Dietary Supplements Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Dietary Supplements Market, providing an in-depth analysis of key market dynamics, including growth drivers, emerging trends, opportunities, and challenges. This report offers valuable insights into the market landscape, equipping stakeholders with the necessary information to make informed business decisions.

Key Insights:

Dietary Supplements Market Size (2025E): US$ 214.8 Bn
Projected Market Value (2032F): US$ 377.9 Bn
Global Market Growth Rate (CAGR 2025 to 2032): 8.4%

Dietary Supplements Market - Report Scope:

Dietary supplements include a wide range of products such as vitamins, minerals, probiotics, herbal extracts, and amino acids that are consumed to improve overall health and well-being. The increasing awareness of preventive healthcare, rising demand for functional foods, and growing consumer interest in personalized nutrition are key factors propelling market growth. The expanding geriatric population, increasing health-consciousness among younger generations, and advancements in supplement formulations contribute significantly to the expansion of this industry.

Market Growth Drivers:

The global Dietary Supplements Market is witnessing significant growth due to rising consumer demand for health-enhancing products, driven by an increase in lifestyle-related diseases, such as obesity, diabetes, and cardiovascular disorders. The growing adoption of e-commerce platforms for supplement purchases has further boosted market penetration. Moreover, advancements in nutritional science and product innovation, such as personalized and plant-based supplements, are fueling market expansion. The increasing focus on immunity-boosting supplements post-pandemic has also contributed to the sector's rapid growth.

Market Restraints:

Despite its growth potential, the Dietary Supplements Market faces certain challenges, such as stringent regulatory frameworks, quality concerns, and the presence of counterfeit products. The high cost of premium dietary supplements and limited consumer awareness in developing regions can also hinder market adoption. Additionally, misinformation and exaggerated health claims associated with some products have led to skepticism among consumers, affecting trust and market credibility.

Market Opportunities:

The Dietary Supplements Market presents numerous opportunities with the rise of personalized nutrition and digital health platforms. Companies investing in AI-driven recommendations and genetic testing for tailored supplement solutions are gaining traction. The growing trend of plant-based and organic dietary supplements offers a lucrative avenue for expansion. Furthermore, the increasing penetration of online retail and direct-to-consumer sales channels is expected to create significant growth opportunities for market players.

Key Questions Answered in the Report:

What are the primary factors driving the global growth of the Dietary Supplements Market?
Which product types and supplement categories are witnessing the highest demand?
How are technological advancements and digital health platforms influencing market trends?
Who are the key players in the Dietary Supplements Market, and what strategies are they employing?
What are the emerging trends and future growth prospects in the global Dietary Supplements Market?

Competitive Intelligence and Business Strategy:

Leading companies in the global Dietary Supplements Market, such as Abbott Laboratories, Amway (Nutrilite), DuPont, and Royal DSM N.V., are focusing on product innovation, sustainability, and strategic partnerships to maintain a competitive edge. These companies are investing in research and development to create advanced formulations and expanding their distribution networks to reach a broader consumer base. Collaborations with healthcare professionals, fitness influencers, and digital wellness platforms have become a crucial strategy for market penetration and brand recognition.

Key Companies Profiled:

Abbott Laboratories
Amway (Nutrilite)
DuPont
NBTY Inc.
Royal DSM N.V.
Glanbia Plc.
Bayer AG
GlaxoSmithKline Plc
Herbalife International
BASF SE

Dietary Supplements Industry Research by Category:

By Form:

Powder Dietary Supplements
Liquid Dietary Supplements
Chewable (Gummies, Softgel) Dietary Supplements
Dietary Supplement Tablets

By Type:

Vitamins & Minerals
Herbal
Probiotics
Amino Acids
Enzymes
Omega Fatty Acids
Fibers

By Functionality:

Dietary Supplements for Weight Management
Dietary Supplements for Sports Nutrition
Dietary Supplements for General Well-being
Dietary Supplements for Immune & Digestive Health
Dietary Supplements for Bone & Joint Health
Dietary Supplements for Heart Health
Others

By Sales Channel:

