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Market Research Report

Private Label Credit Cards in the U.S., 10th Edition

Published by Packaged Facts Product code 217052
Published Content info 128 Pages
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Private Label Credit Cards in the U.S., 10th Edition
Published: September 8, 2017 Content info: 128 Pages
Description

Packaged Facts forecasts private label credit card purchase value to grow at an average annual rate of 5% during 2017-2019, with loans outstanding forecasted to grow at 6%. Private label credit card platforms continue to play an integral role in retailer loyalty programs, driven by retailers' need to push the loyalty and sales envelope as far as possible at a time when the retail industry is facing its most significant challenges. Digital- and mobile-forward loyalty and customer relationship management strategies are the keys to the kingdom. Start-up companies, more established retail sales growers, and retailer stalwarts under pressure can all draw from what private label card programs and associated data analytics provide, which is why the market continues to grow even while many retailers do not.

Private Label Credit Cards in the U.S., 10th Edition provides a wealth of insight on this growing market. The report covers the U.S. market for private label credit cards, with an emphasis on retail credit card program features and benefits analysis, retail card strategies, growth trends and opportunity spotting. The report:

  • Gives loans outstanding and purchase value estimates for the U.S. private label credit card market by issuer for 2015 and 2016, and a loans outstanding and purchase value forecast for 2017-2019, with forecast factors.
  • Provides additional assessment of more than 20 individual private label credit card programs, including loans outstanding and purchase value.
  • Assesses the industry shift to mobile and digital, including retailer mobile app usage and interest by feature and how mobile increasing fits into the loyalty and card strategies of major retailers.
  • Quantifies consumer usage and active usage of private label credit cards segmented by retailer type, as well as monthly private label credit card spending and portion of balance paid.
  • Analyzes the degree to which a variety of credit card credit card features and benefits would incentivize credit card users (private label and non-private label) to sign up for a new private label credit card, and would incentivize private label cardholders to use them more often.
  • Assesses U.S. private label card programs operated by the industry's leading financial institutions, including Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial Services, TD Bank and Wells Fargo, including private label card purchase value and loans outstanding by retailer.
  • Trends general-purpose credit card and store card usage penetration, usage in past 30 days, and monthly usage frequency during 2011-2017.
  • Assesses the impact store cards have on the type of payment used at the point of sale and receptivity to promotional marketing.
Table of Contents
Product Code: LA15469018

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

REPORT SCOPE

REPORT SUMMARY

MARKET SIZE AND FORECAST

  • Market size
  • Market forecast

TRENDS AND OPPORTUNITIES

  • Apps to the rescue
  • Private label credit cards in context: loyalty programs and apps

PRIVATE LABEL BANK ISSUERS

  • Alliance Data Systems
  • Capital One
  • Citi Retail Services
  • Synchrony Financial Services
  • TD Bank
  • Wells Fargo

PRIVATE LABEL CREDIT CARD USAGE TRENDS

  • Credit card usage trends over time
  • Types of private label credit cards used

PRIVATE LABEL CREDIT CARD APPLICATION & USAGE MOTIVATORS

  • Private label credit card loyalty and engagement attitudes
  • Private label card application & usage frequency influencers
  • Private label card usage frequency influencers

CHAPTER 2: MARKET SIZE AND FORECAST

LOANS OUTSTANDING AND PURCHASE VALUE BY ISSUER

  • Five issuers dominate the market
    • Table 2-1: Private-Label Credit Cards: Loans Outstanding, by Issuer, 2015-2016
    • Table 2-2: Private-Label Credit Cards: Purchase Value, by Issuer, 2015-2016

PRIVATE LABEL CARDS MARKET FORECAST

CHAPTER 3: TRENDS & OPPORTUNITIES

APPS TO THE RESCUE

  • Retailer-specific mobile apps an important means of consumer engagement
    • Table 3-1: Retailer-Specific Mobile App Usage: Smartphone Users, by Demographic, 2017
  • But should mobile app engagement among private label card users be higher?
    • Table 3-2: Retailer-Specific Mobile App Usage: Private Label Credit Card, Have vs. Used in Past 30 Days, by Demographic, 2017
  • Retail app features: usage and interest
    • Table 3-3: Usage and Interest in Retailer-Specific Mobile Apps, by Feature, 2017
    • Table 3-4: Private Label Credit Card User in Past 30 Days: Usage and Interest in Retailer-Specific Mobile Apps, by Feature, 2017

