PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1909386
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1909386
GCC Influencer Marketing Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2026 - 2032)
The GCC influencer marketing market is experiencing strong growth as brands across the region increasingly leverage digital creators to engage consumers, build brand trust, and drive purchasing decisions. The market is valued at USD 315.5 million in 2025 and is projected to reach USD 771.6 million by 2032, expanding at a robust CAGR of 13.9% during the study period from 2019 to 2032. Rising social media penetration, growing smartphone usage, and shifting consumer preferences toward authentic and personalized content are supporting sustained market expansion.
Businesses across sectors such as retail, fashion, beauty, travel, and entertainment are increasingly integrating influencer marketing into their digital advertising strategies. Influencer-led campaigns are enabling brands to reach targeted audiences more effectively while improving engagement and return on marketing investment. The growing importance of social commerce and content-driven purchasing behavior is further strengthening demand for influencer collaborations.
Saudi Arabia represents the largest market in the GCC, supported by a large digital consumer base and high social media engagement, while the UAE is emerging as the fastest-growing market due to rapid digital adoption, strong brand spending, and an expanding creator ecosystem. As digital marketing continues to evolve, the GCC influencer marketing market is expected to maintain strong growth momentum throughout the forecast period.
Key Insights
The GCC influencer marketing market is valued at USD 315.5 million in 2025 and is expected to reach USD 771.6 million by 2032, reflecting strong long-term growth driven by expanding digital advertising and creator-led campaigns.
The market is projected to grow at a CAGR of 13.9% during 2019-2032, supported by increasing reliance on social media platforms for brand communication and promotion.
Saudi Arabia accounts for the largest share of the regional market, driven by high social media penetration, strong consumer engagement, and growing brand investments in digital marketing.
The UAE is the fastest-growing country in the GCC, supported by rapid expansion of digital advertising budgets and a vibrant influencer and content creator ecosystem.
Brands are increasingly partnering with micro and niche influencers to achieve higher engagement rates and more targeted audience reach.
Growth of social commerce and influencer-driven product discovery is strengthening the role of influencer marketing in conversion-focused campaigns.
Increasing use of video-based content and live streaming is enhancing influencer campaign effectiveness and audience interaction.
Advanced analytics and performance tracking tools are improving measurement of campaign effectiveness and return on investment.
Influencer marketing is being increasingly integrated with broader omnichannel digital marketing strategies.
Continuous expansion of social media platforms, creator communities, and brand collaborations is expected to sustain long-term growth in the GCC influencer marketing market.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Influencer Type
- 1.4.2. Market Size Breakdown, by Platform
- 1.4.3. Market Size Breakdown, by Content Type
- 1.4.4. Market Size Breakdown, by Industry
- 1.4.5. Market Size Breakdown, by Country
- 1.5. Market Data Reporting Unit
- 1.5.1. Revenue
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Industry Background
- 5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
- 5.3. Sociopolitical Impact
- 5.4. Porter's Five Forces Analysis
- 5.4.1. Bargaining Power of Buyers
- 5.4.2. Bargaining Power of Suppliers
- 5.4.3. Threat of New Entrants
- 5.4.4. Intensity of Rivalry
- 5.4.5. Threat of Substitutes
- 5.5. Lifecycle Analysis
- 5.6. Innovation and Technology Trends
- 5.7. Economic and Regulatory Impact
- 5.8. Market Entry Strategies
Chapter 6. Competitive Landscape
- 6.1. List of Market Players and their Offerings
- 6.2. Market Share of Key Players (2025)
- 6.3. Competitive Benchmarking of Key Players
- 6.4. Product Benchmarking of Key Players
- 6.5. Recent Strategic Developments by Key Players
- 6.6. Company Leadership Matrix
Chapter 7. Saudi Arabia Market
- 7.1. Overview
- 7.2. Market Revenue, by Influencer Type (2019-2032)
- 7.3. Market Revenue, by Platform (2019-2032)
- 7.4. Market Revenue, by Content Type (2019-2032)
- 7.5. Market Revenue, by Industry (2019-2032)
- 7.6. Market Revenue, by Country (2019-2032)
Chapter 8. UAE Market
- 8.1. Overview
- 8.2. Market Revenue, by Influencer Type (2019-2032)
- 8.3. Market Revenue, by Platform (2019-2032)
- 8.4. Market Revenue, by Content Type (2019-2032)
- 8.5. Market Revenue, by Industry (2019-2032)
- 8.6. Market Revenue, by Country (2019-2032)
Chapter 9. Qatar Market
- 9.1. Overview
- 9.2. Market Revenue, by Influencer Type (2019-2032)
- 9.3. Market Revenue, by Platform (2019-2032)
- 9.4. Market Revenue, by Content Type (2019-2032)
- 9.5. Market Revenue, by Industry (2019-2032)
- 9.6. Market Revenue, by Country (2019-2032)
Chapter 10. Bahrain Market
- 10.1. Overview
- 10.2. Market Revenue, by Influencer Type (2019-2032)
- 10.3. Market Revenue, by Platform (2019-2032)
- 10.4. Market Revenue, by Content Type (2019-2032)
- 10.5. Market Revenue, by Industry (2019-2032)
- 10.6. Market Revenue, by Country (2019-2032)
Chapter 11. Kuwait Market
- 11.1. Overview
- 11.2. Market Revenue, by Influencer Type (2019-2032)
- 11.3. Market Revenue, by Platform (2019-2032)
- 11.4. Market Revenue, by Content Type (2019-2032)
- 11.5. Market Revenue, by Industry (2019-2032)
- 11.6. Market Revenue, by Country (2019-2032)
Chapter 12. Oman Market
- 12.1. Overview
- 12.2. Market Revenue, by Influencer Type (2019-2032)
- 12.3. Market Revenue, by Platform (2019-2032)
- 12.4. Market Revenue, by Content Type (2019-2032)
- 12.5. Market Revenue, by Industry (2019-2032)
- 12.6. Market Revenue, by Country (2019-2032)
Chapter 13. Company Profiles
Chapter 14. Appendix
- 14.1. Sources and References
- 14.2. Related Reports
