PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1750396
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1750396
U.S. Social Gaming Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2032)
The U.S. social gaming market is on a rapid growth trajectory, with its value reaching USD 12.1 billion in 2024. The market is projected to expand at an impressive CAGR of 15.1% from 2025 to 2032, ultimately reaching USD 36.9 billion by the end of the forecast period. This growth is fueled by increasing integration of social elements into games, the soaring popularity of mobile platforms, and the widespread adoption of esports and live-streaming.
Social games have become a mainstream form of entertainment, appealing to a diverse demographic through accessible gameplay and community-oriented experiences. The proliferation of smartphones and social media platforms has made these games more inclusive, while also offering multiple monetization models that benefit both developers and users. As a result, the U.S. market continues to attract new players and investment, positioning social gaming as a dominant force in the digital entertainment industry.
Key Insights
The market features a fragmented landscape with numerous developers delivering games across platforms, addressing a wide spectrum of gaming preferences.
Mobile devices are the most popular platform for social gaming, driving user engagement through convenience and portability.
Monetization is achieved through various revenue streams including advertisements, virtual goods, in-app purchases, subscriptions, and lead generation, allowing for diversified income.
Live-streaming and esports features integrated into games are enhancing real-time user interaction, competitiveness, and community engagement.
Casual games dominate the social gaming segment due to their ease of play and short session requirements, making them ideal for a broad audience.
The Southern U.S. region holds the largest share of the market, attributed to its high population, internet connectivity, and a deeply rooted gaming culture.
The Western region is the fastest-growing market, spurred by innovation, a strong presence of tech companies, and a vibrant startup ecosystem.
Major players in the industry include Zynga, Activision Blizzard, Electronic Arts, and King Digital Entertainment, who continue to lead through innovation and user-centric designs.
The use of augmented reality (AR) and virtual reality (VR) technologies in social gaming is on the rise, delivering immersive and interactive experiences.
Integration with social media platforms encourages community development, enabling players to share experiences, invite friends, and engage collaboratively.
Cloud gaming is reshaping the market by making high-quality games accessible across devices without requiring high-end hardware.
Developers are increasingly committed to creating inclusive environments that support gender diversity and promote positive social interactions in the gaming ecosystem.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Game Type
- 1.4.2. Market Size Breakdown, by Platform
- 1.4.3. Market Size Breakdown, by Revenue Model
- 1.4.4. Market Size Breakdown, by Age Group
- 1.4.5. Market Size Breakdown, by Gender
- 1.4.6. Market Size Breakdown, by Game Mode
- 1.5. Market Data Reporting Unit
- 1.5.1. Revenue
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Industry Background
- 5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
- 5.3. Impact of COVID-19
- 5.4. Sociopolitical Impact
- 5.5. Porter's Five Forces Analysis
- 5.5.1. Bargaining Power of Buyers
- 5.5.2. Bargaining Power of Suppliers
- 5.5.3. Threat of New Entrants
- 5.5.4. Intensity of Rivalry
- 5.5.5. Threat of Substitutes
