US Pet Market Outlook, 2025-2026

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• SCOPE AND METHODOLOGY
• MARKET OVERVIEW
• OPPORTUNITIES
• Figure 1-1. Level of Agreement with the Statement, "I actively seek out pet foods made in the USA", 2024 (percent of pet owners)
• Illustration 1-1. Hollywood Feed's Online U.S.A. Made Shop
• Table 1-1. Household Ownership Base: Dogs vs. Cats, 2018 - 2024 (thousands)
• Figure 1-2. Delivery or Pick-Up Methods Used to Receive Pet Product Orders, 2025 (percent of shoppers)

CHAPTER 2: MARKET SIZE AND GROWTH

• CHAPTER HIGHLIGHTS
• MARKET SIZE & GROWTH
• Pet Industry Sales Advance 4% in
• Table 2-1a. US Pet Market Retail Sales by Sector, 2019 - 2024 (billion dollars)
• Table 2-1b. US Pet Market Retail Sales Annual Change by Sector, 2019 - 2024 (percent change over previous year)
• Market Shares by Sector
• Table 2-2. Sector Share of US Pet Market Retail Sales, 2019 - 2024 and 2029P (percent)
• Market Shares by Animal Type
• Table 2-3a. Sector Sales of US Pet Market Retail Sales by Animal Type, 2024 (billion dollars)
• Table 2-3b. Sector Share of US Pet Market Retail Sales by Animal Type, 2024 (percent)
• Pet Product and Service Spending Levels
• Table 2-4. Dollar Sales Per Pet-Owning Household by Sector, 2019 - 2024 (dollars)
• Table 2-5. Dollar Sales Per Dog-Owning Household by Sector, 2019 - 2024 (dollars)
• Table 2-6. Dollar Sales Per Cat-Owning Household by Sector, 2019 - 2024 (dollars)
• Table 2-7. Dollar Sales per Individual Dog and Cat by Sector, 2024 (millions of dollars and dollars)
• Retail Channel Trends: E-commerce Growth Continues to Outperform
• Table 2-8a. US Retail Channel Sales of Pet Products by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2019 vs. 2024 (billion dollars)
• Table 2-8b. Share of US Retail Channel Sales of Pet Products by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2019 vs. 2024 (percent)
• Table 2-9a. US Retail Channel Sales of Pet Products by Channel Classification, 2019 - 2024 (billion dollars)
• ii April 2025 (C) Packaged Facts
• Table 2-9b. Growth in US Retail Channel Sales of Pet Products by Channel Classification, 2020 - 2024 (percent)
• LOOKING AHEAD
• Economic Uncertainty Clouds Market Projections
• Table 2-10. Projected US Retail Sales of Products and Services, 2024 - 2029 (billion dollars)
• Projected Growth by Product Versus Service Sectors
• Table 2-11a. Projected US Retail Sales of Products and Services by Sector, 2024 - 2029P (billion dollars)
• Table 2-11b. Projected Annual Change in US Retail Sales of Products and Services by Sector, 2024 - 2029P (percent change over previous year)
• Table 2-12. US Pet Market Compound Annual Growth Rates by Sector, 2019 - 2024 vs. 2024 - 2029P (percent)
• Projected Growth by Retail Channel
• Table 2-13. Projected Growth by Pet Market Sector, 2024 vs. 2029P (billion dollars)
• MARKET DRIVERS
• The Economic Bite
• Table 2-14. Percentage Change in Consumer Price Index: Overall and by Pet Industry Sector, 2019 - 2024
• Table 2-15. Effects of the Economic Environment on Pet Owners, January 2022, February 2023, January 2024, and January 2025 (percent negatively/positively affected)
• Table 2-16. Selected Pet Product Spending Psychographics, January 2022, February 2023, January 2024, and January 2025 (percent of pet product shoppers)
• Figure 2-1. Share of Pet Owners Facing Significant Challenges with Pet Care Costs, 2025 (percent)
• Table 2-17. Changes in Levels of Pet Care Spending in Last 12 Months, February 2021, January 2022, February 2023, January 2024, January 2025 (percent of pet care customers with 2+ years as pet owners)
• Inflation, Economic Angst Increase Post Election
• Figure 2-2. Inflation Expectations, December 5, 2025 - February 7, 2027 (percent)
• Table 2-18. Topline Pet Ownership Rates by Type: Overall, Dogs, and Cats, 2019 - 2024 (percent of overall households)
• National Population Trends and Macroeconomic Factors
• Human Population and Household Growth
• Housing Affordability
• Figure 2-3. Housing Affordability: Share of Homeowners vs. Renters with Cost Burdens, 2019, 2022, 2023 (percent)
• Housing Prices
• Figure 2-4. Median Sales Price of Houses Sold in the United States, January 1963 -October 2024 (dollars)
• Mortgage Rates
• Figure 2-5. Average 30-Year and 15-Year Fixed Mortgage Rates, September 2015 - January 2025 (percent)
• Home Insurance Premiums
• Consumer Credit and Debt
• Figure 2-6. Total Housing and Non-Housing Debt Balance, Q1 2003 - Q4 2024 (trillion dollars)
• The Student Loan Factor
• Table 2-19. Student Loan Patterns by Generation, 2024 (percent with loans, thousands of borrowers, percent of total borrowers, and index)
• Pet Shelter Data as Indicator
• Higher-Income Households Represent Two-Thirds of Spending
• Table 2-20. $70K+ Household Share of Pet Market Expenditures: By Classification, 2012 - 2023 (percent)
• "Pets as Family"
• Figure 2-7. Level of Agreement with Statement: "I consider my pets to be part of the family", 2025 (percent of pet owners)
• Figure 2-8. Level of Agreement with Statement: "My pets are central to my home life", 2025 (percent of pet owners)
• Figure 2-9. Patterns for Keeping Dogs and Cats Inside or Out, 2024 (percent of pet owners)
• Figure 2-10. Patterns for Where Dogs and Cats Are Fed, 2024 (percent of pet owners)
• Figure 2-11. Patterns for Where Dogs and Cats Sleep, 2024 (percent of pet owners)
• Companionship, Love Top Reasons for Pet Ownership
• Table 2-21. Top Reasons Why Pet Owners Have Their Pet: Dog Owners vs. Cat Owners, 2024 (percent of pet owners)
• Spotlight on Pet and Human Health and Wellness
• Figure 2-12. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2025 (percent)
• Pet Obesity and Aging Pets
• Pets' Impact on Human Health
• Figure 2-13. Percentage Strongly or Somewhat Agreeing with Statement: "My pets are important to my mental health": Dog vs. Cat Owners, 2024 (percent)
• Figure 2-14. Percentage Strongly or Somewhat Agreeing with Statement: "My pets are important to my physical health": Dog vs. Cat Owners, 2024 (percent)

