Durable Dog and Cat Pet Care Products in the US, 5th Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

MARKET OVERVIEW

Scope and Methodology

Illustration 2-1. US Census Regional Divisions and Sub-Divisions

Market Size and Composition

Market Drivers

Figure 1-1. Changes in Levels of Durable Pet Product Spending, 2023 vs. 2022 2024 (percent of durable pet product purchasers)

Competitive Trends

Durable Pet Products Purchase Patterns

Looking Ahead

TOYS

Market Overview

Marketing and New Product Trends

COLLARS, LEASHES, AND HARNESSES

Market Overview

Marketing and New Product Trends

CARRIERS, CRATES, AND HOUSING

Market Overview

Marketing and New Product Trends

BEDS

Market Overview

Marketing and New Product Trends

BOWLS, FEEDERS, AND WATERERS

Market Overview

Marketing and New Product Trends

APPAREL AND FASHION ACCESSORIES

Market Overview

Marketing and New Product Trends

LITTER BOXES AND ACCESSORIES

Market Overview

Marketing and New Product Trends

OPPORTUNITIES

Opportunity 1-Focus on Value-Priced Products

Opportunity 2-Private Label

Opportunity 3-Cats: An Underserved Minority

Opportunity 4-Health and Wellness

Opportunity 5-Sustainability

Figure 1-2. Level of Agreement with the Statement, "I seek out durable (non-food) pet products that are environmentally friendly," 2024 (percent of dog and cat owners)

Opportunity 6-Pet Tech and AI

CHAPTER 2: MARKET OVERVIEW

CHAPTER HIGHLIGHTS

SCOPE AND METHODOLOGY

Market Definition: Seven Product Categories

Report Methodology

Illustration 2-1. US Census Regional Divisions and Sub-Divisions

MARKET SIZE AND COMPOSITION

Economic Headwinds Hamper Growth

Table 2-1. US Retail Sales of Durable Pet Care Products, 2018-2023 (millions of dollars)

Largest Durables Category Is Toys at $2.8 Billion

Figure 2-1. Share of Durable Pet Care Product Retail Sales by Category, 2023 (percent and millions of dollars)

Table 2-2. Retail Sales of Durable Pet Care Products by Category, 2018, 2022, and 2023 (millions of dollars and percent)

Dogs Account for Lion's Share of Durables Sales

Table 2-3. US Retail Sales and Market Share of Durable Pet Care Products by Category, Dog vs. Cat, 2023 (millions of dollars and percent)

Table 2-4. Annual Household Spending on Durable Pet Care Products, Dog-Owning vs. Cat-Owning, 2023 (dollars)

Market Share by Retail Channel

Figure 2-2. Share of Durable Pet Care Product Retail Sales by Retail Channel, 2023 (percent and millions of dollars)

MARKET DRIVERS

Durable Pet Products Combat Pressure from All Sides

Economy's Impact on Pet Owner Spending Mindset

Pet Owners Feeling the Economic Pressure

Figure 2-3. Level of Concern About Rising Prices in Consumer Categories, 2023 (percent of pet owners)

Impact on Pet Durables Spending

Figure 2-4. Reduction in Spending on "Extras", 2023 (percent of pet owners)

Table 2-5. Changes in Levels of Pet Care Spending in Last 12 Months, 2021, 2022, 2023, and 2024 (percent of pet care customers with 2+ years as pet owners)

Figure 2-5. Changes in Levels of Durable Pet Product Spending, 2023 vs. 2022 2024 (percent of durable pet product purchasers)

Table 2-6. Changes in Levels of Durable Pet Product Spending by Generation, 2022 vs. 2023, 2024 (percent of durable pet product purchasers)

Table 2-7. Level of Concern About Rising Prices for Durable Pet Products, 2024 (percent of durable pet product purchasers)

Pandemic Spending a Hinderance to Purchasing

Figure 2-6. Level of Agreement with Statement, "I haven't replaced any of my durable (non-food) pet products with newer items in the past two years as a result of having purchased these products in 2020 or 2021", 2024 (percent of dog and cat owners)

Declining Dog Population

Table 2-8. Number of Pet-Owning Households by Type, 2019-2023 (in millions)

