Electric Kettle Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Electric Kettle Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report delivers valuable insights into the market structure, helping stakeholders make well-informed business decisions.

Key Insights:

Electric Kettle Market Size (2025E): US$ 1.9 Bn
Projected Market Value (2032F): US$ 2.7 Bn
Global Market Growth Rate (CAGR 2025 to 2032): 5.3%

Electric Kettle Market - Report Scope:

The Electric Kettle Market includes appliances designed for rapid water heating, widely used in households, hotels, offices, and cafes. Electric kettles offer convenience, energy efficiency, and enhanced safety features, making them a preferred choice over traditional stovetop kettles. Market growth is driven by increasing consumer demand for time-saving kitchen appliances, rising urbanization, and technological advancements such as temperature control and smart connectivity.

Market Growth Drivers:

Several key factors are driving the expansion of the global Electric Kettle Market, including the growing preference for energy-efficient kitchen appliances and the rising demand for compact and smart home solutions. Technological innovations, such as variable temperature control and auto shut-off features, enhance user convenience and safety. Additionally, the increasing penetration of e-commerce and the availability of diverse product offerings contribute to market growth.

Market Restraints:

Despite its positive growth outlook, the Electric Kettle Market faces challenges such as price competition among manufacturers, product durability concerns, and the environmental impact of non-biodegradable plastic kettles. The presence of counterfeit products and the lack of consumer awareness regarding energy-efficient models may also hinder market expansion. Addressing these challenges requires continuous innovation and enhanced consumer education.

Market Opportunities:

The Electric Kettle Market presents significant opportunities for growth through product innovation, smart technology integration, and expanding distribution networks. The rising adoption of smart home appliances and the increasing preference for premium, stylish, and multifunctional kettles create new avenues for market players. Strategic partnerships with online retailers and investments in sustainable product development can further enhance market positioning.

Key Questions Answered in the Report:

What factors are driving the global growth of the Electric Kettle Market?
Which material types are gaining the most popularity among consumers?
How are technological advancements shaping the competitive landscape of the market?
Who are the key players in the Electric Kettle Market, and what strategies are they implementing for growth?
What are the emerging trends and future projections for the global Electric Kettle Market?

Competitive Intelligence and Business Strategy:

Leading companies in the Electric Kettle Market, including Philips, Breville, and De'Longhi, are investing in innovation, product differentiation, and strategic partnerships to strengthen their market presence. These companies focus on developing high-quality, energy-efficient, and smart-connected electric kettles to meet evolving consumer preferences. Collaborations with online and offline retailers, along with targeted marketing efforts, are key strategies to enhance product visibility and expand market share.

Key Companies Profiled:

Philips
Breville
De'Longhi
Morphy Richards
Cuisinart
KitchenAid
Russell Hobbs
Hamilton Beach
Tefal
SMEG
Sunbeam Products
Zojirushi Corporation
Bajaj Electricals
Kenwood Limited
Midea Group

Electric Kettle Industry Research by Category:

By Material Type:

Stainless Steel
Plastic
Glass

By End User:

Residential
Commercial

By Capacity:

Less than 1L
1 to 1.5L
Above 1.5L

By Distribution Channel:

Online
Offline

By Region:

North America
Europe
East Asia
South Asia and Pacific
Middle East and Africa
Latin America

Product Code: PMRREP35103

1. Executive Summary

1.1. Global Electric Kettle Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global Sectorial Outlook
- 2.3.2. Global GDP Growth Outlook
- 2.3.3. Global Healthcare Spending Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Material Type Adoption Analysis
3.2. Epidemiology - Deafness and Hearing Loss
3.3. Technology Assessment
3.4. Regulatory Landscape
3.5. Value Chain Analysis
- 3.5.1. List of Distribution Channel/Marketplaces
  - 3.5.1.1. Retail
  - 3.5.1.2. E-commerce
- 3.5.2. List of End User (Industry)
3.6. Key Deals and Mergers
3.7. PESTLE Analysis
3.8. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2032

4.1. Key Highlights
4.2. Key Factors Impacting Material Type Prices
4.3. Pricing Analysis, By Material Type
4.4. Regional Prices and Material Type Preferences

5. Global Electric Kettle Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

5.1. Key Highlights
- 5.1.1. Market Volume (Units) Projections
- 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
- 5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Bn) Analysis and Forecast
- 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
- 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2025-2032
5.3. Global Electric Kettle Market Outlook: Material Type
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Material Type, 2019-2024
- 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Material Type, 2025-2032
  - 5.3.3.1. Stainless Steel
  - 5.3.3.2. Plastic
  - 5.3.3.3. Glass
5.4. Market Attractiveness Analysis: Material Type
5.5. Global Electric Kettle Market Outlook: End User
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By End User, 2019-2024
- 5.5.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End User, 2025-2032
  - 5.5.3.1. Residential
  - 5.5.3.2. Commercial
5.6. Market Attractiveness Analysis: End User
5.7. Global Electric Kettle Market Outlook: Capacity
- 5.7.1. Introduction / Key Findings
- 5.7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Capacity, 2019-2024
- 5.7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Capacity, 2025-2032
  - 5.7.3.1. Less than 1L
  - 5.7.3.2. 1- 1.5L
  - 5.7.3.3. Above 1.5L
5.8. Market Attractiveness Analysis: Capacity
5.9. Global Electric Kettle Market Outlook: Distribution Channel
- 5.9.1. Introduction / Key Findings
- 5.9.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2024
- 5.9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
  - 5.9.3.1. Offline
  - 5.9.3.2. Online
5.10. Market Attractiveness Analysis: Distribution Channel