Pharmacies/Drugstores
Health & Beauty Stores
Hypermarkets/Supermarkets
Online Retail
Direct Selling

By End User:

Dietary Supplements for Adults
Dietary Supplements for Kids
Dietary Supplements for the Geriatric Population

By Region:

North America Dietary Supplements Market
Latin America Dietary Supplements Market
Europe Dietary Supplements Market
South Asia & Pacific Dietary Supplements Market
East Asia Dietary Supplements Market
The Middle East and Africa Dietary Supplements Market

Product Code: PMRREP2801

1. Executive Summary

1.1. Global Dietary Supplements Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global Sectorial Outlook
- 2.3.2. Global GDP Growth Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Product Adoption Analysis
3.2. Regulatory Landscape
3.3. Value Chain Analysis
3.4. Key Deals and Mergers
3.5. PESTLE Analysis
3.6. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2032

4.1. Key Highlights
4.2. Key Factors Impacting Product Prices
4.3. Pricing Analysis, By Form
4.4. Regional Prices and Product Preferences

5. Global Dietary Supplements Market Outlook:

5.1. Key Highlights
- 5.1.1. Market Volume (Units) Projections
- 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
- 5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Bn) Analysis and Forecast
- 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
- 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2025-2032
5.3. Global Dietary Supplements Market Outlook: Type
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2024
- 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025-2032
  - 5.3.3.1. Botanicals
  - 5.3.3.2. Vitamins
  - 5.3.3.3. Minerals
  - 5.3.3.4. Amino Acids
  - 5.3.3.5. Enzymes
  - 5.3.3.6. Probiotics
  - 5.3.3.7. Others
- 5.3.4. Market Attractiveness Analysis: Type
5.4. Global Dietary Supplements Market Outlook: Form
- 5.4.1. Introduction / Key Findings
- 5.4.2. Historical Market Size (US$ Bn) Analysis, By Form, 2019-2024
- 5.4.3. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2025-2032
  - 5.4.3.1. Tablets
  - 5.4.3.2. Capsules
  - 5.4.3.3. Liquid
  - 5.4.3.4. Gummies
  - 5.4.3.5. Powder
- 5.4.4. Market Attractiveness Analysis: Form
5.5. Global Dietary Supplements Market Outlook: Function
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Bn) Analysis, By Function, 2019-2024
- 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Function, 2025-2032
  - 5.5.3.1. Gut Health
  - 5.5.3.2. Immune Health
  - 5.5.3.3. Sports Nutrition
  - 5.5.3.4. Skin Health
  - 5.5.3.5. Metabolic Health
  - 5.5.3.6. Weight Management
  - 5.5.3.7. Bone & Joint Health
  - 5.5.3.8. Others
- 5.5.4. Market Attractiveness Analysis: Function
5.6. Global Dietary Supplements Market Outlook: Sales Channel
- 5.6.1. Introduction / Key Findings
- 5.6.2. Historical Market Size (US$ Bn) Analysis, By Sales Channel, 2019-2024
- 5.6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025-2032
  - 5.6.3.1. Hypermarkets/Supermarkets
  - 5.6.3.2. Pharmacies/Drugstores
  - 5.6.3.3. Specialty Stores
  - 5.6.3.4. Convenience Store
  - 5.6.3.5. Online
- 5.6.4. Market Attractiveness Analysis: Sales Channel

6. Global Dietary Supplements Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2024
6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Dietary Supplements Market Outlook:

7.1. Key Highlights
7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 7.2.1. By Country
- 7.2.2. By Type
- 7.2.3. By Form
- 7.2.4. By Function
- 7.2.5. By Sales Channel
7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025-2032
- 7.4.1. Botanicals
- 7.4.2. Vitamins
- 7.4.3. Minerals
- 7.4.4. Amino Acids
- 7.4.5. Enzymes
- 7.4.6. Probiotics
- 7.4.7. Others
7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2025-2032
- 7.5.1. Tablets
- 7.5.2. Capsules
- 7.5.3. Liquid
- 7.5.4. Gummies
- 7.5.5. Powder
7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Function, 2025-2032
- 7.6.1. Gut Health
- 7.6.2. Immune Health
- 7.6.3. Sports Nutrition
- 7.6.4. Skin Health
- 7.6.5. Metabolic Health
- 7.6.6. Weight Management
- 7.6.7. Bone & Joint Health
- 7.6.8. Others
7.7. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025-2032
- 7.7.1. Hypermarkets/Supermarkets
- 7.7.2. Pharmacies/Drugstores
- 7.7.3. Specialty Stores
- 7.7.4. Convenience Store
- 7.7.5. Online
7.8. Market Attractiveness Analysis

