PUBLISHER: The Business Research Company | PRODUCT CODE: 1888158
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888158
A creator benchmarking dashboard is a tool that monitors and compares the performance of content creators across key metrics such as engagement, reach, and growth. It highlights top-performing content and patterns over time to reveal trends, strengths, and areas for improvement. Insights from the dashboard support data-driven decisions to optimize content strategy, refine creative approaches, and set measurable goals for higher impact and sustained growth.
The key components of creator benchmarking dashboards are software and services. Software for creator benchmarking is a platform that collects, visualizes, and compares influencer performance metrics, transforming raw data into actionable insights. These platforms are deployed through various modes, including cloud-based and on-premises, and are used by organizations of different sizes, including small and medium enterprises and large enterprises. They are applied in various areas, such as influencer marketing, social media analytics, brand management, content performance tracking, and others, and are used by various end-users, including brands, agencies, content creators, media companies, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.
The creator benchmarking dashboards market research report is one of a series of new reports from The Business Research Company that provides creator benchmarking dashboards market statistics, including creator benchmarking dashboards industry global market size, regional shares, competitors with the creator benchmarking dashboards market share, creator benchmarking dashboards market segments, market trends, and opportunities, and any further data you may need to thrive in the creator benchmarking dashboards industry. This creator benchmarking dashboards market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The creator benchmarking dashboards market size has grown rapidly in recent years. It will grow from $1.41 billion in 2024 to $1.66 billion in 2025 at a compound annual growth rate (CAGR) of 18.4%. The growth in the historic period can be attributed to increasing platform engagement, expanding creator ecosystems, rising adoption of analytics tools, growing brand-creator collaborations, and increasing data availability.
The creator benchmarking dashboards market size is expected to see rapid growth in the next few years. It will grow to $3.23 billion in 2029 at a compound annual growth rate (CAGR) of 18.0%. The growth in the forecast period can be attributed to rising demand for real-time benchmarking, increasing use of AI-driven insights, growing need for performance transparency, expanding investment in creator tools, and increasing cross-platform data integration. Key trends in the forecast period include technological advancements in analytics, innovations in AI benchmarking, developments in creator performance dashboards, research and developments in automation, and technology-driven data standardization.
The proliferation of social media platforms is expected to drive the growth of the creator benchmarking dashboards market in the coming years. Social media platforms are online services that allow users to create, share, and engage with content and communities. Their usage is rising due to increased smartphone penetration and internet accessibility, enabling more people to connect and share content daily. The expansion of social media platforms supports creator benchmarking dashboards by providing content creators with diverse channels to build audiences and generate engagement metrics that require comprehensive tracking and performance comparison tools. For example, in November 2024, a report by the UK-based Office of Communications (Ofcom) indicated that by June 2024, Reddit had become the fastest-growing major social media platform in the UK, reaching over half of online adults (24.6 million, 52%). Its audience grew 47% year-on-year, surpassing X (formerly Twitter) and LinkedIn to become the fifth-largest platform. Growth was strongest among young adults, with 71% of 18-24s and 63% of 25-34s using Reddit, up from 58% and 49% the previous year. Therefore, the proliferation of social media platforms is fueling growth in the creator benchmarking dashboards market.
Key companies in the creator benchmarking dashboards market are focusing on developing innovative solutions, such as standardized metrics suites to measure, compare, and optimize creator marketing performance. Standardized metrics suites are sets of consistent, agreed-upon measures used to evaluate creator performance, helping brands benchmark results against competitors, justify marketing investments, optimize campaigns, track impact across the customer journey, and make data-driven decisions for long-term growth. For example, in May 2025, CreatorIQ, Inc., a US-based enterprise platform for creator marketing, launched the industry's first standardized benchmarking suite for creator performance. The suite, which includes the Share Of Metrics Suite and the Creator Marketing Industry Benchmarks Calculator, provides marketers with competitive benchmarks across key marketing outcomes, such as share of voice, exposure, engagement, and influence, enabling brands to measure, compare, and optimize creator campaigns with clarity and accountability. Leveraging a proprietary panel of over 2 million influential social accounts and a neutral dataset of more than 20,000 brands, the platform allows marketers to understand how their creator strategies perform relative to competitors across multiple regions, platforms, and follower tiers.
In August 2023, Sprout Social Inc., a US-based technology company specializing in social media management software, acquired Tagger Media, Inc. for $140 million. The acquisition aims to expand Sprout Social into the influencer marketing category, enhance its platform to deliver comprehensive workflow, reporting, and social intelligence capabilities, and strengthen its end-to-end marketing solutions to help brands and agencies engage audiences, optimize campaigns, and drive measurable ROI across both organic and paid social channels. Tagger Media Inc. is a US-based technology company that provides a unified SaaS solution enabling brands and agencies to discover influencers, manage campaigns, analyze competitor strategies, report on trends, create creator benchmarking dashboards, and measure marketing ROI.
Major players in the creator benchmarking dashboards market are Sprinklr Inc., Meltwater Group ASA, Sprout Social Inc., Lefty Inc., BuzzSumo Ltd., CreatorIQ Inc., Upfluence Inc., Tubular Labs Inc., NoxInfluencer Inc., Patreon Inc., Fohr Inc., Social Blade Inc., Modash Inc., HypeAuditor Inc., GRIN Inc., Influencity Inc., Analisa.io Inc., Affable.ai Pte. Ltd., Konnect Insights Inc., and Tagger Media Inc.
North America was the largest region in the creator benchmarking dashboards market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator benchmarking dashboards report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the creator benchmarking dashboards market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The creator benchmarking dashboards market includes revenues earned by entities by providing services such as content benchmarking, trend analysis, reporting and visualization, strategy recommendations, and audience segmentation and insights. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Creator Benchmarking Dashboards Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on creator benchmarking dashboards market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for creator benchmarking dashboards ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator benchmarking dashboards market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.