Trend Away From Smallest Dogs

Figure 2-7. Distribution of Dog Ownership by Size/Weight of Dogs, 2023 (percent of dog owners)

Table 2-9. Distribution of Dog-Owning Households by Size of Dogs, 2013/14 - 2022/23 (percent of dog owners)

Pets Central to Home Life

Figure 2-8. Level of Agreement with Pets as Family Sentiments, 2024 (percent of pet owners)

Return to Travel

Figure 2-9. Changes in Pet Owner Work and Leisure Travel, 2022 vs. 2023 2024 (percent of pet owners)

Pets and Owners Physically Close

Figure 2-10. Where Pets Are Typically Kept, 2023 (percent of dog and cat owners)

Figure 2-11. Where Pet Owners Feed Their Pets, 2023 (percent of dog and cat owners)

Figure 2-12. Where Pets Sleep, 2023 (percent of dog and cat owners)

Figure 2-13. Frequency of Pet Owners Taking Pets in Public/Running Errands with Pets, 2024 (percent of dog- and cat-only owners)

Venturing into the Great Outdoors

Figure 2-14. Level of Agreement with the Statement, "Outdoor gear for dogs plays an important role in my including my dog in my active lifestyle," 2024 (percent of dog and cat owners)

Figure 2-15. Level of Agreement with the Statement, "I like the idea of reflective outdoor apparel/collars/leashes for my pet," 2024 (percent of dog and cat owners)

Companionship, Love Top Reasons for Pet Ownership

Figure 2-16. Why Pet Owners Have Their Pets, 2023 (percent of pet owners)

Intensified Focus on Health and Wellness

Table 2-10. Level of Agreement with Statement: "My pets are important to my physical/mental health," 2024 (percent of dog and cat owners)

Figure 2-17. Agreement with Health and Wellness Related Sentiments, 2024 (percent of dog and cat owners)

Figure 2-18. Pet Experiencing Anxiety and Behavioral Problems, 2024 (percent of dog and cat owners)

Pet Obesity and Aging Pets Contribute to Health Concerns

Figure 2-19. Share of Pet Owners with Special Needs or Overweight Pets, 2023 (percent of dog and cat owners)

Table 2-11a. Percentage of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2018-2023 (percent)

Table 2-11b. Number of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2018-2023 (thousands)

Product Quality Tops List of Pet-Owner Priorities

Figure 2-20. Most Important Factors Influencing Pet Owner Purchase of Durable Pet Products, 2024 (percent of durable pet product purchasers)

Animal Welfare

Natural/Eco-Friendly Products Gaining Momentum in Durables Market

Figure 2-21. Agreement with Eco-Friendly Sentiments, Summer 2022/23 (percent of dog and cat owners)

Figure 2-22. Level of Agreement with the Statement, "I seek out durable (non-food) pet products that are environmentally friendly," 2024 (percent of dog and cat owners)

Technology Extends Omnimarket Reach

Figure 2-23. Use of Technology in Pet Care, 2024 (percent of pet owners)

Illustration 2-2. Artie Gently Cooked Pet Food System

Illustration 2-3. Companion AI Canine Enrichment System

Illustration 2-4. Ogmen Robotics Oro's AI-powered Pet Robot

Cats Gain Market Representation

Figure 2-24. Agreement with the Statement, "Cats are sometimes treated as second-class citizens by...", 2019, 2022, and 2023 (percent of cat owners)

COMPETITIVE TRENDS

Wide Range of Companies Compete in Durables Market

Pet Specialty, Amazon Most Popular Retailers for Durable Pet Supplies Purchases

Figure 2-25. Durable Pet Product Purchase Rate, Brick-and-Mortar vs. Online vs. Other, Past 12 Months, 2024 (percent of durable pet product purchasers)

Figure 2-26. Durable Pet Product Purchase Rate by Brick-and-Mortar Store, Past 12 Months, 2024 (percent of brick-and-mortar durable pet product purchasers)

Figure 2-27. Durable Pet Product Purchase Rate by Website, Past 12 Months, 2024 (percent of online durable pet product purchasers)