8. Europe Dietary Supplements Market Outlook:

8.1. Key Highlights
8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 8.2.1. By Country
- 8.2.2. By Type
- 8.2.3. By Form
- 8.2.4. By Function
- 8.2.5. By Sales Channel
8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Turkey
- 8.3.8. Rest of Europe
8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025-2032
- 8.4.1. Botanicals
- 8.4.2. Vitamins
- 8.4.3. Minerals
- 8.4.4. Amino Acids
- 8.4.5. Enzymes
- 8.4.6. Probiotics
- 8.4.7. Others
8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2025-2032
- 8.5.1. Tablets
- 8.5.2. Capsules
- 8.5.3. Liquid
- 8.5.4. Gummies
- 8.5.5. Powder
8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Function, 2025-2032
- 8.6.1. Gut Health
- 8.6.2. Immune Health
- 8.6.3. Sports Nutrition
- 8.6.4. Skin Health
- 8.6.5. Metabolic Health
- 8.6.6. Weight Management
- 8.6.7. Bone & Joint Health
- 8.6.8. Others
8.7. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025-2032
- 8.7.1. Hypermarkets/Supermarkets
- 8.7.2. Pharmacies/Drugstores
- 8.7.3. Specialty Stores
- 8.7.4. Convenience Store
- 8.7.5. Online
8.8. Market Attractiveness Analysis

9. East Asia Dietary Supplements Market Outlook:

9.1. Key Highlights
9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 9.2.1. By Country
- 9.2.2. By Type
- 9.2.3. By Form
- 9.2.4. By Function
- 9.2.5. By Sales Channel
9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025-2032
- 9.4.1. Botanicals
- 9.4.2. Vitamins
- 9.4.3. Minerals
- 9.4.4. Amino Acids
- 9.4.5. Enzymes
- 9.4.6. Probiotics
- 9.4.7. Others
9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2025-2032
- 9.5.1. Tablets
- 9.5.2. Capsules
- 9.5.3. Liquid
- 9.5.4. Gummies
- 9.5.5. Powder
9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Function, 2025-2032
- 9.6.1. Gut Health
- 9.6.2. Immune Health
- 9.6.3. Sports Nutrition
- 9.6.4. Skin Health
- 9.6.5. Metabolic Health
- 9.6.6. Weight Management
- 9.6.7. Bone & Joint Health
- 9.6.8. Others
9.7. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025-2032
- 9.7.1. Hypermarkets/Supermarkets
- 9.7.2. Pharmacies/Drugstores
- 9.7.3. Specialty Stores
- 9.7.4. Convenience Store
- 9.7.5. Online
9.8. Market Attractiveness Analysis

10. South Asia & Oceania Dietary Supplements Market Outlook:

10.1. Key Highlights
10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 10.2.1. By Country
- 10.2.2. By Type
- 10.2.3. By Form
- 10.2.4. By Function
- 10.2.5. By Sales Channel
10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of South Asia & Oceania
10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025-2032
- 10.4.1. Botanicals
- 10.4.2. Vitamins
- 10.4.3. Minerals
- 10.4.4. Amino Acids
- 10.4.5. Enzymes
- 10.4.6. Probiotics
- 10.4.7. Others
10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2025-2032
- 10.5.1. Tablets
- 10.5.2. Capsules
- 10.5.3. Liquid
- 10.5.4. Gummies
- 10.5.5. Powder
10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Function, 2025-2032
- 10.6.1. Gut Health
- 10.6.2. Immune Health
- 10.6.3. Sports Nutrition
- 10.6.4. Skin Health
- 10.6.5. Metabolic Health
- 10.6.6. Weight Management
- 10.6.7. Bone & Joint Health
- 10.6.8. Others
10.7. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025-2032
- 10.7.1. Hypermarkets/Supermarkets
- 10.7.2. Pharmacies/Drugstores
- 10.7.3. Specialty Stores
- 10.7.4. Convenience Store
- 10.7.5. Online
10.8. Market Attractiveness Analysis