CHAPTER 3: INDUSTRY TRENDS

• CHAPTER HIGHLIGHTS
• INDUSTRY TRENDS
• Overview
• Signs of the Economic Times
• Omnichannel and Omnimarket
• Illustration 3-1. Omnimarket Strategies Cross Traditional Business Boundaries
• Figure 3-1. Agreement with Selected Industry Trend Psychographics: Overall and by Generational Cohort, 2025 (percent of pet owners)
• AI Is Now
• Consolidation Continues
• Pet Food Market Leaders
• Non-Food Pet Supplies Market Leaders
• Leading Veterinary and Non-Medical Pet Service Operators
• iv April 2025 (C) Packaged Facts
• Fast-Growing Franchises and Private Companies
• Pet Care Start-up Accelerator Programs
• Mars' Companion Venture Fund
• Mars' Leap Venture Studio & Academy
• Nestle Purina's PetCare Innovation Prize
• Illustration 3-2. Purina Pet Care Innovation Prize Members
• Other Accelerator Programs and Funds
• White House Policies Will Determine Appetite for Deal-Making in
• Mergers, Acquisitions, Investments
• Custom Veterinary Services Acquires Green Mountain Animal, LLC
• Goose Attracts Multimillion Investment
• Pet Food Experts Acquires Assets of Animal Supply Company
• Vetigenics Closes Seed Funding Round
• Anivive Lifesciences Secures Funding from Leonid Capital Partners
• Kradle Closes Funding Round
• Entrepreneurial Equity Partners Invests in Bil-Jac Foods
• SportPet Acquires Mammoth Pet Products
• Mixlab Acquires The Pet Apothecary
• Paw Prosper Acquires Sleepypod
• Harbour Group Acquires Senproco and Groomer's Choice
• Cellana Inc. and PhytoSmart Inc. Merge
• General Mills Acquires Whitebridge Pet Brands' North American Business
• 2B Associations Acquires PreMark Health Science
• Ollie Acquires DIG Labs AI Platform
• Petfolk Receives Multimillion Dollar Capital Investment
• Pure Treats Acquires Bar W Foods and Eighteen Below Partners
• Three Dog Brands Acquires Kennelmaster Foods, Inc.
• Borgman Capital Acquires Buck Bone Organics
• Chubb Acquires Healthy Paws
• K9 Resorts Luxury Pet Hotel Receives Multimillion Dollar Investment
• PawCo Foods Completes Seed Funding Round

