Market Research Report
Private Label Credit Cards in the U.S., 11th Edition
|Published by||Packaged Facts||Product code||217052|
|Published||Content info||158 Pages
Delivery time: 1-2 business days
|Private Label Credit Cards in the U.S., 11th Edition|
|Published: June 10, 2019||Content info: 158 Pages||
A $157 billion dollar industry in 2018 by loan receivables, private label credit card platforms continue to play an integral role in retailer loyalty programs, and the private label credit card industry will continue to benefit from the broader transition from paper-based to electronic payments--and related shifts in consumer purchasing behavior toward the card-friendly realm of digital commerce and in-app payments. The industry is aggressively pivoting to technology-based strategies, honing data analytics capabilities to target client customers more precisely and effectively in the effort to translate that targeting into consumer purchasing behavior. However, growth challenges also loom, including competition from installment loans and increasing credit risk. The greatest threat to private label credit cards, moreover, may be co-branded credit cards.
‘Private Label Credit Cards in the U.S., 11th Edition’, provides a wealth of insight on this growing market, with an emphasis on program features and benefits analysis, loyalty program integration, program- and issuer-specific market sizing, and digital applications.