Power Banks Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Power Banks Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Power Banks Market Size (2025E): US$ 12.4 Bn
Projected Market Value (2032F): US$ 20.6 Bn
Global Market Growth Rate (CAGR 2025 to 2032): 7.4%

Power Banks Market - Report Scope:

The power banks market encompasses portable charging devices designed to supply power to electronic gadgets, primarily smartphones, tablets, laptops, and wearable devices. These devices have become essential in today's mobile-first world, offering convenient on-the-go power backup. The growing penetration of smart devices, increased travel and outdoor activity, and expanding remote work culture have significantly contributed to market demand. Technological advancements in battery efficiency, fast-charging capabilities, and compact designs are further propelling market growth.

Market Growth Drivers:

The global power banks market is witnessing robust growth due to the increasing reliance on smartphones, tablets, and wearable devices, which require frequent charging. The rising digitalization of lifestyles and work, especially post-pandemic, has resulted in higher usage of portable devices, thus elevating the demand for backup charging solutions. Additionally, innovations in battery technology such as quick-charging and high-capacity lithium-ion and lithium-polymer batteries are attracting tech-savvy consumers. Moreover, the growing popularity of outdoor recreation and travel has further amplified the need for portable charging solutions.

Market Restraints:

Despite significant growth, the power banks market faces certain limitations. One of the major restraints is the saturation of low-cost, low-quality products in the market, which undermines consumer trust and brand value. Additionally, the decline in demand in mature markets, where longer battery life in devices reduces dependency on power banks, could hinder market expansion. Environmental concerns associated with the disposal of lithium batteries and challenges related to the recycling of e-waste also pose regulatory and operational hurdles for manufacturers.

Market Opportunities:

There are considerable opportunities for growth in the global power banks market, particularly in emerging economies where smartphone penetration is still on the rise. Increasing availability of affordable 4G/5G devices is driving demand for power banks in markets across Asia-Pacific, Africa, and Latin America. Innovations such as solar-powered and wireless charging power banks present exciting potential for environmentally conscious consumers. Moreover, collaboration with smartphone manufacturers and expansion into retail and e-commerce channels can help brands enhance their reach and revenue streams.

Competitive Intelligence and Business Strategy:

Leading companies in the global power banks market such as Anker Technology Co. Ltd., Xiaomi Corporation, Samsung SDI Co., Ltd., RAVPower, AUKEY, Ambrane India Pvt. Ltd., ASUS, Lenovo, Sony, Otterbox, Mophie, Philips, GoalZero, and Baseus are focused on innovation, product miniaturization, and improved energy efficiency. These companies invest in R&D to develop fast-charging technologies and multi-port devices while targeting both budget-conscious and premium consumer segments. Strategic collaborations with electronics brands, online retailers, and telecommunication providers are key approaches to broaden market access and enhance consumer engagement.

Companies Covered in This Report:

Anker Technology Co. Ltd.
Xiaomi Corporation
Samsung SDI Co., Ltd.
RAVPower (by Sunvalley)
AUKEY
Ambrane India Private Ltd.
ASUSTeK Computer Inc.
Lenovo Group Ltd.
Sony
Otterbox
Mophie
Philips
GoalZero
Baseus

Power Banks Market Segmentation

By Capacity Range:

Upto 3000 mAh
3001 to 8000 mAh
8001 to 20000 mAh
Above 20000 mAh

By Energy Source:

Electric
Solar

By Battery Type:

Lithium-ion
Lithium Polymer

By Distribution Channel:

Online
Offline

By Region:

North America
Europe
East Asia
South Asia and Oceania
Latin America
Middle East and Africa