CHAPTER 4: FOCUS ON PET FOOD AND TREATS

• CHAPTER HIGHLIGHTS
• PET FOOD AND TREATS
• Sales Slow Along with Inflation
• Figure 4-1. Percentage Change in Pet Food Consumer Price Index vs. Percentage Change in Pet Food US Retail Sales, 2019 - 2024
• Fewer New Products, Innovation Down
• Pet Food Purchasers (Still) Spending More
• Table 4-1. Changes in Levels of Pet Food Spending in Last 12 Months, 2021 - 2025 (percent of pet care customers with 2+ years as pet owners)
• Figure 4-2. Level of Agreement with Selected Statements Related to Pet Product Spending, 2025 (percent of pet product shoppers strongly or somewhat agreeing)
• Figure 4-3. Types of Pet Food Changes Made, 2023 (percent of pet owners who changed pet foods in past 12 months)
• Marketer Sales Performance Reflects Challenging Environment
• The Superpremium Thrust: Less Processed, Fresh
• Figure 4-4. Pet Owner Attitudes Toward Pet Food and Nutrition, 2024 (percent of pet owners)
• Table 4-2. Pet Food Usage by Specialty Formulation Type: Dog Owners vs. Cat Owners, 2025 (percent of dog/cat food purchasers)
• A Good Year for Freshpet
• Figure 4-5. Freshpet Historical and Projected Sales, 2020 - 2027
• Illustration 4-1. Freshpet Customized/Subscription Meal Plans
• The Farmer's Dog
• Mars and Blue Buffalo
• Recent Entries
• Illustration 4-2. Fromm Family Foods' Bonnihill Farms Gently Cooked, Fresh-Frozen Dog Food
• Retailers on Board
• Freeze-Dried, Air-Dried, Dehydrated
• Illustration 4-3. Primal Pet Foods Kibble in the Raw at SUPERZOO 2024
• Other "Less Processed" Forms and Claims
• Nulo Introduces New Cold Pressed Process
• Illustration 4-4. Nulo Cold Pressed Dog Foods
• Gently Cooked Shelf-Stable
• Human-Grade and Human-Style
• Table 4-3. Pet Owner Behaviors Around Human Foods and Human-Grade Pet Foods: By Generation, 2025 (percent)
• Illustration 4-5. Wet Noses Oven Baked Food for Dogs at SUPERZOO 2024
• Locally Sourced, Made in the USA
• Figure 4-6. Level of Agreement with the Statement, "I actively seek out pet foods made in the USA", 2024 (percent of pet owners)
• Illustration 4-6. Hollywood Feed's Online U.S.A. Made Shop
• Sustainable Pet Food Formulas and Industry Initiatives
• Table 4-4. Agreement with Selected Statements Related to Pet Food Sustainability and Eco-Consciousness: Overall and by Generational Cohort, 2025 (percent of pet food purchasers)
• Illustration 4-7. Canidae Sustain Line of Sustainable Pet Foods
• PawCo Launches Plant-Based Pet Food Developed Using AI
• Insect Proteins
• Illustration 4-8. Earth Animal Wisdom From the Soil
• Cultured Proteins
• Illustration 4-9. Hill's Pet Nutrition Sensitive Stomach & Skin with Insect Protein
• Science-Based and Functional Diets
• Figure 4-7. Products Considered Most Important for Pet Health and Wellness: Dog vs. Cat Owners, 2024 (percent)
• vi April 2025 (C) Packaged Facts
• Hill's Expands ActivBiome+, Prescription Diet Lines
• Functional and Superfood Formulations
• Illustration 4-10. Go! Solutions Functional Cat Foods at SUPERZOO 2024
• Year of the Cat
• Illustration 4-11. CatIt Freeze-Dried Raw Cat Foods at SUPERZOO 2024
• Pet Treats a High Interest Market Segment
• Table 4-5. Household Usage of Pet Food or Treats by Type in Last 6 Months, 2019 - 2024 (percent of dog/cat-owning households)
• Figure 4-8. Purchase Rates for Pet Treats/Chews by Type: Dog vs. Cat Owners, 2025 (percent)
• Meal Enhancements and Toppers
• Illustration 4-12. Fussie Cat Goat Milk Purees
• Private Label Pet Food
• Figure 4-9. Level of Agreement with the Statement, "Store brand pet foods provide comparable quality to national brand pet foods", 2024 (percent of pet owners)
• Table 4-6. Usage Rates for Private Label Pet Food or Treats by Type in Last 6 Months, 2021 - 2024 (percent of category shoppers)
• The Pet Food Industry Future (and Present ) of AI