Worldwise Rebrands as PetWise

Radio Systems Corp. Rebrands as PetSafe Brands

Celebrities Continue to Enter Durables Space

Illustration 2-5. Doggy Parton Pet Accessories Collection

Illustration 2-6. Kayley Cuoco's Oh Norman! Website Banner

Illustration 2-7. METAPINK from Moshiqa with Paris Hilton

Illustration 2-8. Snoop Doggie Doggs

Sales, Consumer Influence Continue to Shift Online

Table 2-12. Uses of Internet in Past 12 Months, Non-Food Pet Supplies, 2024 (percent of pet product purchasers)

Subscription Programs Introduce New Durables Products

Illustration 2-9. Chewy Goody Box

Figure 2-28. Usage Rates of Pet Subscription Boxes by Generation, Past 12 Months, 2024 (percent of dog and cat owners)

Amazon's Hold on the Durables Market

DURABLE PET PRODUCTS PURCHASE PATTERNS

Toys Most Commonly Purchased Durable Pet Product

Figure 2-29. Durable Pet Care Product Purchase Rates, Past Three Years, 2024 (percent of dog-only and cat-only owners)

Toys Have Highest Purchase Rate Among Recent Purchasers

Table 2-13. Purchase Rates of Durable Pet Care Products by Category, 2024 (percent of dog- and cat-only owners)

Puppy and Kitten Owners Important Sales Driver

Figure 2-30. Durable Pet Care Product Purchase Rates, Past 12 Months, Dogs vs Puppies and Cats vs Kittens, 2024 (percent of dog and cat owners)

LOOKING AHEAD

Moderate Growth in US Retail Sales

Table 2-14. Projected Retail Sales of Durable Pet Care Products, 2023-2028 (millions of dollars)

Table 2-15. Projected Retail Sales of Durable Pet Care Products by Category, 2023, 2024P, and 2028P (millions of dollars and percent)

CHAPTER 3: TOYS

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

Growth Tempered by Pet Owners Cutting Back

Table 3-1. Retail Sales of Dog and Cat Toys, 2018-2023 and 2028P (millions dollars and percent)

Shares by Retail Channel

Figure 3-1. Share of Pet Toy Sales by Channel, 2023 (percent and millions of dollars)

Purchase Frequency

Figure 3-2. Frequency of Toy Purchases, 2024 (percent of dog- and cat-only owners)

Toys Subject to Pet Owner Cost-Cutting

Figure 3-3. Level of Agreement with the Statement, "Toys for my pets are a discretionary purchase that I would cut back on to save money", 2024 (percent of dog and cat owners)

Figure 3-4. Frequency of Toy Purchases, 2022 vs. 2024 (percent of dog- and cat-only owners)

Toy Marketers

MARKETING AND NEW PRODUCT TRENDS

Toys Provide Entertainment, Bonding Opportunities

Figure 3-5. Level of Agreement with the Statement, "Toys are an important part of keeping my pet occupied during the day", 2024 (percent of dog and cat owners)

Figure 3-6. Level of Agreement with the Statement, "Toys are an important part of maintaining my bond with my pet," 2024 (percent of dog and cat owners)