6. Global Electric Kettle Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2024
6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Electric Kettle Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
- 7.3.1. By Country
- 7.3.2. By Material Type
- 7.3.3. By Distribution Channel
7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 7.4.1. U.S.
- 7.4.2. Canada
7.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Material Type, 2025-2032
- 7.5.1. Stainless Steel
- 7.5.2. Plastic
- 7.5.3. Glass
7.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End User, 2025-2032
- 7.6.1. Residential
- 7.6.2. Commercial
7.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Capacity, 2025-2032
- 7.7.1. Less than 1L
- 7.7.2. 1- 1.5L
- 7.7.3. Above 1.5L
7.8. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 7.8.1. Offline
- 7.8.2. Online
7.9. Market Attractiveness Analysis

8. Europe Electric Kettle Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
- 8.3.1. By Country
- 8.3.2. By Material Type
- 8.3.3. By Distribution Channel
8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. U.K.
- 8.4.4. Italy
- 8.4.5. Spain
- 8.4.6. Russia
- 8.4.7. Turkey
- 8.4.8. Rest of Europe
8.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Material Type, 2025-2032
- 8.5.1. Stainless Steel
- 8.5.2. Plastic
- 8.5.3. Glass
8.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End User, 2025-2032
- 8.6.1. Residential
- 8.6.2. Commercial
8.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Capacity, 2025-2032
- 8.7.1. Less than 1L
- 8.7.2. 1- 1.5L
- 8.7.3. Above 1.5L
8.8. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 8.8.1. Offline
- 8.8.2. Online
8.9. Market Attractiveness Analysis

9. East Asia Electric Kettle Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
- 9.3.1. By Country
- 9.3.2. By Material Type
- 9.3.3. By Distribution Channel
9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 9.4.1. China
- 9.4.2. Japan
- 9.4.3. South Korea
9.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Material Type, 2025-2032
- 9.5.1. Stainless Steel
- 9.5.2. Plastic
- 9.5.3. Glass
9.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End User, 2025-2032
- 9.6.1. Residential
- 9.6.2. Commercial
9.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Capacity, 2025-2032
- 9.7.1. Less than 1L
- 9.7.2. 1- 1.5L
- 9.7.3. Above 1.5L
9.8. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 9.8.1. Offline
- 9.8.2. Online
9.9. Market Attractiveness Analysis

10. South Asia & Oceania Electric Kettle Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
- 10.3.1. By Country
- 10.3.2. By Material Type
- 10.3.3. By Distribution Channel
10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 10.4.1. India
- 10.4.2. Southeast Asia
- 10.4.3. ANZ
- 10.4.4. Rest of South Asia & Oceania
10.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Material Type, 2025-2032
- 10.5.1. Stainless Steel
- 10.5.2. Plastic
- 10.5.3. Glass
10.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End User, 2025-2032
- 10.6.1. Residential
- 10.6.2. Commercial
10.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Capacity, 2025-2032
- 10.7.1. Less than 1L
- 10.7.2. 1- 1.5L
- 10.7.3. Above 1.5L
10.8. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 10.8.1. Offline
- 10.8.2. Online
10.9. Market Attractiveness Analysis

11. Latin America Electric Kettle Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
- 11.3.1. By Country
- 11.3.2. By Material Type
- 11.3.3. By Distribution Channel
11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 11.4.1. Brazil
- 11.4.2. Mexico
- 11.4.3. Rest of Latin America
11.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Material Type, 2025-2032
- 11.5.1. Stainless Steel
- 11.5.2. Plastic
- 11.5.3. Glass
11.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End User, 2025-2032
- 11.6.1. Residential
- 11.6.2. Commercial
11.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Capacity, 2025-2032
- 11.7.1. Less than 1L
- 11.7.2. 1- 1.5L
- 11.7.3. Above 1.5L
11.8. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 11.8.1. Offline
- 11.8.2. Online
11.9. Market Attractiveness Analysis

12. Middle East & Africa Electric Kettle Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
- 12.3.1. By Country
- 12.3.2. By Material Type
- 12.3.3. By Distribution Channel
12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 12.4.1. GCC Countries
- 12.4.2. Egypt
- 12.4.3. South Africa
- 12.4.4. Northern Africa
- 12.4.5. Rest of Middle East & Africa
12.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Material Type, 2025-2032
- 12.5.1. Stainless Steel
- 12.5.2. Plastic
- 12.5.3. Glass
12.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End User, 2025-2032
- 12.6.1. Residential
- 12.6.2. Commercial
12.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Capacity, 2025-2032
- 12.7.1. Less than 1L
- 12.7.2. 1- 1.5L
- 12.7.3. Above 1.5L
12.8. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
- 12.8.1. Offline
- 12.8.2. Online
12.9. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2025
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Philips
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Material Types
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Breville
- 13.3.3. De'Longhi
- 13.3.4. Morphy Richards
- 13.3.5. Cuisinart
- 13.3.6. KitchenAid
- 13.3.7. Russell Hobbs
- 13.3.8. Hamilton Beach
- 13.3.9. Tefal
- 13.3.10. SMEG
- 13.3.11. Sunbeam Products
- 13.3.12. Zojirushi Corporation
- 13.3.13. Bajaj Electricals
- 13.3.14. Kenwood Limited
- 13.3.15. Midea Group

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Electric Kettle Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032