CHAPTER 5: FOCUS ON NON-FOOD PET SUPPLIES

• CHAPTER HIGHLIGHTS
• NON-FOOD PET SUPPLIES
• Slow Going
• Pet Owners Also Paying the (Higher) Price
• Figure 5-1. Year-Over-Year Changes in Levels of Non-Food Pet Supplies Spending, 2021 - 2025 (percent of non-food pet supplies purchasers)
• Figure 5-2. Top Considerations in Choosing Where to Buy Pet Products, 2025 (percent of pet product shoppers)
• Product Shortages Sorting Out
• Pet Health & Wellness Remains Core Market Driver
• Figure 5-3. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2025 (percent)
• Figure 5-4. Products Considered Most Important for Pet Health, 2025 (percent of dog/cat owners)
• Illustration 5-1. Pet Life's Health Tracker Dog Pads
• Pet Medications Growth Moderates
• Figure 5-5. Retail Shares of Pet Medication Sales by Non-Veterinary Channel, 2024 (in percent and millions of dollars)
• Figure 5-6. Agreement with Pet Medication Cost-Related Statements, 2024 (percent of pet owners)
• Walmart Reintroduces Online Pet Pharmacy
• Illustration 5-2. Walmart Online Pet Pharmacy
• Tractor Supply Scoops Up Allivet
• Better Choice Expands Into Online Pet Medications
• Pet Supplements Sales Slow
• CBD Cedes New Product Trend Spotlight
• AI, Smartphones at Center of Pet Tech
• Figure 5-7. Share of Pet Owners Who Use Internet/Bluetooth Connected Pet Products: Overall and by Generational Cohort, 2025 (percent)
• Table 5-1. High-Tech Pet Products Purchased in Last 12 Months, 2025 (percent of dog or cat owners)
• Illustration 5-3. Purina's AI-Powered Petivity Smart Litter Box Monitor
• Table 5-2. Selected Attitudes and Behaviors Related to Smartphone Apps, 2025 (percent of pet owners)
• Table 5-3. Agreement with Statement, "Technology is allowing me to save time on pet care": Overall and by Generational Cohort, 2025 (percent of dog/cat owners)
• Table 5-4. Agreement with Statement, "Technology is allowing me to spend more quality time with my pets": Overall and by Generational Cohort, 2025 (percent of dog/cat owners)
• Illustration 5-4. Traini AI App
• Illustration 5-5. Companion AI Canine Enrichment System
• Illustration 5-6. Ogmen Robotics ORo's AI-powered Pet Robot
• Illustration 5-7. Ropet AI Robot Pet
• Test Kit Field Continues to Broaden
• Home Centered Marketing and Product Design
• Illustration 5-8. Petsense/Tractor Supply Halloween Decor
• Celebrities and Designer Brands
• Illustration 5-9. Kaley Cuoco's OH NORMAN! Line
• Illustration 5-10. Martha Stewart and Pretty Litter
• Sustainability and Corporate Responsibility
• Table 5-5. Cat Litter Usage in Last 12 Months, 2020 - 2023 (percent of litter category purchasers)
• Illustration 5-11. Pet Supplies In-Store Recycling Program with TerraCycle