Focus on Sustainability

Illustration 3-1. Beco Recycled Plastic Toys

Illustration 3-2. Karma Cat Easter Eggs

Illustration 3-3. Fringe Studio's PetShop Earth Friendly Dog Toy

Chew Toys

Illustration 3-4. Nylabone Brocc'On! Power Chew Toy

Illustration 3-5. SodaPup Fish Bone Chew

Illustration 3-6. Playology Dual Layer Bone Chew Toy

Food-Dispensing Toys

Illustration 3-7. West Paw and Earth Animal Funnl Treat Dispensing Toy

Illustration 3-8. Tall Tails Goat Sport Flex-A-Ball Toy

Illustration 3-9. SodaPup's New eMat Designs

Fetch and Tug Toys

Illustration 3-10. Jolly Pets Tuff Flyer

Illustration 3-11. RuffDawg Ball XXL, Ball XL, and Ball

Illustration 3-12. SwiftPaws CHASE! Lure Course Kit

Illustration 3-13. Earth Rated Tug Toy

Illustration 3-14. Zippy Paws Cat Noir Miraculous RopeTugz Toy

Illustration 3-15. Hartz Dura Play Tug of Fun

Plush Toys

Illustration 3-16. P.L.A.Y. and HyperX Plush Toys

Illustration 3-17. BARK + Dunkin' Plush Toys

Illustration 3-18. BOBS from Sketchers Plush Shoe Toy

Puzzle/Stimulation Toys

Illustration 3-19. ZippyPaws SmartyPawz Puzzler Panel Sliders

Illustration 3-20. Outward Hound Dog Twister Interactive Treat Puzzle

Illustration 3-21. West Paw The Dog's Best Friend Game

Illustration 3-22. FluentPet Buttons

Cat Toys, Scratchers, and Furniture

Illustration 3-23. Huxley & Kent Catnip-Filled Kittybelles Plush Toys

Illustration 3-24. SmartyKat Loopy Lion Kicker Toy

Illustration 3-25. Outward Hound Rainy Day Puzzle & Play Cat Game

Illustration 3-26. Ethical Products Wigglin' Snake

Illustration 3-27. Casa Leo Pawsome Laser Toy for Cats

Scratchers, Climbers, and "Kitty Condos"

Illustration 3-28. Petmate PetFusion 3-Sided Vertical Scratcher

Illustration 3-29. Petrageous Designs Interactive Cardboard Scratcher with Jingle Balls

Illustration 3-30. PetPals Group Double Bloom Sunflower Scratcher

Illustration 3-31. PetPals Group Lulu Extra Large Cat Tree

Illustration 3-32. Catit Vesper Treehouse

Illustration 3-33. Chewy's Frisco Acrylic Bowl Wall Shelf

CHAPTER 4: COLLARS, LEASHES, AND HARNESSES

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

Moderating U.S. Retail Sales

Table 4-1. Retail Sales of Collars, Leashes, and Harnesses, 2018-2023 and 2028P (millions dollars and percent)

Shares by Retail Channel

Figure 4-1. Share of Collars, Leashes, and Harnesses Sales by Channel, 2023 (percent and millions of dollars)

Purchase Frequency

Figure 4-2. Frequency of Collar/Leash/Harness Purchases, 2024 (percent of dog- and cat-only owners)

Marketer Overview

MARKETING AND NEW PRODUCT TRENDS

Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners

Focus on Safety

Illustration 4-1. Flexi's New Comfort Leash

Illustration 4-2. Waudog Waterproof Glowing in the Dark Collar

Illustration 4-3. The Headlight Harness Reflective Double Leash

Illustration 4-4. Auburn Leathercrafters Combination Harness/Leash

Illustration 4-5. BAYDOG Cooling Collar

Illustration 4-6. Rover Essential Dog Walking Leash

Illustration 4-7. Cloak & Doggie's Precision Fit Step-In Harness

Illustration 4-8. Walkin' Pets Walkin' Warrior Rear Harness

Illustration 4-9. Steady Mobility Assistant

No-Pull/Training Products

Illustration 4-10. Zee.Dog's Softer Walk Harness

Illustration 4-11. PetSafe Soft Point Training Collar

Stylish/Decorative

Illustration 4-12. Zee.Dog NitLeash

Illustration 4-13. K9Wear's Tommy Bahama Collection

Illustration 4-14. MyFamily Saint Tropez Dog Collar, Leash, and Harness

Eco-Friendly

Illustration 4-15. Wanderuff Recycled Plastic Collar, Leash, and Harness

Illustration 4-16. Flyvines Recycled Content Collars

Illustration 4-17. RightOn! Vernice Sunshine Collars

Cat Collars, Leashes, and Harnesses

Illustration 4-18. Sleepypod Martingale Calming Harness for Cats

Illustration 4-19. Necoichi AirTag Cat Collar

Illustration 4-20. Coastal Pet Products' Li'l Pals Round Kitten Collar

Pet Tracking, Monitoring, and More

• Illustration 4-21. Halo Collar

Illustration 4-22. SportDog

Illustration 4-23. Invoxia Minitailz

CHAPTER 5: CARRIERS, CRATES, AND HOUSING

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

Moderating U.S. Retail Sales

Table 5-1. Retail Sales of Carriers, Crates, and Housing, 2018-2023 and 2028P (millions dollars and percent)