- 5.6. Innovation and Technology Trends
- 5.7. Economic and Regulatory Impact
- 5.8. Market Entry Strategies
Chapter 6. Competitive Landscape
- 6.1. List of Market Players and their Offerings
- 6.2. Market Share of Key Players (2024)
- 6.3. Competitive Benchmarking of Key Players
- 6.4. Product Benchmarking of Key Players
- 6.5. Recent Strategic Developments by Key Players
- 6.6. Company Leadership Matrix
Chapter 7. U.S. Market
- 7.1. Overview
- 7.2. Market Revenue, by Game Type (2019-2032)
- 7.3. Market Revenue, by Platform (2019-2032)
- 7.4. Market Revenue, by Revenue Model (2019-2032)
- 7.5. Market Revenue, by Age Group (2019-2032)
- 7.6. Market Revenue, by Gender (2019-2032)
- 7.7. Market Revenue, by Game Mode (2019-2032)
- 7.8. Market Revenue, by Country (2019-2032)
Chapter 8. Northeast Market
- 8.1. Overview
- 8.2. Economic Indicators
- 8.3. Demographics and Population Insights
- 8.4. Regional Hotspots
- 8.5. Growth Drivers
- 8.6. Challenges and Barriers
- 8.7. Competitive Strategies
- 8.8. Emerging Players
- 8.9. Import/Export Policies
- 8.10. Compliance Requirements
- 8.11. Emerging Investment Areas
- 8.12. Major Ongoing Projects
- 8.13. Market Size and Forecast
- 8.13.1. Market Revenue, by Game Type (2019-2032)
- 8.13.2. Market Revenue, by Platform (2019-2032)
- 8.13.3. Market Revenue, by Revenue Model (2019-2032)
- 8.13.4. Market Revenue, by Age Group (2019-2032)
- 8.13.5. Market Revenue, by Gender (2019-2032)
- 8.13.6. Market Revenue, by Game Mode (2019-2032)
Chapter 9. Midwest Market
- 9.1. Overview
- 9.2. Economic Indicators
- 9.3. Demographics and Population Insights
- 9.4. Regional Hotspots
- 9.5. Growth Drivers
- 9.6. Challenges and Barriers
- 9.7. Competitive Strategies
- 9.8. Emerging Players
- 9.9. Import/Export Policies
- 9.10. Compliance Requirements
- 9.11. Emerging Investment Areas
- 9.12. Major Ongoing Projects
- 9.13. Market Size and Forecast
- 9.13.1. Market Revenue, by Game Type (2019-2032)
- 9.13.2. Market Revenue, by Platform (2019-2032)
- 9.13.3. Market Revenue, by Revenue Model (2019-2032)
- 9.13.4. Market Revenue, by Age Group (2019-2032)
- 9.13.5. Market Revenue, by Gender (2019-2032)
- 9.13.6. Market Revenue, by Game Mode (2019-2032)
Chapter 10. West Market
- 10.1. Overview
- 10.2. Economic Indicators
- 10.3. Demographics and Population Insights
- 10.4. Regional Hotspots
- 10.5. Growth Drivers
- 10.6. Challenges and Barriers
- 10.7. Competitive Strategies
- 10.8. Emerging Players
- 10.9. Import/Export Policies
- 10.10. Compliance Requirements
- 10.11. Emerging Investment Areas
- 10.12. Major Ongoing Projects
- 10.13. Market Size and Forecast
- 10.13.1. Market Revenue, by Game Type (2019-2032)
- 10.13.2. Market Revenue, by Platform (2019-2032)
- 10.13.3. Market Revenue, by Revenue Model (2019-2032)
- 10.13.4. Market Revenue, by Age Group (2019-2032)
- 10.13.5. Market Revenue, by Gender (2019-2032)
- 10.13.6. Market Revenue, by Game Mode (2019-2032)
Chapter 11. South Market
- 11.1. Overview
- 11.2. Economic Indicators
- 11.3. Demographics and Population Insights
- 11.4. Regional Hotspots
- 11.5. Growth Drivers
- 11.6. Challenges and Barriers
- 11.7. Competitive Strategies
- 11.8. Emerging Players
- 11.9. Import/Export Policies
- 11.10. Compliance Requirements
- 11.11. Emerging Investment Areas
- 11.12. Major Ongoing Projects
- 11.13. Market Size and Forecast
- 11.13.1. Market Revenue, by Game Type (2019-2032)
- 11.13.2. Market Revenue, by Platform (2019-2032)
- 11.13.3. Market Revenue, by Revenue Model (2019-2032)
- 11.13.4. Market Revenue, by Age Group (2019-2032)
- 11.13.5. Market Revenue, by Gender (2019-2032)
- 11.13.6. Market Revenue, by Game Mode (2019-2032)
Chapter 12. Company Profiles
Chapter 13. Appendix
- 13.1. Sources and References
- 13.2. Related Reports