CHAPTER 6: FOCUS ON VETERINARY SERVICES

• CHAPTER HIGHLIGHTS
• VETERINARY SECTOR SALES OVERVIEW
• Topline Revenues and Growth
• Table 6-1. US Veterinary Sector Revenues: Overall and by Services vs. Products, 2019 - 2024 (billion dollars and percent change)
• Dog Versus Cat Share of Veterinary Revenues
• Revenues and Growth for Core Veterinary Services
• Table 6-2. Core Veterinary Service Revenues, 2019 - 2024 (million dollars and percent change)
• Price Inflation for Veterinary Services
• Figure 6-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2024 (percent)
• Figure 6-2. Changes in Levels of Veterinary Spending in Last 12 Months: Dog vs. Cat Owners, 2025 (percent of vet services customers with 2+ years as pet owners)
• Figure 6-3. Significant Pet Care Challenges Faced by Veterinary Clients, 2025 (percent)
• Figure 6-4. Change in Year-Over-Year (YoY) Veterinary Patient Visits, March 2024 - January 2025 (percent)
• Veterinary Share of Non-Medical Pet Care Service Revenues
• viii April 2025 (C) Packaged Facts
• Sector Projections
• Table 6-3. Projected US Veterinary Sector Revenues: Overall and by Services vs. Products, 2024, 2025P, and 2029P (billion dollars and percent change)
• COMPETITIVE LANDSCAPE
• Business Environment
• Local and/or Corporate
• Illustration 6-1. CityVet
• Leading Corporate Operators
• Illustration 6-2. PetSmart's ShotVet Vaccination Clinics
• Vet Care as Omnimarket Strategy
• Illustration 6-3. Chewy Vet Care
• Illustration 6-4. Petco's Vetco Total Care Animal Hospitals
• Usage Patterns by Service Provider Type
• Table 6-4. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2025 (percent of veterinary customers)
• Generational Patterns
• Figure 6-5. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners vs. Cat Owners, 2025 (percent)
• Table 6-5. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location: Overall and by Generational Cohort, 2025 (percent of veterinary customers)
• Table 6-6. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)
• Telemedicine as Facet of Broader Transformation
• Table 6-7. Levels of Agreement with Selected Statements Related to Telehealth, 2025 (percent of veterinary customers)
• Illustration 6-5. Petco's PetCoach
• Illustration 6-6. Chewy Connect with as Vet
• Illustration 6-7. Petfolk Care Membership Program
• VETERINARY SERVICE USAGE AND SPENDING PATTERNS
• Vet Services Usage Rates and Customer Base
• Table 6-8. Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2019 - 2024 (percent of dog/cat owning households)
• Vet Customer Base Drops to 47 Million Households
• Table 6-9. Client Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2021 - 2024 (in millions of households)
• Dogs Account for Three-Fourths of Vet Patients
• Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits
• Figure 6-6. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs. Cats, 2025 (percent of dog/cat veterinary service users in last 12 months)
• Patterns by Number of Vet Visits
• Table 6-10. Patterns for Annual Number of Visits to Vet by Selected Dog/Cat Owner Classifications, 2021 - 2024 (percent of veterinary customers)
• The Income Factor to Use of Vet Services
• Table 6-11. Indexes for Use of Veterinary Services by Household Income Bracket: by Dog/Cat Ownership, 2024 (base index = 100)
• Vet Care Spending per Client Household
• Table 6-12. Veterinary Care Spending by Dollar Ranges in Last 12 Months per Client Household, 2021 - 2024 (percent)
• Table 6-13. Veterinary Care Spending by Dollar Ranges in Last 12 Months: By Household Income Grouping, 2021 - 2024 (percent)
• Table 6-14. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Dog Owners Overall, Dog Owners without Senior Dogs, and Dog Owners with Senior Dogs Age 7+, 2021 - 2024 (percent)
• Table 6-15. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Cat Owners Overall, Cat Owners without Senior Cats, and Cat Owners with Senior Cats Age 7+, 2021 - 2024 (percent)

