Electric Kettles Global Market Report 2026

Electric kettles serve as kitchen appliances specifically engineered to swiftly and efficiently boil water for a multitude of purposes, such as preparing tea, coffee, or instant meals. Typically equipped with rapid heating elements, automatic shut-off safety features, and user-friendly designs for ease of use.

The primary classifications of electric kettles include see-through and opaque variants. See-through electric kettles boast a transparent glass or plastic body, affording users the ability to observe the boiling process. These kettles are crafted from a variety of raw materials including stainless steel, plastic, glass, among others. They are distributed through a range of channels including offline and online platforms, catering to both residential and commercial applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on stainless steel, plastic components, heating elements, and small appliance manufacturing equipment have increased production costs and supply chain complexity in the electric kettle market. Residential and commercial segments are most affected, particularly in Asia Pacific and Europe where cross border sourcing of raw materials and components is high. These tariffs have led to pricing pressure and margin challenges for manufacturers. However, they are also encouraging localized production, alternative material sourcing, and design optimization to improve cost efficiency and long term supply stability.

The electric kettle market research report is one of a series of new reports from The Business Research Company that provides electric kettle market statistics, including the electric kettle industry global market size, regional shares, competitors with an electric kettle market share, detailed electric kettle market segments, market trends and opportunities, and any further data you may need to thrive in the electric kettle industry. This electric kettle market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The electric kettles market size has grown strongly in recent years. It will grow from $4.56 billion in 2025 to $4.79 billion in 2026 at a compound annual growth rate (CAGR) of 5.0%. The growth in the historic period can be attributed to growth in household electrification, rising consumption of hot beverages, expansion of small kitchen appliance usage, increasing urban household penetration, demand for faster cooking solutions.

The electric kettles market size is expected to see steady growth in the next few years. It will grow to $5.71 billion in 2030 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to rising adoption of smart kitchen appliances, increasing focus on energy saving home products, growth of online appliance retail channels, expansion of commercial food service establishments, advancements in heating element technologies. Major trends in the forecast period include growing demand for energy efficient electric kettles, rising adoption of automatic shut off and safety features, increasing preference for stylish and transparent kettle designs, expansion of temperature control and smart heating functions, growing focus on durable and easy to clean materials.

The rising cost of gas is expected to drive the growth of the electric kettle market in the coming years. Gas, including natural gas or gasoline, is used for heating, cooking, and fueling vehicles, and price increases are influenced by factors such as exchange rate fluctuations, taxes, and regulations. As gas prices rise, consumers are seeking energy-efficient alternatives to heat water, reducing reliance on gas-powered appliances and mitigating the impact of higher fuel costs on household budgets. Electric kettles offer a convenient, efficient, and safe method for boiling water, making them essential appliances in modern kitchens. For example, in September 2024, the U.S. Energy Information Administration (EIA), a US-based statistical and analytical agency, reported that in 2023, the national average price of midgrade gasoline was approximately 52 cents per gallon higher than regular-grade gasoline, while premium-grade gasoline averaged about 85 cents more per gallon than regular-grade. Consequently, the rise in gas prices is fueling the growth of the electric kettle market.

Leading companies in the electric kettles market are focusing on technological innovations such as variable temperature control to enable precise heating, enhance user convenience, and improve energy efficiency. Variable temperature control is a feature in electric kettles that allows users to set and maintain water at specific temperatures, rather than simply boiling, to meet precise brewing or cooking requirements. For example, in May 2023, TTK Prestige Ltd., an India-based home appliances company, launched a Wi-Fi-enabled electric kettle with adjustable temperature control. The kettle enables users to select and maintain exact water temperatures for different beverages, monitor and operate it remotely via a smartphone app, and ensure energy-efficient boiling. Such advancements in connectivity and temperature management are driving the adoption of smart electric kettles in modern households, enhancing overall user experience, convenience, and lifestyle integration.

In July 2023, Sutton Venture Group, a UK-based trading company, acquired the Swan Products and Housewares brand for an undisclosed sum. This strategic acquisition of Swan Products by SVG is poised to benefit both entities, leveraging RKW's centralized services and global infrastructure to bolster Swan's market presence. Swan Products, headquartered in the UK, specializes in the production of electric kettles, kitchenware, cookware, and other appliances.

Major companies operating in the electric kettles market are Siemens AG, Whirlpool Corporation, Koninklijke Philips N.V., Stanley Black & Decker Inc., Electrolux AB, Groupe SEB SA, De'Longhi Group, Breville Group, Hamilton Beach Brands Inc., Braun GmbH, Aroma Housewares Company, Chefman LLC, Conair Corporation, Sunbeam Products Inc., Russell Hobbs Inc., Bella Housewares, Proctor Silex Ltd., Gourmia Inc., Morphy Richards Limited, Bodum USA Inc., StoreBound LLC, Brentwood Appliances Inc., Sensio Inc., Sunbeam Corp., Kenwood Limited

Asia-Pacific was the largest region in the electric kettles market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electric kettles market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the electric kettles market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The electric kettle market consists of sales of travel electric kettles, gooseneck electric kettles, variable-temperature electric kettles, and traditional electric kettles. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Electric Kettles Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses electric kettles market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for electric kettles ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The electric kettles market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: See Through; Opaque
• 2) By Raw Material: Stainless Steel; Plastic; Glass; Other Raw Materials
• 3) By Distribution Channel: Offline; Online Stores; Other Distribution Channels
• 4) By Application: Residential; Commercial
• Subsegments:
• 1) By See Through: Glass Electric Kettles; Plastic Or Glass Hybrid Electric Kettles
• 2) By Opaque: Stainless Steel Electric Kettles; Plastic Electric Kettles; Other Opaque Material Electric Kettles
• Companies Mentioned: Siemens AG; Whirlpool Corporation; Koninklijke Philips N.V.; Stanley Black & Decker Inc.; Electrolux AB; Groupe SEB SA; De'Longhi Group; Breville Group; Hamilton Beach Brands Inc.; Braun GmbH; Aroma Housewares Company; Chefman LLC; Conair Corporation; Sunbeam Products Inc.; Russell Hobbs Inc.; Bella Housewares; Proctor Silex Ltd.; Gourmia Inc.; Morphy Richards Limited; Bodum USA Inc.; StoreBound LLC; Brentwood Appliances Inc.; Sensio Inc.; Sunbeam Corp.; Kenwood Limited
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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