Product Code: PMRREP33479

1. Executive Summary

1.1. Global Power Banks Market Snapshot 2025-2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Industry Developments and Key Market Events
1.5. Demand Side and Supply Side Analysis
1.6. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definitions
2.2. Value Chain Analysis
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Outlook
- 2.3.2. Global Economic Overview
- 2.3.3. Global Mobile Phones Market Overview
- 2.3.4. Global Smartphone Phone Industry Overview
- 2.3.5. Internet Users Growth Outlook
- 2.3.6. Smartphone Penetration by Country
2.4. Forecast Factors - Relevance and Impact
2.5. COVID-19 Impact Assessment
2.6. PESTLE Analysis
2.7. Porter's Five Forces Analysis
2.8. Geopolitical Tensions: Market Impact
2.9. Regulatory and Technology Landscape

3. Market Dynamics

3.1. Drivers
3.2. Restraints
3.3. Opportunities
3.4. Trends

4. Price Trend Analysis, 2019-2032

4.1. Region-wise Price Analysis
4.2. Price by Segments
4.3. Price Impact Factors

5. Global Power Banks Market Outlook:

5.1. Key Highlights
5.2. Global Power Banks Market Outlook: Capacity Range
- 5.2.1. Introduction/Key Findings
- 5.2.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Capacity Range, 2019-2024
- 5.2.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Capacity Range, 2025-2032
  - 5.2.3.1. Up to 3,000 mAh
  - 5.2.3.2. 3,001 mAh to 8,000 mAh
  - 5.2.3.3. 8,001 mAh to 20,000 mAh
  - 5.2.3.4. Above 20,000 mAh
- 5.2.4. Market Attractiveness Analysis: Capacity Range
5.3. Global Power Banks Market Outlook: Energy Source
- 5.3.1. Introduction/Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Energy Source, 2019-2024
- 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Energy Source, 2025-2032
  - 5.3.3.1. Electric
  - 5.3.3.2. Solar
- 5.3.4. Market Attractiveness Analysis: Energy Source
5.4. Global Power Banks Market Outlook: Battery Type
- 5.4.1. Introduction/Key Findings
- 5.4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Battery Type, 2019-2024
- 5.4.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Battery Type, 2025-2032
  - 5.4.3.1. Lithium-ion
  - 5.4.3.2. Lithium Polymer
- 5.4.4. Market Attractiveness Analysis: Battery Type
5.5. Global Power Banks Market Outlook: Distribution Channel
- 5.5.1. Introduction/Key Findings
- 5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel, 2019-2024
- 5.5.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Distribution Channel, 2025-2032
  - 5.5.3.1. Online
  - 5.5.3.2. Offline
- 5.5.4. Market Attractiveness Analysis: Distribution Channel

6. Global Power Banks Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2019-2024
6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia & Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Power Banks Market Outlook:

7.1. Key Highlights
7.2. Pricing Analysis
7.3. North America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. North America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Capacity Range, 2025-2032
- 7.4.1. Up to 3,000 mAh
- 7.4.2. 3,001 mAh-8,000 mAh
- 7.4.3. 8,001 mAh-20,000 mAh
- 7.4.4. Above 20,000 mAh
7.5. North America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Energy Source, 2025-2032
- 7.5.1. Electric
- 7.5.2. Solar
7.6. North America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Battery Type, 2025-2032
- 7.6.1. Lithium-Ion
- 7.6.2. Lithium Polymer
7.7. North America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Distribution Channel, 2025-2032
- 7.7.1. Online
- 7.7.2. Offline

8. Europe Power Banks Market Outlook:

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Europe Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. Italy
- 8.3.3. France
- 8.3.4. U.K.
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Rest of Europe
8.4. Europe Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Capacity Range, 2025-2032
- 8.4.1. Up to 3,000 mAh
- 8.4.2. 3,001 mAh-8,000 mAh
- 8.4.3. 8,001 mAh-20,000 mAh
- 8.4.4. Above 20,000 mAh
8.5. Europe Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Energy Source, 2025-2032
- 8.5.1. Electric
- 8.5.2. Solar
8.6. Europe Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Battery Type, 2025-2032
- 8.6.1. Lithium-Ion
- 8.6.2. Lithium Polymer
8.7. Europe Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Distribution Channel, 2025-2032
- 8.7.1. Online
- 8.7.2. Offline