CHAPTER 7: FOCUS ON PET SERVICES

• CHAPTER HIGHLIGHTS
• NON-MEDICAL PET SERVICES SECTOR
• Market Segmentation and Performance by Category
• Table 7-1a. US Sales of Non-Medical Pet Services by Category, 2023 - 2025P (billion dollars and percent change)
• Table 7-1b. Share of US Pet Services Sales by Category, 2022 - 2024 (percent)
• Economic Stress/Inflation Takes a Toll
• Figure 7-1. Changes in Levels of Pet Services Spending in Last 12 Months: Dog vs. Cat Owners, January 2025 (percent of pet services customers with 2+ years as pet owners)
• Table 7-2. Changes in Levels of Spending on Non-Medical Pet Services in Last 12 Months, 2021 - 2025 (percent of pet services customers with 2+ years as pet owners)
• Table 7-3. Share of Pet Owners Facing Significant Challenges with Pet Care Costs: By Topline Sector and Generational Cohort, 2025 (percent)
• Table 7-4. Pet Services Usage Rates by Type: Overall and by Dog/Cat Ownership, 2019 - 2024 (percent of dog/cat owning households)
• Table 7-5. Overall Dog/Cat Customer Base for Pet Services by Type, 2019 - 2024 (thousand households and percent change)
• Declining Dog Population a Particular Concern
• Pet Grooming Considered Second-Most Important Pet Service
• Table 7-6. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generational Cohort, 2025 (percent of dog/cat owners)
• A Shifting Market Landscape
• Franchisors to the Fore
• Pet Supplies Plus Parent Franchise Group Declares Bankruptcy
• Dogtopia Targeting 400 Units by
• Figure 7-2. Number of Dogtopia Units, 2002 -2025P
• Camp Bow Wow Woos New Franchisees with Cash Incentives
• EarthWise Pet Offers Services and Proprietary Brands
• Woof Gang Bakery & Grooming Closes Out a Strong
• Illustration 7-1. New Woof Gang Bakery & Grooming Treat Options
• x April 2025 (C) Packaged Facts
• Other Leading Pet Care Franchises
• More Franchisors on the Expansion Trail
• Best Friends Pet Care
• Illustration 7-2. Best Friends Web Page: "Selling Your Business"
• Non-Franchise Pet Services Chains
• Rover and Wag! Dominate App-Based Pet Sitting/Walking
• Rover Goes Private
• Wag! Sales Decline in
• Walmart Rolling Out More Pet Services Centers
• Illustration 7-3. Walmart Pet Services Center - Exterior
• Pet Specialty Retailers and Shoppers All in on Services
• Table 7-7. Selected Attitudes and Behaviors Related to Pet Services, 2025 (percent of pet services customers)
• Petco
• PetSmart
• Chewy Remains Focuses on Pet Insurance, Vet Care
• Illustration 7-4. Chewy CarePlus Pet Insurance and Virtual Vet Consult
• Pet Insurance Is Top Performer
• Penetration Remains Low
• Table 7-8. Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2025 (percent of dog/cat veterinary customers)
• Cats Outrunning Dogs as New Pet Insurance Clients
• Consolidation
• PAW Act Could Make Vet Care and Pet Insurance More Affordable
• Emerging Services

