Hair and Scalp Care Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Hair and Scalp Care Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Hair and Scalp Care Market Size (2025E): US$ 110.9 Bn
Projected Market Value (2032F): US$ 175.8 Bn
Global Market Growth Rate (CAGR 2025 to 2032): 6.8%

Hair and Scalp Care Market - Report Scope:

The global hair and scalp care market covers a wide array of products designed to enhance scalp health, nourish hair, prevent hair loss, and address specific hair care concerns across diverse consumer segments. With a growing awareness of hair health, increasing urbanization, and rising disposable incomes, consumers are becoming more inclined toward personal grooming and wellness. The demand for customized, natural, and dermatologically tested products is on the rise, further pushing innovation in the market.

Market Growth Drivers:

The growth of the global hair and scalp care market is primarily driven by increasing consumer awareness of personal hygiene, wellness, and appearance. A rising trend toward self-care, especially post-pandemic, has boosted the demand for high-quality hair care routines. The market is also benefitting from innovations in product formulations, such as organic, vegan, and dermatologically tested ingredients that cater to the growing preference for sustainable and safe beauty solutions. Additionally, the expanding influence of social media and beauty influencers has played a pivotal role in shaping purchasing decisions, especially among younger demographics. The growing global population and rising disposable incomes, particularly in emerging economies, have further contributed to market expansion.

Market Restraints:

Despite its robust growth outlook, the hair and scalp care market faces certain restraints. High product costs, especially for premium and salon-grade treatments, may limit access for price-sensitive consumers. The prevalence of counterfeit and low-quality products in some regions can erode consumer trust and affect brand loyalty. Furthermore, the use of harsh chemicals in some formulations raises concerns over long-term scalp and hair health, prompting regulatory scrutiny and limiting certain product segments. Supply chain disruptions and price fluctuations of raw materials also pose significant challenges for manufacturers in maintaining consistent product quality and pricing.

Market Opportunities:

Ample opportunities exist within the hair and scalp care market, driven by evolving consumer preferences and technological advancements. The increasing demand for personalized hair care solutions-enabled by AI-based diagnostics and customized regimens-presents a major growth avenue. Rapid urbanization and digital penetration in emerging markets offer a fertile ground for e-commerce expansion, allowing brands to reach a wider consumer base. The rising trend toward natural, organic, and vegan product lines opens new possibilities for product diversification. Additionally, strategic collaborations with dermatologists, salons, and influencers can enhance brand credibility and market reach, especially for startups and niche players.

Key Questions Answered in the Report:

What are the primary factors driving the global hair and scalp care market's growth?
Which product types and ingredient categories are witnessing the highest consumer demand?
How is the trend toward natural and personalized care influencing product development?
Who are the leading players in the hair and scalp care market, and what are their strategic priorities?
What are the regional market dynamics and emerging opportunities for industry participants?

Competitive Intelligence and Business Strategy:

Leading companies in the global hair and scalp care market, such as Procter & Gamble (P&G), Unilever, L'Oreal Group, Johnson & Johnson, and Henkel AG, are heavily investing in research and development to create innovative and sustainable product lines. These companies are prioritizing the use of natural and vegan ingredients to appeal to conscious consumers while also strengthening their online and offline distribution channels. Strategic acquisitions, partnerships with salons, and influencer-led marketing campaigns are being employed to increase brand visibility and consumer engagement. Emphasis on premiumization and dermatological backing is also becoming a key differentiator in a competitive market landscape.

Companies Covered in This Report:

Procter & Gamble (P&G)
Unilever
L'Oreal Group
Johnson & Johnson
Henkel AG
Kao Corporation
Shiseido Company
Amorepacific Corporation
Wella Company
Revlon, Inc.
Estee Lauder Companies
Moroccanoil
Oriflame Cosmetics
Briogeo Hair Care

Market Segmentation

By Product Type:

Shampoos
Conditioners
Hair Masks & Packs
Scalp Treatments & Serums
Hair Oils
Others

By Ingredient Type:

Chemical-based
Natural
Vegan

By End-user:

Men
Women
Kids

By Distribution Channel:

Offline Retail
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Pharmacies
Professional/Salon Use
Online Retail

By Region:

North America
Europe
East Asia
South Asia and Oceania
Middle East and Africa
Latin America

