Owner Attitudes Toward Pet Food and Nutrition, 2022 (percent of pet product purchasers)
  • Illustration 4-23 Sundays Dog Food Comparison with Blue Buffalo
  • Human-Grade Ingredients and Labeling
  • Customized and "Combo" Diets
  • Illustration 4-24 Nom Fresh Pet Food as Kibble Mixer
  • Illustration 4-25 Sojos Mix-a-Meal Pre-Mixes and Proteins
  • Illustration 4-26 Muenster Milling's My Custom Dog Food
  • Illustration 4-27 dog child Dog Food Mixers
  • Science-Based and Veterinary Diets
  • Illustration 4-28 Virbac Veterinary HPM Spay and Neuter Diets
  • Illustration 4-29 AnimalBiome Microbiome Testing
  • Illustration 4-30 Walmart's Pure Balance PRO+
  • Illustration 4-31 PetPlate Specialized Diet Foods
  • Illustration 4-32 JustFoodForDogs Veterinary Diet Foods
  • Illustration 4-33 vetdiet Vet-Formulated Natural Dog Food
  • Wet Foods Making Headway
  • Illustration 4-34 Rachael Ray Nutrish Premium Pat? Wet Canned Foods
  • Illustration 4-35 Mars' Nutro "Combine Wet and Dry Dog Foods" Message
  • Just for Cats
  • Illustration 4-36 Made by Nacho New Recipes
  • Illustration 4-37 Pure Cravings Cat Foods
  • Illustration 4-38 Stella & Chewy's Kitten Formula and Carnivore Cravings
  • Meal Enhancements and Toppers
  • Illustration 4-39 NutriSource Come-pooch-a Meal Topper
  • Illustration 4-40 Primal Pet Foods Freeze-Dried Raw Toppers
  • Illustration 4-41 Lucy Pet Products Tantalizer Dog Food Toppers

CHAPTER 5: CONSUMER TRENDS CHAPTER HIGHLIGHTS INTRODUCTION

  • Two Consumer Survey Sources
  • Packaged Facts Data
  • MRI-Simmons Data
  • Figure 5-1 U.S. Census Regional Divisions and Sub-Divisions
  • BUYING PATTERNS BY PET FOOD TYPE
  • Topline Usage Rates for Dry/Wet Pet Food and Pet Treats
  • Figure 5-2 Dry Food, Wet Food, and Pet Treat Usage Rates: Dog vs. Cat Categories, 2005/06 - 2021/22 (percent of dog/cat-owning households)
  • Table 5-1 Dog Food and Cat Food Customer Base: Dry vs. Wet, 2005/06 - 2021/22 (in thousands of households)
  • Dry/Wet Pet Food Purchasing Indices
  • Table 5-2 Demographic Indices for Purchasing of Dog and Cat Food: Dry vs. Wet, 2021/22 (base index against dog/cat owners overall = 100)
  • Usage Rates for Pet Food Toppers
  • BUYING PATTERNS BY PET FOOD FORMULATION TYPES
  • Regular vs. Specialty
  • Figure 5-3 Use of General Pet Food Formulation Types, 2022 (percent of dog/cat owners)
  • Fresh and Other Alternative Pet Food Formats
  • Figure 5-4 Use of Fresh and Other Alternative Pet Food Format Types, 2022 (percent of dog/cat owners)
  • Figure 5-5 Pet Owner Attitudes About Alternative Pet Food Formats, 2022 (percent of dog/cat owners)
  • Figure 5-6 Pet Owner Attitudes About Traditional Pet Food Formats, 2022 (percent of dog/cat owners)
  • Formulations Targeting Specific Health Conditions
  • Figure 5-7 Use of Pet Food Formulations Based on Health Condition Claims, 2022 (percent of dog/cat owners)
  • Meat-First Leads in Ingredient-Based Formulations
  • Table 5-8 Use of Pet Food Formulations Based on Ingredient Claims, 2022 (percent of dog/cat owners)
  • Ingredient Sourcing as Marketing Claims
  • Figure 5-8 Use of Pet Food Formulations Based on Geographic Sourcing Claims, 2022 (percent of dog/cat owners)
  • "Natural" Claims and Progressive Positionings
  • Figure 5-9 Use of Pet Food Formulations Based on Natural/Sustainability Related Claims, 2022 (percent of dog/cat owners)
  • BUYING PATTERNS IN PET FOOD PACKAGING
  • Dry Pet Food Packaging Size
  • Table 5-4 Dry Dog Food Purchasing Trends by Package Size: 2005/06 - 2021/22 (percent of dog-owning households) vWet Pet Food Packaging Type
  • Table 5-5 Wet Pet Food Purchasing Shares by Packaging Type: Dog Food vs. Cat Food, 2019/20 - 2021/22 (percent of dog/cat-owner purchasing)
  • Kibble Packaging and Sustainability
  • PET FOOD MARKETERS AND BRANDS BY CONSUMER DRAW
  • Top Dog/Cat Food Marketers
  • Figure 5-10 Leading Marketers by Customer Base: Dog/Cat Food, 2021/22 (percent of households purchasing dog or cat food)
  • Top Dog Food Marketers and Brands
  • Figure 5-11 Leading Marketers by Customer Base: Dog Food, 2021/22 (percent of households purchasing dog food)
  • Figure 5-12 Top Marketers by Customer Base: Dry Dog Food, 2021/22 (percent of households purchasing dry dog food)
  • Table 5-6 Leading Dry Dog Food Brands by Usage Rate, 2021/22 (percent and number of households)
  • Figure 5-13 Leading Marketers by Customer Base: Wet Dog Food, 2021/22 (percent of households purchasing wet dog food)
  • Table 5-7 Leading Wet Dog Food Brands by Usage Rate, 2021/22 (percent and number of households) .. 222
  • Top Cat Food Marketers and Brands
  • Figure 5-14 Leading Marketers by Customer Base: Cat Food, 2021/22 (percent of households purchasing cat food)
  • Figure 5-15 Leading Marketers by Customer Base: Dry Cat Food, 2021/22 (percent of households purchasing dry cat food)
  • Table 5-8 Leading Dry Cat Food Brands by Usage Rate, 2021/22 (percent and number of households)
  • Figure 5-16 Leading Marketers by Customer Base: Wet Cat Food, 2021/22 (percent of households purchasing wet cat food)
  • Table 5-9 Leading Wet Cat Food Brands by Usage Rate, 2021/22 (percent and number of households)
  • Demographic Indices for Purchasing of Selected Brand Lines
  • Table 5-10a Demographic Indices for Selected Leading Brands of Dog/Cat Food, 2021/22 (base index among dog/cat owners overall = 100)
  • Table 5-10b Demographic Indices for Selected Leading Brands of Dog/Cat Food, 2021/22 (base index among dog/cat owners overall = 100)
  • Table 5-10c Demographic Indices for Selected Leading Brands of Dog/Cat Food,
  • 2021/22 (base index among dog/cat owners overall = 100)
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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