CHAPTER 8: RETAIL AND E-COMMERCE TRENDS

• CHAPTER HIGHLIGHTS
• RETAIL SECTOR SALES OVERVIEW
• Topline Revenues and Growth
• Table 8-1. US Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 - 2024 (million dollars and percent change)
• Brick-and-Mortar Versus E-Commerce Sales
• Figure 8-1. Brick-and-Mortar (In-Store) vs. E-Commerce Shares of Retail Sector Pet Product Sales, 2019 - 2024 (percent)
• Table 8-2. Pet Product Retail Sales and Shares: Overall and Brick-and-Mortar (In-Store) vs. E-Commerce, 2019 - 2024, 2025P, and 2029P (billion dollars, percent growth, and percent share)
• Breakout of Brick-and-Mortar Sales: Mass Market Versus Pet Specialty
• Table 8-3. Brick-and-Mortar (In-Store) Retail Sales of Pet Products: By Sector, 2019 - 2024 (billion dollars, percent growth, and percent share)
• Sector Projections
• Table 8-4. Projected Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2024, 2025P, and 2029P (billion dollars and percent change)
• COMPETITIVE LANDSCAPE
• Omnimarket vs. Omnichannel
• Figure 8-2. Level of Agreement/Disagreement with the Statement, "My pet product shopping patterns are 'all of the above'", 2024 (percent)
• Illustration 8-1. PetSmart Treats Rewards
• Illustration 8-2. Petco as Health and Wellness Company
• Figure 8-3. Level of Agreement with the Statement, "I Like the Idea of Having a Single Source for Pet Care, Including Pet Products and Pet Services ": By Generation, 2025 (percent of pet owners)
• Figure 8-4. Level of Agreement with the Statement, "I Like the Idea of Having a Single Smartphone App for Pet Care, Including Pet Products and Pet Services": By Generation, 2025 (percent of pet owners)
• Consumer Priorities in Choosing Where and What to Buy
• Illustration 8-3. Hollywood Feed Deals, Sales, and Price Matching
• Table 8-5. Especially Important Considerations in Choosing Where to Buy Pet Products, 2025 (percent of pet product shoppers)
• The Omnipresent Internet
• Figure 8-5. Uses of the Internet for Pet Product Shopping, 2025 (percent of pet product shoppers)
• Autoship and DTC Purchasing
• Illustration 8-4. Direct-to-Consumer Purchasing of PrettyLitter
• Home Delivery and Pickup Options
• Figure 8-6. Delivery or Pick-Up Methods Used to Receive Pet Product Orders, 2025 (percent of shoppers)
• A Limited Moat for Customer Loyalty
• Figure 8-7. Share of Shoppers Using One Main Store, Website, or Smartphone App for Pet Product Purchasing, 2025 (percent)
• Private Label Outpaces National Brands in Growth
• Table 8-6. Store Brand Usage Rates by Dog or Cat Product Category, 2021 vs. 2024 (percent of category purchasers)
• Figure 8-8. Percent Who Have Purchased Store Brand Products in Last 12 Months: By Generation, 2025 (pet product shoppers)
• Illustration 8-5. Costco Kirland Signature Cat Food
• Priority on Customer Loyalty and Rewards Programs
• Figure 8-9. Percent Who Consider Customer Loyalty/Reward Programs "Especially Important" in Choosing Where to Shop, 2023-2025 (pet product shoppers)
• Growing Role for Payment Services
• Figure 8-10. Percent Purchasing Pet Products Through "Buy Now, Pay Later" Plans: By Generation, 2025 (pet product shoppers)
• Illustration 8-6. Klarna Buy Now, Pay Later at Petco
• IN-STORE AND E-COMMERCE SHOPPING PATTERNS
• Topline Retail Shopping Patterns
• Table 8-7. Where/How Purchased Pet Products in Last 12 Months, 2023 - 2025 (percent of pet product shoppers)
• Table 8-8. General In-Store vs. Online Shopping Patterns, 2023 - 2025 (percent of pet product shoppers)
• Table 8-9. Most Recent Purchase of Pet Products: In-Store, Online, by Smartphone App, 2025 (percent of pet product shoppers)
• CHANNEL PURCHASING PATTERNS
• Mass, Pet Specialty, and Online Share of Pet Product Shoppers
• Figure 8-11. Selected Retail Channel Shares of Pet Food Shoppers, 2023 vs. 2024 (percent of the total households who buy pet food)
• Table 8-10. Pet Food Shopper Base for Selected Retail Channels, 2023 vs. 2024 (thousand households)
• Figure 8-12. Leading Retailer/E-tailer Shares of Overall Pet Food Shoppers, 2024 (percent of the total households who buy pet food)
• Table 8-11. Pet Food Shopper Base for Selected Retail/E-tail Leaders, 2023 vs. 2024 (thousand households)
• Leading Pet Specialty Retail Chains
• Table 8-12. Leading Pet Specialty Retailers in North America, 2024 (number of stores)
• The Fresh Food Factor
• Top Websites for Pet Products
• Figure 8-13. Leading Websites Shopped for Pet Products in Last 12 Months, 2025 (percent of online shoppers for pet products)
• Cross-Shopping Among Top Retailers and E-Tailers
• Table 8-13. Pet Food Cross-Shopping Indices Across Key Retailers and Retail Classifications, 2024