Product Code: PMRREP35355

1. Executive Summary

1.1. Global Hair And Scalp Care Market Snapshot 2025-2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Industry Developments and Key Market Events
1.5. Demand Side and Supply Side Analysis
1.6. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definitions
2.2. Value Chain Analysis
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Outlook
- 2.3.2. Global Haircare Industry Overview
- 2.3.3. Global Beauty and Cosmetics Industry Overview
- 2.3.4. Global E-commerce Industry Overview
2.4. Forecast Factors - Relevance and Impact
2.5. COVID-19 Impact Assessment
2.6. PESTLE Analysis
2.7. Porter's Five Forces Analysis
2.8. Geopolitical Tensions: Market Impact
2.9. Regulatory and Technology Landscape

3. Market Dynamics

3.1. Drivers
3.2. Restraints
3.3. Opportunities
3.4. Trends

4. Price Trend Analysis, 2019-2032

4.1. Region-wise Price Analysis
4.2. Price by Segments
4.3. Price Impact Factors

5. Global Hair And Scalp Care Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

5.1. Key Highlights
5.2. Global Hair And Scalp Care Market Outlook: Distribution Channel
- 5.2.1. Introduction/Key Findings
- 5.2.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel, 2019-2024
- 5.2.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
  - 5.2.3.1. Offline Retail
    - 5.2.3.1.1. Supermarkets/Hypermarkets
    - 5.2.3.1.2. Convenience Stores
    - 5.2.3.1.3. Specialty Stores (Salons, Beauty Stores)
    - 5.2.3.1.4. Pharmacies/Drugstores
    - 5.2.3.1.5. Professional/Salon Use
  - 5.2.3.2. Online Retail
- 5.2.4. Market Attractiveness Analysis: Distribution Channel
5.3. Global Hair And Scalp Care Market Outlook: Product Type
- 5.3.1. Introduction/Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Product Type, 2019-2024
- 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
  - 5.3.3.1. Shampoos
  - 5.3.3.2. Conditioners
  - 5.3.3.3. Hair Masks & Packs
  - 5.3.3.4. Scalp Treatments & Serums
  - 5.3.3.5. Hair Oils
  - 5.3.3.6. Others
- 5.3.4. Market Attractiveness Analysis: Product Type
5.4. Global Hair And Scalp Care Market Outlook: Ingredient Type
- 5.4.1. Introduction/Key Findings
- 5.4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Ingredient Type, 2019-2024
- 5.4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Ingredient Type, 2025-2032
  - 5.4.3.1. Chemical-based
  - 5.4.3.2. Natural
  - 5.4.3.3. Vegan
- 5.4.4. Market Attractiveness Analysis: Ingredient Type
5.5. Global Hair And Scalp Care Market Outlook: Distribution Channel
- 5.5.1. Introduction/Key Findings
- 5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel, 2019-2024
- 5.5.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
  - 5.5.3.1. Online
  - 5.5.3.2. Offline
- 5.5.4. Market Attractiveness Analysis: Distribution Channel

6. Global Hair And Scalp Care Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2019-2024
6.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia & Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Hair And Scalp Care Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 7.4.1. Offline Retail
  - 7.4.1.1. Supermarkets/Hypermarkets
  - 7.4.1.2. Convenience Stores
  - 7.4.1.3. Specialty Stores (Salons, Beauty Stores)
  - 7.4.1.4. Pharmacies/Drugstores
  - 7.4.1.5. Professional/Salon Use
- 7.4.2. Online Retail
7.5. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 7.5.1. Shampoos
- 7.5.2. Conditioners
- 7.5.3. Hair Masks & Packs
- 7.5.4. Scalp Treatments & Serums
- 7.5.5. Hair Oils
- 7.5.6. Others
7.6. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Ingredient Type, 2025-2032
- 7.6.1. Chemical-based
- 7.6.2. Natural
- 7.6.3. Vegan
7.7. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 7.7.1. Online
- 7.7.2. Offline

8. Europe Hair And Scalp Care Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. Italy
- 8.3.3. France
- 8.3.4. U.K.
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Rest of Europe
8.4. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 8.4.1. Offline Retail
  - 8.4.1.1. Supermarkets/Hypermarkets
  - 8.4.1.2. Convenience Stores
  - 8.4.1.3. Specialty Stores (Salons, Beauty Stores)
  - 8.4.1.4. Pharmacies/Drugstores
  - 8.4.1.5. Professional/Salon Use
- 8.4.2. Online Retail
8.5. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 8.5.1. Shampoos
- 8.5.2. Conditioners
- 8.5.3. Hair Masks & Packs
- 8.5.4. Scalp Treatments & Serums
- 8.5.5. Hair Oils
- 8.5.6. Others
8.6. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Ingredient Type, 2025-2032
- 8.6.1. Chemical-based
- 8.6.2. Natural
- 8.6.3. Vegan
8.7. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 8.7.1. Online
- 8.7.2. Offline

