U.S. Personalized Vitamins Market Size, Share, Trends, Industry Analysis Report By Dosage Form (Tablets, Capsules, Powders, Gummies/Chewable, Liquids, Softgels), By Age Group, By Distribution Channel, By Application

Description

List of Tables

The U.S. personalized vitamins market size is expected to reach USD 6.60 billion by 2034, according to a new study by Polaris Market Research. The report "U.S. Personalized Vitamins Market Size, Share, Trends, Industry Analysis Report By Dosage Form (Tablets, Capsules, Powders, Gummies/Chewable, Liquids, Softgels), By Age Group, By Distribution Channel, By Application - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Personalized vitamins are custom-formulated supplements tailored to an individual's unique health needs, lifestyle, genetics, and diet. Personalized Vitamins often reply on data from quizzes, DNA tests, and blood biomarker analysis to determine optimal nutrient combinations.

In the U.S., there is a strong shift toward preventive healthcare as people seek ways to avoid illness and maintain long-term wellness. Consumers are increasingly proactive about managing their health and are willing to invest in personalized solutions that match their specific needs. Personalized vitamins, tailored to lifestyle, diet, and health conditions, are seen as a key part of this approach. With rising healthcare costs and chronic disease rates, U.S. consumers prefer supplements that support overall health and reduce future medical expenses, driving steady growth of the U.S. personalized vitamins market.

U.S. consumers are increasingly concerned with what goes into their supplements. There is a strong demand for clean-label, non-GMO, allergen-free, and vegan-friendly products. Personalized vitamin companies meet this need by offering full transparency about ingredients, sourcing, and scientific backing. Many brands also highlight third-party lab testing, which builds trust and supports long-term customer loyalty. As more people in the country are reading labels and doing their own health research, they prefer products that are personalized and safe, clean, and effective, driving market demand for higher-quality formulations.

U.S. Personalized Vitamins Market Report Highlights

In 2024, the tablets segment dominated with the largest share due to their practicality, cost-effectiveness, and consumer familiarity.

The disease-based supplements segment dominated with the largest share in 2024, as these products are tailored to help manage or prevent chronic health conditions such as diabetes, heart disease, and bone health issues, which are highly prevalent in the U.S.

A few key market players are Abbott Laboratories; Amway Corporation; Bioniq; Care/of (Bayer); DNAfit; Herbalife Nutrition; HUM Nutrition; Metagenics, Inc.; Persona Nutrition (Nestle Health Science); Viome Life Sciences, Inc.; and Vous Vitamin.

Polaris Market Research has segmented the U.S. personalized vitamins market report on the basis of dosage form, age group, distribution channel, and application:

By Dosage Form (Revenue - USD Billion, 2020-2034)

Tablets

Capsules

Powders

Gummies/Chewable

Liquids

Softgels

By Age Group (Revenue - USD Billion, 2020-2034)

Pediatric

Adults

Geriatric

By Distribution Channel (Revenue - USD Billion, 2020-2034)

Supermarkets/Hypermarkets

Specialty Stores

Retail Pharmacies

Online pharmacies & E-commerce site

By Application (Revenue - USD Billion, 2020-2034)

Wellness Supplements

Disease-Based Supplements

Product Code: PM6133

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. U.S. Personalized Vitamins Market Insights

4.1. Personalized Vitamins Market - Market Snapshot
4.2. Personalized Vitamins Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Rise in Chronic Conditions and Nutrient Deficiencies
  - 4.2.1.2. High Digital Literacy and E-commerce Adoption
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. High Initial Investment
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Personalized Vitamins Market Trends
4.6. Value Chain Analysis

5. U.S. Personalized Vitamins Market, by Dosage Form

5.1. Key Findings
5.2. Introduction
- 5.2.1. U.S. Personalized Vitamins Market, by Dosage Form, 2020-2034 (USD billion)
5.3. Tablets
- 5.3.1. U.S. Personalized Vitamins Market, by Tablets, 2020-2034 (USD billion)
5.4. Capsules
- 5.4.1. U.S. Personalized Vitamins Market, by Capsules, 2020-2034 (USD billion)
5.5. Powders
- 5.5.1. U.S. Personalized Vitamins Market, by Powders, 2020-2034 (USD billion)
5.6. Gummies/Chewable
- 5.6.1. U.S. Personalized Vitamins Market, by Gummies/Chewable, 2020-2034 (USD billion)
5.7. Liquids
- 5.7.1. U.S. Personalized Vitamins Market, by Liquids 2020-2034 (USD billion)
5.8. Softgels
- 5.8.1. U.S. Personalized Vitamins Market, by Softgels, 2020-2034 (USD billion)

6. U.S. Personalized Vitamins Market, by Age Group

6.1. Key Findings
6.2. Introduction
- 6.2.1. U.S. Personalized Vitamins Market, by Age Group, 2020-2034 (USD billion)
6.3. Pediatric
- 6.3.1. U.S. Personalized Vitamins Market, by Pediatric 2020-2034 (USD billion)
6.4. Adults
- 6.4.1. U.S. Personalized Vitamins Market, by Adults, 2020-2034 (USD billion)
6.5. Geriatric
- 6.5.1. U.S. Personalized Vitamins Market, by Geriatric, 2020-2034 (USD billion)

7. U.S. Personalized Vitamins Market, by Distribution Channel

7.1. Key Findings
7.2. Introduction
- 7.2.1. U.S. Personalized Vitamins Market, by Medical Biotechnology, 2020-2034 (USD billion)
7.3. Supermarkets/Hypermarkets
- 7.3.1. U.S. Personalized Vitamins Market, by Supermarkets/Hypermarkets, 2020-2034 (USD billion)
7.4. Specialty Stores
- 7.4.1. U.S. Personalized Vitamins Market, by Specialty Stores, 2020-2034 (USD billion)
7.5. Retail Pharmacies
- 7.5.1. U.S. Personalized Vitamins Market, by Retail Pharmacies, 2020-2034 (USD billion)
7.6. Online pharmacies & E-commerce site
- 7.6.1. U.S. Personalized Vitamins Market, by Online pharmacies & E-commerce site, 2020-2034 (USD billion)

8. U.S. Personalized Vitamins Market, by Application

8.1. Key Findings
8.2. Introduction
- 8.2.1. U.S. Personalized Vitamins Market, by Application, 2020-2034 (USD billion)
8.3. Wellness Supplements
- 8.3.1. U.S. Personalized Vitamins Market, by Wellness Supplements, 2020-2034 (USD billion)
8.4. Disease-Based Supplements
- 8.4.1. U.S. Personalized Vitamins Market, by Disease-Based Supplements, 2020-2034 (USD billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. Abbott Laboratories
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Amway Corporation
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. Bioniq
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. Care/of (Bayer)
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. Herbalife Nutrition
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. HUM Nutrition
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. Metagenics, Inc.
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. Persona Nutrition (Nestle Health Science)
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. Viome Life Sciences, Inc.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. Vous Vitamin
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development