CHAPTER 9: PET POPULATION TRENDS

• CHAPTER HIGHLIGHTS
• OVERVIEW BY DOG/CAT OWNERSHIP CLASSIFICATION
• Topline Ownership Rates and Population
• Table 9-1a. Household Ownership Rates by Dog/Cat-Keeping Classification, 2018 - 2024 (percent)
• Table 9-1b. Household Ownership Base by Dog/Cat-Keeping Classification, 2018 - 2024 (thousands)
• Figure 9-1. Growth in Number of Pet-Owning Households by Dog/Cat Ownership Classification, 2019 vs. 2024 (percent)
• Green Shoots for Dog Population Growth?
• Figure 9-2. Annual Change in Number of Dog-Owning Households by Generation: Gen Z Adults vs. Millennials, 2020-2024 (thousands)
• FOCUS ON DOG POPULATION TRENDS
• Topline Dog Ownership Rates and Population
• Table 9-2. Dog Ownership, 2018 - 2024 (percent and million households)
• Trends by Number of Dogs Owned
• Table 9-3. Household Ownership Rates for Dogs: Overall and by Number of Dogs, 2018 - 2024 (percent of US households)
• Table 9-4. Dog Ownership Distribution by Number of Dogs, 2018 - 2024 (percent of dog-owning households)
• Table 9-5. Household Base of Dog Owners: Overall and by Number of Dogs, 2018 - 2024 (thousands)
• Size of Dogs Owned
• Figure 9-3. Distribution of Dog Ownership by Size/Weight of Dogs, 2024 (percent of dog owners)
• Puppy and Senior Dog Populations
• Table 9-6a. Percentage of Dog-Owning Households with Puppies Under Age 1 or Senior Dogs Age 7+, 2019 - 2024 (percent)
• Table 9-6b. Number of Dog-Owning Households with Puppies Under Age 1 or Senior Dogs Age 7+, 2019 - 2024 (thousands)
• Overweight and Special Needs Dogs
• Table 9-7. Share of Dog Owners with Special-Need Dogs, 2024 (percent)
• Dog Ownership by Generational Cohort
• Table 9-8. Dog Ownership Trends by Generational Cohort, 2018 - 2024 (percent who own, share of total owners, thousand households, and index)
• Understanding Dog Ownership Patterns for Gen Z (and Their Parents)
• Table 9-9. Gen Z Patterns for Dog Ownership: Overall and by Household Head Status, 2024 (percent)
• Dog Ownership and Household Income
• Table 9-10. Dog Ownership Trends by Household Income, 2018 - 2024 (percent who own, share of total owners, thousand households, and index)
• FOCUS ON CAT POPULATION TRENDS
• Topline Cat Ownership Rates and Population
• Table 9-11. Cat Ownership, 2018 - 2024 (percent and million households)
• Trends by Number of Cats Owned
• Table 9-12. Household Ownership Rates for Cats: Overall and by Number of Cats, 2018 - 2024 (percent of US households)
• Table 9-13. Cat Ownership Distribution by Number of Cats, 2018 - 2024 (percent of cat-owning households)
• Table 9-14. Household Base of Cat Owners: Overall and by Number of Cats, 2018 - 2024 (thousands)
• Size of Cats Owned
• Figure 9-4. Distribution of Cat Ownership by Size/Weight of Cats, 2024 (percent of cat owners)
• Kitten and Senior Cat Populations
• Table 9-15a. Percentage of Cat-Owning Households with Kittens Under Age 1 or Senior Cats Age 7+, 2019 - 2024 (percent)
• Table 9-15b. Number of Cat-Owning Households with Kittens Under Age 1 or Senior Cats Age 7+, 2019 - 2024 (thousands)
• Overweight and Special Needs Cats
• Table 9-16. Share of Cat Owners with Special-Needs Cats, 2024 (percent)
• Cat Ownership by Generational Cohort
• Table 9-17. Cat Ownership Trends by Generational Cohort, 2018 - 2024 (percent who own, share of total owners, thousand households, and index)
• Cat Ownership and Household Income
• Table 9-18. Cat Ownership Trends by Household Income, 2018 - 2024 (percent who own, share of total owners, thousand households, and index)
• OWNERSHIP RATES FOR PETS OTHER THAN DOGS OR CATS
• 14% of Pet Households Have Pets Other Than Dogs or Cats
• Table 9-19. Topline Ownership Rates for Pets Other Than Dogs or Cats, 2024 (percent of pet-owning households)
• Skew to Newer Pet Owners
• Figure 9-5. Years as Pet Owners by Type of Pet Owned, 2025 (percent of current pet owners by classification)
• Table 9-20. Ownership Indices by Types of Pets Owned: Selected Demographics, 2024 (index)