PRIVATE LABEL CREDIT CARDS IN CONTEXT: LOYALTY PROGRAMS AND APPS

  • JCPenney
  • Kohl's
  • Macy's
    • Table 3-5: Macy's Credit Card: Rewards Tiers and Benefits, 2017
  • Target

CHAPTER 4: PRIVATE LABEL BANK ISSUERS

SELF-MANAGED PROGRAMS A THING OF THE PAST

ALLIANCE DATA SYSTEMS

  • Competitive positioning
  • Card Services
  • Epsilon
  • LoyaltyOne
  • Private label credit card partners
  • Key private label credit card retailer accounts
    • Table 4-1: L Brands and Ascena Retail Group Private-Label Credit Card Sales and Sales Share, 2016
    • Table 4-2: Signet Jewelers: Sterling and Zales Divisions, Private-Label Credit Sales and Share, 2015-2017
    • Table 4-3: Signet Jewelers: Sterling Jewelers Division, Private-Label Credit Card Metrics, 2015-2017
    • Table 4-4: Bon-Ton Stores, Inc. Private-Label Credit Card Sales and Sales Share, 2015-2016
    • Table 4-5: HSN Private-Label Credit Card Sales and Sales Share, 2015-2016
    • Table 4-6: Stage Stores Private-Label Credit Card Sales and Sales Share, 2016-2017
    • Table 4-7: Pier 1 Imports Private-Label Credit Card Sales and Sales Share, 2016-2017
    • Table 4-8: J. Crew Private-Label Credit Card Sales and Sales Share, 2016-2017
  • Performance analysis
    • Table 4-9: Alliance Data Systems, Credit Card Metrics, 2012-2016
    • Table 4-10: Alliance Data Systems, Credit Card Metrics, Annual Percentage Change, 2012-2016
    • Table 4-11: Alliance Data Systems, Revenue, Loan Receivables and Purchase Value Per Active Account, 2012-2016

CAPITAL ONE

  • Table 4-12: Capital One Private Label Credit Card Loans and Purchase Value, 2014-2016
  • Program partners
    • Table 4-13: Capital One Financial: Private Label and Co-Brand Credit Card Program Partners, Retail Segment and Card Type, 2017
  • Kohl's
    • Table 4-14: Capital One Private Label Credit Card Loans and Purchase Value, Kohl's vs. Non-Kohl's, 2014-2016
  • Neiman Marcus
  • Hudson's Bay Company

CITI RETAIL SERVICES

  • Key retailers
    • Table 4-15: Citi Retail Services Top Six Retail Partners, by Domestic Sales, 2014-2016
  • Performance analysis
    • Table 4-16: Citi Retail Services: Purchase Value, Loan Balances and Open Accounts, 2012-2016
    • Table 4-17: Citi Retail Services Private-Label Credit Cards: Purchase Value and Loans Outstanding, 2015-2016

SYNCHRONY FINANCIAL SERVICES

  • Loan and interest and fee growth over time
    • Table 4-18: Synchrony Financial Loan Receivables, by Business Segment, 2014-2016
    • Table 4-19: Synchrony Financial Credit Card Loan Receivables, by Business Segment, 2014-2016
    • Table 4-20: Synchrony Financial Interest and Fees on Loans, by Business Segment, 2012-2016
  • Retail Card
    • Table 4-21: Synchrony Financial Retail Card Segment: Loans, Purchase Value and Active Accounts, 2012-2016
    • Table 4-22: Synchrony Financial Retail Card Partners, by Segment & Start, Renewal and Contract Expiration Date, 2017
  • Growth strategies
  • Key Retail Card private label credit card programs
  • Payment Solutions
    • Table 4-23: Synchrony Financial Loans, Purchase Value and Active Accounts, Payment Solutions Segment, 2012-2016
    • Table 4-24: Synchrony Financial: Payment Solutions Interest and Fees on Loans, by Partner Retail Segment, 2016
    • Table 4-25: Synchrony Financial: Payment Solutions Segment, Top 10 Partners, Sales, 2016
  • CareCredit
    • Table 4-26: Synchrony Financial Loans, Purchase Value and Active Accounts, CareCredit Segment, 2012-2016
  • Private label credit card performance analysis
    • Table 4-27: Synchrony Financial Private-Label Credit Cards: Purchase Value and Loans Outstanding, by Business Segment, 2015-2016
  • TD BANK
    • Table 4-28: TD Bank Private Label Credit Cards, Loan Balances and Purchase Value, 2015-2016
  • Nordstrom
    • Table 4-29: Nordstrom Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value, 2012-2016
  • Target
    • Table 4-30: Target Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value, 2016