9. East Asia Power Banks Market Outlook:

9.1. Key Highlights
9.2. Pricing Analysis
9.3. East Asia Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. East Asia Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Capacity Range, 2025-2032
- 9.4.1. Up to 3,000 mAh
- 9.4.2. 3,001 mAh-8,000 mAh
- 9.4.3. 8,001 mAh-20,000 mAh
- 9.4.4. Above 20,000 mAh
9.5. East Asia Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Energy Source, 2025-2032
- 9.5.1. Electric
- 9.5.2. Solar
9.6. East Asia Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Battery Type, 2025-2032
- 9.6.1. Lithium-Ion
- 9.6.2. Lithium Polymer
9.7. East Asia Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Distribution Channel, 2025-2032
- 9.7.1. Online
- 9.7.2. Offline

10. South Asia & Oceania Power Banks Market Outlook:

10.1. Key Highlights
10.2. Pricing Analysis
10.3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of SAO
10.4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Capacity Range, 2025-2032
- 10.4.1. Up to 3,000 mAh
- 10.4.2. 3,001 mAh-8,000 mAh
- 10.4.3. 8,001 mAh-20,000 mAh
- 10.4.4. Above 20,000 mAh
10.5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Energy Source, 2025-2032
- 10.5.1. Electric
- 10.5.2. Solar
10.6. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Battery Type, 2025-2032
- 10.6.1. Lithium-Ion
- 10.6.2. Lithium Polymer
10.7. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Distribution Channel, 2025-2032
- 10.7.1. Online
- 10.7.2. Offline

11. Latin America Power Banks Market Outlook:

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Latin America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of LATAM
11.4. Latin America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Capacity Range, 2025-2032
- 11.4.1. Up to 3,000 mAh
- 11.4.2. 3,001 mAh-8,000 mAh
- 11.4.3. 8,001 mAh-20,000 mAh
- 11.4.4. Above 20,000 mAh
11.5. Latin America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Energy Source, 2025-2032
- 11.5.1. Electric
- 11.5.2. Solar
11.6. Latin America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Battery Type, 2025-2032
- 11.6.1. Lithium-Ion
- 11.6.2. Lithium Polymer
11.7. Latin America Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Distribution Channel, 2025-2032
- 11.7.1. Online
- 11.7.2. Offline

12. Middle East & Africa Power Banks Market Outlook:

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. South Africa
- 12.3.3. Northern Africa
- 12.3.4. Rest of MEA
12.4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Capacity Range, 2025-2032
- 12.4.1. Up to 3,000 mAh
- 12.4.2. 3,001 mAh-8,000 mAh
- 12.4.3. 8,001 mAh-20,000 mAh
- 12.4.4. Above 20,000 mAh
12.5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Energy Source, 2025-2032
- 12.5.1. Electric
- 12.5.2. Solar
12.6. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Battery Type, 2025-2032
- 12.6.1. Lithium-Ion
- 12.6.2. Lithium Polymer
12.7. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, by Distribution Channel, 2025-2032
- 12.7.1. Online
- 12.7.2. Offline

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles
- 13.3.1. Anker Technology Co. Ltd.
  - 13.3.1.1. Company Overview
  - 13.3.1.2. Product Portfolio/Offerings
  - 13.3.1.3. Key Financials
  - 13.3.1.4. SWOT Analysis
  - 13.3.1.5. Company Strategy and Key Developments
- 13.3.2. Xiaomi Corporation
- 13.3.3. Samsung SDI Co., Ltd.
- 13.3.4. RAVPower (by Sunvalley)
- 13.3.5. AUKEY
- 13.3.6. Ambrane India Private Ltd.
- 13.3.7. ASUSTeK Computer Inc.
- 13.3.8. Lenovo Group Ltd.
- 13.3.9. Sony
- 13.3.10. Otterbox
- 13.3.11. Mophie
- 13.3.12. Philips
- 13.3.13. Baseus
- 13.3.14. GoalZero
- 13.3.15. Others

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Power Banks Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032