11. Latin America Dietary Supplements Market Outlook:

11.1. Key Highlights
11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 11.2.1. By Country
- 11.2.2. By Type
- 11.2.3. By Form
- 11.2.4. By Function
- 11.2.5. By Sales Channel
11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of Latin America
11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025-2032
- 11.4.1. Botanicals
- 11.4.2. Vitamins
- 11.4.3. Minerals
- 11.4.4. Amino Acids
- 11.4.5. Enzymes
- 11.4.6. Probiotics
- 11.4.7. Others
11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2025-2032
- 11.5.1. Tablets
- 11.5.2. Capsules
- 11.5.3. Liquid
- 11.5.4. Gummies
- 11.5.5. Powder
11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Function, 2025-2032
- 11.6.1. Gut Health
- 11.6.2. Immune Health
- 11.6.3. Sports Nutrition
- 11.6.4. Skin Health
- 11.6.5. Metabolic Health
- 11.6.6. Weight Management
- 11.6.7. Bone & Joint Health
- 11.6.8. Others
11.7. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025-2032
- 11.7.1. Hypermarkets/Supermarkets
- 11.7.2. Pharmacies/Drugstores
- 11.7.3. Specialty Stores
- 11.7.4. Convenience Store
- 11.7.5. Online
11.8. Market Attractiveness Analysis

12. Middle East & Africa Dietary Supplements Market Outlook:

12.1. Key Highlights
12.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
- 12.2.1. By Country
- 12.2.2. By Type
- 12.2.3. By Form
- 12.2.4. By Function
- 12.2.5. By Sales Channel
12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. Egypt
- 12.3.3. South Africa
- 12.3.4. Northern Africa
- 12.3.5. Rest of Middle East & Africa
12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025-2032
- 12.4.1. Botanicals
- 12.4.2. Vitamins
- 12.4.3. Minerals
- 12.4.4. Amino Acids
- 12.4.5. Enzymes
- 12.4.6. Probiotics
- 12.4.7. Others
12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2025-2032
- 12.5.1. Tablets
- 12.5.2. Capsules
- 12.5.3. Liquid
- 12.5.4. Gummies
- 12.5.5. Powder
12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Function, 2025-2032
- 12.6.1. Gut Health
- 12.6.2. Immune Health
- 12.6.3. Sports Nutrition
- 12.6.4. Skin Health
- 12.6.5. Metabolic Health
- 12.6.6. Weight Management
- 12.6.7. Bone & Joint Health
- 12.6.8. Others
12.7. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025-2032
- 12.7.1. Hypermarkets/Supermarkets
- 12.7.2. Pharmacies/Drugstores
- 12.7.3. Specialty Stores
- 12.7.4. Convenience Store
- 12.7.5. Online
12.8. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2024
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Abbott Laboratories
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Product Types
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Amway (Nutrilife)
- 13.3.3. DuPont
- 13.3.4. NBTY Inc.
- 13.3.5. Royal DSM N.V.
- 13.3.6. Glanbia Plc.
- 13.3.7. Bayer AG
- 13.3.8. GlaxoSmithKline Plc
- 13.3.9. Herbal life International
- 13.3.10. BASF SE
- 13.3.11. GNC Holdings Inc.
- 13.3.12. Now Health Group Inc.
- 13.3.13. Nature's Bounty Co.
- 13.3.14. Solaray Inc.
- 13.3.15. Himalaya Drug Company
- 13.3.16. Sambucol USA
- 13.3.17. Alacer Corp.
- 13.3.18. Inlife Healthcare Products
- 13.3.19. Vitabiotics Ltd.
- 13.3.20. Pfizer Inc.
- 13.3.21. Others

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations

Dietary Supplements Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032