9. East Asia Hair And Scalp Care Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 9.4.1. Offline Retail
  - 9.4.1.1. Supermarkets/Hypermarkets
  - 9.4.1.2. Convenience Stores
  - 9.4.1.3. Specialty Stores (Salons, Beauty Stores)
  - 9.4.1.4. Pharmacies/Drugstores
  - 9.4.1.5. Professional/Salon Use
- 9.4.2. Online Retail
9.5. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 9.5.1. Shampoos
- 9.5.2. Conditioners
- 9.5.3. Hair Masks & Packs
- 9.5.4. Scalp Treatments & Serums
- 9.5.5. Hair Oils
- 9.5.6. Others
9.6. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Ingredient Type, 2025-2032
- 9.6.1. Chemical-based
- 9.6.2. Natural
- 9.6.3. Vegan
9.7. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 9.7.1. Online
- 9.7.2. Offline

10. South Asia & Oceania Hair And Scalp Care Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of SAO
10.4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 10.4.1. Offline Retail
  - 10.4.1.1. Supermarkets/Hypermarkets
  - 10.4.1.2. Convenience Stores
  - 10.4.1.3. Specialty Stores (Salons, Beauty Stores)
  - 10.4.1.4. Pharmacies/Drugstores
  - 10.4.1.5. Professional/Salon Use
- 10.4.2. Online Retail
10.5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 10.5.1. Shampoos
- 10.5.2. Conditioners
- 10.5.3. Hair Masks & Packs
- 10.5.4. Scalp Treatments & Serums
- 10.5.5. Hair Oils
- 10.5.6. Others
10.6. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Ingredient Type, 2025-2032
- 10.6.1. Chemical-based
- 10.6.2. Natural
- 10.6.3. Vegan
10.7. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 10.7.1. Online
- 10.7.2. Offline

11. Latin America Hair And Scalp Care Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of LATAM
11.4. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 11.4.1. Offline Retail
  - 11.4.1.1. Supermarkets/Hypermarkets
  - 11.4.1.2. Convenience Stores
  - 11.4.1.3. Specialty Stores (Salons, Beauty Stores)
  - 11.4.1.4. Pharmacies/Drugstores
  - 11.4.1.5. Professional/Salon Use
- 11.4.2. Online Retail
11.5. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 11.5.1. Shampoos
- 11.5.2. Conditioners
- 11.5.3. Hair Masks & Packs
- 11.5.4. Scalp Treatments & Serums
- 11.5.5. Hair Oils
- 11.5.6. Others
11.6. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Ingredient Type, 2025-2032
- 11.6.1. Chemical-based
- 11.6.2. Natural
- 11.6.3. Vegan
11.7. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 11.7.1. Online
- 11.7.2. Offline

12. Middle East & Africa Hair And Scalp Care Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. South Africa
- 12.3.3. Northern Africa
- 12.3.4. Rest of MEA
12.4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 12.4.1. Offline Retail
  - 12.4.1.1. Supermarkets/Hypermarkets
  - 12.4.1.2. Convenience Stores
  - 12.4.1.3. Specialty Stores (Salons, Beauty Stores)
  - 12.4.1.4. Pharmacies/Drugstores
  - 12.4.1.5. Professional/Salon Use
- 12.4.2. Online Retail
12.5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
- 12.5.1. Shampoos
- 12.5.2. Conditioners
- 12.5.3. Hair Masks & Packs
- 12.5.4. Scalp Treatments & Serums
- 12.5.5. Hair Oils
- 12.5.6. Others
12.6. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Ingredient Type, 2025-2032
- 12.6.1. Chemical-based
- 12.6.2. Natural
- 12.6.3. Vegan
12.7. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
- 12.7.1. Online
- 12.7.2. Offline

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles
- 13.3.1. Procter & Gamble (P&G)
  - 13.3.1.1. Company Overview
  - 13.3.1.2. Product Portfolio/Offerings
  - 13.3.1.3. Key Financials
  - 13.3.1.4. SWOT Analysis
  - 13.3.1.5. Company Strategy and Key Developments
- 13.3.2. Unilever
- 13.3.3. L'Oreal Group
- 13.3.4. Johnson & Johnson
- 13.3.5. Henkel AG
- 13.3.6. Kao Corporation
- 13.3.7. Shiseido Company
- 13.3.8. Amorepacific Corporation
- 13.3.9. Wella Company
- 13.3.10. Revlon, Inc.
- 13.3.11. Estee Lauder Companies
- 13.3.12. Moroccanoil
- 13.3.13. Oriflame Cosmetics
- 13.3.14. Briogeo Hair Care
- 13.3.15. The Ordinary (DECIEM)

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Hair and Scalp Care Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032