WELLS FARGO

  • Dillard's
  • Home products marketers and small chains
  • Turnkey programs
  • Purchase value and loans outstanding
    • Table 4-31: Wells Fargo Private-Label Credit Cards: Purchase Value and Loans Outstanding, 2015-2016

CHAPTER 5: PRIVATE LABEL CREDIT CARD USAGE TRENDS

CREDIT CARD USAGE TRENDS OVER TIME

  • Table 5-1: Credit Card Usage: Any, General-Purpose and Department Store Credit Cards, 2011-2017
  • Active card usage trends
    • Table 5-2: Credit Card Usage In Pact 30 Days: Any, General-Purpose and Department Store Credit Cards, 2011-2017
  • General-purpose and store credit card usage & usage in past 30 days
    • Table 5-3: General-Purpose & Store Card Usage, Active Usage & Engagement Rate, 2017
  • Card usage frequency trends
    • Table 5-4: Credit Card Usage Frequency Share, General-Purpose Cards, by Brand; and Department Store Cards, 2011-2017
    • Table 5-5: Credit Card Used Most Ratio: General-Purpose Cards, by Brand; and Store Cards, by Type, 2017
  • Demographic analysis
    • Table 5-6: Credit Card Indexed Use in Past 30 Days, by Card Brand/Type and Gender, 2017
    • Table 5-7: Credit Card Indexed Use in Past 30 Days, by Card Brand/Type and HH Income, 2017
    • Table 5-8: Credit Card Used Most: by Brand/Type and by Demographic, 2017

CHAPTER 6: STORE CARD USERS

  • Types of cards used
    • Table 6-1: Private Label Credit Cards Used & Used in Past 30 Days, by Retailer Type, 2017
  • Demographic analysis
    • Table 6-2: Private Label Credit Used in Last 30 Days: Usage Share by Card Type and Gender, 2017
    • Table 6-3: Private Label Credit Used in Last 30 Days: Usage Share by Card Type and Age, 2017
    • Table 6-4: Private Label Credit Used in Last 30 Days: Usage Share by Card Type and HH Income, 2017
  • Monthly spending
    • Table 6-5: Monthly Spending on Private Label Card Used Most, 2017
  • Portion of balance paid
    • Table 6-6: Portion of Balance Paid on Private Label Card Used Most, 2017

CHAPTER 7: PRIVATE LABEL CREDIT CARD APPLICATION & USAGE MOTIVATORS

LOYALTY BAROMETER

  • Table 7-1: Consumer Loyalty Attitudes about Private Label Card Used Most, 2017

PRIVATE LABEL CARD APPLICATION & USAGE FREQUENCY INFLUENCERS

  • Overview
  • Private label card application influencers
    • Table 7-2: Private Label Credit Card Application Influencers, 2017
  • Application influencers: savings, discounts and rewards
    • Table 7-3: Private Label Credit Card Application Influencers: Savings, Discounts and Rewards, Private Label Credit Card Holders vs. Non-Holders, 2017
    • Table 7-4: Private Label Credit Card Application Influencers: Savings, Discounts and Rewards, by Gender, 2017
  • Application influencers: perks, interest rates, mobile and social networking
    • Table 7-5: Private Label Credit Card Application Influencers: Perks, Rates, And Networking, Private Label Credit Card Holders vs. Non-Holders, 2017
    • Table 7-6: Private Label Credit Card Application Influencers: Perks, Rates and Networking, by Gender, 2017

PRIVATE LABEL CARD USAGE FREQUENCY INFLUENCERS

  • Table 7-7: Private Label Credit Card Usage Frequency Influencers, 2017
  • Usage frequency influencers: savings, discounts and rewards
    • Table 7-8: Private Label Credit Card Usage Frequency Influencers: Savings, Discounts and Rewards, by HH Income, 2017
    • Table 7-9: Private Label Credit Card Usage Frequency Influencers: Savings, Discounts and Rewards, by Gender, 2017
  • Usage frequency influencers: perks, interest rates, mobile and social networking
    • Table 7-10: Private Label Credit Card Usage Frequency Influencers: Perks, Rates and Networking, by HH Income, 2017
    • Table 7-11: Private Label Credit Card Usage Frequency Influencers: Perks, Rates and Networking, by Gender, 2017

APPENDIX

BACKGROUND

  • Major retailer benefits: usable data and customer loyalty
  • Major cardholder benefit: buying power

METHODOLOGY

  • Consumer survey methodology
  • Market size and forecast methodology

TABLE INDEXES

TERMS AND DEFINITIONS

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