Shares by Retail Channel

Figure 5-1. Share of Pet Carriers/Crates/Housing Sales by Channel, 2023 (percent and millions of dollars)

Purchase Frequency

Figure 5-2. Frequency of Carrier, Crate, and Kennel Purchases, 2024 (percent of dog- and cat-only owners)

Marketer Overview

Market Leaders

MARKETING AND NEW PRODUCT TRENDS

Pet Comfort, Portability Among the Top Appeals

Carriers

Illustration 5-1. Roverlund Ready-for-Adventure Pet Backpack

Illustration 5-2. Duffy Expandable Pet Carrier

Illustration 5-3. Lesure 2-in-1 TSA-Approved Carrier

Illustration 5-4. Sleepypod Atom

Crates and Kennels

Illustration 5-5. Petmate Ruffmaxx Camo Kennel

Illustration 5-6. Moderna Hipsters Carrier

Illustration 5-7. Impact high Anxiety Crate

Illustration 5-8. Mirapet Pet Penthouse

Travel Products Offer Security on the Go

Illustration 5-9. Sherpa Ultimate On Wheels Pet Carrier

Illustration 5-10. Lesure Booster Seat Car Bed

Illustration 5-11. PetSmart Arcadia Trail Pet Wagon

CHAPTER 6: BEDS

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

Challenging Times Ahead in Pet Beds Market

Table 6-1. Retail Sales of Pet Beds, 2018-2023 and 2028P (millions dollars and percent)

Shares by Retail Channel

Figure 6-1. Share of Pet Bed Sales by Channel, 2023 (percent and millions of dollars)

Purchase Frequency

Figure 6-2. Frequency of Pet Bed Purchases, 2024 (percent of dog- and cat-only owners)

Marketer Overview

MARKETING AND NEW PRODUCT TRENDS

Function and Fashion

Eco-Friendly Beds Make an Impact

Illustration 6-1. Molly Mutt Friday Morning Dog Bed Duvet

Illustration 6-2. West Paw Big Sky Nap Pet Mat

Illustration 6-3. Project Blu Eco-Friendly Dog Bed

Illustration 6-4. Essentia Organic Dog Bed

Human Influence

Illustration 6-5. Saatva Dog Bed

Illustration 6-6. Orvis Memory Foam Couch Dog Bed

Illustration 6-7. Shinola and Carolina

Illustration 6-8. Gucci Dog Bed

Functional Beds

Illustration 6-9. FUZI PETS Modular Pet Bed

Illustration 6-10. Blue-9 Pet Products KLIMB and Restore Dog Bed

Illustration 6-11. Lesure

Illustration 6-12. Best Friends by Sheri 2-in-1 Honeycomb Hut/Cuddler

Illustration 6-13. PetPals Rose Cradle

Illustration 6-14. K9 Ballistics Chew Proof Armored Dog Bed

Illustration 6-15. Ruffwear Mt. EverRest Dog Cot

Cat Beds

Illustration 6-16. HAUSPANTHER and Primetime Petz Designer Pet Lounge

Illustration 6-17. K&H Pet Products Heated Cat Tunnel Bed

Illustration 6-18. Catit Fluffy Cat Bed

Illustration 6-19. Scruffs Kensington Cat Bed

CHAPTER 7: BOWLS, FEEDERS, AND WATERERS

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

Moderating U.S. Retail Sales

Table 7-1. Retail Sales of Bowls, Feeders, and Waterers, 2018-2023 and 2028P (millions dollars and percent)

Shares by Retail Channel

Figure 7-1. Share of Bowls/Feeders/Waterers Sales by Channel, 2023 (percent and millions of dollars)

Purchase Frequency

Figure 7-2. Frequency of Bowl/Feeder/Waterer Purchases, 2024 (percent of dog- and cat-only owners)

