PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1965247
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1965247
Vietnam Mobile Payment Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2026 - 2032)
The Vietnam Mobile Payment Market is undergoing significant growth as cashless transactions expand across the country's digital landscape. According to PS Market Research, the market was valued at USD 47.6 billion in 2025 and is forecast to reach USD 91.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.8% over the 2026-2032 period.
This expansion is supported by increasing smartphone penetration, robust government initiatives to promote digital payments, and rapid adoption of mobile wallets, QR codes, and contactless technologies across urban and rural areas. Vietnam's young, tech-savvy population and strong internet connectivity are key drivers, enabling consumers and businesses to rely on mobile payment platforms for everyday financial transactions.
The market's growth is further reinforced by government programs targeting enhanced digital financial inclusion and cashless public-service settlements, encouraging both individuals and merchants to embrace mobile payment solutions.
Key Insights
Payment Type: In 2025, remote payments hold the largest share of the mobile payment market, reflecting the extensive use of mobile banking apps, e-wallets, and online payment platforms for e-commerce, bill payments, and peer-to-peer transfers. Proximity payments are the fastest-growing category, driven by the adoption of NFC and contactless technologies.
Payment Mode: QR code payments represent the largest share in 2025, boosted by the nationwide VietQR standard, which unifies acceptance across millions of merchants and simplifies consumer payment experiences. NFC/contactless payments will grow at the highest CAGR during the forecast period.
End Users: The retail & consumer goods segment holds the largest market share in 2025, spurred by mobile payment integration across major retail chains and local markets. The utilities & public services category is the fastest-growing, propelled by government-mandated e-payment portals for fees and bills.
Transaction Types: In 2025, person-to-person (P2P) transactions hold the largest share of the mobile payment market, reflecting the widespread use of mobile wallets for individual transfers. Person-to-business (P2B) payments are the fastest-growing category, driven by expanding merchant acceptance.
Regional Outlook: Southeast Vietnam is the largest regional market in 2025, underpinned by advanced digital infrastructure, high urbanization, and concentrated economic activity. The Mekong Delta region is the fastest-growing as digital inclusion efforts expand into rural communities.
Market Structure: The Vietnam mobile payment market is moderately fragmented, with numerous domestic and international e-wallet providers, banks, and fintech players competing to expand user adoption, merchant reach, and integrated financial services across mobile platforms.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market Size Breakdown, by Payment Type
- 1.4.2. Market Size Breakdown, by Payment Mode
- 1.4.3. Market Size Breakdown, by End User
- 1.4.4. Market Size Breakdown, by Transaction Type
- 1.5. Market Data Reporting Unit
- 1.5.1. Revenue
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence Database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Industry Background
- 5.2. Market Dynamics
- 5.2.1. Trends
- 5.2.2. Drivers
- 5.2.3. Restraints/Challenges
- 5.2.4. Emerging Economies and Key Opportunities
- 5.2.5. Impact Analysis of Drivers/Restraints
- 5.3. Sociopolitical Impact
- 5.4. Porter's Five Forces Analysis
- 5.4.1. Bargaining Power of Buyers
- 5.4.2. Bargaining Power of Suppliers
- 5.4.3. Threat of New Entrants
- 5.4.4. Intensity of Rivalry
- 5.4.5. Threat of Substitutes
- 5.5. Lifecycle Analysis
- 5.6. Innovation and Technology Trends
- 5.7. Economic and Regulatory Impact
- 5.8. Market Entry Strategies
Chapter 6. Competitive Landscape
- 6.1. List of Market Players and their Offerings
- 6.2. Market Share of Key Players (2025)
- 6.3. Competitive Benchmarking of Key Players
- 6.4. Product Benchmarking of Key Players
- 6.5. Recent Strategic Developments by Key Players
- 6.6. Company Leadership Matrix
Chapter 7. Red River Delta Market
- 7.1. Overview
- 7.2. Market Revenue, by Payment Type (2021-2032)
- 7.3. Market Revenue, by Payment Mode (2021-2032)
- 7.4. Market Revenue, by End User (2021-2032)
- 7.5. Market Revenue, by Transaction Type (2021-2032)
- 7.6. Market Revenue, by Country (2021-2032)
Chapter 8. Mekong Delta Market
- 8.1. Overview
- 8.2. Market Revenue, by Payment Type (2021-2032)
- 8.3. Market Revenue, by Payment Mode (2021-2032)
- 8.4. Market Revenue, by End User (2021-2032)
- 8.5. Market Revenue, by Transaction Type (2021-2032)
- 8.6. Market Revenue, by Country (2021-2032)
Chapter 9. Southeast Market
- 9.1. Overview
- 9.2. Market Revenue, by Payment Type (2021-2032)
- 9.3. Market Revenue, by Payment Mode (2021-2032)
- 9.4. Market Revenue, by End User (2021-2032)
- 9.5. Market Revenue, by Transaction Type (2021-2032)
- 9.6. Market Revenue, by Country (2021-2032)
Chapter 10. South Central Coast Market
- 10.1. Overview
- 10.2. Market Revenue, by Payment Type (2021-2032)
- 10.3. Market Revenue, by Payment Mode (2021-2032)
- 10.4. Market Revenue, by End User (2021-2032)
- 10.5. Market Revenue, by Transaction Type (2021-2032)
- 10.6. Market Revenue, by Country (2021-2032)
Chapter 11. Company Profiles
Chapter 12. Appendix
- 12.1. Sources and References
- 12.2. Related Reports