Marketer Overview

MARKETING AND NEW PRODUCT TRENDS

Pet Owners Choose Stylish and Solution-Based Feeders

Designer Bowls

Illustration 7-1. Loving Pets Corsa Bowls

Illustration 7-2. Scruffs Reactive Glaze Pet Bowls

Illustration 7-3. Hiddin Smoke Grey Double Feeder

Illustration 7-4. West Paw Matching Human and Dog Mug and Bowl Set

Illustration 7-5. Park Life Designs Casa Pet Bowl

Functional Feeders/Waterers

Illustration 7-6. Petco's Reddy Kitchen Line

Illustration 7-7. DOG Corner Bowl Set

Illustration 7-8. BruTrek Dog Bowl

Illustration 7-9. Messy Mutts Double Silicone Feeder

Slow Feeders

Illustration 7-10. Sodapup Java and Four Seasons Slow Feeders

Illustration 7-11. Leashboss Flat Face Slow Feeder

Illustration 7-12. Outward Hound Spin N' Eat Puzzle Feeder

Automated and Smart Feeders and Waterers

Illustration 7-13. Sure Petcare Feeder Connect

Illustration 7-14. Catit Pixi Smart 6-Meal Feeder

Illustration 7-15. PETLIBRO Granary Camera Monitoring Feeder

Illustration 7-16. PETKIT EverSweet Pro with UVC Upgrade

CHAPTER 8: APPAREL AND FASHION ACCESSORIES

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

Retail Sales Continue to Edge Upward

Table 8-1. Retail Sales of Apparel and Fashion Accessories, 2018-2023 and 2028P (millions dollars and percent)

Shares by Retail Channel

Figure 8-1. Share of Apparel and Fashion Accessories Sales by Channel, 2023 (percent and millions of dollars)

Purchase Frequency

Figure 8-2. Frequency of Apparel/Fashion Accessories, 2024 (percent of dog- and cat-only owners)

Marketer Overview

MARKETING AND NEW PRODUCT TRENDS

Merging Function and Fashion

Functional Apparel

Illustration 8-1. Ruffwear Climate Changer Dog Fleece

Illustration 8-2. BAYDOG Monterey Bay Dog Lifejacket Offshore

Illustration 8-3. Kurgo Blaze Socks and Shoes

Illustration 8-4. Suitical Recover Suit for Cats

Illustration 8-5. Wolf Republic Ranger Pack

Illustration 8-6. Wilderdog Raincoat

Fashion-Focused Apparel

Illustration 8-7. True Religion and Paw NYC Pet Collection

Illustration 8-8. K9 Wear Jeffrey Banks Collection

Illustration 8-9. Huxley & Kent Party Crowns with Snugfit

Illustration 8-10. Cloak & Dawggie Dog Embossed Fleece

Illustration 8-11. Cavology Boucle Dog Sweater

Illustration 8-12. Animal Planet Puppy Bowl Hoodie and T-shirt

CHAPTER 9: LITTER BOXES AND ACCESSORIES

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

Moderating Retail Sales

Table 9-1. Retail Sales of Litter Boxes and Accessories, 2018-2023 and 2028P (millions dollars and percent)

Shares by Retail Channel

Figure 9-1. Share of Litter Boxes and Accessories Sales by Channel, 2023 (percent and millions of dollars)

Purchase Frequency

Figure 9-2. Frequency of Litter Box Purchases, 2024 (percent of cat-only owners)

Figure 9-2a. Frequency of Litter Box Purchases, 2024 (percent of owners of both cats and dogs)

Marketer Overview

MARKETING AND NEW PRODUCT TRENDS

Performance and Convenience Are the Watchwords

Figure 9-3. Number of Litter Boxes Kept in House, 2024 (percent of litter box owners)

Types of Litter Boxes Purchased

Figure 9-4. Types of Litter Boxes Owned, 2024 (percent of litter box owners)

Traditional Litter Boxes

Illustration 9-1. Petmate Stay Fresh Hooded Litter Box

Illustration 9-2. Moderna Mega Deluxe Litter Box

Illustration 9-3. Van Ness Giant Enclosed Sifting Litter Pan

Self-Cleaning and Smart Litter Boxes

• Illustration 9-4. Whisker Litter Robot

Illustration 9-5. Casa Leo Loo Too

Illustration 9-6. PETKIT Puramax Smart Litter Box

Illustration 9-7. Petivity Smart Litter Box Monitor System